Spam Report Abuse Could Harm Innocent Users, Bad Move
The more I think about this, the more I think this is going to cause *many problems* for all parties involved. E.g. What would stop someone from filing a spam report (even if legit), but using someone else's name in the report? Then that gets sent to the site owner who receives the manual action. That can lead to all sorts of problems for the innocent person (who never filed the spam report). Of course, this would all be revealed in court but who the heck wants to go through all of that to just clear your name? I'll be sending this feedback to Google btw. Again, bad move IMO.
SERP Lens Launches Major SEO Feature Upgrades
Epic new updates were just released to our new SEO browser, SERP Lens. Including updates to theme settings, placeholder animations, a new rules engine (with 17 instant checks), a robots.txt parser & more. Here's a preview of what each looks like for...
Snap's Cost Cuts First, Growth Now Powered by Subscriptions
⚡️ $SNAP Rightsizing Cost Structure is Important 1st Step, but What About Engagement and Specs? ⚡️ SNAP also disclosed Q1 revenue growth of 12%…However, the growth is coming from Snap+ subscriptions, with the core advertising business likely… https://t.co/1NDtoN6T2v
Good SEO Builds Value; Spam SEO Clutters Google
SEO isn't spam. Lazy SEO is. actual SEO: build something useful then make it findable spam SEO: pump out 500 "best tools..." listicles and pray if your strategy is making google worse you're not a marketer you're just littering with a monthly retainer
Google Search Console Emails Were Just a Bug
Those Google Search Console email notifications from yesterday were just a bug https://t.co/XG2t0D600l by @MordyOberstein https://t.co/PitB2k0rEJ
Scale Faster: Test 5‑10 Creatives Weekly, Not One
I've seen inside 50+ ad accounts. Here's the pattern: Accounts that tested 1-2 new creatives a week stagnated. Accounts that tested 5-10 new creatives a week scaled. Your assumption that you'll find a winner eventually is wrong. You find winners...
Google Will Forward Your Spam Report Text to Site Owners
Important change from Google for how spam reports are handled AND for people filing the spam reports. 1) Google can now use those reports to issue a manual action on a site. They said that wasn't the case before. And...
Prioritize Multi‑Touch Attribution Over AI Hype
I love that job board operators are so focused on AI, but maybe you should figure out multi touch attribution, first. #babysteps
Claude AI Outshines Surfer SEO’s Pricey Keyword Tool
Surfer SEO's content optimization is becoming obsolete, even their AI version of it. When Claude can do everything better, including better than their template-driven approach, paying $99/month for keyword density is. Kinda lame?
Master TikTok Organic? Now Target Meta for Apps
finally sharing something for app marketers. if you've figured out TT organic, Meta should be next.
YouTube Shorts May Be Killing Your Channel Growth
Hit a new milestone, which is great, but I’ve drawn a few conclusions that are a bit unsettling. 1) YouTube shorts are NOT helping channel growth; it might be killing it. You can click to go back and see milestone...
Maps Ads and Gemini Now Unify Across Siri, Android, iOS
Ads in Maps and Gemini powering Siri, Android and iOS are basically the same thing now?
Irrelevant Ads Lose Audience Instantly—Make It Feel Personal
Walk into a bar. Everyone's 20 years older than you. What do you do? Leave immediately. That's what's happening on your ads, your landing page, your homepage. People can instantly tell if something's "for them." If it doesn't feel relevant, they're gone.
Google Antitrust Settlement Offers $10K+ Advertisers Cash Refund
The Google antitrust remedies are actually going to lead to advertisers getting cash back. If you spent more than $10k on Google ads, you can file for damages here. The lawyer is Ashley Keller, he's a super creative antitrust litigator....
Likes Aren’t Customers: Trust Drives Real Sales
Most content gets likes from people who relate to you. Customers come from people who trust you can solve their problem. Most people never figure out the difference. I didn't for a long time.
Upskill Your Team or Lose SEO Agency Relevance
What happens to your SEO agency when clients realize they can get better results with an SEO consultant + AI and pay significantly less? Solution: re-skill/ up-skill all your employees so that you don't have to go through that.
Structure Content for AI Agents with Addy’s Checklist
Is your content structured correctly for AI agents slurping up info? Or is key info getting truncated because pages are too chunky with the best material at the end? @addyosmani offers a checklist and deep advice for agentic engine optimization: https://t.co/D5wGWcAlb8...
Full‑stack Meta Strategy Drives Scalable Brand Growth
Meta strategy Meta strategy + offer that converts at current CPMs Meta strategy + offer + creative that doesn't fatigue the same audience Meta strategy + offer + creative + not generic thank-you page Meta strategy + offer + creative + not generic...
Beyond Ads: Positioning Product when Creative Budget Dries
Most people think I create & run ads. Me: How to effing position this product now. The creative has spent $5mn & there is no more juice out of it.
Create a Full AI Marketing System in 2 Hours
i'm running a live claude cowork workshop for non-technical people on april 22 by the end of the 2 hours, you'll have a fully set up marketing system on your computer that: > produces a full week of content in one sitting,...
Unlock Affiliate Growth: SEO Strategies to Break Plateaus
How To Break Through An Affiliate Site Plateau & Find New Growth - Ask An SEO https://buff.ly/PL974zp
Create Pro Video Ads in 90 Minutes – 70% Off
Seedance 2.0 just went live on Higgs for everyone. You can take one product image, write a few prompts, and have UGC, production-level, and lifestyle video ads ready in about 90 minutes. You can get up to 70% off right now with...
Google Rankings Use Chrome Visit Data, Not Just Links
Do you ever notice your rankings go up after a surge of unrelated traffic? Many reasons why this could happen, but in the Google antitrust trial, they found Popularity is based on both links + "Chrome visit data" Importantly, this data is...
Most Miss How Social Media Marketing Operates
Wild to see how many people didn’t know how social media-based marketing works. The point of that Geese expose is in the last paragraph when the artist who “exposed” the marketing plan said she’d do it too. Fair to not...
Free Custom Video Ads Skyrocket Cold Outreach Responses
A 19-year-old freelancer scraped 5,000 Shopify stores from his bedroom. No degree. No portfolio. No LinkedIn with 10k followers. Just a spreadsheet, Apollo for contacts, and one weird idea that he tested on a loaf of bread Bakers don't hand out menus. They...
Google’s New Changes May Finally Fix Impression Tracking
Could this be the start of Google correcting the impressions situation? These emails could just be a byproduct of the changes they are making (and maybe Google didn't realize these emails would be triggered). :)
Join Koah Labs as Founding Head of AI Ads Sales
Come lead the way for the future of AI ads. We're looking for a founding head of sales at @koahlabs ! https://t.co/CBLnBgueW6
From Consultant to Insider: Landing Major Clients Fast
So I started a social media consultancy. I haven't ~announced~ it yet, but pulled in two pretty cool / major clients right away, and man... I'm having the most fun. Writing & speaking about social are great, but I really missed being...
Vulnerable Content Builds Loyalty; Viral Content Draws New Eyes
Your best content and your most viral content are probably not the same post. The vulnerable stuff builds trust and deepens loyalty with the people already paying attention. The viral stuff attracts new eyeballs. You need both but they serve...
More Isn’t Better; Smarter Data‑driven Decisions Drive Growth
The general advice in the business space is to add more. More channels, more content, more campaigns. That's usually the first instinct when growth slows down. But after 15 years doing this, what I keep seeing is that more rarely fixes...
AI Neutralizes SEO Tricks, only Deserving Brands Rank
The main difference between SEO vs GEO is that you can't really bulldoze your way into getting brand recommendations for something you don't deserve. For example, "best insider threat management" There is a company named Exabeam doing a self-promotional list page...
Google to Penalize Back‑Button Hijacking Starting June 15
Google Search new spam penalty for back button hijacking kicks in June 15th https://t.co/kKEcy16MOG https://t.co/gskMbjcUoO
Long “Ultimate Guides” Underperform Short, Focused Pages
We analyzed 815,000 query-page pairs. The "ultimate guide" strategy produces worse citation results than a focused shorter page. https://t.co/rwNXL7kLMo via @Kevin_Indig, @sejournal
Separate Campaigns Prevent ROAS Inflation and Prospecting Starvation
Your Meta campaign is feeding past purchasers and starving new customers. You just can't see it in the ROAS. So we run a 3-to-4 campaign architecture. When you consolidate cold, warm, and retention into one campaign, the algorithm gravitates toward the...
AI Marketing Toolkit Grows: New Tools Added
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJPCBB New tools added recently include Marey by @moonvalley, @SalesAPE_AI, @coachvox, @gradialai, @aivideocut, Cora AI, @UpsurgeCRM, @withdelphi, @UnwrapAi, and @TailwindApp.
Rank and Headings Drive AI Citations, Not Authority
The Fan-Out Effect: What Happens Between a Query and a Citation - From a research developed by @Kevin_Indig & @AirOpsHQ analyzing 16,851 queries and +353K pages across ChatGPT's full retrieval pipeline: * Retrieval rank is the #1 signal. A...
Leverage One Piece of Content Across All Channels
Most teams don’t need more content. They need leverage. Turn one blog, video, or podcast into emails, LinkedIn posts, and X updates automatically. Same ideas. More surfaces. Less manual work. https://t.co/TMyyX29S08
Focus on Meta Until $50M Revenue, Skip Distractions
Because would rather find a problem elsewhere than fix what's truly wrong with their funnel. Most brands should put 90% of their focus on Meta exclusively until $50M+ in revenue.
Don’t Pay for Bookstagram Followers: It’s Counterproductive
"It quickly became apparent that building a following on Instagram required a volume of work that I was disinclined to undertake. Bookstagrammers, on the other hand, seemed to provide a way to potentially outsource this labour to someone else." Author...
Ad Ops Experience Remains Crucial Amid Growing Automation
Ad ops experience changes how you see everything from metrics to AI. @EricTilbury_RTB , Senior Director of Ad Operations and Product Solutions at @Inuvo shares why hands-on knowledge still matters as automation takes https://t.co/oVLkIGPa4k
Aggressive AI Listicles Trigger Massive Core Update Traffic Drops
I'm looking at several sites right now that got demolished by the last Core updates. -65% in org. traffic / ranks and still declining. One commonality is aggressive AI content, often listicles, that is not relevant to their site.
Multiple URLs Confuse Google—Keep It Simple
Sure, Google can handle pages with multiple URLs but why do that? Why make it harder? https://t.co/a22eUaKmFI via @johnmu https://t.co/tVJGEDAdUv
True Content Pillars Blend Expertise, Audience Needs, Engagement
Your content pillars are not what YOU want to talk about. They're the intersection of your: • Expertise • Audience's problems • What gets engagement If one of those is missing, it's not a pillar. It is a hobby.
Google Update Punishes Gimmicky SEO, Rewards Real Value
Google's March Core Update finished rolling out April 8th. If you vibe-coded a landing page with purple gradients, three emojis in the H1, and copy that starts with "In today's fast-paced world…" Check your traffic. Government PDFs are outranking your "AI revolution." Established...
AI Generates Weekly Social Calendar for Consistent Growth
I built a skill for Claude Code that plans and writes your social media content — LinkedIn, X, Instagram, TikTok, and more. You tell it your product and audience, and it builds a weekly content calendar with specific post types, topics,...
Human‑First Social Strategy: Turn Content Into Clients
Starts April 14 - want to join us? 🚀 Brand-new live masterclass: The HUMAN-First Marketing Method. Turn Your Content Into Clients: A Human-First Facebook & Instagram Strategy That Works in Today’s AI-Driven World https://t.co/rc1HJyfQEF
Launching My First SEO Bootcamp: Join the Journey
I've been running SEO workshops for a couple of years, and it's been a lot of fun. So I'm doubling down on this path, and having so much fun putting my first BOOTCAMP together. This is just one of many one we'll...
AI Could Shift Weeks of Tweets in Seconds
Just had to push my currently scheduled content ahead until after 22nd April (when we launch Stanley for 𝕏). That's 3x tweets a day (30x total tweets). Manually had to move all of them. Took me a good 30 min. Imagine if I could've...
Most Followers Miss Your Posts, Stop Over‑Repeating
90% of your audience isn't seeing your content the first time. Most people don't see your posts, and you're stressing about "looking too repetitive."
Twitch Adds Advertiser Data‑sharing Clause to Streamer Agreement
Twitch has updated the Monetized Streamer Agreement to include new language on how it shares user data with Advertisers.