DIGITAL MARKETING PULSE
Market Intelligence for Digital Marketing Professionals
🎯 Today's Digital Marketing Pulse
ITC pushes digital‑first strategy with AI‑driven engine and $8.8B revenue push
ITC, the Rs 73,000 crore (≈ $8.8 bn) conglomerate, is accelerating its digital‑first agenda across its FMCG arm, which now generates roughly Rs 22,000 crore (≈ $2.6 bn) in revenue. The company relies on an internal AI engine called “Sixth Sense” to shape product portfolios, pricing and media plans, blending content‑commerce at scale.
Also developing:
By the numbers: DOJO AI raises $6M Seed round
🚀 Top Digital Marketing Headlines
Comcast’s Xfinity and Adobe Co-Innovate on Deep Brand Intelligence for Marketing Campaigns
Adobe announced a new partnership with Xfinity, Comcast’s consumer brand delivering WiFi, mobile, entertainment, and home services to millions of customers across the U.S. The partnership will help accelerate on‑brand creative campaign production to help scale customized marketing messaging with improved efficiency. As demand for timely, relevant content across channels continues to grow, this collaboration […]
MarTech Series
The Hidden ‘Bland Tax’ that Could Erase Your Brand From AI Search
Visibility now hinges on being chosen by AI, as authority, unique insights, and consistent signals determine which brands make the cut.
Search Engine Land
Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise
By now, most ad tech professionals should be familiar with California’s data broker registration requirements under the Delete Act. Any entity that is a “business,” as defined by the California Consumer Privacy Act (CCPA), and that knowingly collects and sells to third parties the personal information of a consumer with whom the business does not […] The post Think You’re Not A Data Broker? California’s Delete Act Might Say Otherwise appeared first on AdExchanger.
AdExchanger
![AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] via @sejournal, @lorenbaker](https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/2-3-60.png)
AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] via @Sejournal, @Lorenbaker
Discover how AI is shaping local SEO. Find out what factors influence your local rankings and visibility on search engines. The post AI Overviews & Local SEO: What Multi-Location Brands Must Do [Webinar] appeared first on Search Engine Journal.
Search Engine Journal
Innovid Announces General Availability of Hypermode, Cutting Social Campaign Setup Time by Up to 80%
Seamless Creative-to-Media Integration and Real-Time Validation Across Meta, Pinterest, Reddit, Snapchat, and TikTok Innovid, the leading omnichannel advertising platform, announced the general availability (GA) of Hypermode, its high-precision execution layer designed to operationalize social advertising at enterprise scale. Now fully supporting Meta, Pinterest, Reddit, Snapchat, and TikTok, Hypermode enables brands and agencies to build, validate, and […]
MarTech Series
💬 Top Digital Marketing Social Posts
#b2bmarketing #thoughtleadership #contentmarketing #customers #storytelling | Michael Brenner
Thank you Sean Callahan for inviting me to join my friends Andy Crestodina , Mimi Turner , Jane Bartel and Jillian Ryan in the latest feature in the ANA "B2B Marketers Face a Crossroads." My POV: Most B2B marketing is still built for the 5-10% of the people in your target market who are ready to buy right now. We inundate people with features and price points when they’re just trying to figure out how to do their jobs better. What about the other 90-95%? Building trust with them delivers better ROI over the long term. What kind of content do they prefer? Promotional product details or thought-provoking research on how to do your job better? Propaganda or inspirational stories about real people? At Workday , we’ve shifted the playbook. We stopped acting like a vendor and started acting like a media company. That means: - Focusing on eduction and emotion: We build a recurring stream thought leadership and inspiring profiles. - Making human connections: Logic might justify a purchase, but emotion builds trust. - Leading with faces. Of real people. We prioritize compelling photos and real people over corporate logos and stock images of buildings. We don’t win by shouting louder but by participating by focusing on people and their stories and in the conversations that our audience cares about. The Question: How much of your marketing is designed to make people FEEL something or THINK differently? #B2BMarketing #ThoughtLeadership #ContentMarketing #Customers #Storytelling Link in comment below.
Tweet by @Timothy_hughes
The Great Martech Inversion: When the Cockpit Becomes the Engine Room by @Timothy_Hughes https://t.co/o8VHexq82B @DLAIgnite #SocialSelling #DigitalSelling #Sales #Marketing #Leadership #ArtificialIntelligence #TechNews #AI #CX #CRM #MarketingSuccess #MarketingStrategy #AIAgents https://t.co/qUmZ5p90Rr
Thread by @Thedigitalpremlata
Earlier this week, a client reached out feeling stuck (Online Coaching Business) $2.2K spend… CPL rising 47%, conversion barely 1.2% “Leads come… but they don’t convert into calls” We realigned funnel + intent → conversion hit 3.5% It’s a pattern I don’t overlook anymore