We Know What’s Killing Your Campaign ROI. We Also Know How You Can Fix It.
DoubleVerify’s Scibids AI is a plug‑and‑play tool that automates bid, budget and pacing decisions across social and programmatic platforms, freeing marketers from manual adjustments. Research cited by DoubleVerify shows marketers spend roughly 10 hours per week on repetitive tasks, costing about $17,000 per employee annually in North America. The platform claims a 4‑to‑1 media‑cost savings ratio, delivering both time and financial efficiencies. By consolidating data from DSPs, social networks and first‑party sources, Scibids also streamlines reporting and strategic planning.
The View From HQ, Episode 1: Mark Zagorski
DoubleVerify launched a new video series, "The View From HQ," with its first episode featuring CEO Mark Zagorski. In the interview, Zagorski outlines the company’s expanding footprint in social‑media and connected‑TV (CTV) verification, the emerging opportunities and risks of AI‑driven...
The Best Measurement Strategies Never Stand Still: Do’s and Don’ts to Keep Yours Agile
DV Rockerbox warns marketers that static measurement strategies quickly become obsolete as goals and channel mixes evolve. It outlines five common mistakes—treating all channels alike, tackling every analytics tool at once, measuring without decision context, relying on a fixed roadmap, and...
Did Verification Catch It? Exploring Made for Advertising Sites and DV’s Measurement Standards
DoubleVerify (DV) has launched a proprietary solution to identify and classify Made for Advertising (MFA) sites using a blend of AI and human audits. The platform assigns sites to High, Medium, or Low MFA tiers, giving brands granular control over...
Media Planners: The Streaming TV Content Guessing Game Is Getting Easier
DoubleVerify launched its Authentic Streaming TV™ solution, featuring a content‑discovery dashboard that provides program‑level intelligence for streaming ads. The tool leverages licensed IMDb data and an AI assistant to let planners filter shows by granular genres, premiere dates, maturity ratings,...