Meta's AI Pixel Blurs Line Between Ads and Data
Meta’s AI pixel and the vanishing ad-product divide Last week, Meta introduced automation updates to its two keystone data ingestion features for advertisers: its pixel and its Conversions API (CAPI). These updates are less significant as product enhancements than as evidence of Meta’s ambition to expand its optimization surface to advertisers’ properties themselves. https://mobiledevmemo.com/metas-ai-pixel-and-the-vanishing-ad-product-divide/
CTV Halves Acquisition Costs, Doubles Leads
In Episode 4 of From Screen to Store, sponsored by @JamLoop , Jay Blecker of @mosquitoSQUADco joins @JeremyBloomHere and AdTechGod to describe how CTV helped cut acquisition costs nearly in half while doubling leads. https://t.co/UlXFF0gxDX
SEO Content Is Increasingly Fake and Generic
If we are being honest about what's happening in SEO and broader content marketing in general. There are very few people producing original, differentiated, first-hand experience based content. It's all fake. It's all ghost written. It's all just being done...
Manual SEO Wins Over AI-Generated Content Flood
There are many sites scaling like crazy for AI Search with "commodity content". Tons of it generated via AI to target every possible question or prompt users have. Again, manual actions will rule the day while Google builds a system...
Search Bars Still Matter in an AI-Driven Future
NEW ODD LOTS: @tracyalloway and I talk Google’s VP of search Liz Reid about the future of the good old fashioned search bar in an AI-dominated world https://t.co/XvWg2rZbDG
Google Tests AI-Generated Podcast‑style Audio Search Results
Whoa, this is creepy. Google is testing a new AI-powered audio section in search results that sounds just like a podcast. Can't imagine publishers will be too happy to stumble across this, even when their content is cited (along with many...
Survive Google: AI for Drafts, Humans Edit Final
Most Google updates are clapping AI-generated sites. The survivors had one thing in common: they used AI for research/briefs/drafts and humans for final editing. Do with that what you will.
Distinguish Commodity From Non‑commodity Content for SEO Success
Google's @dannysullivan on commodity vs non-commodity content https://t.co/lOelMIgQtP via @marthavanberkel and @gaganghotra_ and others https://t.co/No6L14MbCX
Google Search Rankings Poised for Increased Volatility
Google Search ranking volatility may be at the verge of heating up - are any of you seeing anything? https://t.co/mzifiUoT1o https://t.co/9TZ6JRmhTG
Build Linked Post Clusters for Authority
Stop publishing random posts. Start building link clusters. Create 5–7 related posts, and link them together. Now you’re not just publishing, you’re building authority.
Segment Google Shopping, Boost Revenue 45% and ROAS 40%
Huel increased revenue 45% and ROAS 40% just by segmenting their Google Shopping campaigns instead of using one generic feed. Meanwhile you're dumping all your products into one generic Google Shopping campaign and wondering why your ad spend is bleeding...
AI + SEO Bootcamp: Build Tools to Rank & Automate
I'm hosting an AI + SEO bootcamp in May The idea? To build AI tools to help you: - rank in google / chatgpt - run SEO/AI llms services for clients - automate sales methods Who wants it?
Democratic Donors Pour $272M Into Ads Targeting GOP Seats
JUST IN: Democrats' key outside backers are dropping $272 million on TV and digital ads to target Republican-held House seats ahead of the midterms.
New Viral GEO Prompt Demands Non‑commodity Blog with E‑E‑A‑T
Tomorrow’s most-copied GEO prompt: “Write a non-commodity blog post as per this new Google slide. Make sure it has E-E-A-T.” https://t.co/OoWF3knOw1
Only Funded Brands Should Copy RYZE's Creative Tactics
Please don’t follow this advice unless you’re funded and/or can scale at a negative ROAS efficiency.
Finding a Business Website on GBP Is Ridiculously Difficult
It’s absurd how hard it can be to find a business’ website link on GBP
Applovin Rescues Clients as Meta Experiences Major Outages
Applovin is my saving grace for all these bugs on Meta right now. Things are actually doing really decent for a number of clients while Meta is down bad.
Google AI Mode Shows Citations as Person Names
Look at this super weird way Google is changing title links / citations in AI Mode - just the name of the person, with a link to the place they were mentioned @glenngabe @rustybrick https://t.co/ihFss0tQvp
Scale Proven Content Pillars with Dedicated Accounts
This will be the future of content pillars. Have a specific content pillar that’s proven to work. Test repeatable concepts around it. Create another account for it. Scale the show on that account.
Bing Webmaster Tools' Brand Prompts Reveal SEO Mismatches
There's some really good stuff in Bing Webmaster Tools now that you can get branded grounding prompts. We found that GEO can mean something very different to copilot, but what I really loved was seeing the brand prompts and...
Google Prioritizes Non‑Commodity Content Over Commodity
Very informative slide via Google's Danny Sullivan explaining the difference between "Commodity" vs "Non-Commodity" content Google prefers the later IMO, lots of evidence this is spot-on, not where Google is going in the future, but where it already is now via @ChouinardJC https://t.co/PcVtb2N7MV
Community and Human Connection Drive Ad Tech's Future
Jay Wolff, President at @TwoOneTwoNYC , breaks down how community, accessibility, and human connection are shaping the future of ad tech and why it matters more than ever. https://t.co/WhaQt75hmx
Past Buyers Respond Differently: Apparel
Apparel brand advertising new drops to past buyers: high incrementality. vs Supplement brand advertising the same bottle to past buyers: low incrementality.
Leaving Email Sacrifices Audience Control, Substack Mirrors Facebook
The stuff here about email metrics IS true (bad news for ad-dependent email biz) but the idea that the solution for small publishers is to move to another platform where they DONT control the audience is gaslighting. Today’s substack App...
Search Is Behavior—Be Everywhere Your Audience Looks
"Search is a behavior, not a channel.” — Lacey Reichwald Your audience is “searching” on TikTok, YouTube, AI tools… not just Google. Are you showing up everywhere they look? Full interview 👉 https://t.co/gVeYqeVDov @ahamediagroup #marketingstrategy #hcmktg https://t.co/qBsry4BqoG
Seedance 2.0 Delivers Ultra‑Realistic AI UGC Ads
How I Make (insanely) Realistic AI UGC ads with Seedance 2.0 WATCH HERE 👉 https://t.co/WXdgLmQEox In this video, I show you how I use Seedance 2 to create insanely realistic AI UGC ads for dropshipping. The biggest game changer is the...
Structure Your Blog First, Rankings Follow
Google doesn't hate your blog posts. You're publishing without structure. That's why nothing ranks. Site-wide: - Topical map - Pillar pages - Hubs or clusters Page-level: - Competitive research - Consensus analysis - Keyword data Structure first. Writing second.
Quality Signals, Not AI, Drive Indexing Drops.
All the slides + JC's coverage. Some good nuggets here -> Google Search Central Live Toronto Slides (April 2026) *Crawl vs. Index: “Crawled – Currently not indexed” is rarely a technical rendering issue; it’s usually a quality signal. Google may...
Ahrefs Rolls Out Interactive Widgets, Structure Reports, Enhanced Brand Radar
Some recent Ahrefs updates: -Interactive widgets in the MCP -Site structure reports added to Web Analytics and Bot Analytics to get breakdowns by section -More info in Brand Radar to see the difference when pages were used to generate vs if they were...
Originality Trumps Quality: Mediocre Content Can Still Rank
High-quality content is no guarantee of SEO success. Sometimes, mediocre content is good enough. New research unpicks the impact of originality on rankings. https://t.co/ekjjFaGVnk via @sejournal
Master AI SEO with TTO: Track, Talk, Own
How to make it in the AI SEO era: TTO. 1 TRACK your LLM traffic 2 TALK to your customers 3 OWN the query fan-out ↓ Let's dive in! https://t.co/8Fjprzc5p1
DTC Brands Face Rising Meta Fraud, Must Self‑Defend
We are seeing a higher rate of fraudulent orders on a DTC site all coming from Meta. It's gotten so bad that for every 5 orders, roughly 2 are fraud. Meta doesn't really have an answer here that we're not already...
One Prompt, 30 Editable Assets—No Photoshop Needed
GPT Image 2 just dropped on ChatGPT. Everyone's hammering it for single images. I ran it inside @lovart_ai instead. The workflow isn't on the same planet. One prompt. 30 campaign assets. Editable text layers. Zero Photoshop. Here's what happened 🧵 https://t.co/iTxSgC27L9
Partner with GEOs to Curb AI Spam, Boost Ad Adoption
I hope they work with those GEO partners to reel in risky or spammy tactics to game AI search. :) This can be a good thing. Also several mentions of advertising in AI... So maybe working with those GEO partners...
AI-Powered SEO Audit: Spot Thin Content & Duplicates
Quick SEO Content Audit you can run with Claude/ChatGPT: 1. Feed your site's XML sitemap. 2. Prompt: "Analyze these URLs for title tag patterns, identify thin content under 300 words, flag duplicate meta descriptions." Done. https://t.co/moqtbNepaK
Discover Your Unique Growth Channel, Not One-Size-Fits-All
I wasted $20k and 2+ years chasing strategies that worked for everyone but me. Instagram reels. LinkedIn outreach. NOTHING BUT CRICKETS. Then I tried YouTube. Closed a client from my very first video. And YouTube has blown past referrals as my...
Align Funnel Intent, Triple Conversion Rates
Earlier this week, a client reached out feeling stuck (Online Coaching Business) $2.2K spend… CPL rising 47%, conversion barely 1.2% “Leads come… but they don’t convert into calls” We realigned funnel + intent → conversion hit 3.5% It’s a pattern I don’t overlook anymore
Use Amazon Attribution to Track ROI, Cut Losing Ads
Q&A If you are running a single ad for a book in a single country it’s easy to see if it’s performing or not based on the increase in sales/reads. If you are running multiple ads for the same book-...
IROAS Uses Dual Factors, Campaign Ranks Vary
Thanks @PhilKiel for engaging seriously with the CPMr report. A thoughtful critique is beneficial to all research. But, two pieces of the thread rest on methodology misreads, and most of the "limitations you surface" are limitations we published ourselves. Here's...
Authors: Share Your Meta Ads Results So Far
For my author friends on here - how many of you have started meta ads since you’ve started following me? And if so… How have the results been?
Marketing Skills 1.8 Adds Directories, Competitor Profil
Marketing Skills v1.8.0 is out. What shipped: 🆕 /directory-submissions — Product Hunt, G2, AI directories, and backlink strategy. Launch playbooks, listing optimization, and submission tracking. 🆕 /competitor-profiling — competitive intelligence research. Market positioning analysis, feature gap identification, pricing intelligence, and messaging teardowns. Enhanced skills: •...
Self‑skit Ads Win when You Lack a Product
Here's the TOP performing ad type if you don't have a physical product: When you don't have a product to show, it can be hard to make the ad engaging. This is where the self-skit ad format shines ⭐️. Simply record a...
AI-Powered Rules Automate LinkedIn Message Management
Imagine this: LinkedIn lets you create a prompt/instructions (let's call it MESSAGES.md and INVITES.md ). You can write instructions as to how to handle DMs and invites to connect. Examples: 1) Auto-archive any messages that are requests for a "paid...
Microsoft Launches AI‑focused Premium Content Marketplace to Challenge Google
NEW: @Microsoft saw @Google become the dominant information marketplace over past 20 years. Now, it wants to get ahead for AI era. — The company is building a premium content marketplace for publishers, advertisers and merchants to transact on — It's...
Use Printer-Friendly Pages for SEO, Hide via robots.txt
I know there's been some debate on "LLM specific content" couldn't you just call it "printer friendly" and basically make a stripped down version of your content that is indexable? You are creating duplicate content, but you could maybe...
CPC Ads Favor Sponsors, Leave Newsletter Creators Shortchanged
When will ESPs figure out that this model of CPC for ads in email newsletters puts all the benefit in the sponsor's hands and very little in that of the newsletter creator? I never opt-in because why would I dilute...
Cut Facebook Ads, Build Sustainable Profitability
Blueland reached profitability and $300M in sales by *cutting* over $1M/month in Facebook ad spend to focus on a stronger business foundation. Meanwhile you're burning all your cash on Facebook ads to chase unprofitable growth instead of building a sustainable...
Higher ROAS Doesn’t Guarantee Profit: P&L Matters
Paid ads winners in the 2026 eComFuel report had 2.5x ROAS. Losers had 4x ROAS. The difference was the P&L! Survey has 300 stores, $3.5B revenue, and 6 years of data. Link in replies. https://t.co/5XjFgANzNn
17 Content Types That Thrive in Google’s Zero‑Click Era
New: 17 Content Types to Survive Google’s Zero-Click Future Google Zero is coming for many sites, but Google still sends billions of visits per day to the web What kind of content survives? Not generic blog posts. AI killed that strategy (1/2)...
AI Monitors Oncologist Chatter at ASCO 2025
AI-powered social media listening of oncologist conversations at ASCO 2025 - Ghosal @brunolarvol @mtmdphd Gramling @Larvol https://t.co/azRDBVYLGK #ASCO26 abstr 9045 Poster Bd # 512 #hemonc #Scicomm #ASCO25 @ASCO