Attention Without Sales Means Missing the Conversion Bridge
If your content is getting attention but not buyers, you’re building interest without a bridge.
Authenticity Beats High Production Value Every Time
I spent $20k on a brand photoshoot with models and studios. Competitor shot iPhone videos in their bedroom. Their content got 4x more engagement. Production value doesn't matter. Authenticity does. Test everything.
Timing Amplifies Good Content, Can't Rescue Bad Messages
Posting times won’t fix a bad message. But good timing can absolutely multiply a good message.
Create a Content Machine That Honors Your Life
Build a content machine that respects your life. Not one that requires you to pretend you don’t have one.
Master Depth, Volume, Live to Boost Followers
Depth Volume Live The DVL discipline will change the outcomes so many of you strive to …. Depth - so many of you want more followers and sales but don’t reply To a single dm or comment .. from 2007-2011 I...
AI Brand Rankings Unreliable; Track Mention Frequency Instead
Ranking position in AI responses is meaningless. Across repeated runs of the same prompt, LLMs almost never return the same list of brands in the same order. In many cases, they don’t return the same list at all. New research...
Prioritizing Guided Onboarding for Complex Data Platform
I spent 2025 building out the best product I could for brand and category tracking, and my current next product focus is making sure that I surround it with a strong onboarding and training experience. The double-edged sword of adding...
Upgrade to a 5‑Email Welcome Series for Real Conversions
Most brands build a 3-email welcome series and never touch it again. Here's the 5-email flow that actually converts: https://t.co/mDwary7P4f
Clean Customer Data Powers Personalized LLM Responses
Tealium gives LLMs what they usually lack: real customer context. Things like cross-channel behavior, lifecycle stage, affinities, and history flow into prompts and workflows, so AI responses stop feeling generic and start feeling more like they’re written for one person....
LinkedIn Flags AI‑generated Images with New Content Label
I made this image on ChatGPT and added it to LinkedIn. Never seen this "Content credentials" label appear before - looks like LinkedIn is telling people when images are 100% AI-generated. 🤔 (Sorry if not new, it's new to me!) https://t.co/ZXENZmGKox
Most Companies Overestimate Storytelling; New Scale Reveals Gaps
Most companies think they’re great at storytelling. That is, until they look at this… We recently created a framework called the Storytelling Maturity Scale. It rates your organization from 1 to 5 based on how well your teams can tell...
ChatGPT's Recommendations Vary Widely, Challenging Brand Tracking
NEW research: https://t.co/yE1LogIFHO If you give ChatGPT the same request for product recommendations 100X, will you ever get the same list twice? And what does that answer mean for folks who try to track their brand presence in AI tools? Finally, some real...
Flops Are Feedback, Not a Verdict—Keep Posting
You can post again even if the last one flopped. Flops are feedback, not a court ruling.
B2B Buying Is Fueled by Fear, Not Logic
B2B has a dirty little secret: 🫣 We pretend buyers are rational. Because it's easier than admitting they're human. Here's what we say drives B2B buying decisions: ✅ ROI ✅ Feature comparisons ✅ Technical specs ✅ Business cases so logical,...
Assumption Drift, Not Execution, Undermines Growth Plans
Assumption drift kills more growth plans than bad execution. But we keep blaming execution anyway. Because assumption drift is quiet. Uncomfortable. And usually leader-owned. It looks like this: • The buyer evolves • Pricing gets “tested” • Revenue targets shift...
Joining Insight Collective to Shape Marketing's Complex Future
My belief in marketing effectiveness has only grown as I've seen the landscape getting more and more complex for marketing. Through my own journey into it, and building the Storybook platform around the learnings, it's also connected me with some...
Search Shifts From Keywords to AI‑Driven Entity Understanding
Suddenly, thousands of people in the search marketing space suddenly talk like this across all social media posts and comments: “This really encapsulates the ontological reorientation we’re seeing in search and information retrieval. We’re moving from deterministic keyword frameworks toward probabilistic,...
Transparent Pricing Prevents Buyer Traps
If your pricing feels like a secret, it’s going to feel like a trap to your buyer.
Hearing “Can’t Afford”? Wrong Market or Wrong Audience
If you keep hearing “we can’t afford that,” you’re either in the wrong market… or you’re marketing to the wrong people.
Own Your Audience: Lists Beat Rented Security
If you do not build a list, you are building on rented land and calling it security.
Memorable AI Names Drive Early Virality and Adoption
some thoughts on naming AI products naming is important, and has impact, especially on early virality. babyagi was originally called "task-driven autonomous agent" and don't think it would have performed as well autogpt had a more descriptive name, and had a lot...
Collectibles Marketing Unlocks New Audiences and Revenue
One of the biggest opportunities most people are sleeping on in 2026 and beyond is using collectibles — and collectibles strategy — as marketing to enhance their relationship with current consumers, open up new audiences, and find new revenue streams. What’s...
AI Auto‑Responses: A Sales Strategy Mistake
I can't think of a worse sales strategy than auto-responding to social media posts with AI-generated comments that pitch your company. Bad look.
Own Your Goals, Master Basics Before Experimenting
Dear marketers: "We own goal ourselves all the time" "Nail table stakes first, then experiment" Matt Amundson on... The Transaction .
Seeking Brands Collaborating with YouTube Creators for Content
For an article: I'm looking to connect with brands partnering w/ creators/influencers on YouTube content (be it a one-off vlog, an ongoing series, etc.) I know @Huckberry, @CAVA, + others do this (and would love to speak with their teams. ...
Unlock Real Productivity: Master Copilot Within Microsoft 365
Many enterprises tell me: “Our go-to chatbot is Copilot.” And then… they barely use it. Here’s the gap I see over and over again 👇 Marketers and sales professionals have Copilot—but don’t know how to use it effectively inside the...
Brands Should Celebrate Underdogs, Turn Humble Into Luxury
Your brand should love the losers. That's why M&M's made diamonds out of peanut butter? Let's talk about THE RING OF COMFORT 🧵: https://t.co/9Bhtqw7zLR
Built Multiple Production Sites in 36 Hours with Claude Code
I spent about 36 hours with Claude Code over the weekend (was snowed in here in Dallas). Here are *all* the projects that went to Production: 1) I own the domain https://t.co/wXlXkIrr5p. I've always wanted to do something with it. So...
A Few Hours Build Offers; An Afternoon Builds Ecosystems
If you have 2 to 3 hours, you can create an offer. If you have one afternoon, you can create an ecosystem.
Inbound Leads Double Wins, Cut Costs, Boost Sales
You didn't start a company and become a Founder so you could sit down all day and cold email and cold DM people. What if your ideal customers actually came to you as inbound leads? What if they consumed your content,...
Delusional Audacity Beats Realism in Entrepreneurial Success
You need delusion. You need audacity. Sanity is actually a liability. Every entrepreneur I know was told they were being unrealistic. "That won't work." "You don't have the experience." "Why would anyone pay you for that?" The "realistic" people said...
Scatter Opt‑ins Everywhere; Users Convert at Different Moments
Put opt-in forms in multiple places because people decide at different moments. Not everyone converts at the top.
Strengthen Your Hook by Reading Punchy Headlines
If your hook is weak, read headlines until your brain starts thinking in punchlines again.
Avoid Price‑shopping: Package Value, Not Just Deliverables
If your “offer” is just a list of deliverables, you’re making it way too easy to price shop.
Stop Blaming Time—Make a Decision, Not an Excuse
If you keep saying “I don’t have time,” start with a 2 hour offer. Time is not the issue. Decision is.
AI Agents Simulate Real Humans for Customer Research
Now your AI agents can do customer research by using simulated humans that are based on real humans. In other words, a new way of building your business is here. @runrehearsals cofounder @liambolling gives me one of the most interesting conversations about...
Brands Must Prioritize Analytics over High CPM Confidence
$60CPM's... No conversion tracking... "confident in unique ad value despite limited analytics" Ugh. Brands need to learn from AppLovin's rollout to new ad channels. https://t.co/v4qSx7wveH
Pre‑order Ads Succeed only for Truly Unique Products
I had a friend recently ask me if he should run ads for pre-orders while he's out of stock until March. His raw material sources are backed up from Chinese New Year, and he can't manufacture again for weeks. But when it...
GEO Anxiety Replaces FOMO as AI Search Disrupts Marketing
GEO anxiety is the new FOMO. And it's everywhere. We just surveyed 50 mid-market B2B marketing leaders through Wynter platform. Everyone is scrambling to figure out AEO/GEO. Why? Because the old playbook is bleeding out. 46% of these leaders are actively pulling back...
Lead Content Engine for AI Adoption at Pragmatico
My friends at Pragmatico are hiring a Head of Content Marketing, and it's a super interesting role. Outside of working with Randy Stocklin and Santiago (Santi) Jaramillo (which should be enough), this is a super interesting role because it's more...
Founders: Content Is Your Ultimate Business Landing Page
Every founder should be creating content and that’s a hill I’ll die on. Your content is a landing page for literally everyone. - Investors - Agencies - Partners - People you want to hire They are all going to your profile to figure out what...
Data Beats Confidence: Test Everything, Scale Fast
I've run 300+ ad campaigns. Here's the pattern: Campaigns I thought would 'crush' died day 2. Campaigns I 'threw together' scaled to 6 figures. Your confidence doesn't matter. The data does. Test everything. Trust nothing.
TikTok's Woes May Spark Rise of New Rival
Between this and the new privacy policy, sounds like TikTok is going to need a new competitor soon.
Free Weekly Newsletter Curates Top PR Campaigns and Hooks
📣 Announcing The "Trending Campaigns" Newsletter: Receive the most effective PR campaigns and coverage opportunities with the Trending Campaigns Newsletter. Trending Campaigns is a free weekly newsletter curating standout PR campaigns and timely news hooks you can use, sent every...
Glossier Grew on Community, Not Ad Spend
Glossier spent $0 on ads for their first 2 years. Just UGC and community. Meanwhile you're burning budget on cold traffic. That's the gap.
Banks Should Use Personalization to Build Trust, Not Push Sales
Banks must rethink personalization as a relationship engine, not a sales trigger. Getting this wrong weakens trust over time. Read more here: https://t.co/bBd6Gks1RH https://t.co/N9sg2C4Ct5
Creative Mastery Replaces Media Buyers in Modern Ecom
Hiring technical media buyers is completely outdated now. The ecom world has moved on from having that as a dedicated role. When you're hiring for paid acquisition, you should only focus on the following: - Creative management - Understanding why something...
Stop Excuses, Start Authentic Storytelling for Your Brand
You are the interesting “part” stop 🛑 with the excuses of equipment or lighting ot all the other stuff u come up with that’s an excuse to authenticity & consistency .. Start telling your story Start telling your company’s story Start making...
ChatGPT Drives Shopify Sales, Adds 4% Fee for Merchants
so chatgpt can help you with buying Shopify products, but the merchant will pay 4% more, which goes to openai (edited an earlier mistake) given current user base, Shopify merchants should be happy to get additional traffic combined w ads, kinda feels...
Ecom Founders Work Weekends, Chasing Ad Scaling
Everyone on Friday: Thank God it's the weekend. Ecom founders on Friday: Which ads scaled this week? Different mindset. Different life.