Intentsify Expands Global Access to B2B Audience Data Across Leading DSPs

Why It Matters

Embedding B2B data in DSPs removes setup friction, enabling faster, more scalable programmatic campaigns across borders. The expanded geography and channel mix give marketers a unified, data‑rich foundation to drive pipeline at lower cost.

Key Takeaways

• 700+ pre‑built B2B segments now native in major DSPs
• Coverage expands to 90+ countries via LiveRamp partnership
• Canadian market adds 1M firms and 10M professionals
• New channels include CTV, podcasts, and digital out‑of‑home

Pulse Analysis

Intentsify’s latest integration pushes B2B audience data into the heart of programmatic buying. By embedding over 700 pre‑built segments directly into platforms like The Trade Desk and Google DV360, marketers can bypass manual data uploads and activate intent, firmographic, and technographic signals with a few clicks. This frictionless approach shortens campaign launch cycles, a critical advantage in fast‑moving B2B sales cycles where timely reach can translate into qualified pipeline.

The geographic expansion underscores Intentsify’s ambition to become a truly global data provider. Leveraging LiveRamp’s extensive distribution network, the company now serves more than 90 markets, including key European economies and Australia. A new partnership with Environics Analytics unlocks access to nearly one million Canadian companies and ten million professionals, allowing North American advertisers to run consistent, cross‑border programs without stitching together disparate data sources. The breadth of five data dimensions—intent, firmographics, technographics, personas, and business events—offers a richer targeting canvas than many legacy B2B data vendors.

Beyond the DSP integration, Intentsify is diversifying its media mix. Adding email, connected TV, podcast, and digital out‑of‑home placements gives marketers multiple touchpoints to nurture prospects throughout the funnel. In a competitive landscape where platforms such as Bombora and ZoomInfo dominate, Intentsify’s unified, AI‑driven data combined with an expanded channel suite positions it as a one‑stop solution for B2B demand generation. As marketers seek higher ROI and measurable impact, the company’s strategy of reducing activation barriers while broadening reach is likely to drive adoption and set new standards for programmatic B2B advertising.