Why Artemis II Chose Threads for Growth
In today’s newsletter I interviewed the Artemis Digital Lead about the Artemis II social media strategy. I asked her about the decision to join Threads.
Seeking Top Video Editor for Fun 2‑Minute Marketing Clip
Hi All - who is the most incredible video editor you know? I’m looking for someone who can take some raw footage about a new keynote and turn it into a super fun and compelling 2-minute social media marketing video. Reply...
Scene-Level Targeting Unlocks CTV Performance, Cuts Waste
How much is your CTV strategy leaving on the table by sticking with broad audience targeting? In the first episode of our From Show to Scene series, sponsored by @wurlctv , @LJayNYC of @KERV_ai joins us to challenge legacy...
SEO Basics Stay Unchanged: Authority, Citations, Topics, Speed
Funny thing about 2026 SEO: The advice is the same as 2016. - Build real authority - Get cited by real sources - Cover topics, not keywords - Make your site fast and clean
Carousels Top Instagram Engagement, Reels Close Behind
When it comes to best-performing post formats on Instagram, Carousels lead the way in engagement, while Reels are not far behind: https://www.socialinsider.io/social-media-benchmarks/instagram ✅
Hybrid Monetization Drives 59% Ad Revenue Surge
AppLovin Q1 2026 earnings: 59% ad revenue growth, the hybrid monetization opportunity for games "In prepared remarks, AppLovin’s CEO highlighted a trend of mobile games adopting a hybrid monetization model (ads and in-app purchases), given the opportunity to monetize through advertising...
Bing Shifts To
It's New 5/7: Bing On Indexing For AI Grounding vs Traditional Search via @mordyoberstein GA4 data API update by @TheMarketingAnu Google Ads AI Max more exclusions coming by @gregfinn and Bing Places for Business is mobile friendly - We Search...
Embrace AI: Learn Now or Lose Jobs
AI is coming for content marketers and journalists' jobs (largely already has.) The only thing to do about it: Get curious and start learning how to use it. https://t.co/NlfayVxMjw
SEO: Feed the Machine, Optimize Until It Prints Money
SEO is an OPTIMIZATION game You feed your machine, and see what’s coming out on the other side. If on the other side you’re not printing money, then something is broken in your machine. You have to take whatever is working and optimize...
Claude Agents End Programmatic’s Black‑box Era
30 years of the “Black Box” era of programmatic are over. Remember when buying ads meant normalizing everything to the lowest common denominator? Trapped in sandboxes. Rigid formats. No first-party data. Those days are gone. Why “buy efficiently” through programmatic… When you can buy intimately using Claude-powered...
Marin’s Meta Ads Tips You Must Hear
Marin shared so much sauce here. You need to listen if you run meta ads.
SEO Stays #1 ROI; Email Outperforms,
30 distribution insights for 2026: 1. Website/blog/SEO remains the #1 ROI-generating channel for marketers, followed by paid social media at 26%. 2. 40.65% of website traffic still comes from organic search in 2026, compared to just 0.26% from AI-referred traffic. 3. 50% of...
From Mocked Creator to Sought‑After Advisor
People called me "whack" and "lame" for creating videos on social media... until it worked, and now those same people ask for advice.
Amazon Sees Strong Upfront Market, Launches LinkedIn Ad Pact
NEW: Amazon projects 'strong' upfront market, though many cautious signals abound. Streamer also unveils new programmatic ad pact with LinkedIn... https://t.co/jQvAiiZlpT
Google Revises Spam Policy to Dodge EU Antitrust Fine
Wait, what? Google might change its 'Site reputation abuse' spam policy for this? -> Google offers changes to spam policy to avert EU antitrust fine "Google has proposed changes to comply with the DMA, the document said, giving interested parties until...
Marketers Fail on Reddit by Ignoring Its Unique Culture
Most marketers suck at Reddit marketing because they’re obsess with treating it like traditional marketing.. https://t.co/48vBH1jdeI
Fewer Stories, More Views: Quality Beats Quantity
Output down, page views up. Good lesson here -> Axios' total Q1 content output was down 22% YoY, but page views rose 30% and page views per visitor rose 22%, as the outlet shifts away from chasing traffic “Write...
Audit Calls: Conversational Data Reviews, Not Sales Decks
I tell people on audit calls that’s a conversation; not a sales pitch. I’ll pull up their ad accounts and walk through the actual data, findings and concerns with them. It’s just people talking through what’s currently happening and what “could” happen. Where...
Don't Kill Campaigns, Fix High CPA, Low ROAS
Sooooooo you wanna turn off ads because the CPA is too high or ROAS is too low? Welp...
Google's Passage Ranking Debuted 2020; Bing Now Follows
Remember, Google rolled out passage-based ranking in 2020. Maybe Bing is just catching up now. :) "Passage ranking is an AI system we use to identify individual sections or "passages" of a web page to better understand how relevant a...
Google Ads AI Max Adds Account‑level Content Exclusions
Google will be bringing content and titles related exclusions to the account level to Google Ads AI Max later this year says @adsliaison https://t.co/u8zCVVGJtv https://t.co/TmGatjzuZE
Google Ads Auto-Enables Call Recording Unless You Opt Out
Google Ads to default call recording to YES/ON if you do not select an option yourself https://t.co/PhHEcTEFm9 via @AnthonyHigman https://t.co/XOgAaiTgun
HubSpot: The Top AEO Tool for AI Visibility
What's the best AEO (Answer Engine Optimization) tool? You know, the one that helps you optimize your visibility in ChatGPT and other AI apps... Why not just ask ChatGPT? :) hint: It's HubSpot. It says HubSpot is the best AEO...
2026 SEO Stuck Between Personalized and Generic AI Results
SEO is in 2026 is hitting “try without personalization” every other time you search on AI Mode 🫠🫠
How We Gained 15K IG Followers in 4 Days
we grew Malbon Home's IG to 15k followers in 4 days. this entire episode breaks down exactly how we did it.
Brands Abandon Strategy on Threads without CMO Presence
For whatever reason, Threads is the social network where brands just decided that social strategy literally doesn’t exist. It’s bizarre and I honestly think it’s because marketing directors & CMOs aren’t on the network.
Post Right, Not More: Daily LinkedIn Prompt Challenge
The Jobfather LinkedIn Challenge is not about posting more. It is about posting right. One focused prompt a day. No blank screen. No guessing. Free to join. May 19th: https://jupiterhr.myflodesk.com/jobfatherlinkedinchallenge
Ask Three Questions Before Pausing High‑CPA Meta Ads
Do your Meta ads consistently spend with high CPA's? Before you turn them off, ask yourself these three questions:
AI Mode Adds Entity Filter Checkboxes for Refined Searches
AI Mode now has these checkboxes to modify your search with the entities displayed https://t.co/pEw3uxl68l
Clients Demand True GEO Expertise, Not SEO Add‑ons
An RFP recently came in that wants a GEO-first agency, not an SEO agency that added GEO to their website. 😂 https://t.co/HWHaLnxJ79
Google's Query Length Claim Overblown; Data Shows <3% Shift
Maybe this is totally innocuous, but it's still weird. Left: Datos numbers on query length in Google (10M+ devices, this is not a small sample set) Right: Public statement by Google's Liz Reid (via SearchEngineLand) Feels like a mild exaggeration by Google, but...
New AI Mode, Answers, and UCP Updates Added
Updated the Algo / AI Changes update list with the changes announced for AI Mode and AI answers and also the appearance of UCP in traditional Search. https://t.co/0KdmuSXKw2 https://t.co/Po4SWV5XZV
AI Lets Solo Founders Launch Billion‑dollar Startups
A GLP-1 telehealth company reportedly did $401M in 2025 and could hit $1.8B in 2026 with one employee. That’s the signal. Matthew Gallagher allegedly started with $20K, used AI to write code, produce website copy, generate ads, and scale the operation with...
Repeat Your Posts to Cut Through Algorithm Noise
Repeat yourself on social media. All the fucking time. Why? Algorithms are brutal. People's lives are busy. Between work, family, and endless scrolling, your meticulously created content is basically a whisper in a hurricane.
Linkless Posts Achieve Tenfold Reach Across Platforms
Great little example of ZCM: Post 1 - no link, 16k+ impressions Post 2 - same topic, but with a link, 1.9k impressions As usual, ~10X the reach with linkless content (this is LinkedIn, but we've seen the same pattern on Threads,...
Shorts Are My Top Growth Driver, Newsletter Coming Soon
Fascinating insights from my @YouTube channel: Shorts are WINNING for me, and I will be doing a deep dive on this in my newsletter very soon📈 https://t.co/81VS3AtmgC
Guest Posts That Actually Expand Your Blogging Network
RT @RyanBiddulph Writing Guest Posts for Blogging that Actually Grow Your Network https://t.co/Fa7HOkHaR4 via @InspireToThrive
AI Search Success Requires Third‑Party Brand Visibility
B2B SaaS companies really nailing AI search strategy right now are not just thinking about owned content; they're thinking about how the brand shows up across third-party sites, too. IMO, it probably always should have been this way. https://t.co/oVIRa7IDLM
Invest in Reddit Now to Capture B2B Intent
The best time to invest in Reddit was last year. The second-best time is now. B2B buyers openly compare tools there every day. Install the Reddit Pixel. Retarget pricing-page visitors. Run always-on ads. Capture intent while competitors wait. https://t.co/OF7FNXFH4b
Map Content, Build Pillars, Cluster, Link—Skip Random Blogs
Chill and Think Boomer Mike beats Huff N Puff Millenial Dwayne just for this one thing: No random blogs. Instead, Uncle Mike: - Map its content - Creates pillar pages - Builds supporting clusters - Connect everything with internal links No need to overcomplicate it.
LinkedIn Ranks Among Top Three AI Citation Sources for B2B
Ope look another report showing LinkedIn is in the top 3 list for generating AI search citations in core B2B categories. Full report: https://t.co/v8vNkqSkea https://t.co/4TqipPgFTM
Data-Driven Thumbnails and Titles Drive YouTube Growth
YouTube growth isn't just about great content anymore. 👀 It's about testing what gets people to click. Thumbnails. Titles. Data. Creativity still matters. But data is what scales it. 🎯 https://t.co/E6UezYOUCh
5 Essential Landing Page Rules for Conversions
Your landing page is where most of your traffic decides whether to convert or leave. Here are 5 landing page rules you need to know: → Match the page headline to the headline that got the click → Use the hero to confirm...
Client's Sudden Rebrand and Migration Destroys SEO Partnership
Client of mine decided to nuke the SEO program all at once. 1. Domain migration to dot AI 2. Changed their brand name 3. Hired a new VP the following week Didn't tell me about any of these things happening. And just like...
BigMailer + Amazon SES Achieves Strong Open Rates
Definitely getting a decent open rate on BigMailer + Amazon SES so far 👀 https://t.co/VwdR4Vc8LW
Organic Power Drives Sales, While Ad Attribution Conflicts
Lately, around 2 months ago, an established brand came to us after replacing 2 agencies. They were spending around ₹6 lakh/month and generating ₹36 lakh in Shopify sales. But nearly ₹24 lakh was coming from organic traffic and the strength...
One LinkedIn Creator Drives AI‑search Visibility and Leads
$48K. Six months. One creator on LinkedIn. That's what it took for a mid-market B2B SaaS company to go from invisible in ChatGPT and Perplexity to showing up in answers for their category's most-asked prompts. AI-driven demo requests? From <2% of pipeline...
Bigger Agency ≠ Better: Creative Fatigue Hurts Performance
One of our clients swapped to a larger well known agency around 6-7 months ago but kept us on as view access to the account. 6 months later and our ads are still spending 45% of the total budget. Very little...
LinkedIn Evolves Into Powerful Ad Network for Software Buyers
Everything is an ad network, and LinkedIn is getting *really smart* about how to leverage authority and creator audiences there. I think we're going to see more brands lean into this, esp. in the software space, because it's *the* social network...
LLMs Thrive on Unstructured Text; GEO/AEO Merely SEO Rebrand
LLMs read unstructured language by design. The GEO/AEO playbook is SEO best practices repackaged as novelty. https://t.co/XINrtRZXdM via @pedrodias, @sejournal