Exploring PR, Content, SEO Intersection with Stacker CEO
Talking about the new venn diagram that is PR, content marketing, and SEO (see also: AI visibility) with the CEO of @Stacker next Monday at 3 pm CDT over on LinkedIn Live. Come hang: https://t.co/NqhYuq9PDd https://t.co/FuHPbekLA4
Put Keywords in H1 and Meta Title
To rank in Google your H1 and the meta title should use the keywords you want to rank for. It's that simple.
Start Every Ad With a Bold Hot Take
🚨 Hot Take: Your ads should begin with a "hot take" Even if the take isn't that hot 🔥 ... it's still a good enough hook to get people to stop scrolling and listen to what you have to say. A hook...
Meta Ad Tests Mislead without Geographic Separation or Incrementality
You can't learn "the best way to run Meta ads" by running two accounts with different setups and comparing performance. Not without separating them geographically, or running an incrementality test, or both. Without removing the overlap, the second account's existence alone changes...
Paid Media Evolved: Funding Human‑AI Content Factories
Paid media used to mean buying ads. Now it can mean paying 1,500 editors to flood the internet with clips. Clavicular reportedly made $1.1M in January, with over 90% coming from the Kick Creator Incentive Program. During peak streams, he was pulling...
AI Hasn't Crushed Ad‑tech Boom; Amazon's Apprentice Reboot Mystifies
The throng of thousands of undifferentiated ad tech startups at Possible has Alan asking why AI isn’t eliminating all this. Plus WTF is Amazon thinking with the Apprentice reboot? https://t.co/adMEcBFsm5
AI Agent-to-Agent Era Begins with Realize+ Launch
... @cmuche did an incredible job with @possibleevent this year. It’s quickly becoming one of the top 3 events media execs should be at, and It was great so many partners. It is really hot… get a suite with AC :-) (and...
Mid‑length, Original LinkedIn Posts Dominate AI Citations
Findings from a @semrush study of 325,000 AI prompts about which LinkedIn content gets cited in AI search: -Articles between 500-2,000 words = 77% of AI citations -95% of cited LinkedIn content is original -75% of the LinkedIn authors whose content gets...
Free Boston SEO & AI Meetup June 2, Register Now
🚨 Less than a month to go for the #SEOFOMO x @WhitePressINT Boston Free Meetup 👇 Register now for free to join on June 2nd from 6pm to 10pm some of the most experienced SEOs sharing about the latest...
AI Cites Third‑party Content More than Brand Domains
Losing sleep over your own "citations" is a mistake. AI platforms like ChatGPT, Perplexity and Claude are citing brand domains for relevant keywords way less than they are citing the content found on 3rd parties. This is why distribution matters....
Ads Can Fund Trillion‑Parameter AI Models
One search ad every 40 minutes pays for a trillion-parameter model. One content ad every 3 minutes does the same. The math on ad-supported AI is better than you think. When Anthropic pulled Claude Code from the $20 plan last month,...
Jan Update Vict
For some sites impacted heavily by the Jan 2026 unconfirmed update, some got hit even harder when the March spam update and core update rolled out. Like this one. Oof. https://t.co/EkQyYqfLO4
One Tweak Doubles Email Deliverability, Real A/B Test
Do email deliverability tools actually work? Most advice is theory. So @emaildeepdive from ran a real A/B test in Klaviyo: Same email Same audience Same send One change 👇 https://t.co/KZzxLIX8QC
Master SEO with the SCORE Framework Blueprint
📂 SCORE SEO FRAMEWORK ∟📂 Site Optimization ∟📂Sitemaps ∟📂Internal...
April Social Media Recap: Stay Active Despite the Snooze
Social media is SO fucking boring right now... it’s a big snooze fest. But that doesn’t mean you should stop posting, we still need some damn momentum. Here's everything that happened in social media in April, and how you should move forward...
B2B Must Switch to LinkedIn Creator Marketing
Friendly reminder that if you're in B2B and you're not using LinkedIn creators, you are probably burning cash on ads that aren't converting. It's time for this crowd to get with the program on creator marketing, and LinkedIn is where...
This Week’s Digital Marketing Roundup: AI Max
On today's @marketingoclock: - You'll never guess what throwback @JessicaLBudde says I look like - I still do not believe that Google will have an advertising element in AdSense that will lead to a manual action (but they currently do) - Julia and...
AI Can Build Your Entire Funnel by Next Month
You can have AI help you write an offer, position it, build a website, map out your content, design your funnel, write your campaigns and reach customers globally by the start of next month. And you're still "figuring things out." The opportunity...
Warm up Donors Before Asking: Email First, Donate Later
Asking someone to donate the first time they hear about you is roughly the same as proposing marriage on a first date. It doesn't work, and everyone involved knows it doesn't work, but we keep doing it anyway. Cold advertising that...
Google AI Remains Opaque; Bugs Fixed, Ads Gain AI Features
It's New 5/4 - Google AI systems in isolation as black boxes by @mordyoberstein, Search Console 50 week logging bug fixed, https://t.co/IYScEQ2oLu shuts down and @gregfinn on Google Ads adding AI to add products https://t.co/s091r0pOz2
Vignette Ads Lose Back‑button Support by June 15
I agree with Greg. No way vignette ads keeps the back button trigger functionality if it will yield a manual action for 'back button hijacking'. I'm sure we will see that functionality removed before June 15th.
OpenAI Begins Selling User Data to Advertisers
Be careful what you ask....OpenAI is Now Sharing Its Users’ Data With Advertisers https://t.co/Fwxb8CcbiD via @Adweek
Helpful Content Update Signals Decline for Many Sites
The helpful content update really marked the beginning of the end for soooo many websites. https://t.co/oKwmcZbxz7
Automated Emails That Feel Human Boost Sales
When a prospect opens an email in 2026, they quickly scan it to answer one question - is this AI slop... or was this written for me? It's much harder to tell with short emails and less characters if it was...
GSC Resolves 50‑week Logging Bug; Past Data Remains Lost
Google Search Console fixed the 50 week long data logging issue - going forward, old data won't be fixed https://t.co/QynWn5kWqn via @suzukik and @glenngabe and @johnmu https://t.co/7zkhHJcnqy
Prune Thin Content, Boost Traffic by 270%
I deleted 47 blog posts on a client's website. Traffic went UP 270%. Here's what I learned about content pruning: Low-quality posts don't just sit there harmlessly. They actively tank your domain authority. Google sees thin content and assumes your whole...
Seventeen Years of Social Media: Building Global Connections
A Lifetime of Likes, a World of Connections: 17 Years on Social Media by @Timothy_Hughes https://t.co/nxpAHPIdY5 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #SocialMedia #MarketingStrategy #MarketingSuccess https://t.co/VqX584PjkO
Google Pre-Sells Patients, Building Trust Before Visits
The patients who never question me, never demand discounts & refer everyone they know — All found me on Google first. They researched me. Read my content. Felt they knew me before walking in. By the time they sat in front of me,...
Rare Wins Sustain Us Amid Widespread Marketing Failure
Things mostly “fail” even at the best companies. Most ad-viewers don’t click, most of those don’t click past the landing page, most of those don’t consider, most of those don’t buy. It’s the rare wins that keep us going. A weird life, if...
Model Top Creators, Adapt to Audience Demand
Growing online isn’t a secret: 1. Find 10 top creators in your space 2. Pull their top content from the last 3 months with 3X average views 3. Model how they did it, but modify for you (don’t copy) The audience tells you what...
Focus on One Semi‑Niche Newsletter to Build Reputation
I think the highest value activity you could do for yourself right now is to pick one topic that’s semi-niche and start writing about it in newsletter format once a week. Pick something you think is interesting. Make it your...
AI‑generated Bulk Posts Produce Trash, Not Traction
AI is amazing for social media. But these “100 posts in 5 min with AI” guides are a path to making absolute garbage content that won’t generate engagement or sales—just useless drivel. Especially true in the video era of social.
Create 100 AI‑generated UGC Ads in 30 Minutes
Create 100 Winning AI UGC Ads in 30 minutes (without prompts) Watch Here 👉 https://t.co/Ab0e57ucuN In this video, I show you how to use a new platform that analyses your product page, understands your offer, and uses Seedance 2.0 to create...
Free Weekly Newsletter: Actionable DTC Growth Strategies
Every week I write a free weekly newsletter built to help DTC brands who want actionable insights on scaling their brand. Wether you have an agency, in-house team or are just getting started; there’s something that you’ll find valuable & helpful. Sign...
GSC Impression Bug Fixed, but Not Applied Retroactively
The mysterious issue where GSC was inaccurately reporting impressions (since May of 2025!) has been fixed but it's not retroactive. I'm not seeing any obvious drop in impressions just yet, but I don't think we know exactly when the fix was...
Leverage AI and Automation to Find Time
"I don't have time." Trust me, you do. You can schedule a year of content in a weekend. Automate your entire sales funnel. Speed the creation of your assets with AI. And deliver your service asynchronously. The leverage exists. You're just...
B2B Video Delivers Triple Engagement and 20× Shares
Video is dominating B2B 👇 • 3x more engagement • 20x more shares • +47% CTR • 93% see ROI 🚀 If you’re not using video, you’re losing engagement. Via Giuliano Liguori (@ingliguori) #Marketing #B2B #Video https://t.co/pZb2QFEUTc
Amazon Ads $17B Quarter Signals Opportunity Beyond Sellers
Amazon Ads 101: What the $17 Billion Quarter Means for Every Marketer Who Thought It Was Just for Amazon Sellers https://t.co/5Q0PeOdyBr
CRM Isn't Dead: New MarTech Moves Redefine AI Strategy
MyPOV: CRM is as dead as instant coffee and paper. Spoiler: it's not dead. @LizkMiller and @Holgermu unpack CRM, @canva 's stealth #martech play, Oracle's agentic bets, and why Wall Street shouldn't define your AI strategy in CRTV Episode 128:...
IG Head Announces Nerf to Clipped Content
Adam Mosseri (Head of IG) does a pretty phenomenal job of doing Instagram’s version of patch notes. A few days ago, he announced that Instagram is going to start “nerfing” clipped content. https://t.co/aOQfO8LCZL
AI Isn’t the Issue; Mass‑tricking with Content Is
AI-generated content is not the problem. Tricking people at scale into reading/looking at/watching stuff that doesn’t matter to them is. AI just allows people to speedrun the creative side.
Global Press Release Distribution with 100k Journalist Access
Ready to reach beyond Canada? I offer US and worldwide press release distribution with direct access to over 100,000 journalists, full SEO integration, and placement across Google News, Bing News, and Yahoo News. Contact: Eric@ThatEricAlper.com
Google Fixes Search Console Impressions Bug, Impact Unclear
Heads-up, Google updated the 'Data Anomalies in Search Console' report and said the impressions bug has been resolved. But, when I'm checking impressions across accounts, I'm not seeing any changes. Interesting. 🤔h/t @suzukik https://t.co/T3PDTPFePu
Copy, Not Subject, Drives Clicks: Use Customer Language
Your subject line gets the open. Your copy drives the click. Most brands obsess over the first and ignore the second. Five rules that fix it: 1. Steal your customer's language. Read your reviews, support tickets, and reply emails before you write...
Instant Keyword Research with Magister—No API Required
Sign up and ask Magister to do keyword research for you Get detailed data on what you should be ranking for within minutes All without having to connect an API or login to another tool https://t.co/2b2UIRYTdh
Spot the Gap Between Newsletter Hits and Your Feed
Running a test, given the talk about X's algorithm and links Below: the 6 most popular stories from last week's @sundaylongread newsletter. How many of them did you see on social media? How many of them do you wish you'd seen? If there's...
Amazon Ad Share Falls as Google and Meta Surge
"It is interesting to observe a noticeable drop in Amazon ads incremental share compared to Google advertising which itself is losing share to Meta’s FOA. For the last four consecutive quarters, Amazon ads grew at 22%. In contrast, Google advertising...
Google Admits AI's Black‑box Nature Hinders Ranking Debugging
Some interesting nuggets from the latest Search Off The Record Podcast about Google using AI in Search rankings. Here is Google's Nikola Todorovic, Director of Software Engineering at Google Search, about how AI is used to impact rankings and why...
Grow Newsletters with Cross‑Pollination and Lead Magnets
This newsletter grew through cross-pollination, then scaled with lead magnets. In my latest podcast episode, Sean Devlin shared his full strategy. Watch it in full by searching "Nathan Barry Show" https://t.co/fqAI3q9ezP
Shift From SEO to AI‑focused Schema for Advisor Discovery
Most advisors optimize for Google’s ten blue links while their HNW prospects are now asking ChatGPT, Perplexity, and Claude for advisor recommendations. The schema markup, citations, and bio harmonization that move the needle on AI visibility — and why it’s...