Timeless Solutions Outlast Fleeting TikTok Trends
I lost $9k on a product that was trending on TikTok. The trend died in a week. I launched a product that solves a timeless boring problem. It's been selling for 2 years. The market doesn't care about trends. It cares about solutions. Test everything.
OpenAI Launches ChatGPT Ads and Tests Ads Manager
It's rare to see a post published on SER in the afternoon. But Barry is out and I just did it. :) -> OpenAI Continues To Expand Ads in ChatGPT and Tests Ads Manager I cover OpenAI testing an Ads...
Long‑standing Niche Gaming Content Thrives Post‑Discover Update
Amazing to watch this site's Google Discover performance over time, including improving after the Discover core update. It's a super niche gaming site with authors who have been writing original, human-written content for the site for 15+ years https://t.co/9DKgLLJhnW
Search Traffic Plummets 90M, AI Adds Negligible Boost
Nearly 90 million search visits wiped out in the last 9 months. And traffic from AI didn't replace even 5% of it. (across ~75k websites connected to free @Ahrefs Web Analytics) Here's how other traffic sources held up: ▪️ Paid traffic is UP...
Award Citations Drive up Visibility, Especially for AIOs
Floating around Seer internal research we're watching... Client got a legit award on a major publisher when that URL is cited, we saw meaningful visibility lift for client: Gemini: 2.05x ChatGPT: 1.96x AI Mode: 5.6x AIOs: 8.62x The competitors on the same list saw a similar...
Reddit Rejects Lazy Links, Rewards Thoughtful Promotion
Reddit doesn’t hate marketing. It hates lazy marketing. If your strategy is “drop link, hope for traffic,” expect backlash. Lurk. Learn. Leap. More on this from our team at Foundation here: https://t.co/20DaF3BzKP
IKEA’s One-Line Reply Turned Viral Monkey Craze Into Sales
IKEA sold out a $19.99 stuffed monkey in 3 markets within days. eBay listings hit $355. A zoo gave a real monkey a stuffed animal to cling to, the internet lost its mind, and all IKEA did was post one...
Use Meta's Incremental Attribution to Solve Reach Gaps
If you have a new reach problem -> incremental attribution on Meta is your BFF
Inbox Proof: How to Tell LinkedIn Content Works
How do you know if your LinkedIn content is working? Let me show you what landed in my inbox lately:
New Social Media Lead Drives Opendoor’s Upcoming Upgrades
Big upgrades coming to Opendoor socials over the next few months. @Y_Malyarchuk just joined my team as the Social Media Lead. He brings experience working at TikTok, across startups and Fortune 500 companies, and already has bold ideas for where we...
LinkedIn's New AI Can Shadowban Profiles—Audit Yours
Your LinkedIn profile might be shadowbanned, and you don't know it. LinkedIn rebuilt its algorithm from scratch in 2026. They replaced multiple ranking pipelines with a single unified AI system (360Brew) that evaluates your profile and content together as one...
Okara Launches AI CMO, Replaces Agencies with Instant Traffic Team
Okara just dropped the world’s first AI CMO. Enter your website and it instantly deploys a full team of agents (SEO, GEO, Reddit, HN, X, AI writer + more) to drive traffic and users for you. No more agencies. No more 10K/mo...
Organic Creator Humor Drives PetSmart’s Viral TikTok Win
PetSmart got a viral TikTok moment. It was organic, creator-led, genuinely funny, and the responded with "It's Pet Smart. Case closed." (See @AdAge's article: https://t.co/Cumg7M7msL). Case closed on the opportunity. 🧵 https://t.co/7VUIatca6D
Only Join Platforms Where Your Customers Gather
Should you be on [insert social platform here]? If your goal is to solicit customers, and they’re there, then be there. If your goal is to be social with a specific group of people who are there, then be there Else don’t.
Longer SaaS Queries Boost Reddit’s SERP Presence
When it comes to SaaS... The longer the query: The more likely Reddit starts to show up in the SERP. More here: https://t.co/PlWF0NT1Gq https://t.co/FgrZjhWLCj
Measure Visibility, Citation, Sentiment in the AI Era
There’s no clean attribution when a buyer reads about you in ChatGPT, sleeps on it, & signs up 3 days later... What metrics can brands lean into in this new AI era? Here are a few pillars to think about: - Visibility...
Pixar-Style Ads Boost Client Performance – Get Workflow
Pixar-style ads are crushing for my clients right now. I created a workflow to get you started, plus ad examples. Like and comment "AI slop" for access. https://t.co/3xxn0NUqub
ChatGPT Isn’t Replacing Google Search, Despite Hype
I guess ChatGPT isn’t killing Google search after all. (We knew that, but I still see posts on here and IG saying this daily)
OpenAI Begins Rolling Out ChatGPT Ads, Announces Ads Manager
OK, I just spotted Bigfoot :) I finally started seeing ads this morning in ChatGPT, and a number of them. So OpenAI is definitely ramping up ads... They aren't particularly exciting and some weren't really targeted, but hey, at least...
Cutting Marketing Won’t Fix Rising CAC—Fix Selling Friction
“The CAC isn’t clearing. We need to cut marketing spend.” I’ve heard that line more than once. On the surface it sounds rational. CAC is rising. Attribution dashboards look weak. So marketing must be the problem. But most of the...
One Idea, Multiple Assets, Unlimited Distribution
The power of a content system is not hype. It is a viable strategy. Why it works: - One idea - Multiple assets - Unlimited distribution
New Claude Code Tool Enables Live Copy Variation Cycling
Playing with a new tool that allows you to generate copy variations in Claude Code and cycle between them directly on the page and then apply to save the changes https://t.co/q5bTH4fScm
Optimize Content for AI Answers, Not Traditional SEO
I built a skill for Claude Code that optimizes your content to get cited by AI search engines like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO gets you ranked in Google. This is different — it's about getting your content...
Conversion-Focused Ads Beat Generic
ColourPop ran a Disney collab campaign on Facebook with conversion-focused ads. They hit a 15x ROAS. Meanwhile you're boosting posts with no clear sales objective and wondering why nothing converts. That's the gap.
Physical Stores Amplify Digital Efficiency, Not Replace It
Meta CPMs up 22.58%. Google CPA up 17.25% ...and suddenly every DTC brand wants a pop-up shop. The majority of brands aren't even testing physical. They're testing Amazon and wholesale. And almost every time they look at those channels as...
Discovered a Winning Ad and Offer Simultaneously
Found a new winning ad and a new offer on the same day 🚀🚀 https://t.co/6IHT9GoF1L
No Agenda, Pure Value: The Secret to Viral Growth
This account happened by accident. I was bored on an airplane in 2021, randomly decided to start posting, and it has completely changed my life. What was the strategy, and why did it work? For a very long time I had no idea,...
AI Generates Complete Content Strategy in Minutes
🤯 Created a full content strategy in 5 mins 🔥 AI found competitor gaps 🛠️ 30-day plan with hooks 🤵 TikTok, Reels and Tweet ideas 📦 Ready to execute today This is crushing $5k agency strategies Want the blueprint? RT + comment 'CONTENT AI'
AI Tool Auto‑creates Multi‑platform Ad Copy Instantly
I built a skill for Claude Code that generates ad creative at scale — headlines, descriptions, and full variations across every major platform. You give it your product and target audience and it pumps out dozens of ad variations for Google...
Content Teams Share Their Top AI Questions
I am legitimately curious what people want to learn about AI (as it relates to content marketing right now.) People on content teams: What are the Qs you're asking? What are you working to solve?
Choose One Platform: Which Drives Your Business Growth?
Serious question for business owners: If every social media platform disappeared tomorrow except one… Which one would you keep to grow your business and why?
Organic Traffic Demands Years of Daily Content
Everyone wants to own a business built on organic traffic (rather than paid ads). The problem is, no one wants to write organic content every single day for 3 years.
Recalculate ROAS: Tariffs Shift Break‑Even Targets
Your ROAS target is wrong. Tariffs keep changing, so you need to know your break-even math. A brand that needed 3.0x to break even might need 2.3x. That's the difference between cutting spend and scaling aggressively. Run this audit before making...
High ROAS May Mask Lack of New Customers
Strong ROAS in Ads Manager doesn't mean you're acquiring new customers. You might just be really good at selling to repeat customers. We killed a campaign last month because of exactly this. The campaign looked clean. • ROAS was holding • Conversions were consistent •...
Consistent, Genuine Reddit Engagement Builds B2B Trust
The B2B brands winning on Reddit are not spamming links. They are showing up consistently. Answering questions genuinely. Building credibility post by post. Then when someone asks what tool to use or what agency to hire, their name is already in...
One Clear CTA Beats Multiple Options Every Time
I've tested 100+ landing pages. Here's the pattern: Pages with a single clear call-to-action converted at 10%. Pages with multiple CTAs converted at 1%. Your assumption that you need to give people options is wrong. Give them one clear path....
Delete AI-Generated Content for $79, Revive Your Site
New SEO Service: For $79, I will personally delete all the scaled AI content from your cold, dead website
Automate Rigorous A/B Tests, Eliminate Guesswork
I built a skill for Claude Code that designs A/B tests with proper statistical rigor so you stop guessing and start measuring. You tell it what you want to test and it builds the whole experiment for you — hypothesis, control...
Insist on Full Disclosure: Transparency in Influencer Marketing
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 9. Transparency is non-negotiable in influencer marketing. Make sure influencers disclose sponsored content. 💡💼 #TransparencyMatters https://t.co/RaBsZuouXE
Know Each Ad’s Marginal Value to Set Production Costs
What is the marginal value of every ad you create? This is a critical metric to understand what you should be willing to pay for each asset you create. No different than COGs vs. MSRP. This idea is the starting point for...
New Reach Costs Lower CVR—Stay the Course
If you want new reach be prepared to see a loss in CVR from Meta for the short term. So many are just continuing to look for the days of COVID era Meta magic. It's gone. Getting a customer takes...
Beyond CTR: Track ATC to Validate Creative Success
If you're only looking at CTR and CPM and calling it a day, it's pretty obvious why your creatives fail. CPM and CTR tell you how your ad is competing in the auction and whether people are clicking. That's it. They do...
Personalized Emails Deliver 4X Revenue Boost Over Blasts
Pura Vida got a 4X lift in email revenue by sending personalised emails based on customer history instead of generic blasts. Revenue grew 50% year-over-year. Meanwhile you're blasting your whole list with the same email. That's the gap.
LinkedIn Is the #1 Growth Engine for B2B Founders
I saw this post the other day: “Someone should buy LinkedIn and turn it off.” So. Dumb. If you sell B2B, there is literally no better place to get your business off the ground organically than LinkedIn. Nearly every Founder I've...
New Guide Details LinkedIn's Latest Algorithm Changes
Just updated our Unofficial LinkedIn Algorithm Guide with yesterday's major updates from LinkedIn: https://t.co/nSCJLDrWnv #socialmedia #linkedin
7 Claude Skills Cut 6+ Hours of Weekly Marketing Work
Everyone's building Claude Skills that save 30 seconds. I built 7 that replaced 6+ hours of weekly marketing work. The Founder Skills Vault: → Viral Content Generator → Content Pillar Generator → LinkedIn Content Analyzer → Lead Magnet Idea Generator → LinkedIn to X Converter → Warm DM...
Beehiiv Launches On-Demand Ads Marketplace for Instant Sponsorship
Beehiiv rolled out On-Demand Ads, a new feature in its Ad Network. It lets creators access sponsorship opportunities instantly through a marketplace and insert ad slots directly in newsletters, monetizing based on CPM and CPC performance. On-Demand Ads come months...
Scaling B2B Spend Hits Ceiling Without More High-Intent Searches
Many B2B teams hit the same paid media ceiling. ~$50K/month works great. High-intent searches. Strong ROAS. Push toward $100K and performance drops. The reason: the pool of high-intent searches didn’t grow. So campaigns expand into broader keywords and lower-intent traffic. https://t.co/7KT8w4dMcz
From Speed to Trust: Quality Content Drives Leads
Marketing brags today: I produced [5x more] content in [90% less time] AI visibility grew by [50%] My hope for future marketing brags: I grew trust brand signals per content piece by [50%] resulting in [20% lift] in brand metrics Correlating to a...
Big Meta Spend? Audit These 5 Critical Inputs
Spending $50K+/month on Meta ads doesn't always mean your account is set up right. It could mean you're scaling the wrong inputs faster. Here are 5 things to audit in Ads Manager this month: