Combating Ad Fraud in the Age of AI
Digital ad fraud continues to drain the industry, with recent estimates showing more than $84 billion—about one‑fifth of global digital ad spend—being siphoned off by fraudulent activity. Despite a decade of reforms, high‑growth channels like connected TV remain vulnerable, exemplified by the Icebucket scam that once accounted for nearly a third of CTV programmatic volume. The rise of AI‑powered bots and agentic AI now enables fraudsters to imitate human browsing patterns, making detection increasingly difficult. Marketers can mitigate losses by closely monitoring click origins, access speed, and tying ad data to CRM and sales metrics.
TikTok Now Has a Seat Next to Amazon and Walmart in RFPs
TikTok Shop has moved from a footnote to a core retail channel, now appearing in agency RFPs alongside Amazon and Walmart. Brands generating over $30 million in annual revenue reported a 97% year‑over‑year sales increase and an 80% rise in transaction...
Here’s What It Takes To Reach Decision-Makers On CTV Today
Connected TV (CTV) ad spend in the United States is projected to hit $53.42 billion, confirming double‑digit growth as streaming eclipses linear TV. Advertisers, especially B2B marketers, are shifting from using CTV solely for brand exposure to targeting specific decision‑makers who...
How to Level-Up From SEO Tactician to Search Visibility Leader
The rise of AI in search has vaulted SEO from a low‑budget function to a C‑suite priority, creating high‑paying leadership roles. The article argues that traditional tactical skills—keyword research, audits, link building—no longer secure advancement; instead, SEOs must adopt a...
LinkedIn Adds More Post Performance Insights
LinkedIn is rolling out expanded post analytics that break down reach into in‑network (connections and followers) and out‑of‑network (non‑connections) percentages. The new metrics appear in the discovery section of the post’s impression data, letting creators see how much of their...
Google Search Profiles Insights & Analytics
Google unveiled Search Profiles last week, a dedicated, shareable space for creators and publishers to showcase content across platforms directly in Google Search. The company is now testing an Insights section that reports clicks, impressions, top‑performing posts, and the countries...