Focus on Customer Problems, Not Awards, on Social Media
Most B2B brands treat social media like a press release channel. Announcements. Awards. New hires... Nobody cares about your award. They care about their problem. Write for the problem. Every single time.
Break Out of Echo Chambers and Grow Digital Reach
Escaping the Echo Chamber: A Whiteboard Guide to Expanding Your Digital Territory https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence #Innovation #Technology #Tech #TechNews
AI Makes Scalable ABM Possible Without Six-Figure Contracts
Below is THE BEST breakdown of running ABM in 2026 I've seen. No $100k/yr 6Sense contract required. With AI + new tech, every company can now run ABM at scale. Here's how it works 👇 Traditionally, ABM was reserved for...
Luma Uni-1 Delivers Photorealistic Ads, Outshines Nano Banana Pro
Same prompt. Same scene. Completely different intelligence. Left: Nano Banana Pro Right: Luma Uni-1 One understood the assignment. The other gave me AI slop. The tea packaging, the lighting, the skin texture - Uni-1 just gets it. Worth testing if you're making ads that...
Boost LinkedIn Engagement with AI-Powered Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/J3haxqV4ws
Bing AI Dashboard Reveals Query-to-Page Citation Links
🚨 New @bing Webmaster Tools AI Performance Dashboard Insights: We can now see which pages are being cited for a specific grounding query, and which grounding queries are driving citations to a specific pages 👌 Thanks so much for hearing...
AI Is Reshaping SEO Strategies, Says WSJ
I liked this part of the WSJ article about AI & SEO yesterday: https://t.co/JKEoR59sEz https://t.co/3bUjneWgaX
Reddit: Untapped B2B Gold While Competitors Fear It
ost B2B marketers hear Reddit and think chaos. Trolls. Downvotes. Angry communities. That fear is exactly why there is almost zero quality B2B brand presence there... Your competitors are scared of it. That is the whole point. We Analyzed 8,566 Keywords Across 14 SaaS...
Social Media Beats Websites for Building Trust and Reach
Respectfully, I disagree. The hundreds if not thousands of people I’ve coached, presented to, programmed for, and served didn’t find me by accident… they found me through social media. Many hired me to speak at their clinic, symposium or to deliver...
Uni‑1 Beats Luma Labs, Nano Banana, ChatGPT in Ad Imaging
So, I saw Luma Labs ads and immediately tested it vs Nano Banana and ChatGPT images (specially for ads). Uni-1 is far more superior and better at understanding than all the competitors. Check it out.
Maximize Internal Links Before Spending on Backlinks
Don't buy backlinks. (Not before you've maxed out internal links.) Most founders spend thousands on backlinks while leaving free authority sitting untouched inside their own site. Do this first: - Link your highest-ranking pages to the ones that need a boost - Make every link...
AI-Powered Marketing Runs Your Campaigns While You Sleep
Most brands I work with have the strategy figured out. They just can’t execute fast enough. Someone built a fix for that. It’s called Helena — the OpenClaw for marketing. Give it your URL, and it runs your marketing for you: → Reads your site,...
Saturate High‑intent Searches Before Scaling Ad Spend
Her team spent $200/week on ads and learned nothing. Now at 8-figure ARR, Sarah Ahmad says the mistake was not saturating high-intent searches first. You can't optimize what you haven't tested properly. https://t.co/uR81Qj6ubp
Winning Consideration Before Search via Streaming Ads
Are you optimizing for the moment after the buying decision has already been made? Because, the brands I'm watching right now are winning consideration before anyone opens a search tab. This is the shift: shopping doesn't start at Google anymore....
Meta Ad Sequencing Isn't Broken—Just a Learning Curve
I've talked to so many operators about Meta's ad sequencing… They’ve all had the same experience: → Excited by the announcement → Confused by the setup → Gave up thinking it was broken It’s not actually broken. There's a quick learning curve to...
Free 50 Templates to Accelerate Content Marketing
I put together 50 copy-paste templates for those of us working in content marketing. The won't *do the work* for you, but they will speed things up! AI should be a thinking partner, not a ghostwriter. Get them here for free:...
AI‑spam Sites Surge, Then Crash Under Google Penalties
Yet another example of "Mt. AI". Site surged like mad, only to crash once Google's webspam team caught on. All AI-generated content. 1.6M urls of it... Now, the dreaded '10 urls site query' indicating a manual action. 100% probability of...
Ahrefs Adds Free AI Prompt Tracking to Paid Plans
Now that tracking your AI visibility is becoming table stakes, we decided to include it in @Ahrefs at no extra cost. Every paid plan (except Starter) now includes custom prompt tracking in Brand Radar: - Lite: 150 checks/mo - Standard: 300 checks/mo - Advanced:...
AI Maps Reveal Easy, High-Value Keywords Instantly
I like checking the quality of the topical map generated for customers. It's crazy how many good, easy-to-rank-for commercially valuable keywords it finds. This used to take me hours to do manually for clients 😭 https://t.co/Y8Lggv3dk8
Google Ads Tests Animated Clips in Performance Max
Focus on Google Ads? -> Animated Clips Now Appearing in Performance Max Asset Creation "Google Ads is testing a new feature that lets advertisers turn uploaded images into animated clips within Performance Max campaigns using Veo 3." https://t.co/Im0TnVVNWY https://t.co/fXGyBF9eUi
YouTube Tests Highlight Previews to Cut Thumbnail Spam
To overcome thumbnail spamming and exaggerated BS? "The system will essentially choose a highlights package to show to potential viewers" -> YouTube tests video highlights preview feature "After clicking the entry card on your homepage, you’ll see 5-10 previews featuring...
OpenAI to Introduce Ads for All ChatGPT Users
Like I shared the other day, OpenAI now confirms they will roll out ads to ALL users in the coming weeks (for free and Go plans): "OpenAI will begin showing ads to all users of the free and Go versions of...
Google Experiments with AI-Generated Search Result Titles
Google confirms testing using AI to create title links in the search results https://t.co/oJwRTZ3Jjw via @MordyOberstein
Gym Equipment Now Demands Unskippable Ads
Trying to run at the gym and the treadmill just asked me to 'Watch a 30-second ad' to unlock anything over a walking pace. The future is just one giant unskippable commercial. 🏃♂️📺 #GymFail #TechDystopia #AdBlockerNeeded https://t.co/9rgKCWdgQG
Video‑warmed Leads 1.6× More Likely to Convert
🎥 #B2B “video‑warmed members are 1.6X more likely to open a lead-gen form within a 30‑day nurture window. That’s buyability in action —marketing that builds momentum toward revenue, not just awareness.” #Newfronts LinkedIn for Marketing
Fewer Startup Ad Budgets Lower Auction Prices
yall realize if startups start spending less on paid marketing, the auction numbers get less competitive and anyone who actually does paid marketing can do it more cheaply if there are less players, right? no one says what they actually...
50 Free AI Prompts for Strategic Thinking, Not Writing
Most AI prompt lists are useless for content marketers + full of "write me a blog post about X" templates🥱 I made something different: 50 prompts built for strategists who use AI to think better, not write for them. Grab...
Organic Growth Beats Paid Ads for Sustainable Startup Success
There's a vast marketing industrial complex of agencies/consultants/advisors/whatever that promotes tech startups spending billions of dollars of unaccountable marketing budget. They're triggered by my anti-paid stance but here's the reality: - paid marketing is much, much worse than organic on every metric...
Great Ideas Fail without Post‑publish Amplification
I built https://t.co/M8688t4CuW because I kept watching brilliant marketers drown in execution.... Great ideas. Zero amplification. The creation was never the bottleneck. It was always what happened after publish.
Boost Rankings Instantly by Optimizing CTR Elements
The most simple SEO in the world: increase the CTR of the pages/keywords that are already showing up on Google. How? Update your meta descriptions/titles + and improve internal linking and/or refresh/expand your content. [images: results one week after automating this work with...
Claude's 12 Prompts Turn Zero to $20K YouTube
Claude can now build your YouTube channel like MrBeast's strategy team for free. Here are 12 Claude prompts that take your channel from zero to $20,000👇 (Save before your competitors do) https://t.co/929BvScXCE
Set Clear KPIs First to Track Influencer ROI
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 19. Define clear KPIs upfront to measure campaign success. Performance metrics are essential for tracking ROI. 📊📈 #MeasureSuccess https://t.co/CeFLuMSwYi
Your Profile Is the Ultimate Social Selling Pitch
The “Secret Sauce” of Social Selling: Why Your Profile is Your Best Pitch by @Timothy_Hughes https://t.co/8dMzYaxhZ9 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/KUCW3z7WpN
YouTube Expands Thumbnails to 50 MB, Boosting TV‑grade Quality
YouTube creators can now upload thumbnails up to 50MB (up from 2MB), enabling higher-resolution images with less compression. 🎨 As the first impression of a video, higher-quality thumbnails can drive more clicks and improve overall performance. This is especially important for...
ChatGPT Ads Lack Data, ROI Remains Unproven
Low tech, no performance data, and limited targeting. Wow, sounds amazing :) -> Advertisers that bought ChatGPT's first ad campaigns say the process was low tech and that they haven't received much data showing if their ads worked "Two executives at...
Google Trims Headlines, Pushes Clickbait Style
Google is getting aggressive on headline rewrites and they seem to ratchet up the clickbait. Look at the change in headline from @verge "I used the ‘cheat on everything’ AI tool and it didn’t help me cheat on anything to "Cheat on...
Earn $30k for Outperforming Our Top Funnel
Well @jforjacob offered $15k, so I’ll offer double. $30k to whoever can beat our top compression sock funnel for https://t.co/zHkvUa6ERS. If your page can hit 100k sessions at a higher Northbeam 1DCROAS, the money is yours. Could be as simple as a lander...
Paid Ads Tax Defensibility; Build Cheaper Scalable Growth Channels
lots of AI cos starting to experiment with paid marketing so here’s my take: Paid acquisition is a tax on your product's defensibility. the moment you can't out-spend the incumbents and competitors, you die. build channels that get cheaper as you...
Surgical Copy Edits Sharpen Your Marketing Instantly
I built a skill for Claude Code that edits your marketing copy like a senior copywriter reviewing your work. You paste in existing copy and it comes back with specific, line-by-line edits — cutting vague language, tightening wordy sentences, strengthening weak...
Ad Agencies Must Fill Data Gaps in Early ChatGPT Ads
Two thoughts on reporting from @theinformation that early ChatGPT ad campaigns lacked performance data: - this is to be expected. Any early offering will feature limited functionality. Early adopters should be prepared to fill measurement gaps themselves. - Measuring and credibly asserting...
Google Penalizes Spammer Who Topped Discover Update
The biggest (and unexpected) winner of the Google Discover Core Update (via @GrowOnDiscover) has since been manual action’d The site was doing all types of spammy stuff so it was surprising they came out on top. Until Google took notice....
Stop Cold Emailing: Target Site Visitors for 10% Conversions
COLD EMAIL IS DEAD. People doing outbound right now are only sending more emails to fix the exact problems that sending more emails caused. We went the other direction. Our campaign is dead simple: Someone lands on RB2B(.)com We identify them And we send an...
SEOs Still Unfamiliar with JSON‑LD
Ah yes, JSON-LD! SEOs had clearly never heard of or used it before GEO. 🤦🏽♀️🤦🏽♀️🤦🏽♀️ https://t.co/GSNcGB23GV
One Audit Can Unlock Hidden Traffic Surge
Most founders are one audit away from a traffic spike. Not a new strategy, not content, no new backlinks. Just fixing embarrassing stuff that's been broken for months. These are the fixes that move the needle:
Create Worthwhile Content, Not Just Subscriber Numbers
The point isn’t to “generate subscribers.” The point is to write things worth subscribing to.
Create SEO Plans in Under Ten Minutes
The SEO tool I'm building lets you build SEO plans in five minutes. Awesome to send to your partners or clients on what you'll be doing for them next. This one took less than 10 minutes to build. https://t.co/75xu3fyDN4
SaaS Brands Overlook Reddit's SERP Dominance
In SaaS: Reddit dominates the SERP... But most brands are still sleeping on it. More here: https://t.co/PlWF0NStQS https://t.co/yxrJFMJ7Al
Half of Twitter Impressions Appear to Be Bots
I'm convinced that something like 50%+ of all Twitter impressions are bots. Here's some data on two different articles I posted (one back in 2020 and one last week). The 2020 one had 15k clicks on 400k impressions The 2026 one had...
Meta Lets AI Plant Scams Profit From Ads
Feels insane that @facebook allows companies to buy ads to sell a plant that doesn’t even exist, using fake AI video of said imaginary plant. Literally scamming people out of money using AI, but @meta is completely fine with it...
ChatGPT Ad Pilot Surges 600% Yet Rollout Lags
Interested in ChatGPT ads? Seems that ad ramp-up we saw might have been since the pilot is ending at the end of March -> ChatGPT’s ad pilot has the industry excited, but some insiders are frustrated with the slow rollout "With...