Automate Rigorous A/B Tests, Eliminate Guesswork
I built a skill for Claude Code that designs A/B tests with proper statistical rigor so you stop guessing and start measuring. You tell it what you want to test and it builds the whole experiment for you — hypothesis, control vs variant specs, sample size calculations, success metrics, guardrail metrics, and how long to run it. It even tells you what confidence level you need and warns you about common mistakes like peeking at results too early or running tests on low-traffic pages. Most teams either skip testing entirely or run tests wrong. This takes the guesswork out of it so you can actually trust your results. It's called /ab-test-setup and it's part of Marketing Skills — a free, open source collection of 32 marketing skills for AI agents like Claude Code, Cursor, and Codex.
Insist on Full Disclosure: Transparency in Influencer Marketing
#25Tips to Help You Select a B2B #SocialMedia Influencer Number 9. Transparency is non-negotiable in influencer marketing. Make sure influencers disclose sponsored content. 💡💼 #TransparencyMatters https://t.co/RaBsZuouXE
Know Each Ad’s Marginal Value to Set Production Costs
What is the marginal value of every ad you create? This is a critical metric to understand what you should be willing to pay for each asset you create. No different than COGs vs. MSRP. This idea is the starting point for...
New Reach Costs Lower CVR—Stay the Course
If you want new reach be prepared to see a loss in CVR from Meta for the short term. So many are just continuing to look for the days of COVID era Meta magic. It's gone. Getting a customer takes...
Beyond CTR: Track ATC to Validate Creative Success
If you're only looking at CTR and CPM and calling it a day, it's pretty obvious why your creatives fail. CPM and CTR tell you how your ad is competing in the auction and whether people are clicking. That's it. They do...
Personalized Emails Deliver 4X Revenue Boost Over Blasts
Pura Vida got a 4X lift in email revenue by sending personalised emails based on customer history instead of generic blasts. Revenue grew 50% year-over-year. Meanwhile you're blasting your whole list with the same email. That's the gap.
LinkedIn Is the #1 Growth Engine for B2B Founders
I saw this post the other day: “Someone should buy LinkedIn and turn it off.” So. Dumb. If you sell B2B, there is literally no better place to get your business off the ground organically than LinkedIn. Nearly every Founder I've...
New Guide Details LinkedIn's Latest Algorithm Changes
Just updated our Unofficial LinkedIn Algorithm Guide with yesterday's major updates from LinkedIn: https://t.co/nSCJLDrWnv #socialmedia #linkedin
7 Claude Skills Cut 6+ Hours of Weekly Marketing Work
Everyone's building Claude Skills that save 30 seconds. I built 7 that replaced 6+ hours of weekly marketing work. The Founder Skills Vault: → Viral Content Generator → Content Pillar Generator → LinkedIn Content Analyzer → Lead Magnet Idea Generator → LinkedIn to X Converter → Warm DM...
Beehiiv Launches On-Demand Ads Marketplace for Instant Sponsorship
Beehiiv rolled out On-Demand Ads, a new feature in its Ad Network. It lets creators access sponsorship opportunities instantly through a marketplace and insert ad slots directly in newsletters, monetizing based on CPM and CPC performance. On-Demand Ads come months...
Scaling B2B Spend Hits Ceiling Without More High-Intent Searches
Many B2B teams hit the same paid media ceiling. ~$50K/month works great. High-intent searches. Strong ROAS. Push toward $100K and performance drops. The reason: the pool of high-intent searches didn’t grow. So campaigns expand into broader keywords and lower-intent traffic. https://t.co/7KT8w4dMcz
From Speed to Trust: Quality Content Drives Leads
Marketing brags today: I produced [5x more] content in [90% less time] AI visibility grew by [50%] My hope for future marketing brags: I grew trust brand signals per content piece by [50%] resulting in [20% lift] in brand metrics Correlating to a...
Big Meta Spend? Audit These 5 Critical Inputs
Spending $50K+/month on Meta ads doesn't always mean your account is set up right. It could mean you're scaling the wrong inputs faster. Here are 5 things to audit in Ads Manager this month:
Final “Price Reduced” Comparison Ad Launches Post‑Campaign
"Price reduced" - this is the last of 3 versions of the comparison ads we created. These will run after "the hardest part" campaign concludes. https://t.co/8z7h6OZ8jj
Criteo CEO Discusses AI‑Powered RecSys, Automation, OpenAI Deal
This week on the Mobile Dev Memo podcast, I interview Criteo’s CEO about the company’s RecSys system for retail use cases, its Criteo GO automation platform, and its recently-announced partnership with OpenAI. https://t.co/Tuy7wrnLJg
Growth Happens When You Stop Posting More
I grew my Instagram from 60 to 370 followers in the last month. For a long time I was the person watching everyone else grow thinking… “What are they doing that I’m not?” Then I found something that completely changed how I approach...
Google Ads Support Hold Music Frustrates Advertisers
Google Ads support hold music is driving some advertisers crazy - @adsliaison will pass it along https://t.co/l9RAl8Csbi https://t.co/lE8piC6L9Q
Master AI Visibility Without Sacrificing SEO
🚨 Who’s Winning the AI Visibility Race, and How to Compete Without Risking Your SEO? Don't miss the free webinar hosted by @AdelleKehoe of @Similarweb where @lilyraynyc and I will be going through the biggest insights from...
Win by Targeting Overlooked Channels Competitors Ignore
Your content isn't too niche. Your distribution is too narrow. Embrace the channels your competitors are too lazy to show up on... That's where you win.
Adobe AI Powers Enterprise Creative Workflows, Not Just Images
The market is comparing Adobe's AI to image generators in LLMs like ChatGPT. That is the wrong comparison entirely. Adobe just reported record Q1 FY2026 results = $6.40 billion in revenue, 13% subscription growth, and AI-first ARR more than tripling year...
Post Playbooks, Not Opinions, for Steady Leads
If you want consistent inbound, stop trying to go viral. Start trying to be useful. Most freelancers post opinions. Few post playbooks. Here is a simple weekly content system that actually drives leads: Monday: Share a specific lesson from a client win (with numbers). Wednesday:...
AI Reveals Your Brand's Weaknesses, Then Fixes Them
I ran https://t.co/f9IW600hsB on its own website. It gave itself an 𝗙. 📉 Which is hilarious, if you think about it. Even my own AI was basically like: we need to talk. 🤖 So I took its recommendations, fixed the positioning, tightened...
One Optimized Evergreen Post Beats Dozens of Trend Content
RT @NealSchaffer One strong evergreen piece, properly optimized and updated every 6-12 months, can outperform dozens of trend-chasing posts. Here's how to choose the right format, target the right keywords, and keep it performing. https://t.co/ZeXh529Z1f #SEO #ContentMarketing
Google Halves Search Referrals, Still Leverages Publisher Content
Is Google taking news publishers' traffic away? Sweet mother of media, are they ever. From 2023-2025, referrals from search dropped by almost HALF. Brutal. Insulting. Infuriating. And ironic given that Google is certainly training its AI answers on publishers' work. 🙄
Stop Wasting $50K on Remarketing, Add Prospecting
The most expensive mistake I'm seeing on Meta right now: → $50–70K/month in ad spend → 90% of it running to remarketing → Zero prospecting. Zero incremental lift. Just recycling brand content to existing audiences The brand thought Meta wasn't working. Their agency...
Guest Posts Require Far More Effort than They Seem
Today, an exec says to me, "Must be easy to have a newsletter that's all guest posts." I hope Lenny Rachitsky doesn't mind, but I told him this story: Early last December, Lenny reached out to me about something, and...
Stop Apologizing in Content—Own Your Presence
Stop apologizing in your content. ”Sorry I look a mess… sorry if you can hear my kids… sorry… sorry…” You are giving people a reason to scroll. They probably didn’t notice, but you just wasted 3 seconds apologizing, and you just...
B2B Buyers Watch YouTube First; Rank There
Most B2B video strategies stop at demos buried on a website. That’s the problem. Buyers learn on YouTube months before they hit your homepage. If you’re not ranking for their questions, you’re already a quarter behind. https://t.co/tCBEXd7L4I
Targeted Followers Beat Mass Reach Every Time
Most of you would make more money with: • 500 targeted followers • Who know exactly what you sell • And are ready to buy Than: • 50,000 random followers • Who think you're "inspiring" • But have no idea what you offer Clarity > Reach
Build Deep, Structured, Evidence‑Backed Content for AI Success
👌 Top content tips for authentic, semantic rich content (the type that performs well in AI) by @kmadhavan77 from Microsoft at Friends of Search 👇 1. Build unique content depth intensity: focus on areas that reflect...
Meta Penalizes Similar Ads; Diversify Creative to Lower CPM
Meta doesn't care how many ads you're running. It cares how different they are. You can’t keep blaming the same old things when CPM rises. → More competition in the auction → Post-holiday budget shifts → Algorithm changes Those things are real....
Your Personal Identity Replaces URLs in SEO
The Death of the URL: Why Your Identity Is Your New SEO by @Timothy_Hughes https://t.co/UzUIDVuiMG @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingSuccess #MarketingStrategy https://t.co/8yIvVPGQ3s
AI Search Becomes New SEO for Brand Visibility
Brands need to be visible to AI search, not just consumers. For lesser-known brands, algorithmic attention is a game-changer for visibility and getting on the map, just like SEO was in the past. #AIMarketing #BrandVisibility https://t.co/z0KsyjshT3
Educate GEO Buyers Now or Face Tough Conversations
Here's your reminder People buying GEO services are buying them completely holding you to SEO math. Educate them now or face tough conversations later. https://t.co/bxIyXVvZxg
Nudie Jeans Thrive in AI Search, Miss Google
I've been showing nudie jeans for 2 years, not showing up in a TON of searches in Google and crushing in AI search. There are examples out there. https://t.co/NqkHUpcI86
AI Agents Replace SEO Agency I Never Had
I replaced my entire SEO agency with 8 AI Agents Here's how: I never had an SEO agency
Boasting About SEO Wins Gets You Caught Fast
The funny thing about people publicly boasting about their explosive SEO campaigns is that bringing viral attention to them is the single best and fastest way to get caught, including potentially having multiple accounts in your GSC all penalized at...
Founders Prioritize SEO, LinkedIn Automation, AI Video Tools
I just pulled our AppSumo internal search data from March. 63,410 searches. Here's what founders are actually looking for right now: 1- SEO tools 2- LinkedIn automation 3- AI video 4- CRM 5- Email marketing 6- WordPress plugins If you're building an...
Consistent Content Pays Off with Unexpected Viral Wins
McDonald's CEO has been posting talking-head & review content for the last 4 years Most have averaged around 20-40k views, nothing crazy A lot of executives would have seen that as a waste of time and given up But then BOOM, one...
Meta Success Hinges on Traffic Diversity, Not Ad Volume
Almost every brand doing well on Meta and continuing to grow on Meta has one thing in common, diversity in traffic / landing pages. Not thousands of ads.
Self‑audit Revealed Flaws, Fixes Boosted Score From F to A
And then I used a product I built to score its own site got F 😂 used the same product’s recommendations moved from F to A ❗️❗️❗️
Google's Search Flooded with AI Rehashes, Official Sources Hidden
It’s officially getting annoying searching on Google for the official source of information, and needing to ignore all the top-ranking, “updated 3 days ago,” AI-generated rehashes of the actual article you’re looking for.
AI Advances Amplify Ethical Challenges in Digital Marketing
The issue of ethics in digital marketing is being supercharged by advancements in data management, machine learning, generative AI, and AI agents. Here’s an exploration to spark internal conversations and get your teams aligned >> https://t.co/diKPR5SIoP #digitalmarketing
Google Embraces Zero-Click Search, Keeps Traffic, Increases Ad Costs
Everyone says AI is unbundling Google Search. ChatGPT processes 1.6 billion queries a day. Perplexity grew 340% last year. The narrative writes itself. But look closer at the numbers and something else is happening. ChatGPT has 12% of Google's search volume. It sends...
Make Your Content AI‑Citable to Stay Visible
Your best blog post may rank #1 on Google, but buyers increasingly ask ChatGPT, Perplexity, or Gemini. If you’re not cited there, you’re invisible. Turn posts into FAQs Publish insights only you have Earn Reddit/UGC mentions Build topical authority Refresh content regularly https://t.co/KSeQS9uJ0h
Raw iPhone Videos Outperform Polished Ads—Authenticity Wins
I've tested 300+ ad creatives. Here's the pattern: Polished professional videos got ignored. Raw UGC-style videos shot on an iPhone went viral. Your assumption that high production value wins is wrong. Authenticity does. Test everything.
Boost LinkedIn Engagement with AI-Generated Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/1A3x3iQXTW
Measure Reddit Impact Beyond Clicks: Reach, Sentiment, Insight
Here is the mistake I see B2B teams make over and over. They measure Reddit success like paid ads. Clicks. Leads. Immediate conversions. That is the wrong scoreboard. A smarter framework looks like this. 1) Reach. Many Reddit users never log in. A post with...
Companies Crave Fractional Content Ops over Full‑time Hires
Was chatting with another content marketer leaning into fractional content operations, and I keep hearing there is *so much demand* for this type of work. Companies don't need a full-time hire or a high-cost agency. They need someone experienced enough to...
Spread Your Brand Story Across Publishers for AI Visibility
Making a strong case for distribution of your company information / news / etc in a GEO world. This part makes me think a lot about the black box of training data and the long horizons of training data...