The Trade Desk
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About The Trade Desk
The Trade Desk is a leading independent advertising technology company that operates a global, omnichannel demand-side platform for data-driven marketers. It enables advertisers to reach audiences across audio, connected TV, digital out-of-home, display, mobile, native, and video with measurement and optimization capabilities and identity solutions through partnerships. The company emphasizes data-driven targeting, retail data partnerships, and APIs to customize solutions, helping brands and agencies optimize campaigns and measure outcomes. Headquartered in the United States with a worldwide presence and office locations.
Recent News
Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs
Magnite Says It’s Not Afraid Of The Agentic Era – Or Of Google
Huella Launches HuellaNXT, AI‑Powered Programmatic Stack for Interactive Ads
Trade Desk Growth Slows to Lowest Rate Since Covid; Publicis Talks Ongoing
40 Million UK Consumers Plan to Watch the World Cup
Yahoo Teams with Kochava to Launch Agentic AI DSP Workflow Platform
The Trade Desk Teams with DramaBox to Bring Short‑Form Drama to Programmatic Ads
From Open Internet To Open Agent: The Architecture Buyers Were Promised Is Finally Here
Truthset Integrates with Unified ID 2.0
Omnicom Appoints Christine Gambino as Omni CEO, Alex McCord Takes Commerce Lead
Viant Sees A Growth Wave Coming, But First Marketers Must Really Ditch Walled Garden Ad Tech
Home Depot Helps Advertisers Reach DIY Audiences on Reddit and Pinterest
OpenAI Is B Building the Ad Tech Stack It’s Currently Borrowing
The Trade Desk Revenue Rises 12 per Cent
Omnicom Media Study Flags 'Negative Reach' As Over‑Frequency Hurts Campaigns
‘Google Doesn’t Care that It’s Terrible’: Brand, Agency Execs Air Frustrations with The Trade Desk, Google’s Performance Max, Meta’s Advantage+
This New Tool Cuts Out Identity Providers By Linking Trade Desk Data With Brands’ First-Party IDs
The Trade Desk Has A Grand Vision, But Needs A New Breed Of CMO To Make It A Reality
Inside The Trade Desk’s Claude-Powered Campaign Agent
Equifax & The Trade Desk Join Forces To Give Advertisers ‘Sophisticated’ Audience Insights
The Trade Desk Study Reveals Flaw In How The Industry Defines Advertising Efficiency
AppLovin Declines 37% in 3 Months: Should You Buy the Stock?
Agencies Are Moving Closer to Supply, and It’s Reshaping the Programmatic Middle Layer
EXCLUSIVE: The Trade Desk CRO Anders Mortensen Out After 7 Months
Xumo Introduces Advanced Identity Solution to Power Smarter Streaming Investments
Dollar General Unveils Integrated On‑Site/Off‑Site Retail Media Platform
PubMatic’s Agentic AI Is Going Beyond Direct Deals
Limelight Inc.’s Annual Report Charts Ad Networks’ Move From Aggregation to Curation
OpenAI Hires CRO and VP of Partnerships to Accelerate Enterprise AI Push
Amagi Slides in India Debut, as Cloud TV Software Firm Tests Investor Appetite
Hightouch Launches DSP Marketplace Solution
OpenAI Expands ChatGPT Ads to Logged‑Out Users as Ad Tech Races to Deploy AI Agents
The Stack: Advertising’s Next Phase
Why GPID Still Falls Short: Persistent Problems in Programmatic Placement Identification
Traders Brace for Trump's New Tariff Plan, Possible Iran Attack and Nvidia Earnings
Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences
CFOs On the Move: Week Ending June 5
Roku Posts $86 Million Q1 Profit as Platform Revenue Jumps 28% and Active Households Top 100 Million
BidVid Hires Priya Bhatia as CRO to Spearhead Asia‑Pacific Expansion
Xumo Expands Direct Access to Premium Streaming Inventory via The Trade Desk’s OpenPath
WTF Is a Unified Ad Platform?
Matthew Henick On Why OEMs Need Better Ad Infrastructure, Not More Middlemen
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
Pitch Deck: How Olyzon Sold Sir Martin Sorrell’s S4S Ventures on Its $10M CTV AI Bet
Andreessen Horowitz Invests In MTS, News Analysis Platform
The Trade Desk’s Jeff Green Says 2026 Will Be ‘The Best Year Yet’ for the Open Internet
4 Broadcast Radio & TV Stocks to Watch From a Challenging Industry
EXCLUSIVE: Three Top Executives Including Ian Colley Are Leaving The Trade Desk
OpenAI Sets Sights on $100 Billion Advertising Market by 2030, Unveils Cybersecurity Model
Netflix Targets $3B Ad Revenue with AI Agents and 15 New Markets