Google Ads Smart Bidding Now Offers More Budget Pacing Options
ICYMI: Google Ads Smart Bidding Exploration and budget pacing works in more ways https://t.co/gg4gBv5bXg https://t.co/izMFKytnFp
Google Plans to Tweak EU News Site Reputation Policy
ICYMI: Google may adjust the site reputation abuse policy for EU news sites https://t.co/Q39qvw8bLB https://t.co/jGd5EBWkFL
X Payouts Lag Despite Higher Impressions and Content Volume
My X payout is much lower than my last payout, even though I have been posting more short-form content (1-3m), and my impressions have gone up significantly. Meta and YouTube payouts are very consistent in relation to analytics I have...
Boost LinkedIn Engagement with AI-Powered Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idal1Jb #linkedin #chatgpt #ai #socialmedia https://t.co/wu3iA3BOjJ
FTC Appears Indifferent as AI/UGC Ads Flood Market
It truly feels like the FTC straight up dgaf at all because these types of AI and UGC ads are rampant and there’s quite literally zero oversight.
After 15 Years, I Abandoned SEO as Growth Lever
The @ecomfuelco podcast today about how I've given up on SEO after 15+ years as my primarily growth lever. Good, nuanced counter take from @Travis_Jamison who knows the SEO world significantly better than I do. Super curious to hear how...
More Data Points, Deeper Research Beats Generic Ads
📷 Six frameworks from this creative bundle that I'm stealing immediately: 1/ 160-200 data points per creative brief vs. the 10-15 most agencies use. @oliverblackshaw's research system: → Amazon reviews for real objections → Social listening for language patterns → Competitor analysis for gaps → Customer...
FAQ Schema Explodes for GEO
Wonder if this has anything to do with the tens of thousands of new articles about using FAQ schema for GEO? 🤔🤔 h/t @glenngabe
Fewer Visits Demand Trust, Answers, and Action
Less traffic = higher stakes Every visit now has to: ✔ Build trust ✔ Answer questions ✔ Enable action Ahava Leibtag breaks it down 👉 https://t.co/GA9oYQP470 @ahamediagroup #healthcarewebsites #hcmktg
AI Analyzes Newsletter Subject Lines to Boost Open Rates
If you run a newsletter, you need this AI workflow: I connected my newsletter to Claude (via Beehiiv MCP) and asked it to analyze every subject line against open rate from the last year. It categorized 60+ sends, ran the math, and...
5 Essential Copy Rules to Boost Conversions
Most ecommerce brands hire designers and ad buyers, then ask the intern to write the copy that decides whether anything converts. Here are 5 conversion copywriting rules you need to know: → Open with the buyer's problem instead of your founder story →...
Google Eliminates FAQ Rich Results From Search in 2026
After cutting down FAQ snippets in 2023 and just showing them for authoritative gov and health sites, Google is now nuking them totally. From Google: "As of May 7, 2026, FAQ rich results are no longer appearing in Google Search....
AEO Beats SEO: Get Cited in AI Answers
SEO focused on ranking pages. AEO focuses on being cited in the answer. That changes: • how content is written • how it’s structured • what gets rewarded Buyers ask AI differently than they search Google. The companies getting cited are adapting to that first. https://t.co/oPV35z2aVm
Different Skills Needed: Content Creation vs Live Selling
On a previous #TeawithGaryVee I was asked "Can you break down the skill set required to be a great content creator on social versus the skill set to be a great live seller?" if you have a question for me, drop...
TikTok: Musicians' Ultimate Guide to Audience Growth
TikTok is the most powerful music discovery tool ever built. Here's everything you need to know about using it to grow your audience, straight from the musicians who've figured it out. https://t.co/qRVoz0fI6E
Content Marketers Must Evolve Into Editorial Guardians
Content marketers need to shift into more editorial roles. AI makes content *production* easier than ever, but you still need someone to oversee all the various activities and act as the quality bar/voice of taste. https://t.co/MvWpoOG3Gs
New Marketing Skills v1.10 Adds Co‑Marketing Toolkit
Marketing Skills v1.10.0 is out. What shipped: 🆕 /co-marketing — Partner identification and joint campaign planning. Partner scoring framework, campaign types (content, webinars, integrations, community), outreach templates, partnership structuring, and checklists. Tools: Crossbeam, Introw, PartnerStack. Now shipping 41 skills and 52 tool integrations. Free, open...
Your Offer, Not Leads, Holds Back Sales
Harsh truth: You don’t have a lead generation problem. You have an offer problem. Weak offers struggle even with great traffic.
Research-Backed Content Earns Links and Authority
If your content is not earning links, ask why. Research does. It gives writers proof. It gives journalists sources. It gives your brand authority. Tools matter. Research dominates. https://t.co/PNytCOQeuq
Google Unlikely to Tailor Spam Policy for EU Advantage
I have a hard time believing that Google will adjust a spam policy for just the EU. That would give news publishers in the EU an unfair advantage. And I highly doubt Google will get rid of the spam policy...
On‑site Shoot Creates Fresh Content for Client Marketing
On site for another client this morning, capturing photos and videos that will be used for social media and marketing #video #videoshoot #marketing #smallbusiness
Tailor Content per Platform: Subtle Remixes Boost Repurposing
Slight remixes of your content across every channel is the key to repurposing. https://t.co/M8688t4CuW modifies content based on your voice and the platform best practices.
New Claude Plugin Generates Viral LinkedIn Posts Instantly
Last week, I spent 7+ hours building a set of Claude Skills to help you write viral LinkedIn posts faster. The result? A Claude Cowork plugin anyone can install to write publish-ready LinkedIn posts in minutes. Now, I originally built this to share...
2026 Social Media Job Ads: New Strategies Unveiled
Brainfood Live On Air - Ep377 - Job Advertising on Social Media in 2026 https://t.co/RdC3dRlfGy
Google Ads Expands Out‑of‑stock Display Options
Running Google Ads? This is a good change -> Out-of-Stock Product Landing Page Requirements Updated It used to be a single requirement for a grayed-out button... Advertisers can now indicate out-of-stock products with several options: *Display text such as “Sold Out” or “Item...
Google AI Search Evolves; New Tools, Rankings Shift
SEO Video Recap covering Google Search black box AI systems, links improves in Google AI search, UCP checkout expands, ChatGPT Ad Manager live, Ask.com shutters, ranking volatility and so much more https://www.youtube.com/watch?v=VyZx4i5UM3U Sponsored by @ahrefs
Google Ranking Volatility Spikes, Possible Unconfirmed Update
Google Search ranking volatility heating up today - May 8th - may be an unconfirmed Google update - what are you seeing https://www.seroundtable.com/google-search-ranking-volatility-heated-41293.html #google #googleupdate #googlealgorithmupdate #googleseo #seo
Doctors Must Google Themselves to Avoid Misidentification
Tag a physician who has never Googled their own name. They need to. Dr. Stephanie Waggel did, and the top result wasn’t her. It was a large corporate clinic she has no affiliation with. Save this before the next time...
SEO Delivered $80K Annual Value for SaaS
10 months of SEO for this SaaS. If you were paying for all this traffic, you'd be paying $6,638 per month. That's about $80,000/year. It'll increase further because the client won't stop doing SEO. What we did in the next tweet....
CTV Evolves Into Guaranteed Performance Channel with LG Partnership
Last week at Possible Miami, I had the pleasure of hitting the stage with Serge Matta, President of LG Ad Solutions ((@LG_Ad_Solutions). Serge made the points that CTV is no longer just about "awareness" - it’s officially a performance channel. In fact...
Prioritize Genuine Value over AI Loophole Shortcuts
🚨 Focusing your AI search optimization strategy on exploiting AI systems’ weaknesses and shortcomings to achieve faster results is a déjà vu for anyone who has been doing SEO for more than five minutes, and it rarely ends well. Creating parallel...
Google Captures Intent; Meta Builds Demand
Google Ads capture existing intent—people already searching for a solution. Meta Ads create demand by putting your offer in front of people before they even start searching.
AI Search Strategy Perfectly Powers Influencer Marketing
Tim gets it, too. AI search strategy (or AEO, or GEO...whatever you want to call it) is a perfect match for influencer/creator marketing work. Take those two programs and combine them into one. https://t.co/JKkeX942Hs
Your Content Gets Views, Not Credit
Misunderstood Marketing - : Your Content Is Being Read. It Just Isn't Being Credited. https://t.co/gIwpPzEI8o
Real‑World SEO Data Defies Traditional Textbook Advice
I know the textbook SEO crowd doesn't really wanna hear this... but the data doesn't lie folks. 👇👇👇 I am seeing this pattern over and over again. Client after client after client. https://t.co/FlqOTv0E7X
Turn Hours of Content Into Actionable Results
Imagine spending hours on a blog post Imagine spending hours on a YouTube video Imagine spending hours on a podcast episode And then doing nothing with it.... Many do it. People who use https://t.co/M8688t4CuW could never.
TikTok Risks Google Penalty for Back‑Button Hijacking
More about 'Back button hijacking'. @DMFanGossip13 replied to me last week that TikTok could be impacted by the new spam policy. It's an interesting example, since you are taken into the app when on mobile (for those that have the...
22 Proven Ranking Factors for AI Citations Revealed
New: AI Citation Ranking Factors Everyone talks about AI Citations as a way to boost visibility + traffic, but what works? To find out, I gathered every study/experiment from the past 2 years, and scored the biggest wins 22 Ranking Factors associated with...
Creator Leverages 170k Followers for Brand Partnerships
People complaining brands like DJI, Insta360, and GoPro only offer free product deals but honestly I’m into it. I already use the gear, get millions of reel views, and constantly have people asking about my camera setup. I’ve got 170k...
AI‑Curated Viral Pipelines Are the Future of Social Media
Love it or hate it, this is where social media is heading. Why force originality when you can curate viral trends, run them through Claude agents, strip the AI smell, and auto-publish? Robin just open-sourced this pipeline (Claude Code, Postiz, Apify). Fascinating to...
Hiring Content Marketing Manager for Fast‑Growing AI Platform
we're hiring a Content Marketing Campaign Manager at @CustomersAI 🧵 we help Shopify and Klaviyo brands identify website visitors and turn them into high-intent email flows and AI-powered audiences. last two months were our strongest ever from a revenue bookings...
Live Sports Streaming Ads Plagued by Fraud, Victims Identified
Over the last few months, several advertising experts have told @FOS that the live sports streaming ad market is rife with fraud. This is what is happening and who it hurts the most: https://t.co/dPEZBOGlUX
Reddit: The Untapped Truth Engine for $10M Brands
Reddit is a goldmine for brands scaling to 8-9 figures. People are searching “best [product] reddit” because that's where the truth lives. Here's how I'd use it to scale a brand to $10M: 1. Reddit is the platform where your customers tell...
Fundamental SEO Basics Still Drive AI Search Rankings
What actually moves the needle in AI search: - Schema markup (clean entity signals) - Original data nobody else has - Mentions across multiple sources - A site fast enough that bots don't give up None of this is new, but it is often ignored.
Your Creative Woes Stem From Weak Offers, Not Ads
Most brands think they have a creative problem. They don't. They have an offer problem dressed up as a creative problem. Here's what I mean: You're testing 15 new creatives a week. Rotating hooks. Swapping thumbnails. Trying UGC vs. static vs. carousel. And nothing moves. CPAs stay...
ABM Success Starts with Right Accounts, Not More Tools
If ABM feels overwhelming, it might be because you’re approaching it the wrong way. Saul Marquez shares why ABM isn’t about adding more tools—it’s about focusing on the right accounts and truly understanding how they buy. 👉 https://t.co/6kGGbBQdYf @OutcomesRocket #ABM #hcmktg
B2B Visibility Now Driven by Creators and SMEs
Aaaaand another one: @Substack's Comms lead surfacing that more teams are talking creator partnerships over on LinkedIn today. The future of B2B visibility is creators and third-party SMEs 👏 https://t.co/ayEauSHIgX
Google Disables Back‑button Trigger for Vignette Ads
And there you go! I knew they would just remove the back button trigger for vignette ads. Great move by Google. A win for all users. :) "Google explained that the back button trigger will no longer work after June...
One Bold Free Offer Multiplies Demo Bookings Fivefold
3 changes to our cold email copy 5x'd demos booked at Retention(.)com. The old version led with price. Subject line: "$18 per lead is a lot." Body explained: > What we do > Mentioned our free trial > Asked if they had thoughts Reasonable...
Free SEO Content Structure Audit for Three Projects
I have some time off this afternoon, so post your URL and I'll audit your SEO content structure. I'll pick 3 random projects.