Google Discover Gets Major Profile Updates – New Article
Nice new article on Google Discover and the latest Discover profile changes by my teammate @JohnnyHerge https://t.co/iQap8dufeJ
New ClickFlow AI Visibility Tracks Brand Presence Across Platforms
Happy to announce that we just added our AI Brand Visibility feature in ClickFlow. It tracks how brands appear across AI platforms like ChatGPT, Gemini, and Perplexity: ranking position, mention type, sentiment, and competitor comparison. ClickFlow is our *quality* content generator and...
Aligned Marketing Creates Predictable Revenue Through Clear Messaging
If your sales aren’t consistent, your marketing isn’t aligned. You don’t need more content. You need clarity. One message. One transformation. One cohesive customer journey. When your marketing systems works together, your audience feels confident buying and that’s when revenue becomes predictable. 👇 Comment TRAINING and I’ll...
Weekly SEO Recap: Google Updates, Bugs, AI Risks
Catch up on last week with the SEO Video Recap covering the Google Discover core update being done, Google volatility, search serving bug, AI prompt injection, Google Ads, local, Bing guidelines and more https://t.co/yRf42eN8G0
Google Ranking Volatility Remains Extremely High in March
Google Search ranking volatility continues to be super heated into March https://www.seroundtable.com/google-search-ranking-volatility-heat-march-41014.html #google #googleupdate #googlealgorithmupdate #googleseo #seo
One Clear CTA Beats Multiple Choices Every Time
Spotted three different CTAs on a single landing page yesterday: "Request a Demo" "Discuss Your ROI" "Explore the Platform" Two of them went to the same form. None had clear visual hierarchy. Users were getting decision paralysis. Most teams don't realize that every additional CTA...
Free Guides Convert Far Better than Discount Pop-Ups
I've tested 100+ email pop-ups. Here's the pattern: '10% off' offers got a 2% conversion rate. 'Free guide to solving X problem' offers got 15%. Your assumption that discounts are king is wrong. Value is.
Build Assets for Predictable Revenue, Not Month‑to‑month Hustle
There’s nothing wrong with wanting more revenue. But if you’re only focused on this month, you’ll feel the pressure to start over next month. Predictable revenue comes from building assets. Courses. Memberships. Programs.
Testing Titles Boosts Engagement: Four Tries, Big Lift
Always be testing your titles with X articles because you can see on the left the post totally bombed and when I changed the title, it took off. Took 4 attempts. https://t.co/4okRI65njq
Blend AI and Human Creativity for Optimal Results
You don’t need to go all AI or NO AI with your creatives… leaning too far either way means wasting budget on low-quality output or falling behind brands launching faster. The smarter approach sits in the middle. We use AI as a...
Boost Leads 10x in 4 Weeks with AI
How I'd 10x leads in 4 weeks using AI, if I were starting my business from scratch.
Followers Grow Fast, Revenue Grows Slow—Fix Pipeline First
The hidden cost of building attention that doesn’t convert It’s easier to add 50K followers than to fix inconsistent pipeline. That’s why so many B2B SaaS founders double down on visibility. Growth looks like traction. It feels like momentum. It...
Predictable Revenue Brings Stability, Not Luck
Predictable revenue changes everything. Not because it makes you rich, but because it gives you stability. When you know consistent leads are coming in, you stop making decisions from panic. You stop delaying plans. You stop wondering if next month will work out. Predictable revenue...
Meta's New Metrics Overstate ROAS; Focus on Profit
Meta quietly rolled out two new breakdowns in Ads Manager. 1. First time vs. repeat purchase conversion data. 2. Visibility into how much of your performance is being driven by their AI. It’s worth pulling, but not worth trusting blindly. We've seen...
Try Sharing Honestly; Few See, some Love.
Are you 𝘴𝘤𝘢𝘳𝘦𝘥 to put yourself out there? To be honest on social media, or build in public including failures? Totally fair. You don’t 𝘩𝘢𝘷𝘦 to be public, you know. But, you could just try. Probably, no one will see anyway. And some will love...
AI Creates Month’s Video Ads in Just 30 Minutes
🤯 Generated a month of video ad creatives in 30 mins 🔥 AI wrote scripts from winning formulas 🛠️ Realistic AI avatars 🤵 Perfect voiceovers 📦 Ready to upload and test This is crushing $3k video editors Want the workflow? RT + comment 'AI VIDEO'
Google Experiments Adding Web Mentions to Retailer Reviews
ICYMI: Google tests web mentions in the reviews section of retailer store pages https://t.co/SuUPYs3fu4 https://t.co/2sQKHp9rT9
Know Your 12 Key Ecom Metrics or Fail
Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...
AI Threatens Marketers: Paid Media’s Uncertain Future
The death of marketers, is it over for paid media?, the bear and bull case for AI https://t.co/9NjhfPjOfn
Founders Overlook Core Messaging, Fuel Misaligned Growth
We surveyed 50 SMB founders on their marketing priorities and pain points. Buried in the data is a pattern nobody's talking about: Founders know their messaging is broken. And they're not fixing it. Direct quotes: "Our messaging is inconsistent and unclear. Docs site doesn't...
AI Platform Cuts $26.5K Monthly Marketing Costs
I replaced $26,500/month in marketing headcount with one AI platform. 37 agents. Zero full-time hires. Most agencies pay $26,500/month for SEO, content, social, competitive intel, and marketing ops. We built the AI CMO Platform. 37 agents that coordinate and execute like a full...
SEO Agencies Now Prioritize Profit over Client Success
There’s a new one. Right. Totally. SEO agencies suddenly stopped caring about their clients’ success. Yep. https://t.co/256DkiWsAT
Google May Auto‑create AI Landing Pages for Weak Sites
Google Patent Info: If you thought AIOs angered people, just wait for AI-generated landing pages from Google. Yes, Google could create new landing pages from the SERPs if yours isn't good enough (based on this patent). Great catch from Joshua...
Integrate Shared & Paid Media to Capture Fragmented Attention
In the first article in this series about the PESO Model Certification® , I shared what’s new and why it’s been rebuilt for how people find information today. In the second, we went deeper into how owned and earned work...
Google Shares Key Insights on HTML Parsing & Search Experience
Google Videos (1) from Google Search team on parsing HTML and (2) from Google Ads team on search experiences - both worth listening to https://t.co/wD0y4Gz8yc https://t.co/rsldIPjJbz
Cheaper AI Call Tools Could Replace $10k Gong Subscription
Hive mind: i'm thinking of replacing a mid 5-figure @gong_io subscription (Thousands of dollars per AE per year) with a $19 / month TL;DV or FirefliesIO. our core use case is call recording, AI summaries and CRM integration. Has...
ChatGPT Lets Users Critique Ads, Pressuring Brands
OpenAI's @fidjissimo explained on the ACCESS Podcast with @alexeheath that the ChatGPT ad experience is will be unique since users could even ask ChatGPT about the ads running. The model will not know about the ads but a user could...
LinkedIn Flags Shady Connection Request with Warning
Imagine being so shady that LinkedIn literally sends a warning with your connection request 👀
Master Incrementality Testing: From Replication to Golf Handicap
"I think it’s the most sophisticated conversation that will exist on this topic." @oliviaakory's feedback after watching back this episode. She and @Davisg207 came by the office to talk about Cozy Earth's incrementality testing journey. I think it is incredibly instructive...
Organic Surge: 307 Signups & New Editing Features
⚡️ WEEKLY VLOG 02 @ @ChoppityAI Founders are never truly satisfied with the speed of shipping, but looking back at this week... we’ve had some absolute bangers. We hit an all-time high of 295 signups in a single day (We broke...
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...
Consistent Brand Threads Beat Outdated Mood Boards
the best brand accounts have a through line of familiarity. content woven together by a thread that makes people comment “my show is on”. the old mood board model does not work anymore.
Cheap Experiments Outperform Expensive Guru Courses
I spent $10k on a Facebook ads course from a famous 'guru'. My ROAS went down. I spent $200 testing my own weird ad angles. Found a 5x ROAS winner in 48 hours. The market doesn't care about experts. Test...
Unified Email and SMS Boosts Retention Trust
The retention stack at most brands is three platforms pretending to be one. Email in one tool. SMS in another. A "customer journey" that's really just a guess stitched together from disconnected data. Attentive solves this by putting email and SMS in...
Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO
💰 What is the most underrated retail SEO lever for 2026? Key takeaways from an insightful roundup by @SearchPilot : * Feeds decide eligibility. Weak product data does not push you down a few spots. It can remove you from...
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...
Validate Demand, Craft Standout Product, Let Creative Drive Sales
How to build a $10M+ ecom brand (based on some of the most expensive lessons I’ve ever learned) PRODUCT & BRAND - Dropshipping isn't a business, it's a test - validate demand then move to white-label or you'll be racing to the...
Doing Everything Right Isn’t Enough After Google Updates
One of the most common things I hear from site owners who were hit by Google updates: “we were doing everything right.” 🤔
7 Content Strategies to Build Authority and Trust
7 Ways to Use Content to Build Authority and Trust in Any Niche (+ Real Examples) - B2B Marketing Blog | Webbiquity - https://t.co/CJYHcehmSM https://t.co/aQ6RDwYiCA
Use Hours Not Days to Boost Email Opens
“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using...
Heritage Brands Embrace Creator Economy: Nat Geo Launches Program
As audience behavior continues to shift toward personality-driven media, more heritage brands are adapting. National Geographic is the latest legacy institution to launch its own creator program.
Google Ads API 23.1 Released with New Features
Google Ads API version 23.1 is now available - here is what is new https://t.co/vyucJ6uuPs https://t.co/E8TkQkSGQu
AI Hype Threatens SEO; “Google Dead” Myth Dangerous
This is what I have been saying. 😤 So many companies are playing with fire with AI automation stuff right now. The narrative that “Google/SEO is dead” is not only misleading, it’s dangerous. And we are already starting to see the fallout....
Ecom Founders Reinvest Payday, Not Splurge—Different Results
Everyone on payday: Planning what to buy. Ecom founders on payday: Planning how much to reinvest into ad spend. Different mindset. Different results.
Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards
So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...
Major Brands Launch ChatGPT Ads, Activity Rises
Update on ChatGPT Ads: Adthena is seeing an uptick in activity. Their CMO posted more examples this afternoon on LinkedIn of ads they are seeing and pinged me there. Advertisers spotted so far: 🔹 Best Buy 🔹 AT&T 🔹 Pottery Barn...
Bridge Marketing & Sales: Align Mindsets for Growth
The misalignment between marketing and sales often stems from the different mindsets that each team brings to the table. Although both teams share the same overarching goal of driving business success, their approaches to engaging prospects can differ significantly. If...
Scale Hreflang Mapping with Embeddings via Screaming Frog
🌍 How to use embeddings to map hreflang tags at scale - A clever use of @screamingfrog's Open AI API integration to implement hreflang by @pelogia - Check it out: https://t.co/mFnuuMojaD https://t.co/h9OLRjWQIR
Master One Skill Deeply, Don't Skim Through Ads
I have hour-long Facebook ads tutorials online for free. They have 90% of the information you need to start running ads tomorrow. And yet less than 1% of people finish them. I’ll see new founders commit to learning Facebook ads, then 2...
Outrage Alone Won’t Mobilize; Give Audiences a Cause
“you can’t rely just on fueling outrage to activate your audience...they need something specific to get behind.” one of my favorite quotes from my interview with @perfectunion’s director of audience engagement.