Low‑budget Ads Often Beat Polished Productions
Like it or not... In my experience, low production jenky ads almost always outperform more well thought out, highly produced ads. I want to be wrong. Because highly produced stuff is fun to make. Anyway have a diff experience/result?
X Users Prefer Personal Product Endorsements Over Ads
X/twitter is about individual expression and has the most sophisticated community — I don’t think they default to clicking on ads (or being influenced by ads) like the drones on FB or instagram Endorsements of products might work better… ie...
Compute Limits or Surplus Define Meta's Ad Revenue Future
A few weeks ago, I wrote about Meta's investments into GEM and its LLaTTE architecture, and last week, I wrote about Meta's use of LLMs for ad re-ranking (prioritizing the ad shown from a candidate set). Both of these approaches are...
February 2026 Digital & Email Marketing Highlights
The Last Word on February 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/R7ABOWoDIi https://t.co/hTXFy4YjBY
AI-Driven Eligibility Redefines Marketing Decision-Making
Learn more about the future of marketing as AI visibility to eligibility transforms how decisions are made in advertising and beyond. https://t.co/8pkrAjZI1x via @purnavirji, @sejournal
Meta's AI Analyst Can't Grasp Business Fundamentals, Risks Spend
Meta just dropped a $2B AI agent inside your Ads Manager. Everyone's asking if they should test it. • It pulls reports • Does audience research • Analyzes campaign data But it can’t: • Create campaigns • Change bids • Touch your budget It's an analyst sitting...
Top 2026 Social Media Strategies Validated by Experts
Delighted to be included - What’s Working in Social Media in 2026 — Backed by 20+ Experts https://t.co/spTqW2WOVL via @hotinsm
Even Founders Warn: GEO Hype May Be Misleading
From the cofounder of an AI search visibility platform (@lil_bsz) on Reddit -> The GEO Bullshit - State of GEO in 2026 From him: "I’m a co-founder at an AI search visibility platform. By all accounts, I should be...
Deposit Value First, Then Ask for Sales
Your email list is a relationship bank account. You need to: • Make deposits (give value) • Before making withdrawals (ask for the sale) All roads lead back to giving
Automation Fears Ignore How It Democratizes Access
When automobiles first appeared, they were built by hand. Craftsmen assembled them the way carriage makers built horse-drawn wagons. Skilled mechanics fitted parts together piece by piece. It was slow, deliberate work, and if you owned a car in the...
Google CEO Forced to Do Live Product Search
🍿 Hard Mode: Make Google CEO search for any product related query and try to click on organic search result above the fold while live on camera 🫠 /ht @jordanreviewsit https://t.co/3h6ztlYNdk
Claude Code Automates Testimonial-to-Email Nurture in Minutes
I am officially addicted to Claude Code for marketing Woke up early again Today's mindblowing workflow? Asked Claude to: >> Pull my 5 latest testimonials from Senja >> Turn them into customer-centred emails >> Compose them directly inside CustomerIO 5 minutes later I have a whole new...
Stop Over‑Segmenting: One Persona Beats Six Empty Versions
If you’ve created 6 different buyer personas - it’s time to be honest with yourself. Are you really going to create 6 different versions of your content? A version for each one? You could. It is possible. But I would...
Stop Overpaying Agencies: Cut 60% TOF Spend
The number of 7 & 8 figure brands that we audit whose agencies are running clicks / leadgen and very very TOF metrics is mind boggling to me. Yes these events “can” have their place as a % of your budget...
Focus on One Platform Instead of Spreading Thin
That 'Be everywhere' advice doesn't work for everyone. Sometimes, it's best to pick 1 platform or path and stick with it.
DTC and Influencers Can Outpace Wholesale Dramatically
MVMT went from $1M to $60M in revenue in just 2 years using DTC and influencer marketing. No retail stores. Got acquired by Movado for $300M. Meanwhile you're still chasing wholesale deals. That's the gap.
Sudden CPA Spike Signals Broken Fundamentals, Not Trend Collapse
I was talking to a 7-figure founder recently who was convinced his trend was dying. He has a clothing brand, he rode the wave hard, and did $100K+ months for the first four months. Then in September, his CPA doubled overnight and...
Meta's New Ads Breakdowns Overstate True Performance
Meta rolled out two new breakdowns in Ads Manager, and I strongly suggest taking them with a grain of salt. More data does not always mean more truth. They give you a cleaner look at new vs. returning customer splits,...
Use Controversy, Secrets, and Stories to Earn $10K
Content ideas that will make you $10,000: • Ask a controversial question • Teach something new • Share a success story • Share a failure story • Make a bold claim • Share a secret • Be contrarian • Use curiosity The list is WAY longer But you get the...
Organic Social Beats Expensive TV for Modern Brands
If you sell something .. please lean into social media marketing, more posting without paid media support, more content , more platforms (Facebook, YouTube shorts) more creativity, trying new things. This talk was at a Fortune 500 companies marketing off...
Google Penalizes AI‑written Casino Sites with Manual Actions
Remember this story about journalists being replaced by AI writers? Seems that may have caught the attention of Google's webspam team. Looks like two of their sites might have received manual actions this weekend. And that could be for 'Site...
LinkedIn Ghostwriting: Massive Untapped Market for 2026
At 26, I quit my minimum-wage copywriting job. 18 months later? I was generating $180k/month ghostwriting for industry leaders. But if I was starting over in 2026, I'd become a LinkedIn Ghostwriter. Why? Because it has 1.15 billion users. And less than 1% are posting...
Ecom Founders Turn Sundays Into Strategy Sessions
Everyone on Sunday morning: Sleeping in. Ecom founders on Sunday morning: Reviewing last week's ad performance and planning this week's tests. Different mindset. Different momentum.
Organic Threads Buzz Drives 534 Monthly Visits
A number that keeps me up at night: 534. That's how many people visit BlackTwist from Threads every month. Not from ads. Not from SEO. From Threads itself. People on Threads are talking about us — without us asking. That's the kind of...
Marketing Spend Drives E‑commerce SERP Dominance
eCom is a low opex game. He who can spend the most on marketing wins the SERP. The 25>15>10% evolution is underway. https://t.co/MP1L7T7MZ5
Google Allows Whole‑TLD Disavowals, But It’s Overkill
News on the disavow front. It ends up you CAN disavow an entire TLD (like xyz, biz, info, etc.) This was never documented by Google, but John Mueller explained you can actually do that. He also said that Google probably...
When SEO Webinars Turn Into Weekend Exit Signals
Someone just sent me a high-profile webinar about “SEO vs AEO” where the AEO part apparently focused on “adding FAQ schema to product pages” Ok. That’s my sign that it’s officially time to log off for the weekend 👋🏽👋🏽👋🏽 https://t.co/zWCUoVLqIw
AI Empowers Solo Entrepreneurs to Build End‑to‑End Businesses
We are seeing the rise of the full stack entrepreneur. AI is expanding the scope of what an individual entrepreneur can do. She can have the idea. She can test it using a virtual customer panel constructed with LLMs. She...
Tracking Organic Visibility in Public AI Search Cases
It’s always a fun ride checking organic visibility for the public AI search case studies 😂
Make Your Ads Bold, Iconic, and Unapologetically Cool
Who said watching an ad has to be boing? Your ads can be bold, truly iconic, and unapologetically cool, just like this one we did for Zenni 😎. Want your ads to stand out? Work with me! https://t.co/X6hPr0FQwZ
AI Marketing Is Reactive; Brands Need Proactive Awareness
There is still a big brand marketing gap in the industry and the massive push to use AI isn't solving it. Most of what's being done to attract business with AI right now is reactive marketing - showing up in...
Master Offer Testing to Scale Beyond Seven Figures
Scaling your brand past 7 figures in revenue requires mastering offer testing. Retweet and Comment "OFFER" and I'll send you my new guide for how to structure and properly test offers. *** Must be following for me to DM ***...
Start at the Funnel Bottom for Rapid Pipeline Results
If paid media is set up correctly, you should start seeing a qualified pipeline within 30–45 days. Here's how we achieve that for our clients: Many B2B teams end up running paid media backwards. They start with awareness, build an...
Google Warns Disavow Tool Is More Harmful than Helpful
From Barry: "As a reminder, John Mueller of Google often says that disavowing links is a waste of time. Heck, like Bing, Google may remove the disavow tool at some point. In fact, Google said the disavow tools hurts many...
Daily 3‑minute Habit Builds Massive LinkedIn Audience
Anyone can build a massive LinkedIn audience in 2026. Here's how: Publish 1 piece of writing per day. To do this, you don't have to be a prolific writer. Just use this simple 3-minute habit (it's how I never run out of ideas to...
Most Sites Don't Need Link Disavow, but some Do
Google's @johnmu says most sites don't need to disavow links but that is not all sites https://t.co/cliyEKeuoM https://t.co/Bsc0HcEkY2
Google LSA Won’t Credit Existing Customer Calls as Leads
Google Local Service Ads won't credit advertiser for an existing customer call, which was not a lead https://t.co/tQs1kiXrYl via @AnthonyHigman https://t.co/ahAoxVvwju
Authentic Low‑budget Video Beats Pricey Corporate Ads
Dollar Shave Club spent $4,500 on one launch video. The founder starred in it himself. It went viral and got 12,000 customers in 48 hours. Meanwhile you're spending $10k on polished corporate ads nobody watches. That's the gap.
Simple Patient Videos Build Trust, Fill Empty Slots
🧵 One doctor had empty OPD slots. Meet one of my mentee, Dr. Swatendra. He also had doubts. No idea about video making. But he just started. Simple videos. Answering common patient questions. Started with just 1 Video... then 2, then 3... kept on going. Slowly...
How to Extract Actionable Insights From Ahrefs Brand Radar
920392843920 people have asked me how I get insights out of Ahrefs Brand Radar. Here's me actually going through and looking at insights for Ahrefs: https://t.co/T15xG2XAlk
Daily AI Content Insights Drive Stunning Growth
Started posting daily on LinkedIn about what I'm learning around AI for content marketing and holy crap look at this beautiful graph https://t.co/p6bihegxGi
AI Can Fix the Chaos of Scaling Creator Ops
Creator ops for any brand that is scaling are an absolute mess. If someone can solve all these problems using AI, it will make them richer than they could imagine. - Outreach volume. The bigger companies need to be contacting...
ChatGPT Carousels Align with 83% of Top Google Shopping Results
“Over 83% of ChatGPT carousel products were found as strong matches in Google’s top 40 organic shopping results.” Another article showing how ChatGPT uses Google’s results - this time for Google Shopping. Great new research by Tom Wells at @peec_ai https://t.co/ABBzFlGH55
OpenClaw Setup Boosted Views From 358 to 85K
Building Live: The OpenClaw Setup That Took My Articles from 358 to 85,000+ Views https://t.co/2AfO60Gvta
Vote for DR80+ Club T‑Shirt Design
We're bringing back the @Ahrefs DR80+ Club. 👑 ...and we need your vote for the best t-shirt design. *Why does DR80+ matter?* DR (Domain Rating) is Ahrefs' metric for a website's link popularity. Essentially, how many high-quality sites are linking to it. This metric...
Unlock AI Search Visibility with My New Video
If you found my latest blog post about AEO/GEO vs SEO interesting, you should check out the companion YouTube video I just published. I cover everything in detail and provide some additional context. My video covers all of the information...
Debunking SEO Generative Retrieval Misinformation: Facts Explained
Great post from @dawnieando. And the visuals are killer :) -> Debunking and Demystifying Generative Information Retrieval: Misinformation in The SEO Space Covers 'chunking', information gain, llms.txt, and more. Dawn provides a great breakdown of the misinformation going on today while...
Google AI Mode Boosts Recipe Links, Tracking Remains Tough
Finally seeing this live today and I really like it. Much better for recipe publishers... But good luck trying to track that in GSC. Standard rules apply for impressions in AI Mode... I'll see if I can find some data...
TikTok's 2026 Discover List Spotlights 50 Emerging Creators
TikTok revealed its Discover List 2026, highlighting 50 creators to watch across categories like Educators, Foodies, Icons, Innovators, and Originators. The list acts as both a cultural barometer and a pre-vetted talent pipeline for brands looking to partner with emerging...
AI Generates Full Email Series in Minutes, Replaces $2k Copywriters
🤯 Wrote an entire email welcome series in 8 mins 🔥 AI matched my brand voice 🛠️ 5 emails with subject lines 🤵 Built to convert 📦 Plug straight into Klaviyo This is crushing $2k email copywriters Want the prompt? RT + comment 'EMAIL PROMPT'