Everyone wants to make a lot of money. Nobody wants to talk to people about problems. Business doesn't work that way. The more you deeply understand your prospect's problems, the more likely you are to solve them. And THAT is how money gets made. Here's a simple 8-question framework for understanding problems: - What's the problem? - What exactly do you mean by that? - Can you give me an example? - What have you tried to fix it? - How did it work? - What is that costing you? - How big a priority is that to fix? - When are you hoping to have it fixed by? Then? 1. Send a recap about what you learned 2. Describe how you'd fix the problem 3. Why your solution is unique/better 4. How much it will cost 5. How long it will take. Then ask them if they'd like to move forward on fixing it. If they say "no", try again tomorrow. If "yes", send them a payment link. Congrats. You're running a business that will make money. I go incredibly deep on this framework (and others) in my new 30-day free course, The Expert OS. You'll build an offer, a funnel, an email series, and a social media plan to have your first paying customers in 30 days. Plus, you'll get all of my AI prompts, templates, pages, funnels, emails, etc., to make it easy. Join now to start: https://buff.ly/X3vWBjo In 30 days, you can either have a business or be in the same place you are now. Your choice.
Another week, walk and report. This time, 6 B2B Predictions from Forrester : The Race To Trust And Value. Renee Irion , Principal Analyst at Forrester, talked about the prediction that 75% of B2B businesses will increase investment on influencer relations....
Privy keeps acquiring struggling SaaS companies via fire sales. Emotive last year, Sendlane now, and even a management buyout from Attentive Mobile. Very scrappy, but idk how you'd merge 3 monolith workflow apps with meaningful overlap between them all.
Trying to analyze the impact of a Google Discover core update when Discover is already super volatile 🤣 https://t.co/5Q2kyfkgux
Satya is giving eCommerce brand owners the labor playbook to follow. Product Manager + Designer + Back End Engineer + Front Engineer > Full Stack Developer Head of Growth + Meta Buyer + Google Buyer + Creative Strategist > Prophit Engineer Greater velocity,...
I've made more money building in public than most people have made building in private. Let's talk about it. I think building in public worked for me to the extent that it did because nobody at my level was doing it...

Got answers from both Google and now also Bing (thx @facan) about using separate .md pages for LLM crawlers I’m not saying it’s right or wrong either way (jury is still out as many folks are testing the impact now),...
I asked Adam Fard how he bootstrapped UX Pilot AI to $5M ARR in 2 years. His answer goes against every hot take on social media right now. Adam built a UX design agency before launching UX Pilot, an AI design tool....
You're pitching to the wrong person. We asked 101 B2B SaaS CMOs how they actually select vendors. The finding that might change your entire sales strategy: 82% of CMOs enter after the team has narrowed the list down to the final few....

🚀 AI Search: Where are we so far and how to win in the current landscape - My presentation at Women in Tech SEO updated with the latest data and shifts: Here are the immediate SEO implications from these key AI...
I found this part interesting: “…the longer AI Mode queries are creating new ad inventory. Gemini’s understanding of intent “has increased our ability to deliver ads on longer, more complex searches that were previously challenging to monetize.” https://t.co/VuF4kuWVJK

Interesting: Seeing some upward visibility trends among a few different review sites that saw big declines in 2023 (tied to core updates and 'Reviews' updates that year) The number 1 on the pink chart is the 2023 Reviews Update (August) https://t.co/6K8e0cZbpq

One of my favorite Win Win marketing moves: Offering people in need free digital product A kind gesture from Team @Beehiiv for any journalists that've been laid off. They get a free platform, Beehiiv gets trial from mainstream media writers. Win win....
Well, this is interesting. Update on a few of my 2026 predictions: #1 - LLM Ads Predicted they would knock the socks off of Meta ads. It's early, but reports of OpenAI charging the beta group $60 CPMs, roughly...
January 15th, 2026 was Meta's deadline for detailed targeting changes. Ad sets using old interest targeting options stopped delivering. Brands with legacy campaigns got completely blindsided because they didn't audit their accounts. If you're wondering what to do now, I’m about to...

5 signs your email program is leaving money on the table. And what to fix first: 1. Under 20% revenue from email Check if you have these 8 flows running: Welcome, Abandoned Cart, Abandoned Checkout, Browse Abandonment, Post-Purchase, Cross-Sell, Win-Back, Back in Stock....
Casper made $100M disrupting mattresses with ONE insight: people will buy a mattress in a box if you offer 100-night returns. Meanwhile you're scared to offer 14-day returns. That's the gap.
It's honestly infuriating to see professional marketers blame the algorithm instead of being honest with themselves: Their content sucks. And bad content doesn't get seen. So make better content.
The AI Integration Problem Nobody's Talking About…Until Now Here's the plot twist: 92% of business leaders have a positive view of AI, yet 40% have paused or adjusted at least one AI initiative. According to RingCentral 's Agentic AI Trends 2026 report,...

Hey Google... Whatever happened to including citations in AI Overviews? Where did the sources go? Almost all links here go to new Google searches/YouTube? Are you seriously testing this? It's beyond unethical & unfair to site owners. @rajanpatel @rmstein https://t.co/TmMrYVyA5l
Our logos are not our brands. We hear this a lot. So much so that businesses can be shy about placing their logo too often, out of concern that they are not centering the customer enough. I’m guilty.This is not a...
Why did it take me so long to see this? really, to accept it Had a conversation yesterday that finally crystallized what's been happening in the market. 👇 Companies aren't looking for traditional consultants anymore. They're looking for AI-Powered Consultants. Not consultants who ignore...
A $10 item for $5? A $5 item for free? Both save you $5. But more people are motivated by the second option. Free can be magical. There is no risk. And free, as Dan Ariely points out, creates an emotional charge in people that is...
Finance of B2B SaaS: “Your paid search and social budget is flat this year. We still need to grow pipeline by 20%.” Marketing team: “But clicks are down, and so are demos.” Here’s why: Click inflation is real. Paid search and social CPCs rise 20–40%...
Most AI projects fail before you write a single line of code. Not because the tech is hard. Because you skipped the questions that actually matter. Most teams choose tools based on hype, not requirements. They pick frameworks before understanding scope. And start building before...
I'm thoroughly convinced that "perfect" is the enemy of success. It's just a fancy way to stall. And it crushes so many people. They sit around: - Tweaking fonts - Changing colors - Selecting new tools I call it "Rocking Horse Syndrome." Moving back and forth, but going...
If you ever needed convincing that people-powered marketing is the way forward in 2026, check out this article from Lindsey Brummer . Packed full of latest insights from LinkedIn , she walks you through why people are better influencers than logos...
clear CTA = higher conversion

This software company's blog has only existed since July 2025. It has 1,420 indexed posts on Google. 61 of them are self-promotional listicles (4% of the blog). First chart shows their blog's visibility. Second chart shows the entire site's visibility. Playing with fire... https://t.co/3kNGq7CsBO

One AI prompt to audit your entire email program. Fill in your data. Get a real breakdown with dollar amounts. Works with ChatGPT, Claude, Gemini - whatever you use. Full prompt in the tweet below 👇 https://t.co/Viz4mdJwZe
Marketing inflation is real. Great clip via Omar Akhtar on... The Transaction

Marketers, Here’s a table with 6 copywriting formulas for writing effective ads. Bookmark this 🔖 https://t.co/7S7kP7Bs6C
I still see that pages hit by algorithm updates/manual actions appear in Google's AI Overviews for a few days after they fall in traditional search results. Are others seeing the same?
Everyone in the office: Counting down to 5pm. Ecom founders: Lost track of time testing a new funnel that's converting at 12%. Different mindset. Different life.
The hottest job in B2B marketing right now is the VP of Revenue Marketing. Two years ago this would have been VP of Demand Generation. In just the past week I've talked to four CMOs who are prioritizing a VP of Revenue...

As I was digging into companies affected by recent volatility on Google yesterday, I noticed a pretty major pattern I felt I had to share. Is Google finally cracking down on self-promotional listicle content? https://t.co/3pLNYcXoSZ https://t.co/DCPS2h1Y7o
As B2B marketers, we’re constantly challenged to generate new ideas and stay up to date with the latest trends. The landscape shifts rapidly — new strategies, tools, and technologies are always emerging. Attending marketing conferences, places you right in front of...
All SaaS revenue is trending to zero. AI agent revenue will take over. You’re better off giving SaaS away for free today as lead magnets and then upselling product qualified leads to managed AI agents where you have forward deployed engineers...
Has your marketing become boring and repetitive? Has your team stopped suggesting new and interesting ideas? I break down why (and how to fix it) in this interview with Michael (Mike) Stelzner on the Social Media Marketing Podcast from Social Media Examiner...
I've tested 80+ email sequences. Here's the pattern: Emails I thought were 'too pushy' got 40% CTR. Emails I 'softened' to be nice got 5% CTR. Your comfort doesn't matter. Urgency does. Test everything. Trust nothing.

Interesting - when Google's Web Guide uses AI to generate custom snippets (meta descriptions) for the page, it can incorporate words from the search query, even if those exact words aren't contained on the page. It looks for 'meaning' - not...

Instead of being asked why we should invest more in brand, it might be more important to ask if we're actively underinvesting in it right now. Very typically, leadership takes the position that more (or any) brand marketing needs to have...

This is a subfolder on a resume site with 500+ programmatic pages for "resume examples for ____ career" All use the exact same formula Page templates are highly similar All pages misuse AggregateRating Schema Lots of obvious AI content Worked until it...

I am seeing the /blog/ sections for various large companies dropping in the last week or two. The blogs seem to be full of tons of explainer content for basic concepts within their niche, like "what is ____" or "how to...
I'm trying to build a billion-dollar SaaS, but the only problem with that is 100% of our business depends on a company that could kill us tomorrow. We make it possible for brands to email people who never opted in. Every...

Email works best when it matches where the customer actually is. This is how I think about the customer journey, and what email should do at each stage. Bookmark this. https://t.co/Vd28hv9taT
You’re not suffering from incompetence. We're drowning in the opposite. Welcome to the Beige Wall - B2B marketing in 2026. Look around. Everything is now polished. Everything is articulate. Everything is grammatically perfect. A two-person startup in a garage now sounds exactly...

These flows look insane, right? It's intentional. We call it the waterfall. If the first identity resolution service doesn't fire, the next one catches it, and on down the line. One of the craziest things I've seen in Klaviyo...
Dollar Shave Club made $1B from ONE viral video. Meanwhile you're posting 'motivational quotes' nobody reads. That's the gap.
We resist simple changes with big impact. We retreat to complexity because it's safer. If the fix is complex and you don't do it, that's logistics. Resources. Timing. Reasonable. If the fix is simple and you don't do it, that's a choice. Your...