🎯 Today's Digital Marketing Pulse
Ad tech vendors pivot to cloud‑hardware ownership to cut latency and costs
Vendors are splitting between owning their own cloud infrastructure and renting from public clouds such as AWS, Google Cloud and Azure. SSPs PubMatic and Index Exchange introduced containerized solutions—Decision Fabric and Index Cloud—that let DSPs run models on‑premise, lowering latency and data‑transfer expenses. The shift balances cost savings against control of the stack.
Also developing:
By the numbers: Accenture Song acquires influencer marketing agency Whalar
🚀 Top Digital Marketing Headlines
TikTok Now Has a Seat Next to Amazon and Walmart in RFPs
TikTok Shop has earned its place in the brief. What nobody has worked out yet, is who should actually run it.
Digiday
Here’s What It Takes To Reach Decision-Makers On CTV Today
Connected TV has entered a new phase. For years, the channel was primarily a reach vehicle, a way to follow audiences as viewing shifted from linear TV to streaming. That migration has reached critical mass. Audiences are engaged across CTV, and advertiser dollars are following. According to eMarketer, US CTV ad spending is projected to […] The post Here’s What It Takes To Reach Decision-Makers On CTV Today appeared first on AdExchanger.
AdExchanger
How to Level-Up From SEO Tactician to Search Visibility Leader
AI disrupting search has handed SEOs the seat at the table they’ve spent years trying to earn, and for the first time, the C-suite is genuinely paying attention. The question is whether you’re ready to lead when their attention is… Read more ›
Ahrefs Blog
LinkedIn Adds More Post Performance Insights
The platform will provide users with detailed data points on who posts are reaching both in-network and out-of-network.
Social Media Today
Google Search Profiles Insights & Analytics
Google launched Search Profiles late last week, a way for creators and publishers to have a place on Google to highlight its content and platforms. And Google seems to be testing a new Insights section for Search profiles, where you can see how searchers are interacting with your Search profiles on Google.
Search Engine Roundtable
💬 Top Digital Marketing Social Posts
A New Profile to Help Publishers and Creators Highlight Their Work on Search
**Jun 04, 2026** *2 min read* **Search profiles help publishers and creators shape their presence on Search, and help their audiences better follow their content across the web.** *Ibrahim Badr* – Product Manager, Search  We’re launching **Search profiles**, a new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up‑to‑date information about sources on Search. Search profiles give publishers and creators a central place to showcase their latest articles, videos and social posts. People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the **Google app**. Search profiles can be accessed on mobile via a creator or publisher’s **knowledge panel** (the information box on Search for notable people, places and things), by tapping the name of a publisher or creator on Discover, or through a direct URL. To start, publishers and creators with a **sizable following** on at least one major social or video platform can claim their Search profile and customize it with an avatar, bio, website, social‑media and video platforms, and other important content. Claiming a profile may trigger the creation of a knowledge panel for eligible publishers and creators. If you already have a knowledge panel, it will be enhanced with your updated avatar, latest content, and a direct profile link. Search profiles will initially launch in the US. In the future, we’ll look to expand Search profiles to more publishers and creators around the world, and add more capabilities to make profiles even more useful. We look forward to seeing how these new profiles help publishers and creators shape their presence and highlight their work on Search.
Tweet by @Herrmanndigital
Meta's flex budgets go from Sun-Sat. I've noticed that each week the best performing day for CVR in almost all our accounts is Sundays with Saturdays being the worst and usually the highest "overspend" day. Been noticing this pattern for awhile now. https://t.co/nrWZ8JE5Sa
What’s the Difference Between a LinkedIn Tool that Writes All Your Posts Using AI and Just Using ChatGPT? I Genuinely Can’t Find One. But Apparently some People Can. Watch This. | Krista Mollion | 14 Comments
What’s the difference between a LinkedIn tool that writes all your posts using AI and just using ChatGPT? I genuinely can’t find one. But apparently some people can. Watch this.