Bundle Sponsorships Across Platforms for Steady $10K Income
The approach I take that has turned sponsorship revenue into a (fairly consistent) $7-10k/mo stream: Multiple touch points. My channel is small (31.6k), but I have my mailing list, my socials, and my website with a fairly high domain authority. Combine that with my knowledge of AEO/SEO, writing skill, and "query psychology"... And I can do WAY more with a bundled package that companies have been more than willing to pay for. It sets up bigger wins that I can easily show with affiliate screenshots. That's the other part. I take an affiliate cut to keep building a small but steady cash flow coming in. If you want to be a creator, you gotta be bout that life.
Boost Authority: Link New Posts to Multiple Existing Articles
Internal linking golden rules: > Every new post should link to 3-5 existing posts in the cluster > Every existing post should gain 1-2 internal links from the cluster at the moment of publishing Topical authority in the making
Meta Optimizes Only What You Tell It: Feed Quality Signals
Too many advertisers give Meta weak signals, so it optimizes poorly. When Meta optimizes poorly, advertisers trust it less. Give Meta better signals, it optimizes better, you trust it more. Giving Meta the right signals is hard. The advertisers who trust Meta most are...
Google Ads Adds Automatic Site Visits Metric
Running Google Ads? -> Google Officially Introduces Site Visits Asset "Site visits is an automated asset that shows how many times your website has been visited. This non-clickable text appears directly in your ads, giving potential customers a clear...
Rethink SEO: Modern Metrics Over Outdated Reporting
Most Old SEO Reporting Metrics Are Outdated... Here's How We SHOULD Be Thinking About Results https://t.co/e2eLme2cQ3
Influencer Marketing Spend Nears Tipping Point, Creators Brace
The way advertisers spend money on influencer marketing is heading toward a tipping point. @dwhate & I break down what it means for creators: https://t.co/Iq6mouafEU
No-Code AI Agents Automate My Entire Workflow
Ok this is wild. I just built a team of 5 AI agents in plain English. No code. > Inbox agent replying to emails in my tone 24/7 > Research agent pulling competitor intel every morning > Calendar agent booking and rescheduling meetings > Content...
Nostalgic for Transparent Website Traffic Sources
I miss the days when you could see where your website traffic came from... https://t.co/jr9lsumvYk
Create Reference Guides, Not Blogs, for Lasting Impact
Stop writing blog posts. Start writing reference documents. The shift: Posts are consumed once. References are bookmarked and revisited 10+ times. I turned one 4,000-word reference guide into $35K in client's revenue bcz pple kept coming back to it. Make...
Structure Your Content: Pillars, Clusters, and Internal Links
Stop publishing random blog posts. That's the wrong move. Start here: // Map your content topics // Create pillar pages // Build supporting clusters // Connect everything with internal links Structure matters more than you want to think.
Turn Failing Sites Into 100K Monthly Visits
I truly believe I could take ANY failing online business and get them to 100K visits/month using SEO in 180-360 days. Here's exactly how I'd do it: 1. Build (or rebuild) a topical authority map first 2. Write, rewrite and rewire all...
Consistency Beats Occasional Virality for Lasting Growth
Harsh truth: You don’t have a content problem. You have a consistency problem. One viral post won’t fix months of silence.
Test, Iterate, Analyze: The Real Content Strategy
Don’t build a content strategy if you’ve never won organically on these platforms. Tf u doing. Build out a testing strategy. Become obsessed with the analytics. And move fast as hell.
New Video Explains Why Ad Relevance Matters
If you like me annnnd you like YouTube, I think you're gonna like my latest video all about ad relevance. https://t.co/yVzFZLK6n8
Leading Digital Sales From the CRM Ghost Trenches
The CRM Ghost: Leading from the Digital Trenches by @Timothy_Hughes https://t.co/sIBWlQRGtG @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #MarketingStrategy #MarketingSuccess #Leadership #ArtificialIntelligence https://t.co/n0GmaNRfBR
Combine Data Credibility with Human Impact for Powerful Stories
The stories you use in your marketing need a spine. Data gives you credibility. Human impact makes people care. You need both.
Newbies Chase Citations, Neglect Organic Traffic Trends
They’re repeating the same SEO mistakes because they just entered the chat and have no experience doing SEO. They’re also often only monitoring “citations” and ignoring what’s happening to their organic traffic in the meantime. I plan to write about this soon.
PAA Impressions Boost Views, but Not Clicks
It's pretty common. An impression could be someone loading page 1 on Google, you're on the PAA, hit 1 impression, but nobody clicks those back to your site.
Rethinking Content Calendars and Integrated Campaigns in 2024
How do you guys feel about companies that are still running their corporate blog with "content calendars" and doing "integrated campaigns"?
Free Benchmark Report Reveals SMS & Email Performance Trends
Zeta Global’s latest Marketing Benchmark report shares aggregated data on the performance of SMS and email marketing campaigns, along with expert commentary on industry and channel news. Free, no-form download > https://t.co/KX6zwD49rb #digitalmarketing https://t.co/2KoYvadftG
Google's Search Surge Meets AI Job‑Displacement Fears—Strategic Implications
The same week Google hit record Search revenue, AI insiders were privately predicting mass job displacement. Here's what both mean for your strategy. https://t.co/uiuYNcAAfB via @gregjarboe, @sejournal
Quality Engagement Beats Vanity Metrics on LinkedIn and X
Brilliant post from @Lisapatb . "It’s tempting to focus on vanity metrics like the sheer number of likes or followers. But here’s the truth: both LinkedIn and X prioritize engagement quality over quantity."
OpenAI Rolls Out Ad Tools, Targeting SMB eCommerce
ChatGPT launches a CAPI, a pixel, and self-serve "It’s not hard to imagine how the ad platform evolves from here. OpenAI is almost assuredly building a platform in the image of Meta’s, which means it will cater the platform to...
Authority Should Build Expertise, Not Content Landfills
"Topical authority was never supposed to mean content landfill." Well, yes. Tying the brand to the expertise should always be the goal.
More Views, Fewer Clicks? Get Zero Click Playbook
Impressions are up, clicks are down. It’s not that people don’t see your marketing — it’s that MORE people see it but fewer of them click. We need a new playbook. And lucky for you, Rand Fishkin and I wrote it!...
AI Image API Understands Brief, Eliminates Prompt Engineering
I just watched a single API call replace an entire creative team's workflow. @LumaLabsAI shipped Uni-1. It is the first image API that thinks before it generates. Here is what that actually means. Every other image model treats your prompt like a search...
Patients Research Themselves; Your Digital Presence Now Critical
Today’s patients (especially younger ones) do their homework. Ty Allen on why your digital presence matters more than ever—and how AI may change it further. 👇 https://t.co/4gFnT9yDIG @socialclimb_1 #PrecisionMarketing #hcmktg
Pedro's Candid AEO/GEO Guide Challenges New Schema Narrative
Pedro just wrote one of the most honest & accurate pieces about AEO/GEO that I’ve *ever* read. (And TBH - I’ve also been wondering about the “new” framing around Schema markup this whole time. 🫠🫠)
B2B SaaS Leverages LinkedIn Influencers for Brand and LLM Citations
LinkedIn influencers are a *thing* and B2B SaaS companies are putting them to work (for double duty) to drive brand awareness and win LLM citations. I dove into this in tomorrow's newsletter, with insights from @YoungHeike + others. Sign up to get...
Antigravity Automates GA4 Reports for Instant Insights
Connected Antigravity to the GA4 MCP and now I can simply ask Antigravity to create a report for whatever I want rather than trying to navigate the mess that is GA4. A client recently set up tracking for newsletter...
First $400 Client Taught Me Priceless Lessons
my museum of failure as a content strategist... I charged my first client $400/month to manage all of their social media. I made absolutely no money in the beginning.
Bill Gross Pioneered Paid Search, Shaping $300B Industry
Bill Gross was a genius out of Caltech. When we met Bill, he explained how he was going to create the search tool for commerce. We were so impressed with his idea that we agreed to fund him. The idea was a...
Three Proven Fixes for a Weak Newsletter
Top 3 fixes for an underperforming newsletter from Sean Devlin. Search "Nathan Barry Show" to watch the full episode. https://t.co/AAv1uciBHv
AI Powers Email Copy, Ignores Outdated Segmentation
Email marketing has a serious AI problem. Not the kind you're thinking. Everyone aimed AI at the wrong part of the funnel. Two years of AI-generated subject lines and copy. Nobody used it to figure out who should actually get the email. Audience...
Get Free Google Brand Insight, 25‑Minute Feedback Session
Looking for 5 Shopify merchants to spend 25 min with me this month. I'll show you something about your own brand on Google you've probably never seen before. You tell me what's useful and what's broken. No pitch, no signup. Just feedback. DM...
B2B Growth Now Driven by Emotional Buying Blueprint
The real B2B revolution is emotional: inside LinkedIn’s ‘Buyability’ blueprint for growth https://t.co/XBYS6ACrY8 via @thedrum #SocialSelling #DigitalSelling
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/Kb2ld19wrv New tools added recently include @HeadshotlyAI, Agentive SEO, Quadratic, @vistasocialapp , @ChatGPTapp Images, @moengage , @amplemarket , @socialpilot_co , Chatterbox Turbo by @resembleai , @lightfld , and @PlanableApp.
Scale with Many Niche Ads, Not One Narrow Ad
You can't scale with an ad that's only relevant to a tiny audience. You can scale with many ads that are relevant to many tiny audiences.
Turn Facebook Emoji Reactions Into New Followers
Author friends… need to encourage more people who’ve interacted with your posts on FB to follow you? On your business suite you can find this little button here and select which emoji they pushed that you want to send invites...
Programmatic Gets Tougher; AI Redefines Advertising Landscape
@TomBurkeIV , Chief Revenue Officer of @AI Digital, joins AdTechGod to break down why programmatic is getting harder, not easier, and how AI is reshaping the entire advertising landscape https://t.co/dkDWldy12X
Google's Ad Revenue Hits $300 B After One Year
Approaching a full year, I wonder how this is coming along… Google now at $300 billion of ads market.
Predict Virality, Then Reverse‑engineer Your Post
btw this is my dumbest prompt but its actually so effective for cooking viral content: "fast forward 1 week. this post just crossed 1M views. why did it go viral?" it'll tell you what worked (the hook/structural beat/lines that got shared, etc) then...
ChatGPT Shows Accurate Reddit Citations, Confirms Ahrefs
And here are Reddit citations in ChatGPT. I pinged ahrefs about this since it looked off to me... They said it's accurate based on looking into the data. Not sure, but worth noting based on what Lily shared below for...
Gen Z Now Makes up over Half of Pinterest Users
While @Pinterest has long talked about Gen Z being its fastest growing demographic, what is NOT getting enough attention now is that Gen Z users represent over 50% of its 600 million monthly active users. $PINS aging down has meaningful...
Automate Honest SEO‑friendly
I built a skill that creates competitor comparison and alternatives pages — "vs" pages, "alternative to" pages, feature matrices, and migration guides. You tell it your competitors and it builds SEO-targeted comparison content that positions you honestly, acknowledges competitor strengths, and...
Automated Social Media Machine Generates 37 Brand Assets
Excited to share something I've been working hard on. Built a Social Media Machine to distribute and run your entire personal brand for you. 37 assets made from YOUR brand, voice, and systems It's the new marketing system for all our...
Google Ads Adds Granular Data Retention Policy
Google Ads updates its data retention policy for more granular data https://t.co/XLNzzwX4Yz via @AnthonyHigman and @beXtremeArpan https://t.co/4swmvGKLWC
SEO Wins Through Strategic Content Architecture and Internal Links
Most think SEO is "backlinks" and "content" The real magic happens in content architecture Pillar pages support commercial pages Cluster content reinforces expertise Everything must connect w/strategic internal links Works for e-Commerce, Local SEO, marketplaces, etc. https://t.co/nr2yC8WSW2
AI Turns Marketing Into One-Click Viral Machine
This is terrifying. Look at how easy it is to do marketing now: > upload your website link > describe your AI influencer > get 1000s of viral content made for you > post straight to TikTok, Instagram and YouTube...
Minor Thumbnail Tweaks Can Make or Break Views
Update: the thumbnail/title change propelled the video from a 10/10 to 2/10. Remember, if you have a good video (this is the big IF), sometimes all it takes is a few tweaks in how the video is packaged .