Digital Marketing Social Media and Updates

Google Experiments Adding Web Mentions to Retailer Reviews
SocialFeb 27, 2026

Google Experiments Adding Web Mentions to Retailer Reviews

ICYMI: Google tests web mentions in the reviews section of retailer store pages https://t.co/SuUPYs3fu4 https://t.co/2sQKHp9rT9

By Barry Schwartz
Know Your 12 Key Ecom Metrics or Fail
SocialFeb 27, 2026

Know Your 12 Key Ecom Metrics or Fail

Ecom operators are surrounded by data meant to guide them, yet they’re still operating in the dark. Plenty of brands know their ROAS. Far fewer know their: - Break-even ROAS - Blended CAC against contribution margin - CPMs relative to 2026...

By Kody Nordquist
AI Threatens Marketers: Paid Media’s Uncertain Future
SocialFeb 27, 2026

AI Threatens Marketers: Paid Media’s Uncertain Future

The death of marketers, is it over for paid media?, the bear and bull case for AI https://t.co/9NjhfPjOfn

By Eric Siu
Founders Overlook Core Messaging, Fuel Misaligned Growth
SocialFeb 27, 2026

Founders Overlook Core Messaging, Fuel Misaligned Growth

We surveyed 50 SMB founders on their marketing priorities and pain points. Buried in the data is a pattern nobody's talking about: Founders know their messaging is broken. And they're not fixing it. Direct quotes: "Our messaging is inconsistent and unclear. Docs site doesn't...

By Peep Laja
AI Platform Cuts $26.5K Monthly Marketing Costs
SocialFeb 27, 2026

AI Platform Cuts $26.5K Monthly Marketing Costs

I replaced $26,500/month in marketing headcount with one AI platform. 37 agents. Zero full-time hires. Most agencies pay $26,500/month for SEO, content, social, competitive intel, and marketing ops. We built the AI CMO Platform. 37 agents that coordinate and execute like a full...

By ai_topia_
SEO Agencies Now Prioritize Profit over Client Success
SocialFeb 27, 2026

SEO Agencies Now Prioritize Profit over Client Success

There’s a new one. Right. Totally. SEO agencies suddenly stopped caring about their clients’ success. Yep. https://t.co/256DkiWsAT

By Lily Ray
Google May Auto‑create AI Landing Pages for Weak Sites
SocialFeb 27, 2026

Google May Auto‑create AI Landing Pages for Weak Sites

Google Patent Info: If you thought AIOs angered people, just wait for AI-generated landing pages from Google. Yes, Google could create new landing pages from the SERPs if yours isn't good enough (based on this patent). Great catch from Joshua...

By Glenn Gabe
Integrate Shared & Paid Media to Capture Fragmented Attention
SocialFeb 27, 2026

Integrate Shared & Paid Media to Capture Fragmented Attention

In the first article in this series about the PESO Model Certification® , I shared what’s new and why it’s been rebuilt for how people find information today. In the second, we went deeper into how owned and earned work...

By Gini Dietrich
Google Shares Key Insights on HTML Parsing & Search Experience
SocialFeb 27, 2026

Google Shares Key Insights on HTML Parsing & Search Experience

Google Videos (1) from Google Search team on parsing HTML and (2) from Google Ads team on search experiences - both worth listening to https://t.co/wD0y4Gz8yc https://t.co/rsldIPjJbz

By Barry Schwartz
Cheaper AI Call Tools Could Replace $10k Gong Subscription
SocialFeb 27, 2026

Cheaper AI Call Tools Could Replace $10k Gong Subscription

Hive mind: i'm thinking of replacing a mid 5-figure @gong_io subscription (Thousands of dollars per AE per year) with a $19 / month TL;DV or FirefliesIO. our core use case is call recording, AI summaries and CRM integration. Has...

By Larry Kim
ChatGPT Lets Users Critique Ads, Pressuring Brands
SocialFeb 26, 2026

ChatGPT Lets Users Critique Ads, Pressuring Brands

OpenAI's @fidjissimo explained on the ACCESS Podcast with @alexeheath that the ChatGPT ad experience is will be unique since users could even ask ChatGPT about the ads running. The model will not know about the ads but a user could...

By Glenn Gabe
LinkedIn Flags Shady Connection Request with Warning
SocialFeb 26, 2026

LinkedIn Flags Shady Connection Request with Warning

Imagine being so shady that LinkedIn literally sends a warning with your connection request 👀

By Lily Ray
Master Incrementality Testing: From Replication to Golf Handicap
SocialFeb 26, 2026

Master Incrementality Testing: From Replication to Golf Handicap

"I think it’s the most sophisticated conversation that will exist on this topic." @oliviaakory's feedback after watching back this episode. She and @Davisg207 came by the office to talk about Cozy Earth's incrementality testing journey. I think it is incredibly instructive...

By Taylor Holiday
Organic Surge: 307 Signups & New Editing Features
SocialFeb 26, 2026

Organic Surge: 307 Signups & New Editing Features

⚡️ WEEKLY VLOG 02 @ @ChoppityAI Founders are never truly satisfied with the speed of shipping, but looking back at this week... we’ve had some absolute bangers. We hit an all-time high of 295 signups in a single day (We broke...

By Mizko
AI SEO Hype Outpaces Real Results, Says Brand Leaders
SocialFeb 26, 2026

AI SEO Hype Outpaces Real Results, Says Brand Leaders

SEO for AI—or AEO—is having a moment Profound just raised at $1B valuation But after talking to many brand leaders this week, most agree much of the hype in the space is outpacing results & no dashboard does the work for...

By Jason Del Rey
Consistent Brand Threads Beat Outdated Mood Boards
SocialFeb 26, 2026

Consistent Brand Threads Beat Outdated Mood Boards

the best brand accounts have a through line of familiarity. content woven together by a thread that makes people comment “my show is on”. the old mood board model does not work anymore.

By Rachel Karten
Cheap Experiments Outperform Expensive Guru Courses
SocialFeb 26, 2026

Cheap Experiments Outperform Expensive Guru Courses

I spent $10k on a Facebook ads course from a famous 'guru'. My ROAS went down. I spent $200 testing my own weird ad angles. Found a 5x ROAS winner in 48 hours. The market doesn't care about experts. Test...

By Kamil Sattar
Unified Email and SMS Boosts Retention Trust
SocialFeb 26, 2026

Unified Email and SMS Boosts Retention Trust

The retention stack at most brands is three platforms pretending to be one. Email in one tool. SMS in another. A "customer journey" that's really just a guess stitched together from disconnected data. Attentive solves this by putting email and SMS in...

By Taylor Holiday
Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO
SocialFeb 26, 2026

Product Feeds, Entity Consistency, and Taxonomy Drive 2026 Retail SEO

💰 What is the most underrated retail SEO lever for 2026? Key takeaways from an insightful roundup by @SearchPilot : * Feeds decide eligibility. Weak product data does not push you down a few spots. It can remove you from...

By Aleyda Solis
Creative Diversity Drives Reel Reach, Prevents Rising CPMs
SocialFeb 26, 2026

Creative Diversity Drives Reel Reach, Prevents Rising CPMs

3 reels a week and 10 variations of the same concept is not a creative strategy that will save you from rising CPMs. Andromeda processes 10,000x more ad variants in parallel than Meta's old system. It has more creative combinations...

By Kody Nordquist
Validate Demand, Craft Standout Product, Let Creative Drive Sales
SocialFeb 26, 2026

Validate Demand, Craft Standout Product, Let Creative Drive Sales

How to build a $10M+ ecom brand (based on some of the most expensive lessons I’ve ever learned) PRODUCT & BRAND - Dropshipping isn't a business, it's a test - validate demand then move to white-label or you'll be racing to the...

By Davie Fogarty
Doing Everything Right Isn’t Enough After Google Updates
SocialFeb 26, 2026

Doing Everything Right Isn’t Enough After Google Updates

One of the most common things I hear from site owners who were hit by Google updates: “we were doing everything right.” 🤔

By Lily Ray
7 Content Strategies to Build Authority and Trust
SocialFeb 26, 2026

7 Content Strategies to Build Authority and Trust

7 Ways to Use Content to Build Authority and Trust in Any Niche (+ Real Examples) - B2B Marketing Blog | Webbiquity - https://t.co/CJYHcehmSM https://t.co/aQ6RDwYiCA

By Tom Pick
Use Hours Not Days to Boost Email Opens
SocialFeb 26, 2026

Use Hours Not Days to Boost Email Opens

“Hours” works better than “days” in email. Why? Present Focus Bias. Humans are hardwired to want instant gratification. We don’t like to wait. According to Jay Schwedelson of SubjectLine.com , you can increase your open rate by 24% by using...

By Nancy Harhut
Heritage Brands Embrace Creator Economy: Nat Geo Launches Program
SocialFeb 26, 2026

Heritage Brands Embrace Creator Economy: Nat Geo Launches Program

As audience behavior continues to shift toward personality-driven media, more heritage brands are adapting. National Geographic is the latest legacy institution to launch its own creator program.

By Lindsey Gamble
Google Ads API 23.1 Released with New Features
SocialFeb 26, 2026

Google Ads API 23.1 Released with New Features

Google Ads API version 23.1 is now available - here is what is new https://t.co/vyucJ6uuPs https://t.co/E8TkQkSGQu

By Barry Schwartz
AI Hype Threatens SEO; “Google Dead” Myth Dangerous
SocialFeb 26, 2026

AI Hype Threatens SEO; “Google Dead” Myth Dangerous

This is what I have been saying. 😤 So many companies are playing with fire with AI automation stuff right now. The narrative that “Google/SEO is dead” is not only misleading, it’s dangerous. And we are already starting to see the fallout....

By Lily Ray
Ecom Founders Reinvest Payday, Not Splurge—Different Results
SocialFeb 26, 2026

Ecom Founders Reinvest Payday, Not Splurge—Different Results

Everyone on payday: Planning what to buy. Ecom founders on payday: Planning how much to reinvest into ad spend. Different mindset. Different results.

By Kamil Sattar
Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards
SocialFeb 25, 2026

Meta Cuts Credit‑card Payments, Hurting DTC Cash‑back Rewards

So Meta is getting rid of the ability for DTC brands to pay using credit cards. They are saying the process is easier and more flexible, when in reality this is going to cause a lot of headaches for brands...

By David Herrmann
Major Brands Launch ChatGPT Ads, Activity Rises
SocialFeb 25, 2026

Major Brands Launch ChatGPT Ads, Activity Rises

Update on ChatGPT Ads: Adthena is seeing an uptick in activity. Their CMO posted more examples this afternoon on LinkedIn of ads they are seeing and pinged me there. Advertisers spotted so far: 🔹 Best Buy 🔹 AT&T 🔹 Pottery Barn...

By Glenn Gabe
Bridge Marketing & Sales: Align Mindsets for Growth
SocialFeb 25, 2026

Bridge Marketing & Sales: Align Mindsets for Growth

The misalignment between marketing and sales often stems from the different mindsets that each team brings to the table. Although both teams share the same overarching goal of driving business success, their approaches to engaging prospects can differ significantly. If...

By Pam Didner
Scale Hreflang Mapping with Embeddings via Screaming Frog
SocialFeb 25, 2026

Scale Hreflang Mapping with Embeddings via Screaming Frog

🌍 How to use embeddings to map hreflang tags at scale - A clever use of @screamingfrog's Open AI API integration to implement hreflang by @pelogia - Check it out: https://t.co/mFnuuMojaD https://t.co/h9OLRjWQIR

By Aleyda Solis
Master One Skill Deeply, Don't Skim Through Ads
SocialFeb 25, 2026

Master One Skill Deeply, Don't Skim Through Ads

I have hour-long Facebook ads tutorials online for free. They have 90% of the information you need to start running ads tomorrow. And yet less than 1% of people finish them. I’ll see new founders commit to learning Facebook ads, then 2...

By Davie Fogarty
Outrage Alone Won’t Mobilize; Give Audiences a Cause
SocialFeb 25, 2026

Outrage Alone Won’t Mobilize; Give Audiences a Cause

“you can’t rely just on fueling outrage to activate your audience...they need something specific to get behind.” one of my favorite quotes from my interview with @perfectunion’s director of audience engagement.

By Rachel Karten
AEO Claims May Just Reflect Strong SEO Practices
SocialFeb 25, 2026

AEO Claims May Just Reflect Strong SEO Practices

Reading a few AI search case studies right now, and struggling with correlation vs. causation... Everything they list as an "AEO tactic" is actually something that's also just good for SEO. Fresh content Using Schema Front-loading important content Using ordered lists Adding FAQs to solution pages Is...

By Lily Ray
Verify Emails Instantly to Protect Sender Reputation
SocialFeb 25, 2026

Verify Emails Instantly to Protect Sender Reputation

Sending cold emails to addresses that don't exist kills your deliverability. Seen people tank their sender reputation overnight because 15-20% of their list was dead addresses. Built a free tool that verifies any email in seconds. Checks the format, domain, and...

By Chase Dimond
Reddit's Coupon Surge Still Lacks Valid, Fresh Codes
SocialFeb 25, 2026

Reddit's Coupon Surge Still Lacks Valid, Fresh Codes

Another area where Reddit is surging: COUPONS -> Reddit: A Major Surge in Coupon Search Visibility in 2025 From the post: For the 59 query brands covered by both Reddit and CouponBirds: *Reddit provides valid coupon codes for 25% (15 brands). *CouponBirds provides valid...

By Glenn Gabe
Enterprise AI Demands Complex, Strategic Content
SocialFeb 25, 2026

Enterprise AI Demands Complex, Strategic Content

Moving Beyond "Simple" Content: The Reality of Enterprise AI by @Timothy_Hughes https://t.co/hIAlV4hbey @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #Leadership #ArtificialInteligence #ArtificialIntelligence #Innovation #Technology #Tech #TechNews

By Tim Hughes
Meta's AI Will Automate Entire Ad Campaigns
SocialFeb 25, 2026

Meta's AI Will Automate Entire Ad Campaigns

If your value lives in media buying mechanics, Meta is already building your replacement. Mark Zuckerberg has confirmed that Meta is testing a system where a brand will enter a product URL and a budget, and the platform will build an...

By Kody Nordquist
Rebuild From Zero: 30‑Minute AI Playbook Generates Leads
SocialFeb 25, 2026

Rebuild From Zero: 30‑Minute AI Playbook Generates Leads

If I lost my 10,000,000 social media followers tomorrow, and had to rebuild from 0, here's my exact playbook. 30 minutes a night with AI. 90 days to real business leads. Most people would panic. Start posting random content and hope something sticks. I'd...

By Tom Bilyeu
Popular AEO Tactic Risks Trouble when Overused
SocialFeb 25, 2026

Popular AEO Tactic Risks Trouble when Overused

Yep seen this as a very popular AEO tactic for the last year. I think it falls into the grey area - one of those approaches that probably would have been fine on a small scale, but will likely lead to...

By Lily Ray
Meta Ad Success Now Hinges on Creative Quality, Not Targeting
SocialFeb 25, 2026

Meta Ad Success Now Hinges on Creative Quality, Not Targeting

The edge in Meta ads is no longer in targeting. It’s in the quality and diversity of the creative system you feed GEM. If you manage Meta ads or creative testing, this breakdown is worth your time. Full post: https://t.co/7wm7lxNad2

By Andrew Foxwell
Paid Media Should Accelerate Clarity, Not Manufacture Trust
SocialFeb 25, 2026

Paid Media Should Accelerate Clarity, Not Manufacture Trust

Paid media is a turbocharger. Which is great… unless you’re turbocharging confusion or trying to manufacture trust. If your paid strategy is: - “we have leftover budget” or - “the quarter is ending and the pipeline is soft” …that’s not...

By Gini Dietrich
Verification Flow Directly Affects Google Business Visibility
SocialFeb 25, 2026

Verification Flow Directly Affects Google Business Visibility

The Google Business Profiles verification flow can have a big impact on your business's visibility https://t.co/E9hhX7waHp @ClaudiaTomina explains https://t.co/HIfXAXVHx6

By Barry Schwartz
Google Clamps Down on Automated SEO Content Scaling
SocialFeb 25, 2026

Google Clamps Down on Automated SEO Content Scaling

Lots of new viral threads on here discussing how Google cracks down on sites that scale content with automated tools / otherwise violate their policies. Welcome to the SEO industry 😆 I made this video in 2024 which might be...

By Lily Ray
Small Teams Can Automate Growth at Scale
SocialFeb 25, 2026

Small Teams Can Automate Growth at Scale

I think a lot of people are still underestimating how much leverage a small team can have right now. We have been running on organic inbound growth for +1 year. Getting new customers 100% from SEO/AIO/referrals. I'm one engineer focusing...

By Jonathan Rintala
Automation Gives You Freedom to Say No
SocialFeb 25, 2026

Automation Gives You Freedom to Say No

Declining a $5K consulting gig because it doesn't fit your schedule. Ignoring partnership requests that don't excite you. Taking a month off without worrying about revenue. You can only do this when you have dialed in automated systems. → Email sequences that nurture and...

By Steven Mellor
AI Writing Quirks Benefit Consumers More Than Marketers Realize
SocialFeb 24, 2026

AI Writing Quirks Benefit Consumers More Than Marketers Realize

I think most of the AI writing quirks that marketers complain about are probablyyy better for the average consumer than marketers admit.

By Jack Appleby
Skip Stressed‑desk Videos: Launch Monaco with Fresh Approach
SocialFeb 24, 2026

Skip Stressed‑desk Videos: Launch Monaco with Fresh Approach

We just launched Monaco. Here’s the exact playbook we used. I hope it's helpful to other founders and startups: 1. The launch video: most launch videos I see orient around some stressed out person at their desk or some philosophical approach...

By Sam Blond