Google’s Move Heralds Sweeping Internet and Search Overhaul
A recent announcement by Google and other trends signal a massive transformation of the internet and search. https://t.co/N54wtnRZ6g via @martinibuster, @sejournal Making a restaurant reservation? Sure. Buying enterprise software? Not so much.
Twitter Helped Me Close over $1M in Sales
Crazy what you can do on X. I, for one, have sold over $1MM thanks to Twitter 🙏
Ego‑Free Conference Sparks Real Connections and Honest Collaboration
Last week was such a blast. Spent all week hanging out in ASSSPENNN (cue Dumb and Dumber) talking shop with some incredible people. @Bbruhis created such a unique event. I mean where else could you be talking about agentic AI...
Google Update Favours Brands Over Aggregators, Directories
📊 Google March 2026 Core Update Visibility Shifts & Patterns In the US - I’ve analyzed the biggest US domain level visibility shifts in @sistrix , along with the top keyword changes behind them. One of the clearest early patterns...
Google Denies New “Still Processing” Sitemap Status
Google has nothing to announce about a new "still processing" status for XML sitemaps https://t.co/zCxzSN0Lv8 https://t.co/DppnVvBaTL
Google May Disregard Links From Spam‑violating Sites
Google's @johnmu reiterates that Google may ignore links from sites that violate its spam policies https://t.co/uXnMAKuuWg https://t.co/82ekVwtzSX
AI Workflows Will Eclipse $5k SEO Agencies by 2026
By Q4 2026, traditional SEO agencies charging $5k+/month for content will lose 90% of their clients to solopreneurs using AI workflows. The moat isn't publishing, but knowing which workflows move the needle.
Launching AI Tool to Boost Your X Followers
ANNOUNCEMENT Just landed in Lisbon to lock in with @vitaliidodonov for the next 10 days. Past 3 months, I helped him go from 0 to almost 10K followers on X. Together, we're building an AI you can use to grow your...
Plan Ahead: Year‑Long Event Calendar for PR
🚨 Introducing "Plan Ahead" in Finchling: See relevant upcoming events up to 1 year in advance for your brand: Festivals, TV launches, regulation changes, and more - all on one timeline, tailored to your brand 👇 With this new feature, we...
Google Core Update Favors Strong Brands Over Aggregators
📊 Search Updates & Top SEO News Of the Week - From the Latest #SEOFOMO: * Google completed the rollout of the March 2026 Core Update: Here are the Top Visibility Shifts & Patterns In the US: One of the clearest early...
SEO Pros Need SERP Lens—Stop Missing Out
If you’re an SEO and haven’t yet tried @serplens : what are you even doing?
ChatGPT Pulls SEO Answers Straight From Google
I asked ChatGPT about pagination in SEO - it defaulted to Thinking Model (5.4) for a better answer, and as a result of its laser-targeted fan-out searches (including site: searches), ALL of the responses came from Google. In other words -...
Your Profile Is the Secret Sauce of Social Selling
The “Secret Sauce” of Social Selling: Why Your Profile is Your Best Pitch by @Timothy_Hughes https://t.co/8dMzYaxhZ9 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/cNyj9Po9SR
Orchestrate Launches First, Content Follows Naturally
I studied a dozen tiny solopreneur businesses doing $3k–$30k/month. The pattern: They’re not short on content ideas. They’re short on orchestration. Hours writing posts. Minutes mapping launches. When your OS starts with: - launch dates - revenue targets - offer stack …content becomes downstream, not a separate job. That’s the mental...
AI Generates Complete Site Architecture to Prevent Future Mess
I built a skill for Claude Code that plans your entire site architecture — page hierarchy, URL structure, navigation, and internal linking. You tell it your site type and goals, and it maps out every page you need in a visual...
Beware Scams: GEO/AEO Won’t Replace SEO
Fun fact: if someone tries to sell you something by saying “GEO/AEO is replacing SEO. Your website can rank #1 on Google but be invisible in ChatGPT” there’s a very high chance they are lying to you and scamming you.
IA Outperforms BAU in $100k A/B Test
A/B test results against BAU vs IA test All creative / setup the exact same about $100k in spend so far IA is the top result - very curious if these will continue to hold. https://t.co/BBA731MpGN
Turning Loom Videos Into Multi‑Channel Customer Education
Going to make it a mission that every customer knows and learns our top capabilities in Gong. Like everything we've rolled out the last year. Spent 2 hours this afternoon: -10 Loom Videos -Queue'd up Loom Videos on YouTube Series -Took Transcripts from...
Content Marketing Success Starts Before and After Creation
Let’s debunk the biggest myth about content marketing… It’s not just about the content. It’s about what you do before and after creating it that matters most.. https://t.co/XPc4Og70VS
Make Google Search Console Your Primary SEO Tool
Focus on Google Search Console as your main SEO tool. The rest for guessing, but I guess guessing is better than not guessing 🤣
Reddit Demands Authenticity, Not Spammy Lead Funnels
Reddit is not your free billboard. It's not a marketing channel where you dump your landing page, cross your fingers, and wait for conversions. It's one of the last places on the internet where strangers will give you brutally honest feedback if...
Automate SEO Title Tags with AI for Instant CTR
Why are SEOs still manually writing title tags when Claude can generate 20 variations optimized for CTR and search intent in 15 seconds? Just plug your Ahrefs, GA4, GSC, build your dashboard, plug your CMS, monitor the situation and approve...
AI-Generated Content Floods SERPs, Threatening Sustainability
It works until it doesn't... but it's still working for now. This one will be interesting to watch. Massive scaled content abuse. Nearly 1M pages indexed now. Surging like crazy in the SERPs. Including news surfaces. I don't think this...
Newsletter Hits 21k, Seeks 22k Milestone
It’s wild to blink and now have 21,586 people subscribe to my newsletter. That’s 4x the following of my X! Feels like yesterday (Jan 2023) when I was ~outbounding my dad, family and friends to subscribe. Each week: -Content of the week (top...
AI Can't Fix Bad Targeting; Prioritize Relevance First
The hardest part of AI is not about writing the perfect prompt. The hardest part is knowing who you’re actually talking to. AI won’t fix bad targeting. It just helps you scale it faster. Automated “AI-generated outreach” fails for the same reason this text...
Google Search Console Impressions Error Causes Image Decline
Update: the fake Google Search Console impressions have started to come crashing down. I'm mostly seeing a clear decline within Image Search for the moment (the original surface I was alerted by), with other surfaces still to follow. Here is a timeline...
Platforms Profit From Both Attention Hijacking and Recovery
Platforms charge companies to hijack our attention, then charge us to reclaim it. A very elegant way to monetize both the problem and the fake solution. YouTube perfected the art of monetizing both the interruption and the escape. #AI #Advertising #AttentionEconomy...
Button Color Drives Massive CTA Performance Boost
Legit - changed the color of a button. We did some analysis and testing on ads of color theory and how their audience responded. We found drastic changes based on color of CTA. So we applied that to the website.
Write Daily, Publish Publicly, Turn Content Into Sellable Capital
My free guide to building a massive online audience: Write: • 300 words per day • Create with your reader Publish: • Practice in public • Double down on what works Expand: • Turn high-performing topics into longer-form pieces • Turn longer-form pieces into Intellectual Capital you can sell
Prioritize Trust Over Reach: Depth Builds Business
Everyone assumes the goal of content is reach. It’s not. The goal of content is trust. Reach without trust is noise. But trust without reach can still build businesses. I’d rather have 10K people who deeply trust me than 10M who barely know me. Build...
AI Personalization Will Make Your Business the Top Result
Personalization in AI Mode, ChatGPT and other LLMs will solve many headaches for SEOs whose clients are always searching for their money keyword and asking “why aren’t we first?” Now when you ask AI search which company, person, etc. is the...
Data Proves Social Selling Beats Traditional SEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/y0fWJz699p
Identify and Fix Drop‑Offs in Your Signup Funnel
I built a skill for Claude Code that fixes signup flows when people start registering but never finish. It maps every step of your signup funnel with drop-off percentages so you can see exactly where you're losing people. If 68% start...
Social Media Managers Rebranded as Growth Engineers
They’re calling social media managers “growth engineers” now, she’s 100% spot on with this analysis
Your First Line Must Hook in 1/8 Second
You have 1/8th of a second to stop someone from scrolling past your content. That's it. Your first line is everything. If it doesn't create curiosity, tension, or surprise, nobody reads line two. Write your hook like your business depends on it. Because it does.
Advertiser ID: Weighing Personalized Ads vs Privacy Risks
The more you use your computer, the more personalized the ads become. Helpful, or big privacy problem? Here are the pros and cons of keeping "Advertiser ID" enabled for Windows and MacOS users: https://t.co/2Jztl0woVh #privacy #mac #windows #advertising https://t.co/iNVrslkfb4
Google Rebrands Looker Studio Back to Data Studio, Adds Pro Tier
🤔 Google has rebranded Looker Studio to ... Data Studio (again)! "Users need a single place to curate and analyze their data from the many different sources that impact their business each day... We are sharing the next...
Expanding Networks May Not Sacrifice Existing Engagement
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Balancing Fast AI Automation with Human Accountability
It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies...
Stuck in the Past: Meta Spend Misaligned with Growth
pov: you take over a brand spending $500K/month on Meta and this is what you find: - built a wall around what worked at $100K - same "20% off" offer since day one - 90% of spend running to remarketing, zero prospecting -...
Check CPM, Attribution, and ROAS Before Tweaking Campaigns
3 things shifted on April 1st that make this week's dashboard the hardest data read of the quarter. Don't touch your campaigns until you've checked all three. > ROAS is down > CPMs are up Don’t panic though… run these checks first: CHECK...
Simple Button Color Tweak Dramatically Boosts Conversions
We made a single change for this brand on Thursday and it absolutely crushed. We simply changed the color of their ATC button. That’s all - we ran some testing and found their audience responded better to certain colors. So we implemented...
Add Social Proof, Boost Conversions by 62%
I’ve been noticing this pattern — strong traffic, weak trust. Clicks are high, engagement is good… but hesitation remains. There’s always that gap — “Why aren’t they converting?” Because proof was missing in the journey. We added testimonials + social proof layers. Conversion rate improved...
Every SEO WEEK Talk Was Pure Fire
I asked @iPullRank what surprised him about SEO WEEK and I couldn’t agree more -> It’s that every talk was fire. One of the few events that has a lineup making it worth attending each talk. Get tickets: https://t.co/T0zGcua2UT Steal my promo...
Headless Theme Boosts Clicks; Excess Apps Kill Conversions
Ruggable saw a 300% increase in organic search clicks after switching to a headless theme that cut their site speed by 40%. Meanwhile you're stacking 15 different Shopify apps that slow your site to a crawl and wondering why nobody...
Conversational Site Search Unlocks Massive Revenue Gains
Internal site search is the most ignored revenue leak in the enterprise digital stack. I was reading a post by Jessica Hawk at @danayaazure about how @AlaskaAir transformed their travel planning experience, and it highlighted a massive shift in the market....
Leverage Ahrefs to Secure LinkedIn Backlinks Quickly
Easiest SEO hack in the world (with LinkedIn) > Open ahrefs > Site explorer = linkedin dot com > Filter by "keyword contains phrase (put your Keyword)" > Check top results > Ask the owner to add your link / promote / affiliate / etc. 2nd Easiest:...
Delay Cookie Consent Until Interaction to Boost Conversions
Full-Screen Cookie Banner are the biggest conversion killer. You know that you can delay consent (and tracking) until the visitor interacted (e.g. scrolled a bit) with you page? So that user get a chance to understand if your offering is...
Test 100+ Variants Before Any Real User Visits
Most companies are still A/B testing with live traffic like it's 2019. You can score 100+ variants before a single person hits the page. Here's how:
Don’t Blame Ads—Optimize Post‑click Funnel Performance
Way too common for brands to ignore issues with their funnel (poor ATC, high bounce rate etc…) Easy to pump more creatives or blame the ad account for bad performance. It’s super important what they do after the click as well.