Did Verification Catch It? Exploring Made for Advertising Sites and DV’s Measurement Standards
DoubleVerify (DV) has launched a proprietary solution to identify and classify Made for Advertising (MFA) sites using a blend of AI and human audits. The platform assigns sites to High, Medium, or Low MFA tiers, giving brands granular control over inventory risk. DV reevaluates MFA designations roughly every 90 days, but a label persists until criteria change. The initiative aims to separate MFA content from fraud, enhancing transparency for advertisers and publishers.
Media Planners: The Streaming TV Content Guessing Game Is Getting Easier
DoubleVerify launched its Authentic Streaming TV™ solution, featuring a content‑discovery dashboard that provides program‑level intelligence for streaming ads. The tool leverages licensed IMDb data and an AI assistant to let planners filter shows by granular genres, premiere dates, maturity ratings,...
