
How To Build A Digital Product Store With AI In 2026 WATCH HERE 👉 https://t.co/ijT1ejXe7l In this video, I show you step-by-step how to build a digital product store using AI in 2026, including how to generate product images, write high-converting page copy with AI, and launch using my custom template specifically designed for digital products.
People don't become known for their expertise They become known for how they *think differently* about their area of expertise Recognition follows a distinct, ownable idea (not volume, not credentials, not even quality of work) If your thinking sounds like everyone else's in...
One of the funniest things I hear people say in our space is “there’s no way Google could figure that out” https://t.co/O1n8da2ctY
The first 3 seconds decide if your whole video gets a chance. The hook is not optional anymore.

Let's talk Social Media's biggest myths: 1. Is Shadowbanning real? 2. Is your phone's mic listening? 3. Do editing happs hurt reach? 4. Do hashtags grow your account? 5. Does scheduling content hurt? 6. Are Brand Partnerships throttled? 7. Do you have to post every day? 8. Does...
Planning promos based on internal calendars, with 0 insight into what competitors are doing that week is an easy death sentence. To protect margins, you need to be monitoring competitor activity like a hawk. For that, you need a system. Here’s what...
288 pages. 17 chapters. 25+ proven tactics. 1 easy way to increase engagement and response.
If you want to make better ads internally. Start creating organic content. From what we've seen with a wide range of testing is that some of top spending ads at the moment are really good pieces of organic content. Not a guarantee but...
imagine if your marketing dept knew exactly what your dev team has been working on that’s what @layers enables in an agentic world, with their code-aware autonomous marketing the take-away pattern is to use context from department A to help department B...
How to build a B2B brand that stands out: Rippling edition. You are always asking for examples of B2B brands that are doing great marketing. You're tired of hearing about how Liquid Death and Apple and Nike are THE GOLD STANDARDS...
There's no question LinkedIn is the GOAT for B2B social media. But what platform is #2? X? YouTube? IG? https://t.co/R4iITRyWsn
Video prompts are the secret weapon for people who freeze on camera. You don’t need motivation, you need a script.
I spent $40k on a Shopify Plus migration. No revenue increase. Competitor optimized their product pages. 30% revenue increase. Platform doesn't matter. Conversion optimization does. Test everything.
If you keep delaying posting because the time is not ideal, you are using timing as a procrastination costume.
Hourly pricing makes you negotiate your value every week. Retainers let you deliver and move on.

Are AI search citations affected by drops in organic search? I dug in a bit with some recent examples try to find the answer. Check it out at my Substack: https://t.co/JBgyIVp40w https://t.co/CLNUvu0mII
Stop thinking SEO is dead. It's just different. You're not ranking mediocre AI content anymore. Update legacy pieces, embed expert quotes, target LLMs AND Google. Quality > Quantity. https://t.co/LbqxucBTcZ
Your ad budget is on life support, and you don’t even know it yet. Let me explain how you’re losing money on things you THINK are working: Let’s say you spend $50K on ads… …leading you to drive 12,000 visitors at $4 CPC… …but...
Officially betting on the Helpful Content Update 4.0 (GEO edition) within the next 6 months.
Had a Head of Growth tell me this morning that YouTube is their #1 source of new customers because no one wants to read anymore and I think that's incredibly true.
Chubbies made $50M with ONE content strategy: funny videos showing the lifestyle not the product. Meanwhile you're posting product photos with no context. That's the gap.
Don't "build an audience" Find an idea you can own that people want to buy into
If you say your team is "testing constantly", then why isn’t your performance improving? I’ll take a guess: You have new landing pages, audience targets, offers, and creatives every week. Changing everything at once isn’t a “strategy”. Nothing can be isolated, nothing...
Organic content can work long after it is created. Paid ads can work fast, but the results stop when you stop paying.

SaaS teams debate CPL vs volume. Wrong focus. Track 5 metrics if you want predictable pipeline: • MQL→SQL rate • Lead response time • Lead→Customer rate • Customer LTV • Cost per qualified lead Which one are you not measuring? https://t.co/sYhVKy6dXN
Most ad research is manual and slow. This does in seconds what used to take hours. Competitor hooks, angles, and what to test next. Check it out. I'm proud to be a paid advocate for them.
Your business content has to make cents. That’s not a typo. Content can’t just be good to the Marketing team. It has be good to and for Sales. Marketing teams often review content like: “Is it good?” “Does it sound on-brand?” “Do we like the...
Here's a quick exercise: 1. Open your homepage. 2. Open your latest paid campaign. 3. Open your sales deck. Now ask: Do they all describe the same ICP pain and the same unique solution? Or does each one position your company differently? We see this...
If you have assets, you have options. Most people just never organize them into an offer.

AI engine optimization audit: How to audit your content for #AI search engines via @HubSpot https://t.co/GgooRGVbw4 A complete workflow for running an AI engine optimization audit, priority fixes, a practical checklist, and the HubSpot tools that support the process. https://t.co/5Yr6KAgt3O
What's the difference between a thought leader, influencer and advocate? All of these terms have been used interchangeably over the years until Joel Harrison and Katy Howell discussed the topic last week on a LinkedIn Live. Joel shared his new framework which...
I've tested 200+ product descriptions. Here's the pattern: Descriptions I wrote as 'features lists' got 2% ATCs. Descriptions I wrote as 'transformation stories' got 9% ATCs. Your specs don't matter. Outcomes do. Test everything. Trust nothing.
If you want more traction, make content that solves a problem in plain language. Not “strategy.” Actual steps.
This is soooo true My lead funnel is a solid 12 month of nurturing. 75% of the clients we booked in January found out about us over 6-9 months ago. They just kept getting nurtured and given free info. Scale into your lead gen...
“I have a big audience” is not a strategy. “I have a clear promise” is.

Find out exactly which parts of source pages content ground Google's AI with the Free Grounding Context Retriever from the one and only, @dejanseo 👇 Add any query and see the results to to identify which segments of content were...

Oh wow... @glenngabe has some new evidence showing ChatGPT is citing non-canonical URLs (after those same URLs appeared in Google search) Yet another clue that ChatGPT is (still) likely scraping Google to generate answers: https://t.co/3tN8DrcXYa
I know stores with 100k followers doing $10k/month. I know stores with 2k followers doing $200k/month. Followers aren't the metric. Buyer intent is. Build an audience that buys not one that likes.
Cooked? We've already restructured for this. AI handles our creative asset generation for brands with bulky products or no in-house studio. We use it for double-checking spreadsheets and finding growth targets from long data sets too. It’s great for forecast analysis. But where...

Launched @promopartypro and a Hasbro brand found, installed, and started running free gift promos without us saying a word. That's the signal we love to see as app devs. They have the Battersea Transformers store running free gift with purchase...
Someone just asked me what type of work I'm doing most these days and I explained it as this: I'm a fractional editorial lead of sorts right now: the point person who works closely with either a content engineer, in-house content...
Remember the old Instagram logo? People loved it, so people hated the redesign. But the change worked, and it became a template for modern app branding. https://t.co/uBBe9VvzY3
Most AI companies spend millions on R&D, then hide the results in dusty PDFs. The real winners? Publish research → turn it into blog posts, videos, social posts → distribute relentlessly. Visibility > velocity. https://t.co/PNytCOQeuq
🚨 Track your brand's real consideration and demand in AI search. 🚨 This is, without a doubt, the biggest Storybook product release, and one I've been developing since I first launched the platform. The question of AI search has come up, genuinely,...
Every B2B business wants to turn leads into a pipeline ASAP. But most approach it the wrong way: - “Send everyone the asset and pitch right away.” - “Follow up with a sales call after one email.” - “If they don’t reply, move on...
A client recently asked me to create a marketing enablement strategy for their new Customer Success (CS) team. That kicked off a bigger conversation with their VP of Marketing: 👉 Should marketing own revenue beyond lead gen and MQLs? Here’s the reality:...
A strong preframe is basically saying: “I’m gonna drive, but you’re safe.” And people LOVE that.
Everyone watching Netflix: What should I watch? Ecom founders watching Netflix: Analyzing competitor ads during commercial breaks. Different mindset. Different life.
If you keep stalling, you’re probably trying to make each post be the best post you’ve ever written. Please don’t do that to yourself.

Want to come to our Santa Monica studio for a live podcast recording with @AprilynneAlter ? Mon 12pm Leveling up your YouTube content. Grab a ticket here. https://t.co/hiiHrMgmDW https://t.co/l731yj5usF