Product Improves, CAC Rises: AI Amplifies Growth Dilemma
your product gets better every week, but your CAC gets worse every month Can your product get good enough to generate organic growth before your marketing channels saturate with scale? AI is going to supercharge this conflict. We’ll write even more and code and ship even more features faster. But the marketing environment is even noisier and more chaotic as AI-led products launch and AI-generated content fill the feed
Influencers Drove Gymshark’s $128M Growth, Not Ads
Gymshark went from $0 to $128M in 6 years using influencer marketing. No TV ads. No billboards. Just athletes who genuinely wore the brand. Meanwhile you're running cold Facebook ads with zero social proof. That's the gap.
Start with Bottom‑of‑Funnel, Flip Funnel, 44× SQL Growth
A cybersecurity SaaS came to us with a problem 👇 - Pipeline flat - About 1 demo per month - Marketing basically paused 12 months later: - 44x SQL volume - 1200% more opportunities - Deals closing 3x faster than...
Meta Predicts Lower CPA Before Any Spend
Got this one click pop-up after publishing a new campaign today. Spend more & get I get lower CPA? Wow... campaign hasn't even spent a dollar yet and Meta knows so much about it already🤯 https://t.co/sBqVkF3uUB
Major Brands Suffer Brutal Ranking Drops in Late January
Wow, the late January ranking volatility was BRUTAL for these 2 companies and they just keep dropping. These are not small sites; they are brands everyone knows. https://t.co/ee0OWA9Irn
Self‑promoting Listicles Cause Ongoing Organic Search Decline
Ooof... organic search trends and ChatGPT citations for 2 SEO agencies that went hard on self-promoting listicles. The drop-off has continued: https://t.co/Z6U6IhHWhL
Monetize Your Thank‑You Page with One‑Click Upsells
Brands will spend $50 to get a customer to checkout and then show them a generic Shopify thank-you page… Make it make sense. That page has a 100% view rate. Higher than: → Your homepage → Your landing pages → Every ad you've ever run It's...
GSC Indexing Report Bug Omits Pre‑Dec 15 Data
Google Search Console page indexing report bug is missing data earlier than Dec 15 https://t.co/y7yTnWMPqo https://t.co/12gwQoqnWm
Turn One Proof Asset Into Two Claim Formats
Hot take: your audience isn’t consuming your content. They’re consuming someone else’s screenshot of it. Or a creator recap. Or an AI answer stitched from whatever looked most consistent online at the time. So “we posted 5 times this week”...
Weekly SEO Recap: Google Volatility, Review Disappearances, AI Updates
Catch up on last week with the SEO Video Recap covering the week long super heated Google volatility, Google reviews are disappearing again, links in AI Mode and AI Overviews are updated, Google Ads news and more https://t.co/e9yXgyFhbD
Sitemaps Don't Guarantee Indexing Without Valuable Content
Sitemaps aren't a directive. You still need to prove a site's worth to Google... -> From John: "One part of sitemaps is that Google has to be keen on indexing more content from the site. If Google's not convinced that...
Google Admits Indexing Data Gaps Are Just Side-Effect
Google's @johnmu on the page indexing data missing issue - "just a side-effect" - story updated at https://t.co/y7yTnWMPqo https://t.co/Aa09Vs5Avg
Google Ignores Sitemaps Lacking Fresh, Valuable Content
Google won't use your Sitemap file if it isn't convinced of new/important content says John Mueller of Google https://www.seroundtable.com/google-index-sitemap-content-40973.html #google #seo #googleseo #sitemaps
Sell Ideas, Not Time: The Wealth of Ownable Concepts
Top paid experts all have one thing in common: They sell ideas (not just time). And iIdea owners get rich. Simon Sinek charges $100K+ for a keynote today. But before his famous “Start With Why” TED Talk? He was a relatively unknown marketing consultant. One...
Search Spikes Don’t Harm Google Search, Says John Mu
Google's @johnmu said a spike in search impressions does not cause problems with Search https://t.co/Gx8bDf2WoW https://t.co/cLxH8TBMF9
Final Drop: All‑In‑One E‑Commerce AI Toolkit
🎁 FINAL DROP: Complete E-commerce AI Toolkit. 50+ prompts for products pages ads emails funnels. Competitor analysis templates. Testing frameworks. Product research guides. Comment 'AI TOOLKIT' and follow. Sending in 24 hours. Let's dominate.
Overpromise, Underdeliver: Lose Trust, Lose Leads
Marketers: Don't massively hype up your lead magnet and then fail to deliver. You might get someone's email but... You'll lose their trust. And trust is the currency of business.
Tariffs Spike Costs—Recalculate Your Break‑Even ROAS
Your ROAS looks fine, but your margins are bleeding. Why? Because tariffs jumped COGS 20-30% while your break-even ROAS stayed the same. You’re still trusting a dashboard number that’s been outdated for months. Recalculate your break-even, and thank me later.
Frame Price as Cost per Wear to Boost Sales
Selling a high priced article of clothing? Increase purchases by framing the price in terms of “cost per wear.” New (2025) research shows this tactic works, but you need to do the math for people because they may not get...
Google Shifts to Continuous Core Updates, Boosting 2026 Volatility
I shared some thoughts yesterday about what we are seeing. Would be great if Google would provide some info... I feel like they are moving to continuous updating of systems (which would align with what they said about 'more core...
Custom Apps vs SaaS: Weighing Innovation Against Crowd Wisdom
Replacing paid tools with vibe coded apps is all well and good, but something I'm thinking about is the importance of staying on top of what existing apps are launching. Sure you can bring a tool to parity today with the...
Weekly SEO Support Newsletter Helps You Survive Search
🐵 #SEOFOMO : Your weekly newsletter emotional support companion for surviving search 💪 Subscribe now if you haven’t and join +42K SEOs : seofomo(.)co https://t.co/674n119BdG
ChatGPT Ads Intrude, Miss Targeting, Threaten User Retention
More examples of ChatGPT ads in the wild. The experience didn't sound great for @EmilyForlini. And the targeting might be off -> I'm Seeing Ads in ChatGPT, and OpenAI Broke Its Promise. Here's What They Look Like From Emily: "On mobile,...
Add Organization & WebSite Schema to All Homepages
SEO Tip: when it comes to using Schema for the homepage on a site, there are two types that I gravitate towards and recommend (especially for eCommerce stores). The two types are Organization and WebSite Schema, being tags that I see...
Boomers Unknowingly Flood Threads via Facebook Auto‑posting
The fact that Threads probably gets a ton of boomers posting on FB and not realizing it’s auto-posting to Threads explains *so much* of this app.
Share Your SEO Challenges, Win a Hoodie
🚨 Take the #SEOFOMO's Ecommerce SEO & AI Search Optimization Survey [2026] and participate in an SEOFOMO Hoodie & Mug Giveaway 👇 Answer the SEOFOMO Ecommerce SEO & AI Search Optimization Survey and help us identify this year’s biggest ecommerce SEO...
Google Kills Excuses: PMax Now Mandatory
Google just killed every excuse you had for ignoring PMax. Full reporting. Negative keywords. Real split tests. This thread is your wake-up call 🧵 https://t.co/FqYcvnZVbf
Agentic Coders Accelerate Content Quality and SaaS Upsells
Agentic coders allow us to quickly iterate on what’s best for our customers using ClickFlow (our AEO/SEO content creator). I can’t understand any modern company that doesn’t use these. The speed we have as an org now would have been unfathomable 12...
Non‑SEO Users Frustrated by AI Mode Shift
I’m not a fan of this change and have watched non SEO folks complain when they get stuck in AI Mode
AdX Publishers Warned: No Action Needed Amid Google Probe
As we await Judge Brinkema's decision in US v Google whether to break up Google's adtech business, evidence continues to be unsealed in SDNY tonight. "NEVER USE THE WORD BERNANKE EXTERNALLY, EVER." "All AdX publisher will be impacted." "Publishers do not need to...
Engineer‑style AI Marketing Tour: Live Demos Worldwide
I'm going on the WORLD TOUR 🌍 I've spent the last few months building marketing skills for Claude Code — automating the work I've done with 60+ startups over the last two and a half years. The repo has over 8,400+ stars...
Embrace the Cringiest Platform, Scale to $7.3M ARR
4 years stuck at $2.5M ARR. I had no idea if this was my retirement plan or the thing that broke me. Then I built a $7.3M ARR company in 18 months with 3 employees and zero funding. The weapon turned out to...
Pre‑filled LLM Prompts Drive Smarter Brand Traffic
Most marketers right now are trying to figure out how to get the LLMs to send them more Web traffic. Maybe the pro move is to do the opposite. Check out what Amplemarket HQ is doing. And when you press...
AI Tool Buzzy AI Disrupts Viral Video Industry
Holy shit...Buzzy AI just killed the entire "viral video" industry. It uses AI to research what's actually going viral, then generates videos that match those patterns with your brand. This changes everything for content creators. Here's how it works↓ https://t.co/FGWGX9AUam
Scale Content Production with AI‑Powered Automation
I'll be heading down to Tampa for Digital Summit soon. The topic: Delivering AI-Powered Content and Automations That Scale Here's more about my session: Marketing leaders are expected to produce more content, faster, without sacrificing quality or team bandwidth. But...
Know Your Lead's Value, Transform Your Agency Strategy
Here’s a question most agency owners can’t answer: What is a single lead actually worth to your business? When you know that number, everything changes: what you spend on ads, which partnerships you say yes to, whether that content strategy is actually...
AI Search Redefines Visibility, Not Replaces SEO
AI Search Isn’t Replacing SEO — It’s Rewriting Visibility: Key Insights from the @Conductor 2026 AEO / GEO Benchmarks Report - B2B Marketing Blog | Webbiquity - https://t.co/Cs3W27UiQI
Align Channels, Team Strength, Capacity, Budget for Maximum ROI
When I’m crafting a marketing strategy, these are the areas I’m considering to make sure my client gets the best ROI: 1️⃣ High-Impact Channels → Drives potential return (more impact = more ROI) 2️⃣ Team Strengths → Increases efficiency and quality...
New Study Debunks Tracking as Win‑Win for All
Big. A major new law & tech paper takes on the economics of behavioral advertising - the kind that tracks users across multiple businesses and contexts, not just on sites they choose to visit. It challenges industry’s favorite claim: that tracking...
Tease, Don’t Tell: Subject Lines Spark Curiosity
Most subject lines announce. The best ones tease. "Our New Spring Collection" tells me what's inside before I open it. There's nothing left to be curious about. "We almost didn't release these" makes me need to know why. One gives away the answer....
Simplify Offer, Get Free 10k Leads, 5x Demos
These 3 changes to our cold email copy 5x’d demos booked last week. OLD VERSION: Subj: $18 per lead is a lot Body: You’re paying ~$18 per lead or more on Meta right now. And, some more if they don’t...
Speedy AI Tactics Sacrifice Trust, Hurting Long‑term Value
Trust is built over time, and broken in an instant. Is your "scalable" AI strategy mortgaging trust for visibility? I have had to accept my brand getting "less visibility" in GEO to maintain a standard, because we have just that ......
Grokipedia Mysteriously Absent From Sistrix Visibility Chart
lol Grokipedia doesn’t even show up on the @sistrix visibility comparison chart I had to check multiple times to make sure I didn’t type the domain name incorrectly 🤣 https://t.co/NMUTsbS7Yr
Distribution, Not Creation, Is the New Attention Bottleneck
Distribution and the human attention premium That marketing and distribution become the principal challenges of scaling content in an attention landscape awash in it seems like an obvious outcome as production costs collapse. But it has not yet emerged as a...
Focus on 4 Metrics, Not 50, to Drive Profit
You’re deluding yourself into thinking you’re organized by staring at a dashboard with 50 metrics... … and somehow, you're completely missing the only 4 that actually matter: MER (Marketing Efficiency Ratio): This is your early-warning alarm. If MER dips 10-15% below target, something's leaking....
Make Marketing Content Sales‑Ready, Not Just Pretty
I was asked how to make sure Sales will actually use Marketing content. Here is the short answer I gave. Stop reviewing content by Marketing standards and view it from the perspective of someone trying to sell you product or...
AI Becomes Core: Budgets Rise, Teams Accelerate In‑House Execution
7 Key Takeaways from Stensul’s 2026 MarTech Outlook Report - https://t.co/58rLpJuLMz "#AI is no longer treated as a side experiment; instead, organizations are increasing martech budgets, investing directly in AI-powered tools, and reshaping teams and workflows to bring more execution...
Agentic AI Redefines B2B Marketing: Lean Teams, Strategic Humans
The future of agentic AI in B2B marketing is finally coming into focus. The B2B marketing org structure has to change, with fewer layers and more shared accountability across a unified data layer. The human role will shift to something...
Case Studies Reveal SEO Tactics Destroy Organic Traffic
I have now read *multiple* public AEO/GEO "case studies" where the organic traffic literally looks like this. I'm not even kidding. I just pulled this chart from a case study published 2 weeks ago. Looks to me like they actually destroyed...
Ads Work; Doubting Them Reveals a Skill Gap
So many people say “ads don’t work; write content.” All of my companies for 22 years grew with ads 𝘧𝘪𝘳𝘴𝘵 and forever. Ads won't be effective for 𝘢𝘭𝘭 companies, but "I've never seen it work" is an admission of lack of...