EU's New Rules Threaten Ad Revenue, Boost Platform Liability
Macro: EU digital regulation tightens. Key factors: Italy bill curbs profiling, boosts platform liability; risks: ad revenue and engagement decline. Trade: short adtech incumbents 📉 — Viktor Kopylov, PhD, CFA More insights: t.me/si14Kopylov
75% of Instagram Shopping Ads Are Chinese Scams
Out of control, but like 75% of the Instagram Shopping Ads are scam Chinese Co's and products never come
USAA's 3 Keys to Behavior‑Changing Campaigns
RT @VoxOptima Courtney Blackann: 3 lessons from @USAA on building campaigns that actually change behavior | https://t.co/qWWPAu7UVN @ragancomms "Provide links, resources, FAQs and social posts where people can ask questions, collaborate or read more to better understand the whole...
March Core Update Appears to Influence Rankings
GSC has updated as far as March 30 and now I am starting to see some movement that looks like core update impact. Still far too early to investigate or make any conclusions. But yes, it does look like the March...
Amazon AI Chatbot Ads Get Few Clicks, Cost Half the Price
88 clicks versus 500K. Whoa -> More data about ads in AI: Amazon's "sponsored prompts" for its Rufus AI assistant are yielding significantly lower traffic than traditional ads, but are more cost-effective "Amazon’s new form of chatbot ads have only...
Cost per New Customer Reveals Winning Creative
> open Meta Ads Manager > go to your active campaigns > pull the breakdown by creative > if you're tracking new vs. returning customers, filter for new customer conversions only > sort by cost per result > that number...
Structured Founder Interviews And
Treating LinkedIn like a blog dumping ground? That’s why you’re getting crickets. Clarify flipped the playbook: • 30-min weekly founder interviews • AI-assisted content assembly • POV-driven posts based on real data Engagement skyrocketed. So did qualified leads. https://t.co/QCFIQkX8hv
Start with the Problem, Then Let AI Refine Your Draft
Top Actionable AI Tips For Marketers [PDF Cheatsheet]: Rule #0: Start with the PROBLEM, not the tech. If you can't name the task in one sentence, you aren't ready yet. 1. Examples beat perfect prompts. Every time. The #1 research-backed tip is "few-shot learning":...
Meta Adds Event‑linked Reels Ads for Instant Cultural Relevance
Meta is expanding Reels trending ads with content lineups tied to major events, including Fashion Week, F1, Black Friday, and NFL games, plus new categories like TV & Movies and Travel. Brands get a more targeted way to show up...
Stop Optimizing Content; Reclaim Your Time From Algorithms
I stopped optimizing every piece of content for social media algorithms. Social media was built to commodify your attention and sell it to advertisers. That's why it's free. Me spending hours chasing the algorithm? That's exploiting my own labor for someone else's...
Introducing Forward Deployed Martech: Real‑World Buyer Intelligence
Big announcement: chiefmartec has acquired Watchem, Bugg & Hyde, a boutique investigative services firm, to launch what I believe is the industry's first Forward Deployed Martech practice. Here's the thesis: Every martech vendor talks about "intent signals" and "buyer intelligence." But let's...
Authentic UGC Ads Outperform Polished Studios 9×
I've analyzed 1,000+ winning ads. Here's the pattern: Ads that looked like native social media posts (UGC, iPhone footage) outperformed polished studio ads 9 times out of 10. Your assumption that you need high production value is wrong. Authenticity wins.
AI Forces Rethink of Timeless Brand Discoverability Basics
Everything you know about making your brand DISCOVERABLE online is simultaneously correct and outdated. The fundamentals haven't changed. But with AI at our disposal, we now have to rethink every detail of how we apply them. I've been deep in the trenches...
Consolidating Campaigns Boosts Profitability and Spend Efficiency
Consolidation inside the ad account has been one of the best overall improvements to performance recently. Have a brand spending $600k/month that’s been consolidated into 2 campaigns. We took this account over and consolidated data and spend while improving overall profitability and...
Boost LinkedIn Engagement with AI-Powered Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idal1Jb #linkedin #chatgpt #ai #socialmedia https://t.co/LK7TZb5IkA
Social Platforms Roll Out New Shopping, Ad, Creator Tools
Newsletter is out: 🛍️Meta announces new shopping and affiliate features across Facebook and Instagram 📱TikTok and Snapchat tout new first-impression, high-frequency ad formats 🤝YouTube brings new features to its newly named YouTube Creator Partnerships platform 💼Pinterest makes it easier for creators and SMBs to...
Twistartups Ads Sell Out 15 Years, Proven Value
There's a reason why the advertising on @twistartups has been sold out for 15 years straight and 2,200+ episodes -- it works (and we price it slightly under market to create long-term partnerships) Thanks @trustvanta for the long-term support 🥰...
30% Off Content Plan Generator – Reach €8K
🙀 Ok, end-of-month promo since I want to reach €8K Get 30% OFF and create your own Content Plan / Topical Map with my generator. Use 30OFF at checkout. Get it here: https://t.co/dhDxism63q https://t.co/4r5fPShwhR
Smarter, Behavior‑driven Content Beats More Content
The future of marketing isn’t necessarily more content 👉 It’s smarter content. And that’s why I’m obsessed with behavior-based funnels right now.
Growth Metrics Can Be Deceptive; Watch These Danger Signs
7 danger signs that tell you if your growth is real: > CAC above 30% of AOV: margin gone before order ships > CPM above $15 sustained: losing the auction > New customer rate below 50%: reacquiring who you already have > Frequency...
Own Ignored Platforms for Cheap First‑mover Advantage
Every platform your competitors ignore is a channel you can own for almost nothing. YouTube. Reddit. Niche newsletters. Podcast circuits. First mover advantage is still real.
ChatGPT Drives 3× Shopify Conversion Before Integration
ChatGPT referrals to our client Shopify stores were virtually nonexistent in March 2025. By December, one store hit 2,183 sessions from ChatGPT with 140 orders. That's a 6.4% conversion rate, roughly 3x the typical Shopify average. These are high-intent visitors....
Answer Engines Shift SEO Focus to Quality Demand
Traffic loss isn’t the full story as answer engines create higher-value demand, forcing CMOs to rethink SEO fundamentals, measurement, and investment priorities. https://t.co/xdLGNGD0iz via @sejournal
Self‑Serving Listicles May Violate FTC Regulations
Self-serving listicles... not only embarrassing for companies to implement, but could also be against FTC rules. Not saying the FTC is going to do anything about it, but they could. Beware.
Align Spend with High‑Intent Funnel to Accelerate Deals
Here’s an exercise worth doing. Open your funnel and map where budget actually goes: - early research - mid-funnel nurture - in-market buyers Then line it up against pipeline this quarter. A lot of investment sits far from a buying...
Marpipe's Gen AI Automates Ad Creation Across All SKUs
Marpipe just collapsed a full creative workflow into minutes. Gen AI is now live inside their product catalog interface. Choose your model, generate enriched ad variants, and it auto-applies to every SKU at once. No exports. No copy-paste. No creative bottleneck.
Fewer Healthcare Ads Boost Click-Through Rates
More ads ≠ more engagement. In healthcare, showing fewer ads often improves click-through rates. Rob Janes on why restraint performs better. 👇 https://t.co/fRLfOxUi5k @ad_butler #BrandTrust #HITsm
Build Pipeline with Intent, Not Just Awareness
Pipeline doesn’t simply come from awareness first. It comes from buyers already looking. Start with: • high-intent search • demo campaigns • comparison pages Then expand upward. Traffic fills the top. Intent fills the pipeline. https://t.co/THTTjOIO9u
Scaling to Enterprise Means Rebuilding Email Marketing Foundations
Organizations scaling from mid-market to enterprise often discover their email marketing tools, processes, and team structures need to be rebuilt from the foundation up >> https://t.co/e4muz0bVal #emailmarketing #digitalmarketing https://t.co/9EUPloMr10
Offer: Train Marketing Teams on AirOpsHQ and Claude
If there are any teams out there who are looking for someone to come in and train their marketing team on @AirOpsHQ + Claude, we should chat
Real Statistical Engine Replaces Fluffy AI Marketing Wrappers
Most "AI marketing tools" are just prompt wrappers. Our open-sourced repo runs real bootstrap confidence intervals on your marketing experiments. It designs tests, monitors results, and kills losers automatically. No human in the loop unless you want one. What's inside: 🔬 Experiment Engine —...
Ahrefs Adds Traffic Value Metric to GSC Insights
In the GSC Insights report in Ahrefs, we've added traffic value. This is your GSC clicks * the CPC for all the keywords leading to the page. https://t.co/IvjpaKvkDg
Stale Ads Kill Growth: Evolve or Lose ROI
Almost every brand I take over at $500K/month has the same problem. They found something that worked at $100K - a creative, offer, or structure. And they built a wall around it. Didn't change the hook Didn't test a new...
New Tool Reveals Early Patterns in March Core Update
Not seeing even one site with obvious core update like movement yet, but then again GSC is only reporting up till the 29th, which is two days into the March core update. It's so much easier for me to check now....
Industry Misinformation Ignored: They've Rendered JS for Decades
There's a lot of misinformation like this in our industry. They've been rendering JS for more than a decade and had some support with the AJAX crawling scheme before that. There's even a section in their docs talking about how they...
Create for People, Not for the Algorithm
"Post at the best time" = optimize your labor for a platform's algorithm. "Use the right hashtags" = help a platform sell your attention more effectively. "Perfect your video length" = conform your creativity to what benefits the machine. You are not creating...
Google Restores Removed Articles After Prompt DMCA Reversal
Like I said the other day could happen, the SEL article and the Press Gazette article that were removed due to a BS DMCA takedown are now back in the SERPs again. Good to see Google move quickly to rectify...
AI Marketing Toolkit Grows: 9 New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @Cassidy_AI, Obello, @ElevenLabs, @Markup_AI, @goconsensus, @getalembic, @hedra_labs, MarketDing, and Klippa.
Bing Tests Nearly Invisible Sponsored Labels in Search Results
Microsoft Bing tests almost transparent sponsored labels in the search results https://t.co/kDJWSBqMsY via @SachuPatel53124 https://t.co/nQlz6uEVJD
Authentic UGC Beats Fancy Agencies, Delivers 4.5x ROAS
I spent $25k on a marketing agency that promised 3x ROAS. They delivered 0.8. I fired them, spent $2k on raw UGC ads, and hit 4.5x ROAS in a week. The market doesn't care about fancy reports. It cares about...
Most Users Remain Clueless About Platform Mechanics and Metrics
A lot of people continue to get on here and reveal they have absolutely zero understanding of how online media platforms work or how metrics are calculated online. It’s illuminating
Elevate Production Quality to Attract High‑Value Whale Clients
If your goal is to attract whale clients, cheap-looking content is probably working against you. Here’s how I raise the production bar to make sure I’m attracting the right leads:
Same Video, Millions Elsewhere, Barely a Handful on X
I create content for X, IG, YouTube, TikTok, and email. The video below will do 1-3 million views on IG, YouTube and TikTok but will perform horribly on X (maybe 20-50k views). The video also has a longer total life...
Centralize Client Brand Assets with BrandChek
I built a web product called BrandChek to solve a very specific marketing problem- which client is on what platform, what’s their font, brand colors, and point of contact? BrandChek keeps all of that in one place…not scattered across emails,...
Measure Content by Relationship Depth, Not Speed
So - I'm wrapping up my March series on Content Marketing Measurement with a wider lens look at how we design a measurement framework to begin with... Most content marketing measurement today is like evaluating a symphony orchestra based on...
Reddit Posts Remain SEO Gold for Years
Reddit threads from 3 years ago are still ranking on Google today... Still getting cited by ChatGPT and Perplexity today. Still shaping buyer opinions today. The content you put on Reddit right now is a long game asset. Treat it like one.
Secure AI Visibility: Access, Usefulness, Recognition Drive Brand Presence
🤖 How AI Systems Surface Your Brand: From Inputs to Outcomes 👇 Before a brand can perform well in AI answers, AI systems need three things from it: 1. Access: They need to be able to reach and process your content. 2. Usefulness: They...
If You Need Paid Ads to Explain, You're Wrong
If you have to do a paid ad campaign to clarify this, you’re doing something wrong—
In‑platform Numbers Reflect True Business Metrics, Not Decline
"As a result, your in-platform numbers should only be normalizing towards your true topline business metrics. This is not a true decline in ad performance."
Turn Social Posts Into Leads with a Simple System
Most founders waste hours on social media and have nothing to show for it. No leads. No pipeline. Just "engagement." I've been doing this for 10+ years and here's what I've learned: Posting more content is not the answer. The...