Netflix Is Building the Pipes Its Future Competitors Will Use
Netflix’s Q1 2026 shareholder letter highlights a “more dynamic” media landscape driven by rising video supply from both human creators and generative‑AI tools. The company projects ad‑supported streaming revenue to double year‑over‑year, reaching roughly $3 billion in 2026, while subscription revenue modestly outpaces its internal forecast. To monetize this growth, Netflix is investing heavily in programmatic ad‑buying infrastructure that it describes as the “pipes” for future revenue. The letter also warns that the same ad‑tech stack could become the foundation for new competitors that leverage AI‑generated content.
What Substack Isn't Telling You About Your Audience
The post highlights a critical distinction on Substack between followers and email subscribers. Followers receive notification‑style emails but remain tied to the Substack platform, while subscribers can be exported and used elsewhere. Backed by substantial funding, Substack is likely to...
The YouTube (and Reels/Shorts) Retention Iceberg
Manish Pandey’s post breaks down YouTube, Reels, and Shorts retention into three layers—surface, below, and critical—highlighting the first 60 seconds as the decisive moment for audience stay‑or‑go. He outlines concrete tactics such as storytelling arcs, rapid visual changes, on‑screen graphics,...
Ocean Outdoor UK Redefines the DOOH Attention Model with Ocean® Portal
Ocean Outdoor UK has launched Ocean® Portal, a freestanding half‑cube digital out‑of‑home (DOOH) format at London’s Battersea Power Station. The 4.5 m × 3 m structure houses five high‑definition LED screens, LiDAR‑based motion tracking, mixed‑reality rendering and Unreal/Unity engines to create walk‑in, interactive experiences....
The New Tactics of TikTok Journalism
New research by Kaia Tran, a journalism graduate, outlines how newsrooms can succeed on TikTok, a platform now used by over half of its users for news. While 14% of those users follow journalists or news outlets, the white paper...
Tips for Creating Effective Online Ad Campaigns
The article outlines a step‑by‑step framework for small businesses to launch effective online ad campaigns, emphasizing planning, goal setting, platform selection, creative design, budgeting, and ongoing monitoring. It stresses that every dollar should have a specific purpose and that measurable...
The Race Toward Instant Web Experiences
Web users now expect near‑instant page loads, and a four‑second delay can shed roughly 25% of traffic. New techniques such as predictive prefetching and server‑side rendering frameworks like Next.js and Astro shrink perceived latency, especially on low‑end devices. Google’s Core...
KIME Review 2026: The AI Search Visibility Platform Built for Brands That Want to Win in LLM Search
KIME is a purpose‑built AI search visibility platform that monitors how Shopify brands appear in large‑language‑model responses such as ChatGPT and Perplexity. It provides prompt‑level share‑of‑voice, citation analytics, sentiment scores and an Action Centre that delivers weekly optimization recommendations. Pricing...
TriCoast's Nick Risher On Why Owning The Content Changes The Math
TriCoast Media, a film distributor with a 5,000‑title library and four FAST channels, has evolved into a supply‑side platform (SSP). By offering its content to publishers at a reduced revenue‑share rate, it can secure cheaper CPMs for backfill inventory. This...
TinyLog: One Backlink a Day
TinyLaunch’s latest post urges creators to boost their SEO by earning one backlink per day through directory submissions. It explains that Ahrefs’ Domain Rating (DR) reflects backlink strength and that a modest 365 backlinks annually can markedly improve rankings and...
How I Passively Collected 500 Email Subscribers in 90 Days
The author reports that by focusing on Substack, they passively amassed roughly 500 email subscribers in just 90 days, a stark contrast to the labor‑intensive lead‑generation tactics previously used on X. A single Substack post, created with the WriteStack scheduler,...
When It Comes "AI Unleashed" - Big Brands and Media Companies Are Still Uber-Cautious
Big brands and media firms are embracing AI to speed ad creation, but they remain ultra‑cautious. At a recent conference, a media exec warned that every ad will still be manually reviewed, slowing the promised hyper‑automation. Lenovo’s SVP of Intelligent...
The Problem with Influencers No One Seems to Talk About
The post argues that the influencer economy is a cultural virus that spreads misinformation, unrealistic wealth promises, and radical ideas, eroding critical thinking across platforms like LinkedIn, Substack, and TikTok. It highlights how many influencers lack real credentials, using sensational...
$250b in Ad Budget AI Reallocation: Bad News for Media.
The global advertising market is set to expand from about $1.25 trillion in 2026 to $1.5 trillion by 2030, adding $250 billion of new spend. Analysts predict AI‑native platforms could capture $200‑$300 billion of that growth, effectively reallocating most of the incremental budget. This...
6 Months Into Substack: What's Working, What We're Changing, and Where We're Headed
Six months after launching the Substack publication *The Sacred Art of Selling*, the author saw explosive growth despite starting with virtually no strategy. By repurposing a decade’s worth of intellectual property and applying a low‑effort "Miracle Hour" approach, the newsletter...