AI's True Value: Enhancing Quality Over Speed
The current cycle of AI is focused on cost reduction. (I think that's kind of lame.) Look at AI. Objectively: it's fast. But fast doesn't mean effective. What's effective is doing things BETTER. A t-shirt made of cheap polyester is fast. It ships quick and it's cheap. But the moment your sweaty glands touch the fabric, it "permastinks" forever. You throw it away. That's most of the AI output floating around right now: cheap polyester. The real opportunity (where I'm betting my time and money on) is using AI to make things BETTER than a human alone ever could. Example: - I've been doing SEO for 18+ years. - I used to write briefs manually, stitching tools together, bleeding 1-2 hours per doc on a good day. - Now my briefs are deeper, more accurate, more useful to writers than anything I produced pre-AI. All thanks to a little tool we built in-house a couple of years ago. That's the unlock: not the speed (which also), but the quality. So that's where my eggs are going this cycle. I've played with AI enough to understand there are only two lanes from here: 1) We understand AI and learn how to use it in a smart, productive way Or 2) We end up working for one I know which future version of me I want to be: definitely not polyester Flavio. If you want to learn how to use these tools and build BETTER for your SEO / Content / AI flows, reply "Better", and I'll send you the link to my AI + SEO Bootcamp.
Search Evolution Redefines Brand Visibility Forever
Search is bigger than ever. Our behavior is evolving. The way your brand shows up has changed, forever. https://t.co/EeNJXsthtk
Tailor Content to Each Platform's Contract, Not Copy‑paste
Copy-pasting content across platforms isn't distribution. It's lazy broadcasting. Every platform has a different contract with its audience. Twitter rewards conviction. LinkedIn rewards credibility. Email rewards intimacy. Same message. Wrong contract. Dies every time. Took the same idea. Wrote it three different ways. Twitter version: punchy, contrarian, one sharp...
Winning Google Traffic: Product, Tasks, Assets, Focus, Brand
5 Characteristics of websites winning Google traffic, compared to losers (+ Spearman correlation): 1. Offers a Product or Service - 0.391 2. Allows Task Completion - 0.381 3. Proprietary Assets - 0.357 4. Tight Topical Focus - 0.250 5. Strong Brand - 0.206 (1/2) https://t.co/ssmNQb3fY4
Repeat Key Elements to Instantly Capture Viewer Attention
One of the most effective psychological tools you can use is familiarity to grab someone’s attention Here’s how you’re going to do: You’re going to find 2-3 aspects within your content that you can repeat over and over again… That could mean the...
Ad Spend Volatile: Saturday Low, Today Under‑Paced
Pretty volatile weekend in ads land across my book of business. Seems like Saturday paced way lower than usual for a Saturday and today is under-pacing too.
AI Mode Must Link Directly to Brand Sites
I would escalate this one to @rmstein and @rajanpatel - AI Mode should link to brand websites consistently and not create an extra step for the user. It shouldn’t be hard to use Google to explore the websites of the...
Social Influence: The Sole Lead Generation Driver in 2026
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/PsZtzMt7s4 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/vKkdbvMxen
Marketing Now Demands Research, Distribution, and Optimization
The game of marketing has changed. Smart brands aren’t just creating. They’re research, distributing and optimizing their content to drive better scale & outcomes. https://t.co/cIKg8Exo3w
Businesses Overinvest in Email Marketing Amid Poor ROI
Many businesses continue investing in email marketing despite weak ROI tracking, poor deliverability, and limited AI use beyond basic content generation. https://t.co/vcqX0xCdeq
Consistency Means Conviction, Not Daily Posting
Consistency doesn't mean posting every day. It means showing up with the same point of view every time. The accounts that built real audiences aren't the ones who never missed a day. They're the ones you could predict. You know what they stand for...
Sometimes the Best Strategy Is Not Changing Anything
One of the best skills that you can have as a media buyer / strategist is knowing when to not change anything. It's often the hardest aspect but sometimes when performance is bad, doing nothing is the best solution. Don't pressure your...
Tool Boosts 103 Keywords Into Google Top Three
With the help of this tool, I added 103 keywords to the top 3 in Google search results. Including words with Keyword Difficulty (KD) equivalent to 86. (which also means more chatGPT mentions.) The time to dominate SEO/LLM mentions is now. https://t.co/rOtit13Sqa
Trust Beats Followers: Small Audiences Drive More Revenue
More Followers ≠ More Revenue Audience size looks impressive. Bank statements stay honest. I’ve seen small audiences outperform massive ones when trust is stronger.
CEO Skips Publisher Concerns, Prioritizes Agentic AI
This is an extremely useful breakdown by @gfiorelli1 Two sections worth noting for SEOs: “In 72 minutes about the future of Search in April 2026, the CEO of Alphabet did not address: publisher traffic impact from AI Overviews, content-creator economics or...
Launch Pages 10× Faster, Boost Conversions 21%
Cuts Clothing boosted conversions 21% and AOV 9% by switching to a CMS that let them launch pages 10x faster. Meanwhile you're stuck with a clunky setup that takes weeks to push one landing page live. That's the gap.
AI Hype Thumbnails Overstate Marginal Improvements
Public service announcement: When YouTube thumbnails say ‘It’s OVER’ or ‘(insert AI company here) IS DONE’ … … this means essentially nothing. Actually it means ‘another marginal bit amazing improvement, to report, please watch my video about it.’
ROAS Isn't Enough: Cash Flow Reveals True Business Health
High ROAS ≠ Healthy Business A dashboard can show 4X ROAS… while cash flow still feels tight. If margins, returns, or repeat purchases are weak, the business feels the truth before reports do.
Write for Pain, Not Just Unaware Audiences
Most content is written for people who don't know they have a problem yet. Broad. Educational. High reach. Lots of likes. Zero pipeline. The content that actually closes is written for someone already in pain. Already aware. Already looking. Just trying to figure out who...
Three Essentials for Brands to Dominate Reddit
Every single brand looking to influence Reddit should have these three things powering their engine: 1) A Subreddit dedicated to their brand 2) A branded account that can be used to run ads with 3) A branded user account that can reply,...
AI SEO Agents Free Creators From Optimization Grind
Installing SEO agents for my own wordpress and webflow's has been mind blowing. This allows me and my editor do our most creative work since AI is doing all the SEO heavy lifting. DM me if you want to learn how to...
Reddit Ranks Among Top Three Referral Sources for B2B Niches
We analyzed thousands of keywords in B2B and found that Reddit was in the top 3 links for almost every niche. Here's what Subreddits absolutely dominated: https://t.co/AVdSPRFafh
ChatGPT Displays Unexpected Competitor Ads, Raises Questions
Competitor ads in ChatGPT. Not sure if this was the strategy by Sonic or if ChatGPT just matched up the company with the topic, but interesting to see. :) https://t.co/RsBAYBiBav
Quality Leads, Not Likes, Drive Advisor Growth
Advisors, among your #WeekendReading is a case study showing how the success of a content marketing campaign isn't necessarily about the amount of engagement a particular piece of content receives -- but, rather, about the ability to reach ideal target...
Brands Will Deploy Platform‑Specific AI Creators
Every brand will have a dedicated AI employee to replace those creators. Native to each platform.
Seeking SEOs & Marketers Building Faster Custom Tools
I need to talk with a couple of SEOs who are vibe coding their own tools and need to make the process faster/better. marketeers work too. Can you dm me?
Everyone Sees Adobe Differently—A Holistic View Needed
Boarding my flight to Las Vegas tomorrow for Adobe Summit. First time attending. My @Adobe goes back further than most people would guess. I was a product manager at Network Solutions when we licensed Omniture's small business analytics tools. I tried...
Paid Ads Needn't Mirror Your Brand Identity
Friendly reminder that your paid performance doesn’t have to match your brand identity. Who you are for your organic audience doesn’t have to match who you need to be to sell products. Determine what matters: performance or brand. Then decide how much you’re...
AI Avatars Become the New Fake Supplement Influencers
An Amish Avatar and an A.I. Monk Are Pitching Supplements on Social Media “Influencers have long hawked supplements on platforms like Instagram and TikTok. Increasingly, the influencers are fake…” 🤖 https://t.co/1aifYzZbY2
AI Reading Analyzer Turns Articles Into Instant Insights
What's Up With That? — AI-Powered Reading Analysis just became my new secret weapon for research. Drop it on any article, PDF, research paper, news story, email, or YouTube video → get instant key points, state-of-the-art mapping, related reads, critiques, opportunities,...
Accelerate Content Creation, Multiply Luck with Claude Design
Claude Design is BIG for business. It collapses production time for shipping content. Every single piece of content you ship increases your odds of hitting the jackpot. YT thumbnails on demand. Sales decks that prospects get BEFORE the initial discovery...
Shift Budgets to Paid Video Content for Distribution Boost
Marketing teams need to shift budgets to paid content, particularly video, because the clips are everything. Partnering with a New Media company is the distribution lift.
Boost LinkedIn Engagement with AI-Powered Post Optimization
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idal1Jb #linkedin #chatgpt #ai #socialmedia https://t.co/1wK25cUYzA
Balancing Agent-First Architecture with Human Buyer Relationships
How does an enterprise pivot to an “agent-first” architecture without completely alienating its traditional human buyers? https://t.co/YV3RT3pqcl @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #AIAgents #AI #Strategy #Marketing #MarketingSuccess #MarketingStrategy #Branding
Use 8‑second Reels and Spy Competitors’ Ads
What to use in meta ads as the creative? 1. I always suggest reels under 8 secs- and I never recommend using the cover. 2. I also suggest going to Facebook and look at what authors in your genre - in...
Simplify Ads: Test Fast, Kill Slow, Scale Profitably
There's so much information out there right now that it's easy to get caught up in "what do I actually do?" Focus on the basic. Don't worry about ABO vs CBO. Produce good ads at scale and find things that convert well...
Meta Set to Overtake Google by 2026
The Dethroning of the Search Behemoth: Why Meta is Overtaking Google in 2026 https://t.co/sbfOGubCu2 https://t.co/DtvltGFNj8
Own a Rebel Idea to Build Authority Fast
The authority “shortcut”: 1. Find your rebel POV 2. Shape it into an argument your audience doesn’t know they need to hear 3. Share it relentlessly 4. Become known for an idea you own Simple. (Not easy.)
AI-Generated News Site Peaks, Then Rapidly Declines
We have a new "Mt. AI". It took a news article about this operation to get Google's attention I guess... It scaled to close to 900K urls indexed with AI-generated news content by city. It ranked across news surfaces including...
Curating Health Hashtags for Better Online Content
Organizing Online Health Content: Developing Hashtag Collections... [6/28/19] - @subatomicdoc @pfanderson @mtmdphd @TheLizArmy @JFreemanDaily @audvin @drdonsdizon @CBlotner_ @DavidCookeMD @womenofteal @stales @fischmd @colleen_young @DrAttai @JCOCCI_ASCO https://t.co/776r7qmxcY https://t.co/usNt21otYF
Reddit: The Overlooked Goldmine for Organic Reach
Nobody's taking Reddit seriously as a distribution channel. They should be. Two comments on an AI post a month ago. Didn't think twice about them. Checked today. 19k impressions combined. Organic. Zero effort. Reddit isn't a platform people talk about in distribution strategy. That's exactly why it...
Engineer Share Triggers: Make Content Look Smart
Content doesn’t go viral by accident. It is engineered with share triggers. People share content that makes them look smart, not content that’s just good. Add a: • Stat that stops the scroll • Line worth repeating • Tip they can use instantly Now your...
Shopify Migration Lifts Subscriptions; Custom Builds Waste $50k
BARK saw an 8% increase in holiday subscription rates just by migrating their marketing from a custom platform to Shopify. Meanwhile you're spending $50k building a custom website from scratch instead of using proven platforms that actually convert.
Right Positioning Turns Ads Into Money Magnets
ads don’t fix confusion—they amplify it, good or bad. Get the positioning right first, and the money starts working with you.
Earn From Books with Just $1 Daily Meta Ads
I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...
AI Answer Engines Redefine Marketing: From Clicks to Authority
SEO built the foundation. AEO structures answers. GEO shapes AI narratives. And now AEM looms. As AI answer engines take center stage, marketing shifts from clicks → authority → visibility inside the answer itself. More from @lizkmiller: https://t.co/nSXirC3ziQ
AI Tools Need Clear ICPs to Work Effectively
If my company doesn’t have clear Ideal Customer Profiles (ICPs) documented, can I still use these AI tools effectively? https://t.co/i4w7DLSadO via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #AI #Strategy #Sales #Marketing #MarketingStrategy #MarketingSuccess
Two Solid Weekly Posts Beat Monthly Silence
If someone checks your profile and your last post was four months ago, you've already lost them. You don't need to post daily. Two solid posts a week keeps the activity signal alive.
Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop
This happens because you had a full funnel that you paid for and then when you reduced the budget Meta went after the lowest hanging fruit. Therefore performance was great and maybe for 2-3 days will be solid. Then your sales...
BetMGM’s Heavy Spend Inflates Sports Betting Acquisition Costs
"...driving up customer acquisition costs by “buying sports betting keywords as well as throwing money at any sports media property that will take it.”" BetMGM’s Adam Greenblatt: Prediction markets ‘throwing money at’ sports media properties https://t.co/vjfmR3CoKa