
You've heard of Vibe Coding. But now Vibe Marketing is here better than ever. We're rolling out a v2 of our most popular feature for Instant where our AI will create an entire Lead Magnet, Landing Page and Middle-of-Funnel Content (that passes the human test) for you. We call this Instant Bootstrap. All you have to do is just put in your business website. Instant Bootstrap will do all the rest. In seconds. According to Forrester Research, the majority of content marketing (67%+) is shifting to employees and Founders. Why? Because people only trust people today, not Brands. Instant Bootstrap helps you do this at scale with powerful Middle of Funnel content to post here on LinkedIn and Lead Magnets to turn attention to real inbound leads that fill your pipeline. Believe it or not... Lead Magnets are still the #1 way to generate leads today. Except before, especially for Founders, it was painstaking to find the right offer, build the Lead Magnet, build a landing page that actually converts, and then write actual content that drives leads instead of just likes. Now. Instant Bootstrap does all of it for you. So don't just leave it to your software developers to Vibe Code. Start Vibe Marketing today with Instant. Details in comments to get started.

Many SaaS teams believe more ad spend = more pipeline. But here are 3 layers they skip: 1. A pipeline strategy that starts at the bottom of the funnel, not the top. 2. A quality-first mindset that prioritizes best-fit leads over cheap volume. 3....

Thought leadership should be a sales tool, feed search results, and build authority. That's a lot. But what if AI could help you surface and scale that internal expertise? By pairing AI tools with intentional workflows, you can capture unique insights from...

Your employer won't pay you what you're worth. They can't. Their model only works if there's a gap between what you produce and what you cost. A great way to close that gap is to work for yourself. Here are 5 different ways you...
4 practical AI lessons from sport. Sport is one of the best stress tests for AI, because decisions are fast, public, and high stakes. Here are 4 AI lessons every executive can steal from elite sport 👇 4) Fan Engagement At Scale...

The 6 flows that should be running in every ecommerce email account. Most brands have 2 or 3. The ones doing it right have all 6. Here’s how to think about them: Welcome is your handshake. Highest open rates you’ll see. Don’t blow...

Investigating The 22/yo Who Got Rich Selling Boring Digital Products WATCH HERE 👉 https://t.co/zuimbouzPJ Franco has built a massive business selling digital products. He’s scaling to $200k days, becoming one of the highest-paid digital product sellers at the age of 22....

Underrated life advice: Front-load your life with painful stuff. When you're young, work as hard as possible to acquire skills that will never go out of style. As you get a little older, use those skills to build something meaningful. In fact, build lots...

👀 How Businesses Are Manipulating ChatGPT Results - Happy to see me quoted in this WSJ piece going through how companies are spending to optimize for AI search answers, and in some cases, with a manipulative angle. One thing I...
Everyone on Sunday: I don't want to go to work tomorrow. Ecom founders on Sunday: Planning the week's A/B tests and product launches. Different mindset. Different life.
The annoying part about being able to build ANY interface at the drop of a hat with Claude Code is that… You want to pull your hair out when a website’s design doesn’t serve you. Pinterest: why aren’t ads pinnable? Why...
MVMT watches made $100M with ONE strategy: influencer gifting before anyone else did it at scale. Meanwhile you're waiting for organic reach. That's the gap.
Forget what the gurus say. Real B2B marketers know the truth. Most B2B Marketers are told to just post content, build a brand, and pray that leads follow. But after years in the trenches with clients, I’ve seen a brutal pattern:...
Most brands treat “brand” like decoration. Colors, fonts, or a silly mood board someone approved once and never revisited. Then they wonder why performance gets more expensive every quarter. This happens when brand is viewed as aesthetic instead of infrastructure. The Real Problem When CAC...
Yep. AEO/GEO/SEO/WWJD/IMO/YOLO... AI search is important and there is no better team in the game than Docebo. Last year, Kyle Poyar interviewed Silvia Valencia and Valeriia Frolova about how to actually think about AI search, and I believe it's still a...
Running a lean, bootstrapped (solo) business requires using a lot of tools. But be careful. Don't let it get out of hand. ⚠️ You want to avoid: - High costs - +30 open tabs - Overlapping functionality - Data scattered across many tools You can fix this by...
The longer you focus on all the BS? The longer you're distracted. Quit paying attention to the noise, hatred, anger, divisiveness, outrage, media circus, and all of the other nonsense. Shut that stuff down. Then follow this plan: - Pick your strongest skill. - Figure...
Your email list is your digital retirement plan, so treat it like an asset, not a hobby.
Saveable content beats scrollable content. If it’s not worth saving, it’s usually not worth sharing.
You can't solve differentiation with a 30-day deadline. Everyone knows brand matters. No one has the time (or permission) to build it. We surveyed 50 mid-market B2B marketing leaders. The data reveals a massive trap: 44% say standing out in a crowded...
You’re already selling every day. Ideas, perspectives, trust. The only difference now is there’s a checkout link.
Hooks matter because we live in a scroll economy. You get three seconds… if you’re lucky.
Your "save" playbook is a crutch. Your win-back sequence is a safety net. And they're both giving you permission to fail your customers. What would you do differently now if you weren't allowed to fix it later? No save motion when they...
Interesting new test by @MalteLandwehr showing how ChatGPT likely uses Google, plus my thoughts: https://t.co/ndqonHJoTq

Do you have a TRUST KPI to balance out your AI visibility KPIs? In a world of infinite content, the need for TRUSTED curators goes up. Are you building high AI visibility and low trust building content? https://t.co/YM2Eg6SB8l https://t.co/qg67K7ZwMF
Some folks will apparently be very surprised to hear that off-site marketing, digital PR, community management and online reputation management were indeed also important for SEO before AI search got here.

Most webinars are a waste of time. This one WON'T be. Here's why: - The 8 flows we build for every client, in order - What real segmentation actually looks like - A 90-day build plan so you stop guessing what to do next Tuesday,...
B2B SaaS team: "We need more leads." Me: "Wait, first answer this question:" What's your conversion rate at each stage? Most of the time, they don't know, and that's the real problem that needs to be solved. More leads is expensive, and if your...
Salespeople, you tend to think that you're a lot more important to the customer journey than you actually are. Marketing, you have a larger part in closing deals than you probably give yourself credit for. Now, I know marketers, you're saying they...
If you want to grow faster, stop making content creation an emotional event. Make it a scheduled session.
If someone says, “I can’t afford you,” the response in your head should be: “Totally fair.” Not “I should lower my rate.”
I've tested 150+ landing pages. Here's the pattern: Pages I thought were 'too simple' converted at 8%. Pages I 'perfected' for weeks converted at 2%. Your aesthetic doesn't matter. Clarity does. Test everything. Trust nothing.
The easiest content to create is the content you’ve already created. Please let that sink in.
“It’s okay if you don’t know your metrics” is kind. “But we need them” is leadership. Both can coexist.
Reminds me of when Google introduced the rel=sponsored attribute for links “Why should we do this?” “Idk, cuz it helps train Google I guess.”
If you’ve been delaying content because you don’t know the perfect time to post, you’re using timing as a procrastination costume.
$50K of copywriting. 15 minutes. One prompt. That's what we did with Claude. Rewrote my agency's homepage from scratch. Friends rated the old copy 6/10. New version? 9/10. The prompt is stupidly simple: "Pull from the top 10 advertising practitioners in history. Score...
A great hook is just the most honest sentence you can write about the real problem.
If you switch from creating content for one platform and start creating content by content type, everything gets easier to repurpose.

We build our own AI VP Marketing on @Replit + @salesforce + @clay + @claudeai + @zapier Why? We couldn't find an AI Agent that could do it More in deep dive from SaaStr AI Day below: https://t.co/jrxnHQMwYd
Everyone at brunch: I'm so hungover. Ecom founders at brunch: Checking if that email sequence hit 30% open rate. Different mindset. Different life.
Clients do not pay for hours. They pay for outcomes and competence. Don’t forget that.
If your content strategy depends on being an extrovert, it’s a bad strategy. Quiet people sell too.
If you’re posting 10 times a day but you feel fried, it’s not a flex. It’s a warning.
The great paid ads pullback of 2026 is here. We surveyed 50 mid-market B2B marketing leaders with Wynter. The data is violent. 72% are actively slashing budgets for paid ads, content syndication, or agencies. This isn't a "hot take." It is a capital...
If you want a life and a business, you need content that runs even when you’re offline.
Today a journalist emailed me one of those questions that looks innocent and absolutely isn’t. What unexpected opportunity came from starting your own business and what advice would you give others about recognising opportunities. Which is really asking, what did you only...
If your content is getting attention but not buyers, you’re building interest without a bridge.
I spent $20k on a brand photoshoot with models and studios. Competitor shot iPhone videos in their bedroom. Their content got 4x more engagement. Production value doesn't matter. Authenticity does. Test everything.
Posting times won’t fix a bad message. But good timing can absolutely multiply a good message.