Quick Collabs Streamline Creator Campaigns with Flat‑Fee Simplicity
LTK announced Quick Collabs, letting creators opt into flat-fee, pay-per-post campaigns that brands can set up in minutes. It reduces the back-and-forth of standard creator campaigns, giving brands a faster path to content and creators a simpler way to pick up low-friction work.
Data‑Driven, Scannable Content Boosts AI Search Citations
💰 From Retrieved to Cited: How Commercial Content Earns Citations in AI Search - excellent research from @_oshdavidson showing how: * Early-Discovery Content Earns a 20% Higher Citation Likelihood When Claims Are Grounded in Data * Pages That Make Shortlisting Options...
Data Brokers Push Irrelevant Ads to Boost Conversions, Target Did.
If you know anything about data brokers/targeting advertising u know that they will give u ads for things they know ur not interested in bc it boosts conversion on the ones you are. Target was doing this to pregnant women...
Don't Flood Your Site: Seek SEO Expert Advice
Oh now I “need” to write hundreds of articles? 🤦🏽♀️🤦🏽♀️🤦🏽♀️ Please consult experienced SEO professionals before burning down your site with stuff like this.
AEO Success Requires Fixing Root Cause, Not Just Content
Most of the advice circulating about answer engine optimization (AEO) treats visibility as a content challenge. Write better. Structure it cleaner. Add schema markup. That advice is not wrong, but it addresses the symptom rather than the cause. https://t.co/zrGlNWJYXy
Earn Reddit Credibility First, Then Share Value
Reddit marketing: → Find 5 subreddits where your audience hangs out → Sort content by top posts. Run deep research. Have Claude / Manus read everything. Understand the culture → Start commenting with genuine, helpful responses rooted in value → After you’ve built some...
Meta’s Ad Sequencing Works—Just Undocumented Setup Steps
> Get excited about Meta's ad sequencing announcement > Try to set it up realize it requires lifetime budgets, not daily > Realize it needs Target Frequency, not the default optimization > Realize the sequencing toggle doesn't even appear until after...
Seeking Permanent Solution to Remove Google Ads
Is there any way to permanently disable the ads Google is slopping all over consumer G-suite? https://t.co/5Zh1nDvnc1
Snapchat's Total Snap Takeovers Let Brands Own Every Tab
Snapchat introduced Total Snap Takeovers, letting brands run ads across all major tabs, including Map, Chat, Camera, Stories, and Spotlight, in a single buy. With 97% of users visiting multiple tabs per session, it's a format designed around actual user...
AI Shopping Generates Unattributed Conversions, Skewing Metrics
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Search Console Misreports Impressions Since May 2025
Woh. Search console has been inaccurately reporting impressions since May 2025. A fix is coming over the next few weeks. https://t.co/EJyx8tVh3q https://t.co/HQq4pQ1d4r
Ghost Citations: Content Cited, Brand Remains Invisible
Being cited but not mentioned? Good post from @johnlovett -> LLM Ghost Citations: Why Your Content Is Working and Your Brand Isn't "Your content gets cited. Your competitors get recommended. You don’t. That gap is a ghost citation problem. A ghost...
GSC Misreported Impressions Since May 2025, Fix Pending
Almost a year of inflated impressions? Could this error have caused some of the alligator graphs we have seen? -> Google Search Console misreported impression data since May 13, 2025 due to a logging error. Corrections will roll...
Half Your Ad Budget Vanishes Without a Funnel
Most businesses waste 50%+ of their ad spend. Not because ads don’t work… But because there’s no backend system to convert and nurture leads. Fix that, and everything changes. Message me “FUNNEL” and I’ll audit yours.
Predictable Funnels Double Conversions, End Referral Guesswork
Running ads but still relying on referrals to survive? That means your pipeline isn’t predictable yet. A proper funnel + automation can increase conversions by 2X–4X. Stop guessing, start scaling. DM “GROWTH” if you want a breakdown.
Choose One Goal Per Piece to End Aimless Content
Pick one goal per content piece and your content will stop being aimless. - Lead generation. - Authority building. - Community development. - Sales acceleration. - Retention and expansion.
TikTok Rebrands as Full‑Funnel Shopping Destination
TikTok launched a new brand campaign, "Watch it. Love it. Want it.," positioning the app as a full-funnel commerce platform where discovery and purchase happen in the same moment. It is a more ambitious swing than its previous "Don't Make Ads,...
AI Builds UGC Video Ads in 15 Minutes
🤯 I made a UGC video ad in 15 minutes. 🔥 AI wrote the script from a winning ad. 🛠️ AI cloned my voice for the VO. 🤵 AI edited clips and added captions. 📦 Ready to test. This is crushing $1,500 video editors. Want the...
Post 5+ Times Weekly, Grow 3× Faster
Creators who post 5+ times a week on Threads grow 3x faster than those who post once. That's not opinion. That's from our February report analyzing 255 creators and 27M views. Consistency wins. Every time. We built BlackTwist to make that easier. Schedule...
Your Funnel, Not Ads, Limits Your ROAS
You’re not stuck… your funnel is. Spending $1K–$3K/month on ads but not seeing returns? We’ve fixed this for brands and scaled them to 3X ROAS without increasing budget. If your ads aren’t converting, your system is broken. DM me “SCALE” and I’ll...
Brand Name Auto‑Correct Hinders SEO Visibility
I have a problem with Feedbask SEO. When people type “feedbask” on Google, it auto-corrects to “feedback”. And even if they try to go to page 2, Google forces the corrected results. So basically… we’re almost invisible unless you type the URL directly. Has...
Google Confirms Year‑long Search Console Impression Data Glitch
Update: I shared earlier in the week that something was off about the data in GSC (beyond scrapers) - Google has now confirmed this. An update has now been added to the data anomalies page related to Search Console, suggesting that...
Build One Ad System, Turn $1K Into $5K
Imagine turning every $1,000 in ad spend into $3,000–$5,000 consistently. That’s not hype—that’s what happens when funnels, targeting & automations align. The gap between struggling and scaling businesses is always the system behind the ads. Build that system once, and...
Social Influence: The Sole Lead Generation Driver in 2026
The 2026 Reality Check: Why Social Influence is the Only Lead Gen That Matters by @Timothy_Hughes https://t.co/d30wMJYcDC @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/wDktTrc4Rk
Ozempic Launches Mac‑vs‑PC Style Ad with Long, Hodgman
Ozempic appears to have hired Justin Long and John Hodgman for an ad campaign that tries to evoke the old Apple Mac vs. PC ads.... https://t.co/iTmputOvQk
Your B2B Content Fails Due to Distribution, Not Quality
Dear B2B Marketers, Your content doesn’t have a quality problem. It has a distribution problem disguised as a quality problem. The reason nobody engaged with your last blog post isn’t because it was bad. It’s because the only people who saw it...
Great Content Dies without Ongoing Distribution
The most expensive thing in marketing isn’t bad content. It’s good content that nobody ever sees. You created it. You published it. You forgot about it. And so did the entire internet. Create once. Distribute forever.
YouTube Secures Yet Another Core Update Victory
Oh look YouTube wins another core update, truly, who could have seen this coming? 🫠
SEO FOMO Meetup Location Remains a Secret, Details Near
Almost finishing the last details of the next #SEOFOMO meetup 🙌 can you guess where in the world is it going to be? 🌍 PS: If I’ve actually told you, please don’t say it 🤫🙏 https://t.co/K2yyNRgDji
Prioritize Top 20% Accounts, Cut Low‑ROI Waste
Let's say you have 500 accounts. 100 have high spend potential. If you spend time equally across all 500? That's like a CMO spending ad budget on low-ROI campaigns. Move your "spend" to higher ROI areas. Find your top 20%: • Biggest revenue potential • Likeliest to...
Zeta Global Unveils Top 20 Campaigns & Design Trends
Zeta Global’s third annual Digital Marketing Lookbook chronicles the latest design trends and spotlight 20 standout campaigns from among the tens of thousands our Creative Services team reads each year. Check them out >> https://t.co/U4I0HIhlHX #digitalmarketing #emailmarketing https://t.co/jo18fkpMlw
Use AI only Where Real Content Is Impossible
The AI creative debate is simpler than people make it: Use it where real content is impossible or impractical. A mattress brand that can't ship product to creators. AI fills that gap at a fraction of the cost, and we're seeing...
Build Unique Distribution Channels Competitors Can’t Copy
Your competitors are creating content. Your competitors are buying ads. Your competitors are hoping for attention. You should be building distribution channels they can’t replicate.
10 Organic Inquiries in Two Weeks: Client Wins
Friday Flex- 10 organic website inquiries in the last two weeks for one of my clients. *shines nails on shirt*
Story-Driven Welcome Emails Beat Discount Offers
I've audited 50+ ecom email flows. Here's the pattern: Welcome series with a 30% discount got low engagement. Welcome series that told the founder's story and solved a problem got 3x the open rate and 2x the clicks. Your discount...
AI-Powered Keyword Research & Competitor Insights via SEO API
- Keyword research connecting to (SEO TOOL) API - Competitor's and market analysis - Trending topics - pSEO with AI
Meta Ads Hit Record Low Performance, No Outage
I'm not one to talk ad performance on Meta but yesterday may have been the worst performance day I've seen on Meta in a long time that wasn't involving an outage. Confirmed now with multiple others.
Stop Hiding Behind Branded Search; Focus on BOFU Revenue
So many content teams are still HIDING behind branded search while spoon feeding misinformation to their executives about traffic. Look, traffic is up! Umm, how bout no? Exclude branded queries and filter out pages like careers, about us, news, press,...
Meta's AI Ad Stack Drives 3% Conversion Boost
RecSys, ad ranking, and the AI advertising opportunity Certainly, Meta seems to be investing resources into advanced architectures for ad retrieval, ad ranking, and RecSys more generally. And the results are impressive: a 3% increase in conversions might be interpreted as...
Media Fragmentation Empowers Startups Over Volume‑Driven Giants
Media fragmentation should benefit startups: the biggest companies have to play a volume game, whereas startups can afford to be super targeted. We just have to get over our addiction to engagement-maxxing. https://t.co/bI0yTX9ZW6
Public AI Content Case Studies May Trigger Traffic Drops
Answer: they’re all public case studies about scaling AI content. Usually the case study was written near the time of the peak. Not sure if cause of drop is the content, the case study, or both 😅😅😅
LLMs Can't Render JavaScript, Trust Their SEO Advice Cautiously
Friendly reminder to be very careful taking technical SEO advice from LLMs; they will confidently make statements about how sites operate that simply aren’t true in many cases, because most LLMs can’t render JavaScript. This includes Claude.
Don't Kill Winners: Wait 5+ Days Before Cutting
You've probably killed at least one winning ad this year… And the data would've told you not to. Both relearn and fatigue produce identical surface symptoms: → CPM rises → CTR drops → ROAS declines The difference is what's happening underneath. The "premature execution...
Publish Research to Earn Backlinks From Journalists
If you want backlinks without begging... Here's a tip: Publish research. Journalists and creators need credible sources and research helps you earn the link. Give them one. More here: https://t.co/PNytCOQeuq
AI Citations Need Extraction‑friendly, Trustworthy, Machine‑readable Content
Getting cited in AI responses requires more than strong SEO. It demands content built for extraction, trust, and machine readability. https://t.co/uoxw3RU6ay via @slobodanmanic, @sejournal
Build a System for Consistent 2‑3X ROAS
If your ROAS fluctuates every week, you don’t have a system yet. Predictable brands operate at 2X–3X stable returns. Consistency comes from testing + structured funnels. Control the system, control the scale.
Retention, Not Ads, Drives Sustainable Profit Growth
Scaling ads without fixing retention is risky. The best brands generate 30–60% revenue from repeat buyers. Email + WhatsApp automations = hidden goldmine. Profit is made after the first sale.
Data Shows Social Selling Replaces SEO and GEO
Why the data shows that social selling is the new SEO / GEO by @Timothy_Hughes https://t.co/uVT5YMhhva @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #Marketing #Leadership #SEO #GEO #ArtificialIntelligence #TechNews https://t.co/z1WsNxrqem
Algorithms Penalize Authentic Content when You Stop SEO
I know how to make my posts go viral... But twitter gurus always say you should talk about your interests, daily life, etc. Thing is, the moment I stop yapping about SEO, the algo throws me out completely and visibility stops. I...
Trim the Fluff: Only Essential Sentences Remain
Want your writing to actually be read? Try the inverted highlighter method: 1. Highlight what readers would likely skip 2. Ask: Can I justify why someone would read this? If yes → make it essential If no → delete it Every sentence should fight...