The AI SKILL.md That Gets Millions of Views Per Month With $100M+ Leads W/ Alex Lieberman

Why It Matters

The model shows how AI can replace large marketing teams, turning minimal resources into a sustainable lead‑generation engine for businesses.

Key Takeaways

• AI content pipeline turns one idea into dozens of assets.
• 10X builds a media operation without external funding.
• Creators earn revenue through high‑ticket AI workshops.
• The "Oracle" AI curates daily content ideas from internal data.
• Every employee is encouraged to become a low‑friction creator.

Summary

In this live conversation, Alex Lieberman, co‑founder of the AI transformation firm 10X, walks listeners through the company’s AI‑powered "content machine"—a systematic pipeline that turns a single piece of content into a multitude of derivative assets across channels. Lieberman emphasizes that 10X is completely bootstrapped, relying on a lean team of creators and AI tools rather than traditional marketing spend. The core of the system hinges on two pillars: creator selection and the "Oracle" AI. Creators, from engineers to community managers, are given a streamlined workflow that minimizes friction, while the Oracle mines internal Slack, Notion, Gmail and curated external feeds to surface ten high‑potential content ideas each day. This approach mirrors Gary Vee’s content pyramid but replaces a massive human crew with generative AI, allowing 10X to produce a steady stream of posts, newsletters, podcasts, and workshops. Lieberman highlights concrete examples: the company charges $25‑$50K for AI workshops, which quickly recoup creator salaries, and every employee is encouraged to become a low‑friction content producer. He notes, "We haven’t raised a dollar; we rely on a small, mighty media operation that feels like a 100‑person team." The broader implication is a replicable blueprint for B2B firms seeking to scale content and lead generation without hefty budgets. By automating idea discovery and distribution, companies can achieve high‑velocity marketing, drive qualified leads, and free up resources for product development, signaling a shift toward AI‑first growth strategies.

Original Description

Eric Siu sits down with Alex Lieberman, Tenex founder and formerly Morning Brew, for an unfiltered conversation on the best ways to implement AI for business in 2026.

Two operators comparing notes on what's actually working, what's broken, and what they'd build differently today.

No prep deck. No script.