Google's New “Show More” Button Hurts Local Panels
Google Business Profile local panels with show more action button - not a good thing https://t.co/pYEnbwSiZ7 via @SyedMAmirHassa1 https://t.co/CyC9Y1cyq1
Raw Click Data Transformed Into Ranking Signals
The straight facts about how raw signals like clicks are processed and used to train AI models, generate quality and relevance signals which are combined with link, freshness, and user location signals to derive a ranking. https://t.co/K3X5urN2nl https://t.co/qs9HN0l3tZ
Listicles & Structured Sites Replace Reddit for Sustainable SaaS Traffic
A friend's SaaS was making $40K/mo from Reddit. Had a beef with a person on his team. Got downvoted. His top performing ranking comment deleted. 40K vanished with one click. How to scape a nightmare like that? Pair listicles with well-structured websites. (Think...
AI Maintains Brand Consistency While Customizing Flavor Moods
Few ads I made with GPT Images 2.0 for a made-up chocolate brand called Velvet Bite. Same brand, three different flavors. I wanted to see if it could keep the packaging consistent while changing the mood around each flavor. Pretty wild how close...
Great Content Deserves Far More Reach than It Gets
The day https://t.co/M8688t4CuW clicked for me was when I heard a frustrated marketer staring at content that deserved ten times the reach it got...
SEO's Art, Not Just Science, Drives Lasting Impact
Random thought. SEO has always been part science and part art. The science can pretty much be automated, but the art or "taste" has staying power. Creativity matters. Authenticity matters. Knowing how to market matters. Connecting with people matters.
Clean Your Data Before Scaling Meta Ads
Most people think increasing budget will fix their Meta ads. Wrong. Your tracking is messy. Your data is misleading. Or you’re optimizing too early with no real signal. More spend just scales confusion. Fix your data, then scale with confidence.
Meta's Engaged‑click Removal Hurts High‑engagement Brands
My tinfoil hat is Meta underestimated what removing the "engaged click" from click attribution would do to the modeling and it's essentially broken. The brands that didn't have a ton of "engaged clicks" are not seeing the same impacts as...
Quality Impressions Cost More, Even for Buyers
Jeff Green @TheTradeDesk $TTD at Possible Conf @PossibleEvent: “We are representing the buyer. We are trying to find the very best impressions at the lowest price on behalf of this buyer. But we recognize that quality often takes more money....
Year‑Long Probe Reveals Stake’s Paid Influencer Scheme
If you like this story, you will LOVE our year-long investigation into the crypto casino Stake's paid influencers: https://t.co/k5NUcYvB3l https://t.co/hEcXCsqFpE
Scale Meta Ads with Hundreds of Fresh Creatives
The brands scaling to 100K/day on Meta right now aren't doing it with better targeting. They're doing it with 80-100+ new creatives a month. Not variations. Genuinely different concepts. The algorithm is better at finding buyers than you are. Your job is to...
People‑First Social Presence Beats AI Search Spending
I’m gonna say the quiet part right now: a lot of B2B SaaS companies are spending a LOT of money trying to tackle AI search visibility IN THE COMPLETE WRONG WAY. Sure, you can push out content to try to win...
Top SEO Firms and AI Tools Share Identical Growth Patterns
Would you hire an SEO company or an SEO/AI content tool if their organic trajectory looked like this? What if I told you these were some of the most highly visible companies calling themselves the "best" in their respective categories for...
Simple Notebook Prop Supercharges Meta Ad Conversions
I held up a notebook to my camera for a Meta ad and conversions spiked 📈 The trick is so simple it feels like it shouldn’t work. But what you scribble on it makes all the difference 📓 Full breakdown...
Ibotta Is Actually a B2B Ad‑Tech Platform
Day 14 of 30: How $IBTA Ibotta actually makes money (which one should I do next?) Most people think it's a consumer cashback app It's not. It's a B2B ad-tech company that uses cashback as the user-acquisition wrapper And the latest earnings exposed the...
Boost LinkedIn Engagement with AI-Generated Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/IcZDgKynkq
AI Search (AEO) Dominates Digital Marketing Talk
Judging by Season 5 of the Ahrefs Podcast, AEO is the hottest topic in digital marketing right now. The top 3 most popular episodes all dig deep into AI search: how to show up, what the data actually says, and which...
Life‑stage Moments Drive Purchase Intent More than Age
Interesting new Meta study 👀 The largest behavioral gaps Meta found aren't between generations —they're between lifestages Someone going through a key lifestage (eg graduating, getting married, having a baby) shows up to 26 percentage points higher purchase intent than someone who...
Paid Campaign Amplifies Manosphere Influencer’s Controversial Videos
New: Manosphere influencer Clavicular is everywhere, and that’s not an accident. A paid marketing campaign is spreading video clips of his controversial antics across social media. https://t.co/OcCDvGVASn
75+ New AI Prompts for E‑Commerce Success
I've just updated my E-commerce AI Toolkit for April 2026. 75+ new prompts for video ads, landing pages, and product research. New workflows for store optimization and content strategy. Comment 'AI KIT' and RT. I'll send it over. Free, as...
Fandango Adds Shoe Emoji for Prada 2 Seats
Here's a cute partnership between @Fandango & The Devil Wears Prada 2: Taken seats have a 👠 emoji https://t.co/U9NxfU5pHM
Most AI Carousels Fail Due to Poor Tool Setup
I am not saying AI carousels are always bad. I am saying most people making them right now don't have their AI tools set up for them to be good.
Stop Scrolling: Use Real Client Scenarios for Hooks
The only way to stop them from scrolling… Make them feel seen: Here’s your AI prompt: "Give me 50 specific, nuanced, observable situations where [your ideal client] experiences [their biggest problem]." Then use those to write your hooks.
Only Index Splits Google Brand vs Non‑Brand, Meta ACQ/RTN
Q1 spend by channel/tactic across CTC. As far as I know it’s the only index that breaks out brand/non brand for Google and ACQ/RTN for Meta. https://t.co/HXhhNbT9XI
Attribution Gaps Keep Influencer Campaigns From Proving ROI
One of the major hurdles for both influencers (pre-established celebs) and social media creators from a brand deal perspective is accurate attribution. Outside of affiliate links, it's very difficult to translate social campaign impact into dollars.
Adobe Acquires Semrush to Boost AI-Driven Brand Visibility
Changes might be coming. The acquisition is complete -> Adobe Completes Semrush Acquisition, Strengthening CX Enterprise with Enhanced Brand Visibility Capabilities "By combining with Adobe’s Customer Experience Orchestration business and the new Adobe CX Enterprise, we (Semrush) are better positioned...
AI Coworker Automates Dull Marketing Tasks, Restores Creativity
Everyone who got into marketing got into it for the interesting part, right? The strategy. The ideas. The campaign that wins a creative award or is taught as a case study. Then you spend enough time in the industry to actually...
Authentic Testimonials: Show Real Users, Problems, Change
If your testimonials still look like 2019 YouTube ads, you're behind. This is the new bar. Forget the polished cut. Give me the user, the problem, what changed. That’s it. That’s the post.
AI Boosts SEO Salaries, Yet Titles Remain Unlabeled
The SEO job market quietly repriced around AI, but 4 out of 5 of the new higher-paying roles don't say AI in the title. https://t.co/ebo4ClmGNp via @Kevin_Indig, @sejournal
Real Sales on TikTok & eBay Prove Massive Opportunity
Pls pls pls my friends pay attention here .. I am starting to get the DMs and emails from the people that are actually starting to execute and have started to sell on TikTok or eBay or whatnot and...
Traditional Listening Misses Video; Syncly Reads Every Frame
There's a big problem with most social listening... They don't reallyyy read video. Sure, they'll index AROUND the video, grabbing captions, hashtags, @ mentions, but they often can't notice what's INSIDE the video—like when a creator holds up your product or...
VPs Confirm B2B Creators Drive LinkedIn Growth
A peek inside the @exitfivemedia community, where again, I'm seeing VPs of marketing/growth saying B2B creators are what's moving the needle on LinkedIn (I told you so) https://t.co/AiODaALX9m
Simple Content, No JS, Authority Domains Boost AI
3 Things That Will Help You Rank in AI: 1. Simple, concise content 2. No JS rendering websites 3. Domains with Authority Mini-thread https://t.co/J3qls4WfMk
15 Proven App Ad Formats Driving 8‑Figure Growth
These app ad formats are crushing for my clients. Some of these helped my clients scale to 8-figure in revenue. These are the 15 proven formats that you need to run to scale your ad account. Want a copy? Like + Comment "app"...
Near‑Zero Hit Rate Forces Relaunch Pause Until Meta Fixes
Same here. For the accounts seeing the degraded performance the hit rate is near 0. We keep notes and just plan to relaunch when things improve whenever Meta figures out the issues
LinkedIn Newsletters Now Outpacing External Platforms
I have a sneaking suspicion that LinkedIn is becoming a more valuable place to host a newsletter than an external platform, and they're leaning into that. Still keeping my external list, but the organic growth on the version I put on...
AI Ads Need Governance, Not Blind Automation
Would you use an LLM to file your taxes without reviewing them? Hear the conversation of two people building AdTech discussing exactly that—inside a Zen lounge. Yes, this actually happened. On this episode of Preach on the Beach, @HannahKasoff and @JeremyBloomHere...
AI Carousels Will Flood Feeds With Identical Content
Honestly... I am not actually all that worried about the quality of these AI-generated carousels, I am worried about the quantity. Some AI carousels are going to be genuinely good. The issue is that hundreds of them are going to...
Marketing Must Mirror Real, Non‑Linear Human Journeys
Founder to founder: Your marketing needs to be built for real human behavior. Specifically, the behavior of the humans you serve. Your audience doesn’t move through your funnel in a straight line. They bounce around. They might find you on Instagram, then read a blog...
Google Warns SEO Prompt Injection as Emerging Manipulation Threat
Google just published a study about indirect prompt injection. Important for SEOs and site owners to understand -> Google Says Prompt Injection Moving From Theory Into Real Abuse From @btabke: "This is the AI-era cousin of hidden text, doorway tactics, comment...
Back‑Button Vignette Ads Risk Google Spam Penalty
So, I've had some people ping me about an interesting 'back button hijacking' situation wondering how Google will treat it. Vignette Ads, which most people hate with a passion, include additional triggers that a site owner can activate. One trigger...
Sensationalism Fuels Profits, Education Gets Sidelined
Media Math… More Negative/Sensationalist = More Viewers = Higher Prices for Advertising = Larger Profits = Happier Shareholders Nowhere in the formula will you find educating, informing and empowering people. https://t.co/rcUyU7l7fT
Google Warns Sites About New Back‑button Hijacking Penalty
Google sends warning notices on the new back button hijacking search spam penalty to those sites that have them https://t.co/11SLR9bebx via @glenngabe https://t.co/I7A91hKzD3
Google Now Displays Deleted Review Counts on Profiles
Google showing how many reviews were deleted on some Google Business Profiles https://www.seroundtable.com/google-number-reviews-deleted-41226.html via Szturmaj #googlebusinessprofiles
Traffic without Conversions Is Just Content for Its Own Sake
A client insisted on going after a keyword I wasn't interested in. They liked the volume. We hit 1M clicks/mo. Got 14 sign-ups. LOL. Every page you publish should have one job: move someone closer to buying. If it doesn't, it's just content for content's...
Add Organization and WebSite Schema for AI‑search SEO
Google recently reminded SEOs of the importance of structured data when it comes to AI Search – here's my take: We all know that structured data is important for SEO more generally, but there are some common aspects that are missed,...
Optimize Old Content for New Traffic with Quick SEO Fixes
Optimize Old Content = Get New Traffic Here are 10 quick fixes you can do to improve your SEO Rankings + AI Citations THIS WEEK: 1. Humanize AI Content 2. Improve your site speed 3. Add Schema where necessary 4. Optimize for AI search: no...
Ads Test Patience, Not Strategy, After 15 Years
My family still thinks I “just run ads”… like I press a button and money politely arrives. Meanwhile, I’m negotiating with algorithms at midnight. Sometimes I win, sometimes they humble me gently. After 15+ years, one truth stays— ads don’t test your strategy… they test...
More Time on Feed Drives Ad Revenue
The apps do whatever maxxes time on site => ad exposure => $$$ The reason the feed / for you exists is because people spend more time on IG with that feature than without it, which makes Meta more $. It's...
One Prompt, Full Campaign Visuals for Email Marketers
GPT Images 2.0 is actually insane for email marketers right now. One prompt gets you the full deliverable: premium product shots, email heroes, real lifestyle scenes, and matching social creatives. All cohesive and on-brand. You still tweak the copy, add alt text,...