Live Social Shopping: Time to Dig Deeper Now
Please let this be the post that forces you to start really digging in deep on what’s going on in live social shopping 🛒 https://t.co/pMu340vBxg
90‑second Non‑
A Reddit user is exposed to a 90-second, non-skippable YouTube ad in a 40-minute video on CTV. https://t.co/BukQnrjahx
Clickable Caption Links Are Optional; Stick with Bio
Yes... there some people who have access to a new Instagram feature that allows them to have a clickable link in their caption. No... you don't need to change your entire strategy or freak out if you don't have the feature. We...
Rebuilding Pipelines Cuts Costs 3×, Boosts Ad Quality
Found major tech debt in our GTM stack. Rebuilt our Meta pipelines from scratch - ad quality scores way up, early costs down ~3x. Great engineering fixes a lot of ills.
Treat CTV as Video, Measure It Modernly
CTV isn’t just a channel anymore; it’s video. And if you’re still measuring it like traditional TV, you’re already behind. In Episode 2 of From Screen to Store, sponsored by @JamLoop , Tim Glover (EVP Media, USA Marketing Partners) joins AdTechGod...
Clarifying Site vs URL Impressions in Looker Studio
Good post from Dana. I know many have been confused by this in Looker Studio -> Site Impression vs URL Impression in Google Search Console: Looker Studio Guide "When you add a GSC data source in Looker Studio, you pick your...
Red Flags Emerge in Khaby Lame's $975M TikTok Deal
Exclusive: new red flags are popping up around @tiktok_us star @KhabyLame's $975M deal. Details from @dwhate & I: https://t.co/LRbQpJI28n
Maximize Impact by Remixing Every Piece of Content
Too many folks think creation is a one-and-done event. They hit publish and move on. That’s a ridiculously flawed model. The real magic? It’s in the remix. Take that blog post, turn it into a thread. Take that thread, turn it into...
Dominate Zero‑Click Keywords to Become Google’s Trusted Source
Target ZERO-CLICK keywords strategically. Instead of avoiding keywords where Google shows the answer directly, dominate them. When people see you're the source of Google's answer, they trust you for deeper questions.
Unlock 2026 Martech Insights and 70+ AI Use Cases
🚀 Registration is now open for #MartechDay. On May 5, Frans Riemersma and I will debut the new State of Martech 2026 report and the updated 2026 Marketing Technology Landscape. If you register, you’ll be first to receive both — along with...
From ₹20L to 8‑Figure Months with Automated Ads
Since 2015, I’ve built 3 businesses and helped scale 9 online ventures with my team spread across India and beyond. We’ve generated over ₹150 crore in revenue. Now, I help ecommerce and business owners go from ₹20L–25L to 8 figure per month...
Prioritize the Right Audience over Viral Reach
This reel has gotten more reach than any of my reels in years. I could keep posting content like this to appease the algorithm but it has almost nothing to do with my business. I'd rather reach less people, as...
Canva Acquires Ortto, Simtheory to Complete Marketing Stack
Canva Buys the Marketing Stack It Was Missing: Ortto, Simtheory, and the Bet on Canva Grow https://t.co/u3vP4WiL3Q
Add One Extra Offer, Earn 50% More
5 ways to monetize a paid newsletter beyond subscriptions: 1. Template packs 2. Monthly subscription 3. Paid webinars 4. Low-ticket upsells in welcome emails 5. Quarterly digital product drops Most writers would *easily* take home 50% more money just adding one of these.
AI‑automated SEO Agency Scales Profits and Efficiency
Automating every single action of my SEO agency with AI so that I can make more money with each of the different pieces of the puzzle. That's how you want to make money with Claude Cowork and Code. Trimming down so that...
Evergreen Content Cuts Costs, Boosts Advisor Reach
The challenge of "successful" social media marketing is that success often hinges on two distinct but rarely simultaneous goals: reach and conversion. Making matters more difficult, social media platforms are increasingly saturated, making it harder for advisors to stand out...
Gemini in Chrome Becomes My Daily AI Assistant
How did I ever live without Gemini in Chrome before? It appeared yesterday and I am finding myself using it all day long: -Help me understand this paper. -Is this a new page? There's no date on it and I can't tell. -Look...
Slack‑Integrated AI Closes $239K Deal Without Cold Calls
I know a founder that closed a $239K deal in 2 weeks. Never sent a single cold email or made a phone call. Here's what happened: He runs a B2B company doing a few million in revenue. Just him. Doing sales is so far...
Give Value, Skip Intro, Automate Freebies for Reel Success
I've been testing Trial Reels... and I finally had one "pop off" 👀 What I've seen working so far: ✓ give a TON of information away in the video ✓ these aren't posts for people to get to know you ✓ use a ManyChat...
Take Control: Ditch Your Meta Agency Today
You should fire your meta agency. Go to your Facebook ad account, select all your campaigns, and click View History or view edits. Every single change your media buying agency has made will show up there. What you'll probably find is that...
Google's Core Update Pushes YouTube to AI Overviews Dominance
Just checked a client that ranked in AI Overviews last week and now the top 4 links in AI Overviews are all YouTube. Let me guess: the core update was another way for Google to boost YouTube, like it did with...
Links Earn No Boost, Others Gain Algorithmic Advantage
Let me give a precise model of "link deboosting," which I believe is, for all intents and purposes, real. Forgive me, modest longpost for the full model. Jeff Bezos has argued that when anecdotes and data disagree, the anecdotes often hold the...
Google's Traffic Dip Fuels Surge in Paid Ads
Google lost ~5% of traffic share in the past 10 months (35.11% → 30.53%). Everyone thinks AI search ate it. Well… ▪️ AI search: 0.22% → 0.26% (+0.04pp) ▪️ Social: 7.67% → 8.24% (+0.6pp) ▪️ Paid: 13.99% → 17.15% (+3.2pp) ^ that’s across ~75k websites in...
Join Our Marketing, AI, SEO AMA with Sterling Sky
AMA happening now over on the r/localsearch Reddit page with @SterlingSkyInc April 8 at 1pm - 3pm ET Let's talk about all things Marketing / AI / SEO https://t.co/ej0AZFDNse
Upper-Funnel Spend Drives Sales, Not Just Retargeting
Mejuri shifted 25% of their ad budget to upper-funnel campaigns. The result? A 12.9% lift in incremental sales and a 57% boost in iROAS. Meanwhile you're pouring all your ad spend into bottom-of-funnel retargeting and wondering why your new customer...
Simplify Campaigns, Cut CPA 42% in Three Weeks
On a recent audit, $3,500 was spread across 10+ campaigns. Everything looked active… but nothing was efficient. There was overwhelm — “We’ve tried everything.” The issue was fragmentation and audience overlap. We simplified structure + focused signals. CPA dropped by 42% in 3 weeks —...
Big TikTok Audience, but Math Forces Me to Quit
I've been on TikTok for five fucking years now... and I am de-prioritizing it despite my audience of 200k+ people. This isn't a dramatic exit or a hot take. It's just math.
Link Posts Don't Harm Engagement, Concerns Overblown
I can only speak for myself, but just from my own posting, I don’t see engagement dropping off when I post links. There are a lot of bad incentivizes around here (some inherent to social media), but i think the...
Joe Zappa Shares Sharp Pen Journey and Adtech Outlook
Turned the tables on @joe_zappa for once this week on the pod and put him in the interviewee seat. Really good conversation about his journey w/ Sharp Pen, the state of adtech marketing, and more. Link below.
Core Update Completed—Check Your Rankings Now
🚨 The rollout March 2026 core update was completed today (April 8, 2026). It's time to check your rankings/visibility/organic search traffic shift 👀 https://t.co/qsYSPpXZfz
LLMs Fuel Exaggerated Posts to Game Engagement Algorithms
“Social media algs reward engagement, and LLMs are excellent at writing in different styles, so people use LLMs to translate posts and news stories into [exaggerated, misleading] versions that get more engagement” I see a ton of that here. not good.
Tired of Meta‑only Advice; Want Alternatives for Growth
It is SUCH a bummer that every person I talk to tells me the only real path to meaningful audience growth is via Meta ads. I would rather give my money to *any* other platform.
Own Your Audience: Distribution Beats SEO Reliance
A $50M media company. 19 employees. Built from a small town. The moat wasn’t content... It was distribution. Traffic spikes are rented. Email lists are owned. If you’re still relying only on SEO, you don’t have a strategy. You have exposure. This conversation is...
Higher Pay Boosts Social Media Team Performance
Pay your social media team more money. Pay your social media team more money. Pay your social media team more money.
AI-Driven App Surge Shrinks Organic Discoverability
The App Store discoverability squeeze "If the number of apps available in the App Store explodes through AI-assisted coding agents, yet the surface area for organic visibility remains fixed — or, actually, decreases, given that the second ad placement in search...
Consistency Beats Constant Creation in Reel Strategy
Indie author trial reels testing mode has commenced… (does that sound official enough? 🤣) Instead of constantly creating new reels, I’m testing something different: → Same 5 reels - to the same book → Same proven caption → Same Cover Image → Posted...
Google Serves Spanish Snippets Despite English Query
There's a new one - Google is showing me a title and meta description *in Spanish* even though I'm searching in English from Brooklyn. The URL is zoom . us and the page content is in English. I was recently in...
Google’s March 2026 Core Update Rolled Out in 12 Days
OK, the March 2026 core update is complete. Now to assess the impact... From Google on X -> The rollout was complete as of April 8, 2026 (at 5:12 ET). So it was 12 days, 4 hours. https://x.com/googlesearchc/status/2041867321552027833
March Core Update Hits; Easter Traffic Skews Results
The March Core update has finished rolling out. Keep in mind when looking at your traffic that it included the Easter weekend which often causes seasonal changes for sites. I see a few sites with increases and a number with significant hits....
Build New Relationships to Unlock LinkedIn’s Reach
Why “developing new relationships” is the only sustainable way to force the Linkedin algorithm to show you to new audiences https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
5 Years of SaaS SEO Secrets Unlocked
Reverse-engineered 5 years of SEO knowledge in the SaaS industry to bring you this article 👇🏼
Earn a Social Media Marketing Certificate Starting April 29
Our 2026 Certificate in Social Media Marketing & Fundraising program starts April 29! https://www.nptechforgood.com/certificate-programs/earn-a-certificate-in-social-media-marketing-fundraising-from-nonprofit-tech-for-good/ The three-webinar program provides an honest, practical approach to using social media at a time when organic reach and engagement are at an all-time low. To earn the...
Meta's New Attribution Inflates Conversions by 30‑35%
Meta’s over attribution over performance the last 2 weeks has been absolutely horrendous. Some of the worse case brands are showing 30-35% more conversions on Meta than is being shown on Shopify. Truly feels like they broke something when updating the attribution.
Beehiiv Article Links Missing Dofollow Attribute, Why?
I wrote articles on @beehiiv with links but they aren't dofollow backlink. Which is weird as I have seen many websites with dofollow backlink from beehiiv posts. Any idea why? Did I do something wrong?
Do Chinese OEMs' Gonzo Instagram Reels Actually Convert?
Has anyone written about whether the gonzo marketing tactics of small Chinese contract manufacturers on Instagram Reels “works” or whether it just makes for amusing content. Like that company that sells charging cables.
Avoid Manual Triggers That Cause AI Content Spikes
Scaling AI-generated content for AEO/GEO purposes? "Mt. AI" can result from an algorithmic drop or a drop from a manual action. See below what the manual action could look like. You don't want this. You really don't want this. :)...
Replies Boost Followers: End Posts with a Question
We analyzed 21,864 Threads posts last month. Creators who got 500+ replies grew 10% in followers. Likes are nice. Replies move the needle. If your posts aren't getting replies, add a question at the end. Simple.
ChatGPT Introduces Ads to Fund Free Service
ChatGPT has announced the introduction of advertisements within its platform, marking a significant shift in its user experience. This new revenue model aims to balance free use with sustainability. Read more: https://t.co/UgTEWz3Z1Y @wearetenet
Low Ad Strength Delivers Highest ROAS, Ignore Metrics
It’s eye-opening to see that 'Poor' Ad Strength ads actually yielded the best ROAS (327.65%) in this study of 20,000 accounts. Don't let Google's structural completeness metrics distract you from real bottom-line efficiency. #DigitalMarketing #PerformanceMarketing https://t.co/BQDpHJJtWL
Answer Engine Optimization Boosts Conversions by 40%
Misunderstood Marketing - : The 40% Conversion Moat: Why Answer Engine Optimization Is the New Discovery Standard https://t.co/RRwJAIWTjG