Claude as Thought Partner Uncovers Hidden GA4 Insights
[VIDEO walkthrough] - Here's me asking Claude about my GA4 data, I got a thought partner surfacing things buried in my data that I didn't even know was there. In my "data chat" with Claude I found: 📈 Notebook LM was a referral 📈 A blog post I was going to delete is getting Google Docs traffic 📈 Newsletters sending me traffic to establish relationships with All because I "just" talked into Claude about a few hypotheses. Yes there's hallucinations at times, I just double check if there's real risk. It is the endless new ideas as a thought partner that creates the value. https://t.co/vSf9j5AH45
Algorithm Shift Cuts Blog Traffic, Boosts AI Citations
I've been looking closely at organic traffic trends vs. LLM citations: The below site's blog was hit by recent algo changes: 1st screenshot: organic traffic to blog 2nd: ChatGPT citations to the blog 3rd: AI Mode citations 4th: AI Overview citations https://t.co/1bSsAAUsWh
Zero‑Click Buyers Push B2B Marketing Back to Fundamentals
B2B marketing is in a wicked transformation. Buyer behavior exposes the fallacy of the obnoxious idea that B2B buying follows a funnel. Traffic to your website is down because buyers are asking LLMs for answers to their questions. Your email...
ChatGPT Ads Blend Google Simplicity, Avoid Meta Intrusion
Thinking a lot about ChatGPT ads, and took a comparison approach, and landed on maybe ChatGPT takes the immediacy and simplicity from Google ads while avoiding the attempt to infer what you want and interrupt what you want from that...
AI Marketing Skills Cut Weeks to Minutes
Someone on my SEO team said a task would take a week. I did it in 20 minutes. And I did 4x the work. Not because I'm smarter. Because I activated a set of marketing skills inside Claude Code that let...
Grokipedia’s Organic Reach Slipping, AI Citations Rising
Updates on the Grokipedia drop in organic & AI search: 1st screenshot: Google US organic search visibility (@sistrix) 2nd: projected organic traffic decline (@ahrefs) 3rd: total ChatGPT citations (@ahrefs) 4th: AI Overview citations (@ahrefs) https://t.co/SAHtWofIWN
Stop Chasing ROAS; Prioritize Profit‑driven Metrics
Your 3:1 ROAS looks great on the dashboard, but your P&L tells a different story. I've watched brands celebrate hitting ROAS targets even as their bank accounts BLEED out. What ROAS measures is revenue, not profit. It’s different in every situation. EX...
AI‑generated Pages Risk Eroding Trust Once Exposed
Mt. AI that's a good one. You scale content fast using AI to show up in AI and search then it comes crashing down. I think there's a human experiment somewhere in here, these "fast built pages" how do they resonate...
NBA's Influencer Strategy Hits Sweet Spot at All-Star
This is a super smart move by the NBA. But I'm watching snarky tweeters rip the move. Folks, it's 2026. Stigmatizing influencers, or thinking everything is influencer vs. journalist, is very silly. All-Star weekend is the exact right moment to try a...
Fix Activation, Not Features, to End Plateaus
A plateau is not a failure. It means people are paying. Every month. They find enough value to stay. The problem isn't your product. It's your funnel. We found that only 25% of signups ever made their first post. That was the whole leak. Not...
Building a Trusted Audience Is Ultimate Leverage
Is there a higher leverage activity than building an audience of people who know and trust you? I can't think of one.
Super Bowl Ads: Not Worth the Cost for Small Marketers
"Here's why Super Bowl ads aren't worth it" - marketers who've never had the budget for a Super Bowl ad
Free Tool to Amplify Your AI Brand Visibility
If you're trying to: - grow your brand's presence in AI tools - get more press mentions - increase the likelihood you'll be in Google's instant answers - boost brand awareness among your audience Well... @alertmouse is free🔔🐭
AI SaaS Floods Web with 122 Spammy Listicles
Another example. I think this makes about 15 sites (and counting) with 100+ self-promoting listicles, whose blogs were hit hard between Jan 20-30. This is another AI SaaS company (shocker) with 122 self-promotional listicles and spammy review Schema. https://t.co/EG2AbExB6S
Brands Illegally Use Celebrity Images Without Permission
I can’t believe how many Social Media Brands just actively break copyright & name / image / likeness laws. You would hateee if a brand you didn’t use put your personal picture on their social media, yet SMMs regularly use celebrity...
Google's Review Rules Crush Self‑Ranked Listicles
I think some marketers forgot (or maybe didn't know in the first place?) that Google has specific guidance for how to write good reviews. This documentation originated from Google's Product Reviews updates - a specific ranking system they launched in 2023,...
Excessive Spammy Listicles Trigger Multiple Google Core Penalties
Wow... this site tried everything and got hit by the March '25 core update, June '25 core update, Aug Spam Update, Dec core update & recent Jan algo update. It has *over 3,000 self-promotional listicles,* incorrect/spammy/duplicate AggregateRating Schema, & scaled AI...
Make Your Brand the Generic Verb of Its Category
Every brand should have one goal: Be like Kleenex. People ask for Kleenex all the time, when really, they're asking for a tissue. The last generation said "Xerox this for me" as much as "copy this for me." ChatGPT has already become...
OpenClaw Unlocks Business Leverage Through Proactive Automation
“OpenClaw is overhyped.” Only if you don’t know how to use it. It’s just like having a weapon you can’t wield. Most people are just not using it for max leverage. Here’s how it’s helping from a business standpoint: 1 It’s logged into ClickFlow,...
Word of Mouth Trumps Paid Ads by 20×
42% of CMOs rank word of mouth #1. 2% rank paid ads #1. That's a 20x gap between what drives consideration and where most budgets go. We asked 101 B2B SaaS CMOs to rank what actually gets a vendor into their consideration set. %...
Stop Chasing Leads: Fix Systemic Blind Spots
Why your lead gen isn’t working: 4 systemic blind spots you’re missing. Most B2B Marketers and Founders think their lead gen is broken because of tactics, but the real causes run deeper. 1. Chasing Volume Over Relevance I’ve seen so...
Distribution Beats Product: MrBeast’s Fintech Play
MrBeast buying a fintech isn’t about finance, it’s about distribution. Hundreds of millions of loyal users > any marketing budget. In the next wave, distribution is the moat, products come second. https://t.co/JgEKK0wRLl @forbes
AI Automates Company-Wide Content Sharing at Scale
🛑 STOP SCROLLING 🛑 🛑 STOP SCROLLING 🛑 Remember that AMAZING blog post, white paper, video or podcast your team published last year? I have a simple way for you to get more out of it in 2026... It's a simple tool...
Coinbase's Bland Ad Protects Brand, Sparks Conversation
The Coinbase add was on brand for Coinbase. It wasn’t bad, it was bland. Bland is safe, not controversial or offensive. Bland is how they protect their brand and get you to talk about it. 10/10 https://t.co/E1uZzPvqTi
Align Your Marketing Systems, Turn Six Figures Sustainable
My Super Bowl isn’t a launch day or a viral post. It’s the moment a female founder’s marketing systems finally click. When the offers are clear, the audience journey makes sense, and revenue stops feeling unpredictable. That’s when six figures becomes sustainable. That’s when...
Gravity Beats Reach: Redefining B2B Branding in 2026
So - remember those old TomTom ads? “You are not stuck in traffic. You ARE the traffic.” Yeah, well the same applies to the sea of beige B2B content we’re all drowning in. If you’re complaining about "slop" while hitting...
LinkedIn Education and Webinars Drive Warm B
Lara Acosta 's 1-person business is about to cross $200k/mo. 0 outbound. 0 cold emails. Here's the breakdown: 1. Education-focused content on Linkedin (positioning) • 2x specific breakdowns (like this one) • 2x broad education on business tips 2. Lead-magnet...
Stop Personalizing, Start Targeting with Insightful Outreach
This is why all of your outbound fails… These messages share three fundamental flaws: 1. They use personalization (that’s also stupid) 2. They are selfish (about them not me) 3. They include no insight Everyone at scale LOVES what I...
Google Caps HTML Crawl at 2 MB—Use Validator
🤖 Google has specified in its documentation that its crawl limit for HTML and supported text-based files is 2MB: Check if your HTML content is being cut off, with this free and handy validator by @CharlesMigaud 👇 Take a...
AI Search Citations Shift: ChatGPT Down, Gemini Up
You can also use @ahrefs Brand Radar to look at specific URLs that have lost SEO visibility - in this case, 2 specific self-promoting listicle URLs - to see the change in AI search citations to the page AIO/ChatGPT/Copilot citations also...
Self‑promoting Listicles Lose Rankings, Cutting ChatGPT Citations
Another example of a site that started to lose rankings for many of its self-promoting "best" listicles in mid-January, and the downstream effect on ChatGPT citations for that domain at the same time (via @ahrefs Brand Radar)
AI‑First, Word‑of‑Mouth, Personal Brand: SaaS Survival 2026
It's 2026. If you're a SaaS founder, you're probably screwed. Anything you do that works gets copied, CAC is up, LTV is down. Here are the 7 things I see that ARE working - in a world where most things...
Align Content to Buyer Journey to Drive Pipeline
If your content is getting views without an increase in pipeline for your B2B SaaS, then the reason is simple: You’re not matching what buyers need at each stage of their journey. Here’s what happens: - Snackable LinkedIn posts spark...
Three Simple Tricks to Instantly Raise Your Prices
3 dumbfoundingly simple ways to raise your prices: (no hostage negotiation skills required) 1. Switch to giving 3 higher price options Make your new entry level option → your current premium option :) 2. Switch to outcomes instead of quantities Increase site conversion 10% is better...
Email Deliverability Scripts Actually Deliver Results
Proof that email deliverability scripts actually work 📬 Most teams are skeptical because deliverability feels opaque and hard to measure. That’s fair. https://t.co/gLOQFzDZJa
Final Seats Open: Join 100 Top Marketing Leaders
Last call: we're at 90% capacity for our Marketing Leadership Retreat next month. Still time to grab tickets if you're interested: March 18-20 in Scottsdale, AZ with 100 CMOs and VPs who understand your world, with plenty of time to...
Google's February Updates Reshape Discover,
🏈 This Week's Top SEO & AI Search News from #SEOFOMO [February 8, 2026] 👇 * The first Core Update focused on Discover? Google rolled out the February 2026 Discover Core Update This is a broad update to the systems that...
Second‑place Brands Pour Super Bowl Cash, Question ROI
It’s interesting to watch Pepsi & Apple Music, both perennial 2nd placers to Coke & Spotify, be so invested in the Super Bowl. Like, does the Apple Music Halftime Show title do anything for Apple Music?
Food Delivery Apps Miss the Mark on Super Bowl Ads
The food delivery apps are consistently pretty terrible at Super Bowl ads. None of them have anything proprietary or unique to promote, so the all go spectacle with nothing that ties to their brand / product
Google Demotion Slashes Grokipedia Clicks by 300K in Week
The Grokipedia drop is an interesting one to watch; it was inevitable that Google would eventually demote the site in search, but it was a question of when & how big the drop will ultimately be. So far from 1.7M...
Build Systems for Exponential Growth, Not Linear Output
Fantastic article by John Maeda on building systems for exponential growth vs. merely delivering ouputs that track to linear growth — and why this distinction is crucial in the AI Age. -- LINEAR GROWTH: "Linear growth is steady and visible....
Stop Chasing One-Size Ad Formulas; Test Your Own
The absolute WORST thing in paid media right now is that everyone is hell-bent on selling you "THE way" to run Meta ads. "THE correct structure" "THE bidding strategy" "THE creative testing framework" ... But the same structure that prints...
Exclusive AI Dinner: CMOs & Ops Leaders Share Real Insights
Sharing this for my friends Mike Rizzo and Nish Patel . They're hosting an executive dinner series in March for CMOs and Marketing Ops leaders. The premise: get CMOs and their MOps counterparts in the same room for an honest...
Threads Ads Default in Advantage+: Test for Lower CPM
Meta did a global rollout of Threads ads on January 26th. That’s 400 MILLION users open to advertisements. What most people haven’t realized yet is that Threads placement is already ON by default for Advantage+ campaigns. You're likely already on...
Performance Marketing Alone Can't Sustain Growth
Why performance marketing can’t carry the full weight of growth You don’t usually notice marketing failing all at once. You notice the noise first. More campaigns. More dashboards. More spend. And still, less confidence than you expected. Founders don’t wake...
SEO Fundamentals Drive AI Search Optimization Success
What translates from SEO ➡️ AI Search Optimization? The fundamentals don't disappear, they just get applied differently. The skills that made you good at understanding audiences and creating valuable content become your primary competitive advantage. Here's how ⬇️ https://t.co/t2fgxHfLYv
Search Data Reveals Pizza Hut’s Local Market Share Shifts
Branded search data has very powerful potential to track even highly localized market movements, and Pizza Hut is a really good example of this. As has been reported in recent days, the Pizza Hut brand has been struggling, announcing a...
Iterative, Accountable Marketing Team Values Progress and Balance
I'm convinced we are building the best marketing team in software. But I'd rather tell you HOW we work than try to convince you to apply. Here's what you should know about working on this brilliant, global team: We improve...
Too Many Options Paralyze Buyers—Present Choices Strategically
Choices are good. Customers love having a choice. Until they don’t… Behavioral scientists know that people crave autonomy. We don’t like to feel forced or pushed. We like to call the shots. So, for example, giving someone 2 choices vs....
Personal AI Hackathons Spark Creativity and Faster Workflows
One of my favorite tricks to get marketing teams more comfortable with AI workflows culminates in an AI Talent Show. Start with a hackathon of sorts, but allow people to create something that supports a personal interest. Ask them to...