Offer Fresh Insights, Not Louder or More Posts
The fix isn't posting more. The fix isn't shouting louder. The fix is having something different to say that your audience doesn’t know they need to hear.
Twitter Feed Flooded with Low‑quality Ads, Deterring Advertisers
Is it just my feed or are others suddenly awash in what might best be labeled "Ad Slop." If I were a paying advertiser, I'd pull my business.
Facebook Affiliate Program Launches with Amazon, Shopee, eBay Soon
Focus on affiliate marketing? I shared the other day about Facebook's new affiliate partnership program that was announced on 3/26. The launch partners are Amazon and Shopee. One piece I missed was that eBay will be included in the coming...
Organic Reach Builds Patience, Not Instant Sales
Most people think organic content is going to bring in customers fast. It probably won’t. People could follow you for years before they buy anything.
Measure Content by Patient Inquiries, Not Likes
Biggest mistake doctors make while creating content? Obsessing over: • Views • Likes • Comments No way. Your only metric should be: 👉 Patient enquiries 👉 Patient footfall Virality ≠ value. If your content is working, patients will walk in. If not… you’re entertaining, not converting. Be honest— Are you creating content for attention… or...
Lead Magnets Are Dead: Embrace Organic, Dynamic Funnel
Lead magnets as we know them are dead in 2026. Here's where Marketers and Founders doing their own marketing are going wrong... 1. Relying Solely on Paid Ads to Lead Magnets For years, I watched B2B Marketers and Founders pour...
Social Influence: The Sole Lead Generation Driver
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/FckfDIdoyM @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/A9EnDvrUCs
Concise, Value‑Driven Messaging Beats Bloated Creative
Concise, value-driven messaging consistently outperforms bloated creative because it respects time, sharpens intent, and drives faster decisions. Here are 9 ways to achieve this >> https://t.co/oMeJACDuou #emailmarketing #digitalmarketing https://t.co/BqsADxVvqM
Proving GEO ROI Sparks New Scaling Demands
You can't make this up. Client hired a new marketing leader and pressed me to "prove the value of GEO" and why they should continue investing. I put together a presentation to demonstrate the value based on what we've accomplished....
Get a Discounted SEO Audit for Your Site
It's been quite a long time since I last managed an e-commerce website. Who wants some SEO work done for their site? I'll audit yours at a discounted rate to get things going.
AI Redefines Healthcare Search: Visibility Over Clicks
Search isn’t broken. It’s evolving. AI is changing how healthcare brands show up— visibility doesn’t always mean clicks anymore. Lacey Reichwald breaks down what’s changing in healthcare search—and what isn’t. 👀 👉 https://t.co/gVeYqeWbe3 @ahamediagroup #marketingstrategy
Integrate AI Now to Halve Ecom Workload and Dominate
How to run an ecom brand in 2026 using AI for half the work: - Use AI to generate 10x more ad creatives than UGC creators can produce - Build a custom GPT trained on your customer service FAQs so new...
Marketers Chase Reddit Hype, Ignore Lasting Brand Value
Marketers suddenly want to prioritize Reddit efforts because they think "it helps with LLMs" but no one cared about Reddit prior to AI search being all the rage. If this was 2016, no one would be prioritizing Reddit. And that's...
Prioritize New Customer Rate Over ROAS for Growth
ROAS is quietly the most deceptive metric that nobody knows how to track. The moment you push into cold audiences, ROAS can drop. And every operator trained on it pulls back exactly when they should push. Almost every account we inherit has...
Semrush Holds First Data on ChatGPT Ad Performance
Well, I know one company in our industry that has data about how ChatGPT Ads are performing. @semrush :) https://t.co/2O5V5dJZSN
Meta's Creator Partnerships Down for a Week, No Update
Meta's creator partnerships has now been broken for a week. Still no word from Meta on the fix. https://t.co/aF10GFNR7l
Flex Ads Boost CPA Performance 30‑60% Day‑over‑Day
Every single ad that was a Flex ad across my entire portfolio saw anywhere from a 30-60% increase DoD in CPAs.
Meta's New Attribution Inflates CPA, Leaves Optimization Unclear
Meta has rolled out their updated attribution settings to many accounts yesterday. This resulted in 30-50% increases in CPA in platform. But Northbeam showed zero changes. If you see a banner at the top of your ads manager it was...
Start with High‑intent Search, Not Months of Waiting
Most B2B teams wait months for pipeline. Target everyone. Optimize for clicks. Build awareness. Then hope it turns into revenue. Flip it: •Start with high-intent search •Send traffic to demo •Capture demand already there •Expand after proof Start with buyers, not browsers. https://t.co/6mptqJgD9z
Music Labels Hire ‘Clippers’ to Fake Viral Hits
Music Labels Turn to “Clippers” to Manufacture Fake Viral Buzz at Scale “Clipping” is a viral marketing tactic where teams flood social platforms with content to fake organic virality Labels and agencies hire ‘clippers’ to mass-post memes, clips, and content across TikTok,...
Yap Era: Authentic Voices Replace Polished Tech‑bro Content
I'm convinced the "yap era" of social content is not a trend... It's a course correction. People got tired of over-produced content that felt empty (and WAY too tech bro-y). They want real information, real stories, from real people.
Social Media May Soon Require Warning Labels, Shaking Ecosystem
Proud of this little graphic I made for this week’s ICYMI newsletter: Is Social Media About to Get Slapped with a Warning Label? And what does that mean for all of us in the ecosystem (creators, marketers and platforms)?! https://liahaberman.substack.com/p/icymi-is-social-media-about-to-get
AppLovin’s Real Moat Is MAX Mediation, Not AXON
on $APP new short out now from HEDGEYE with a 30% downside report - AppLovin's competitive moat is not primarily AXON, its machine learning model. It is MAX, the mediation platform that controls over 60% of mobile...
Master Three Metrics to Scale Beyond Q2 Chaos
You just spent 3 crazy months reacting to • Tariff chaos • Targeting changes • Algorithm shifts But ask yourself these 3 questions to help you scale consistently in Q1 without worrying about any chaos in Q2. QUESTION 1: Does your offer convert...
Stop Overthinking: Comparison Sabotages Your Content Confidence
I've been talking to clients who overthink and question everything when it comes to posting content. And there are 2 camps they find themselves in. The first is they are so deep in comparison that it makes them question everything they...
Unity's AI-Powered Ad Platform Vector Transforms Mobile Advertising
In this week’s episode of the Mobile Dev Memo podcast, I speak to Felix The, the SVP of Advertising Product and Engineering at Unity. We discuss Unity’s AI-enabled advertising system, Vector. https://t.co/YKAGMtaYaP
Creating Your Own Ad Media Boosts Sales in AI Era
Building your own advertising media to grow sales in the age of AI. What I’ve been doing since January. It seems to be working so far.. https://t.co/6JLvoZiqA8 #SmallBusiness & Deal Making #SMB https://t.co/QXBIMMaGJE
Essential Site Assets: The Big
If you want more and better talks, you’ll need a few key marketing assets on your site. This is the big 3. Or maybe the big 103?
March 2026 SEO Updates: Core, Spam, AI Title Links
SEO Video recap covering the March 2026 core update and the fast Google March 2026 spam update, AI-generated title links in Google, new Bing AI reporting, PPC and so much more https://t.co/qvTqfZ540s Sponsored by @DudaPlatform with industry mentions of @glenngabe @mordyoberstein...
OpenAI’s $100M Ad Spend Fueled by Novelty Demand
OpenAI’s $100MM advertising run rate is almost entirely a function of “novelty demand” since they launched a primitive product with little optimization capacity. Relevant questions: 1) How much better does the platform get?, 2) Where does demand settle when they...
Google March 2026 Core Update Begins Two‑Week Rollout
The Google March 2026 core update has been unleashed - it is the first core update of the year - and will take about 2 weeks to roll out https://t.co/mI30Zjpi67 https://t.co/h7LScNTCSP
Fastest Spam Update Leads to Unexpected March Core Update
There was a little surprise waiting just around the corner after the fastest ever one day Spam Update … the March 2026 Core Update 😅👇 /ht @mjcachon 🙌
Digital PR Amplifies Brand Visibility in AI Search
Why Digital PR matters in AI search 👇 Digital PR is becoming more important in AI search because it helps put your brand into the broader web conversation beyond your own site. 1. Repeated third-party coverage can help reinforce public associations between...
LinkedIn Leads AI Era as New Social SEO
The New SEO / GEO is Social: Why LinkedIn is Winning the AI Era by @Timothy_Hughes https://t.co/PZDWdPQ8Np @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/xSsdYOKy1U
AI Agents Can Produce Content that Actually Gets Views
Proof that AI agents can generate content that generates real views (X articles, IG Reels, etc.). Steal this: https://t.co/bj10nq5REz
Flex Ads Sunset; New Approach Launching April
This is very true. Unfortunately flex ads are being sunset :/ A “new approach” is rolling out in April and Flex ads will slowly be turned off. Happened to a few clients of ours. Flex ads randomly got turned off and can’t turn...
Build a Familiarity Bridge to Enter New Networks Authentically
The “Familiarity” Bridge: How to cross from your current network into a completely new ecosystem without looking like a spammer https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Automate Content, Multiply Reach, Stop the Hustle
Systems that eliminate unnecessary hustle: - automated content calendar to limit decisions - multi-platform promotion that happens without you - CTAs that turn viewers into customers - repurposing one idea into 10+ pieces of content.
Create Evergreen Content; Short Posts Fade Fast
A YouTube video you publish today will still be ranking and generating leads three years from now... A LinkedIn post you publish today will probably be gone by Thursday. Build the asset that compounds. The short-term channel will always be there....
Premium+ Fails to Boost Posts, Forced X Pro Upgrade Ripoff
I tried Premium+ @nikitabier I didn't do anything that it promised wrt to post-boosting Forcing me to upgrade to X Pro is a ripoff
Plan Monthly, Film Weekly, Repurpose Daily for Efficiency
My new content workflow... 📆 Monthly: strategy + planning only. No creating. 📆 Weekly: film + edit same day. Done in under 2 hours. 📆 Daily: 1 hour on supplemental content from that video.
Better Content Beats Paid Engagement Boosts
Not sure who needs to hear this but stop paying to boost your engagement. If you want more engagement, post better content. Such a shame. https://t.co/CkHIQoHJLD
Regain Ad Control, Boost Sales 69% in 10 Days
I spoke with a founder in November who had her sales get cut in half almost immediately after hiring an agency. She had no idea what they had changed or why it was happening, and the agency couldn't give her a...
Google Revises Shopping Ads Political Policy Worldwide
ICYMI: Google will update its Shopping Ads political content policy in several countries https://t.co/YI3Sj141FI https://t.co/5WbKVkbuZl
Instagram Launches Reels Ads for TV, Movies, Cultural Events
Instagram to Sell Reels Ads for Viral TV and Movies Content, ‘Cultural Moments’ Like NFL Games and Black Friday https://t.co/yxkIQNZSec via @variety
Fewer Reply‑guy Bots Could Boost Organic Reach
Now that reply-guying may be dead, will the algorithm become more generous with post exposure?
Stop Marketing Money Leaks with a Deep‑Dive Audit
Hello Thriends- I am gauging interest in a multi-day marketing leak audit. I’d use my investigative journalism skills to find where you’re marketing and comms are bleeding, and map out a plan with you 1-1 to plug said leaks. It’s a...
Closing the Incrementality Gap with Northbeam on April 8
The gap between marketers talking about incrementality and marketers actually using it to drive efficient scale is MASSIVE. @northbeam's Brayden Cruz and I are changing that for folks who tune in here on April 8. https://t.co/TwO3b0W6pP
Twitter Leverages AI for Real‑Time SEO, Threads Lags
The difference between Twitter and Threads right now: Threads: AI can’t do SEO research for you it doesn’t have access to real time data. Twitter: I just hooked up Claude to SEMrush MCP and setup 5 skills to handle all my...
Share NYC Billboard Photo, Tag Gemini, Earn BTC
Spot our billboard in NYC? ✅ Post a picture on X ✅ Tag @Gemini ✅ We’ll send BTC to our favorite posts https://t.co/me0e394cbA