Digital Marketing Blogs and Articles

Meta Ends Credit Card Payments for DTC Ad Accounts—Amazon Next?

Meta announced that, effective March 2, it will no longer accept credit card payments for high‑spend direct‑to‑consumer advertising accounts, requiring a switch to monthly invoicing by March 31. The new billing model extends a credit line based on account history and gives brands 30 days to pay, promising predictable billing and removal of spend limits. However, advertisers lose valuable credit‑card cash‑back rewards—potentially $1,000 to $1,500 per month at $50k spend—and face tighter cash‑flow timing. The move mirrors Google’s earlier policy shift and raises speculation that Amazon Ads could follow.