Expanding Networks May Not Sacrifice Existing Engagement
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/OJa5Sg1oQj via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
Balancing Fast AI Automation with Human Accountability
It’s rare to find another founder as obsessed with AI workflows as I am, so diving into Lars Maat’s approach to team-wide adoption was a total blast. His take on balancing rapid automation with human accountability is exactly what agencies...
Stuck in the Past: Meta Spend Misaligned with Growth
pov: you take over a brand spending $500K/month on Meta and this is what you find: - built a wall around what worked at $100K - same "20% off" offer since day one - 90% of spend running to remarketing, zero prospecting -...
Check CPM, Attribution, and ROAS Before Tweaking Campaigns
3 things shifted on April 1st that make this week's dashboard the hardest data read of the quarter. Don't touch your campaigns until you've checked all three. > ROAS is down > CPMs are up Don’t panic though… run these checks first: CHECK...
Simple Button Color Tweak Dramatically Boosts Conversions
We made a single change for this brand on Thursday and it absolutely crushed. We simply changed the color of their ATC button. That’s all - we ran some testing and found their audience responded better to certain colors. So we implemented...
Add Social Proof, Boost Conversions by 62%
I’ve been noticing this pattern — strong traffic, weak trust. Clicks are high, engagement is good… but hesitation remains. There’s always that gap — “Why aren’t they converting?” Because proof was missing in the journey. We added testimonials + social proof layers. Conversion rate improved...
Every SEO WEEK Talk Was Pure Fire
I asked @iPullRank what surprised him about SEO WEEK and I couldn’t agree more -> It’s that every talk was fire. One of the few events that has a lineup making it worth attending each talk. Get tickets: https://t.co/T0zGcua2UT Steal my promo...
Headless Theme Boosts Clicks; Excess Apps Kill Conversions
Ruggable saw a 300% increase in organic search clicks after switching to a headless theme that cut their site speed by 40%. Meanwhile you're stacking 15 different Shopify apps that slow your site to a crawl and wondering why nobody...
Conversational Site Search Unlocks Massive Revenue Gains
Internal site search is the most ignored revenue leak in the enterprise digital stack. I was reading a post by Jessica Hawk at @danayaazure about how @AlaskaAir transformed their travel planning experience, and it highlighted a massive shift in the market....
Leverage Ahrefs to Secure LinkedIn Backlinks Quickly
Easiest SEO hack in the world (with LinkedIn) > Open ahrefs > Site explorer = linkedin dot com > Filter by "keyword contains phrase (put your Keyword)" > Check top results > Ask the owner to add your link / promote / affiliate / etc. 2nd Easiest:...
Delay Cookie Consent Until Interaction to Boost Conversions
Full-Screen Cookie Banner are the biggest conversion killer. You know that you can delay consent (and tracking) until the visitor interacted (e.g. scrolled a bit) with you page? So that user get a chance to understand if your offering is...
Test 100+ Variants Before Any Real User Visits
Most companies are still A/B testing with live traffic like it's 2019. You can score 100+ variants before a single person hits the page. Here's how:
Don’t Blame Ads—Optimize Post‑click Funnel Performance
Way too common for brands to ignore issues with their funnel (poor ATC, high bounce rate etc…) Easy to pump more creatives or blame the ad account for bad performance. It’s super important what they do after the click as well.
Follower Count Doesn't Determine Content Quality
The size of your followers has nothing to do with your ability to share quality content.
Aggregates Guide Tests, Brand Data Drives Decisions
Some individual brand illustrations of the relationship between campaign level CPMr and iROAS. Important to always view aggregate data as generally useful and specifically useless. Use aggregates to help you decide which things to test first and then check the data...
Mike King Explains SEO vs GEO/AEO at Raleigh Meetup
The Difference Between SEO and GEO/AEO. We’ve got the legendary Mike King (@iPullRank) in Raleigh to break it all down for you at the Triangle SEO Meetup. 📅 Tues, April 14 | 6-8 PM 📍 Pendo (downtown Raleigh) RSVP: https://t.co/ggwtBOYWCw https://t.co/7d7dl657PH
Google Core Update Shifts Ecommerce Visibility to Specific, Value‑Rich Sites
🚨 After analyzing some of the ecommerce winners and losers from the Google March Core Update, the clearest pattern is that it redistributed visibility unevenly across query sets, with no single obvious explanation behind all shifts and a few late...
ChatGPT’s $100B Ad Goal Demands Precise Product Discipline
How can ChatGPT reach $100BN in advertising revenue? "If my reverse-engineered input assessments are anywhere near what OpenAI used in its model to project $100BN in annual advertising revenue, then the team faces a formidable challenge, albeit one that is surmountable...
Consistency Drives LinkedIn Success for B2B LLM Content
Started leaning into @LinkedIn at the end of February with regular, thoughtful posts around my new topical focus (which is largely in-depth editorial-driven B2B content to boost LLM citation rate.) The algorithm there favors the consistent, my GOD https://t.co/CJLI37Swp0
Emojis Reveal Weekly Top Email Opener
I like Fandango's playful use of emojis in their subject lines. It's a hint at what the biggest opener is each week, which the preview text reveals. #emailmarketing #digitalmarketing https://t.co/im0LJaESVb
Google Challenges BBC Listicle Claims, Sparking AI Accuracy Debate
In this week’s NYT piece, Google’s said that the BBC article about self-promoting listicles used “unrealistic searches people wouldn’t actually do.” I have some thoughts about that, and about AIO accuracy overall. Check it out: https://t.co/F19vPuNkXO
The Real Challenge: Reaching the Right Audience, Not Better Content
Most agencies are solving the wrong problem. Everyone's obsessed with better content. Better creative. Better copy. But the problem was never the content. It was always getting it in front of the right people.
ROAS Misleads When New Customer Rate Falls Below 80%
ROAS is the most deceptive metric in your ad account • ROAS looks healthy: your new customer rate is quietly declining • You push into cold audiences: ROAS drops so you pull back • You pull back: you recirculate warm demand through the...
Stop AI Repurposing: Test Small, Grow Big
The biggest lie in content marketing is the "AI content machine" that automatically turns one big piece of content into ten small ones. Last year: ▪️ I got 9M+ impressions on my LinkedIn posts ▪️ Ahrefs Blog got 3M+ unique visitors ▪️ Ahrefs YouTube...
B2B AI Content Must Prioritize Human Engagement Over Bots
I think AI in the B2B space right now is rife with "stuff" written purely for LLMs. No human is ever going to read it, and if they do, they'll be bored to DEATH. If you're going to spend money on...
Friend Recommendations Outperform Brand Claims via UGC
Consumer psychology shows we trust recommendations from friends far more than brand claims. UGC amplifies this by adding names and handles, making it feel like a creator's endorsement, not just an ad. #MarketingTips #UGC https://t.co/RON1r2soLB
Structure Content for AI, Not Just Volume
Publishing more content won’t get you cited in ChatGPT. What does: • clear Q&A • direct, quotable answers • real insights from sales and demos Most of it already exists. It’s just not structured for AI. Teams showing up aren’t louder. They’re easier to quote. https://t.co/uStErEmEI7
Pick Native Integrations for Intentional Funnel Success
Blog drop on funnel integrations & how they effect your client journey as a whole. (Plus to use the native integrations your platform has orrr just load up Zapier for everything... 🙃) Check ittt → https://projectgrowthmode.com/2026/04/10/choosing-the-right-integrations-for-a-more-intentional-funnel/
OpenAI’s Ad Flop Reveals Widespread Misunderstanding of Advertising
It appears Openai is failing badly in ads. The key problem is everyone thinks they understand ads as we all deal with them constantly. As someone who has spent two decades in the space, I can confirm...
AI Teammates Amplify Digital Influence in Sales
The Conversational Scale: Deploying AI Teammates for Digital Influence https://t.co/dRtl1KKfe3 via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Tech #TechNews #AgenticAI #AIAgents #Agentic #AI #FutureOfWork #Strategy #Sales #Marketing https://t.co/2N950paVgz
Top Agencies Earn 9× More From Automations
Here's how you know if your agency is in the top 10% of ecommerce marketing agencies: @Omnisend just analyzed 717 agencies managing almost 3,000 brands, and the gap between the best and everyone else is bigger than you'd think. The top agencies...
Unlock $15K‑20K Monthly with 11 Essential Email Fl
A brand doing $200K/month can capture $15-20K/month from one automation they didn't have turned on. Pull your email dashboard right now. What % of total revenue is coming from flows? If it's under 20-30%, you built your launch setup and stopped. 11 flows...
Launch Fast, Refine Later: Only Avoid Errors or Embarrassment
I gave a client some advice in a meeting today that felt almost reckless to say out loud, but I stand by it completely. When you're reviewing content before a website launch, ask yourself one question: is this factually incorrect,...
Blend Timely and Evergreen Content for Balanced Success
Timely content gets a spike in engagement and relevance. Evergreen content gets the long game. You need both in your content strategy.
Stop Teaching Solutions; Spark Insight to Drive Demand
Your content isn't converting because you're teaching people to solve their problem. Instead of showing them why they can't solve it alone Education decreases demand Insight creates it
Google Reveals Mobile Page Size Limits and Bot Constraints
I covered the latest SOTR podcast on SER -> Google Discusses Page Weight, Average Mobile Homepage Size, and Googlebot File Limit Sizes https://t.co/h3ts9Sdtec https://t.co/lxKeanoNJe
Create Comparison Tables to Make Content Bookmark‑Worthy
Want your content to get bookmarked by everyone? Stop writing boring posts. Do this instead. Build detailed comparison tables of: - Tools - Methods - Approaches They rank well, get featured in AI summaries, and become bookmark-worthy references.
From 20 to 200+ AI Mentions in 3 Months
Brought a client from 20 to 200+ AI mentions in 3 months. Now, let's 10x this again to get 2K mentions. So easy. https://t.co/LJjbUtuJoS
AI Chat Generates, Schedules Threads in Your Voice
honestly I manage almost all my Threads content through Claude now. I open a chat, tell it what I want to post, it drafts it in my voice, I approve, and it schedules directly through BlackTwist. no dashboard. no copy-paste. just a...
Consistent Posting Beats Courses in Marketing Mastery
400 days posting on Threads. Not every post was good. Some were terrible. A few I'd delete if I could find them. But 400 days of showing up taught me more about marketing than any course I ever took. Consistency isn't glamorous. It's just effective.
AI Generates Full Video Ads From Text Alone
This is crazy… Now you can make a full video ad with sound just by typing a few words. No camera. No team. No editing. Everything is changing right in front of us. And most people don’t even know how powerful AI has become.
Google Dismisses Listicles, yet Serves Them Anyway
Google in the NY Times: those self-serving listicles are only a problem for niche queries nobody would ever search for The right sidebar of Google’s AI Overview for “best ai visibility tool” 😂🤦🏽♀️ https://t.co/qOyC9LMVgA
Higher CPMr Boosts Incremental ROAS for 71% Brands
Cool analysis of CPMr on Meta dropping tomorrow. Headline: Higher CPMr campaigns deliver better incremental ROAS in 71% of brands. Not too dissimilar from CPM itself. BUT There is some cool findings on incrementality factor impact and the differences between brands. Stay tuned...
7 Technical SEO Issues That Boost Rankings
Technical SEO is so so so booooorinnnggggg But after optimizing 100+ websites I've identified 7 technical issues that make a yugeee difference mai fren. I know 99.99999% of you won't do any of this, but the 0.00001% that do will see higher...
AI Completes Full SEO Audit and Fixes Instantly
I've had "build out SEO content" on my to-do list for 2 years. Last week, I gave an AI agent my URL, and 15 minutes later, I had a full audit, a prioritized action plan, and every fix executed. Not...
Structure Content for Question Phrasing to Appear in AI Search
If your content isn’t structured for how people ask questions… it won’t show up in AI search. Alexis Pratsides shares what LLMs actually prioritize—and how to adjust without creating more content. 👉 https://t.co/YzlkH7b8Kq @FINNPartners #healthcaremarketing #hcmktg
March 2026 Digital & Email Marketing Highlights
The Last Word on March 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/EXN9hn5eUm https://t.co/v4XcHOxTdu
New Amazon Bestseller Shows Power of Social Selling
Launched and straight into the Amazon best seller lists “Social Selling and Influence - Using Social Media for Cold Outreach and New Business Sales #sales #salestips #salesleader #socialselling #digitalselling https://t.co/4ZToQ3utXh https://t.co/Y3cudicjd6
High CTR ≠ Sales: Prioritize Intent Over Attention
CTR at 4%. Everyone felt good. But clicks weren’t buyers. Shifted messaging, ROAS moved to 3.9X. Are you attracting attention or intent?
CMO Builds AI‑powered Tools without Writing Code
I'm a CMO of a $100M+ ARR (boostrapped) company. And I have 7 parallel sessions of Claude Code running on my laptop right now. I've never written a line of code in my life. But in the past few months I've built: ▪️...