Workshop: How to Win in the Agentic Era by PPC Mastery

Why It Matters

As AI agents increasingly automate creative and bidding tasks, pay-per-click teams and agencies must retool their tech stacks and processes to stay productive and competitive, or risk losing efficiency and client value. Early adopters who master agent-centric workflows can scale output with fewer resources and capture market advantage.

Summary

PPC Mastery co-founder Miles McNair hosted a workshop outlining how paid-search professionals should adapt to the 'Agentic Era'—Google’s term for the rise of AI agents—by becoming AI-first Google Ads specialists. The session laid out a new operating system for PPC work, covering tool stacks, mindsets, and workflows, and featured AI architect Alfred plus case studies from PPC Hub members who have already implemented agent-driven approaches. The program included a practical morning workshop, an afternoon panel with practitioners, and prioritized live Q&A for PPC Hub members. Organizers framed the event as preparation for broader industry shifts and upcoming community events like the PPC Summit in Lisbon.

Original Description

AI Agents are changing how we work — we'll show you what actually works.

Get PPC OS by joining The PPC Hub: https://www.ppcmastery.com/hub

8:36 Start workshop

3:09:26 Interview Louis Bogdan

4:06:47 Interview Ramial Aqeel