Meta's Creator Partnerships Down for a Week, No Update
Meta's creator partnerships has now been broken for a week. Still no word from Meta on the fix. https://t.co/aF10GFNR7l
Flex Ads Boost CPA Performance 30‑60% Day‑over‑Day
Every single ad that was a Flex ad across my entire portfolio saw anywhere from a 30-60% increase DoD in CPAs.
Meta's New Attribution Inflates CPA, Leaves Optimization Unclear
Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was...
Start with High‑intent Search, Not Months of Waiting
Most B2B teams wait months for pipeline. Target everyone. Optimize for clicks. Build awareness. Then hope it turns into revenue. Flip it: •Start with high-intent search •Send traffic to demo •Capture demand already there •Expand after proof Start with buyers, not browsers. https://t.co/6mptqJgD9z
Music Labels Hire ‘Clippers’ to Fake Viral Hits
Music Labels Turn to “Clippers” to Manufacture Fake Viral Buzz at Scale “Clipping” is a viral marketing tactic where teams flood social platforms with content to fake organic virality Labels and agencies hire ‘clippers’ to mass-post memes, clips, and content across TikTok,...
Yap Era: Authentic Voices Replace Polished Tech‑bro Content
I'm convinced the "yap era" of social content is not a trend... It's a course correction. People got tired of over-produced content that felt empty (and WAY too tech bro-y). They want real information, real stories, from real people.
Social Media May Soon Require Warning Labels, Shaking Ecosystem
Proud of this little graphic I made for this week’s ICYMI newsletter: Is Social Media About to Get Slapped with a Warning Label? And what does that mean for all of us in the ecosystem (creators, marketers and platforms)?! https://liahaberman.substack.com/p/icymi-is-social-media-about-to-get
AppLovin’s Real Moat Is MAX Mediation, Not AXON
on $APP new short out now from HEDGEYE with a 30% downside report - AppLovin's competitive moat is not primarily AXON, its machine learning model. It is MAX, the mediation platform that controls over 60% of mobile...
Master Three Metrics to Scale Beyond Q2 Chaos
You just spent 3 crazy months reacting to • Tariff chaos • Targeting changes • Algorithm shifts But ask yourself these 3 questions to help you scale consistently in Q1 without worrying about any chaos in Q2. QUESTION 1: Does your offer convert...
Stop Overthinking: Comparison Sabotages Your Content Confidence
I've been talking to clients who overthink and question everything when it comes to posting content. And there are 2 camps they find themselves in. The first is they are so deep in comparison that it makes them question everything they...
Unity's AI-Powered Ad Platform Vector Transforms Mobile Advertising
In this week’s episode of the Mobile Dev Memo podcast, I speak to Felix The, the SVP of Advertising Product and Engineering at Unity. We discuss Unity’s AI-enabled advertising system, Vector. https://t.co/YKAGMtaYaP
Creating Your Own Ad Media Boosts Sales in AI Era
Building your own advertising media to grow sales in the age of AI. What I’ve been doing since January. It seems to be working so far.. https://t.co/6JLvoZiqA8 #SmallBusiness & Deal Making #SMB https://t.co/QXBIMMaGJE
Essential Site Assets: The Big
If you want more and better talks, you’ll need a few key marketing assets on your site. This is the big 3. Or maybe the big 103?
March 2026 SEO Updates: Core, Spam, AI Title Links
SEO Video recap covering the March 2026 core update and the fast Google March 2026 spam update, AI-generated title links in Google, new Bing AI reporting, PPC and so much more https://t.co/qvTqfZ540s Sponsored by @DudaPlatform with industry mentions of @glenngabe @mordyoberstein...
OpenAI’s $100M Ad Spend Fueled by Novelty Demand
OpenAI’s $100MM advertising run rate is almost entirely a function of “novelty demand” since they launched a primitive product with little optimization capacity. Relevant questions: 1) How much better does the platform get?, 2) Where does demand settle when they...
Google March 2026 Core Update Begins Two‑Week Rollout
The Google March 2026 core update has been unleashed - it is the first core update of the year - and will take about 2 weeks to roll out https://t.co/mI30Zjpi67 https://t.co/h7LScNTCSP
Fastest Spam Update Leads to Unexpected March Core Update
There was a little surprise waiting just around the corner after the fastest ever one day Spam Update … the March 2026 Core Update 😅👇 /ht @mjcachon 🙌
Digital PR Amplifies Brand Visibility in AI Search
Why Digital PR matters in AI search 👇 Digital PR is becoming more important in AI search because it helps put your brand into the broader web conversation beyond your own site. 1. Repeated third-party coverage can help reinforce public associations between...
LinkedIn Leads AI Era as New Social SEO
The New SEO / GEO is Social: Why LinkedIn is Winning the AI Era by @Timothy_Hughes https://t.co/PZDWdPQ8Np @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/xSsdYOKy1U
AI Agents Can Produce Content that Actually Gets Views
Proof that AI agents can generate content that generates real views (X articles, IG Reels, etc.). Steal this: https://t.co/bj10nq5REz
Flex Ads Sunset; New Approach Launching April
This is very true. Unfortunately flex ads are being sunset :/ A “new approach” is rolling out in April and Flex ads will slowly be turned off. Happened to a few clients of ours. Flex ads randomly got turned off and can’t turn...
Build a Familiarity Bridge to Enter New Networks Authentically
The “Familiarity” Bridge: How to cross from your current network into a completely new ecosystem without looking like a spammer https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Automate Content, Multiply Reach, Stop the Hustle
Systems that eliminate unnecessary hustle: - automated content calendar to limit decisions - multi-platform promotion that happens without you - CTAs that turn viewers into customers - repurposing one idea into 10+ pieces of content.
Create Evergreen Content; Short Posts Fade Fast
A YouTube video you publish today will still be ranking and generating leads three years from now... A LinkedIn post you publish today will probably be gone by Thursday. Build the asset that compounds. The short-term channel will always be there....
Premium+ Fails to Boost Posts, Forced X Pro Upgrade Ripoff
I tried Premium+ @nikitabier I didn't do anything that it promised wrt to post-boosting Forcing me to upgrade to X Pro is a ripoff
Plan Monthly, Film Weekly, Repurpose Daily for Efficiency
My new content workflow... 📆 Monthly: strategy + planning only. No creating. 📆 Weekly: film + edit same day. Done in under 2 hours. 📆 Daily: 1 hour on supplemental content from that video.
Better Content Beats Paid Engagement Boosts
Not sure who needs to hear this but stop paying to boost your engagement. If you want more engagement, post better content. Such a shame. https://t.co/CkHIQoHJLD
Regain Ad Control, Boost Sales 69% in 10 Days
I spoke with a founder in November who had her sales get cut in half almost immediately after hiring an agency. She had no idea what they had changed or why it was happening, and the agency couldn't give her a...
Google Revises Shopping Ads Political Policy Worldwide
ICYMI: Google will update its Shopping Ads political content policy in several countries https://t.co/YI3Sj141FI https://t.co/5WbKVkbuZl
Instagram Launches Reels Ads for TV, Movies, Cultural Events
Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday https://t.co/yxkIQNZSec via @variety
Fewer Reply‑guy Bots Could Boost Organic Reach
Now that reply-guying may be dead, will the algorithm become more generous with post exposure?
Stop Marketing Money Leaks with a Deep‑Dive Audit
Hello Thriends- I am gauging interest in a multi-day marketing leak audit. I’d use my investigative journalism skills to find where you’re marketing and comms are bleeding, and map out a plan with you 1-1 to plug said leaks. It’s a...
Closing the Incrementality Gap with Northbeam on April 8
The gap between marketers talking about incrementality and marketers actually using it to drive efficient scale is MASSIVE. @northbeam's Brayden Cruz and I are changing that for folks who tune in here on April 8. https://t.co/TwO3b0W6pP
Twitter Leverages AI for Real‑Time SEO, Threads Lags
The difference between Twitter and Threads right now: Threads: AI can’t do SEO research for you it doesn’t have access to real time data. Twitter: I just hooked up Claude to SEMrush MCP and setup 5 skills to handle all my...
Share NYC Billboard Photo, Tag Gemini, Earn BTC
Spot our billboard in NYC? ✅ Post a picture on X ✅ Tag @Gemini ✅ We’ll send BTC to our favorite posts https://t.co/me0e394cbA
AI Stripped All Schema—Over‑optimizing Went Too Far
Asked Claude Code to optimize the schema for a 1000+ page client website. It stripped all schema and tags from all pages. Seems like that was the most efficient way to solve it huh 🤔 https://t.co/hxf16MBIhB
Meta’s New Ad Checkout Isn’t True Agentic Commerce
Meta partners with Stripe for in-ad shopping If Instant Checkout didn’t represent agentic commerce, using that term to describe Meta’s new ‘purchase-from-an-ad’ experience is simply absurd. An agent plays no role in this transaction: a user sees an ad and clicks...
Create 10‑second Videos From Images Directly in Google Ads
Powerful, but will it trick prospective customers? i.e. Will there be realistic expectations? -> Veo Video Generation Now Available in Google Ads "Upload up to three images, and Veo generates unique videos up to 10 seconds long with natural motion. These...
Merchant Center Titles Dominate; Price Data Must Align
Ecommerce SEO: when it comes to ranking within free listing results on Google, there is a sphere of influence for data sources. This relates to features such as product grids, product knowledge panels, within the Shopping tab, AI Mode...
Reddit Surpasses Google in B2B Search Rankings
Eye-popping research from @TheCoolestCool on Reddit's unexpected domination of Google's B2B results: https://foundationinc.co/lab/reddit-b2b-saas Just look at these numbers 🧐🤯
Be Yourself, Be Social, Predict Market Trends
Best way to grow on social media....just be yourself and be social 🤷🏾♂️ It might also help you've predicted the market bouncing a few times 🤣🤣
Turn Market Signals Into High-Converting Content Ideas
The best content ideas are right in front of you. Your clients and the market are already telling you exactly what they want to see. You just need to know where to look. Here’s how I pull that signal out...
Social Listening Remains Rare Yet Essential Communication Skill
Being aware of and caring about what people are saying about your company on social media is still a rare thing today, yet should be a bare minimum communication skill (when done appropriately). @bocumbo knows. The full interview: https://t.co/sCRPBAd8oI https://t.co/XKQQLg6STQ
Stop Stalking, Dominate Hashtags, Attract Customers
If your #SocialMedia presence seems like stalking to your target audience; you're doing it wrong. Let us help you dominate your key hashtags, build your brand and have your customers coming to you. gingerich.james@gmail.com https://t.co/fDZKLkzDlx
Click Signals Shape Rankings and Power AI Answers
Brilliant read on how click signals drive rankings and AI answers. Including details on known signals that are tracked, how it informs AI answers & a playbook you can apply. -> How Google Click Signals Drive Rankings and AI Answers by @CyrusShepard...
Build New Relationships to Unlock LinkedIn’s Reach
Why “developing new relationships” is the only sustainable way to force the Linkedin algorithm to show you to new audiences https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Google's Fake External Links Create Confusing, Poor UX
This one is objectively bad for user experience though. I know Google often introduces changes that reduce clicks out to external sites. But in this case, it makes the user *think* they are getting an external link when they are...
Turn Static Images Into $100K Viral AI Ads
How I Made $102k Turning Image Ads Into (Viral) AI Videos. WATCH HERE 👉 https://t.co/Iv6vzSoi9V In 2026, you don't need a $5,000 production budget or a house full of influencers to scale. I’m showing you the exact workflow I used to...
Begin with Product Positioning, Then Let AI Handle Copy
The right way to use marketing-skills with Claude↓ Don't pick which skill to run first. You probably won't know the right order anyway. Start with product marketing context — your positioning, audience, and what makes you different. Once that's loaded, the model knows...
Inject Your Brand Into AI with One Click
Some people are claiming they can "feed" their brands into AI. So I'm adding these buttons to my old travel guides to let readers "inject" my brand/domain into their LLMs. When someone clicks on it, it sends this to ChatGPT: "Summarize the content...