Lead Marketer Demonstrates Claude Code Setup and Workflows
Proud moment 🥲 Our lead marketer, completely unprompted, shared a video about how she set up Claude Code from scratch and showed a few workflows for client work. https://t.co/C0KlrVuHpA
Meta's Carousel Ads Are Surprisingly Rare in Feeds
In Meta's UI every ad is shown in a carousel. I rarely, if ever see carousel ads in my feeds. I have multiple Meta accounts with different preferences so you'd think I'd get them at some point. But it's so...
Avoid Creepy Personalization: Keep Healthcare Ads Trustworthy
“Creepy personalization” breaks trust. Rob Janes explains how healthcare ads can stay relevant without crossing the line. ▶️ Watch the interview: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg
Seeking X Ads Expert: Recommendations Welcome
looking for a X ads guy. someone who understands how to run ads here. would love any recs @nikitabier
Google’s Gemini AI Cuts Scammers, Blocks 8.3B Ads
Google's 2025 Ads Safety Report: With Gemini's help, Google blocked a record 8.3B ads, up 63% YoY, but suspended 36% fewer advertisers, attributing the disparity to its use of AI "Google said the rise in blocked ads also reflects the...
Citation Dominance Boosts Brand Preference in Search
One realization I am coming to regarding LLM citations for middle of funnel content. If no other competitors are optimizing for query fan-outs, and you are the only brand doing it, that means your brand is likely to dominate the...
Shift From Cold Discounts to Prospecting‑Then‑Remarketing Wins
Snow sold out their entire inventory by spending 75% of their Q4 budget on prospecting ads, then flipping to 75% remarketing for the sale. Meanwhile you're running the exact same discount ad to cold traffic on Black Friday and wondering...
Repurpose TikTok Shop Content on Meta to Unlock Revenue
If you're pushing on TikTok / TikTok shop but not leveraging that content on Meta you're leaving millions in revenue on the table. Have 2 brands who are using TikTok shop as a content funnel for Meta and it's cruising. Let creators...
Stop Wasting Hours Editing 60‑Second TikTok Videos
This one ended up on the videographer side of Threads, and they aren't too thrilled with me... this is for small business owners who waste time editing a 60-second video to put on TikTok. 😅
AI Makes SEO a Top Budget Priority—Will You Get Hired?
AI is the greatest thing that ever happened to SEO. Hear me out. It's suddenly the highest marketing priority. Demand is off the charts. You don't need to convince companies they should be doing this. They have genuine burning desire...
Hands‑off Media Buying Redefines Creative Strategy
Killer video from @DenneyDara. So much to take away about creative and media buying, especially how they're doing very hands off media buying...
Comments Dominate; LinkedIn Profiles Poised for Growth
I'm writing a newsletter recap from Social Media Week — but first some bullet point thoughts: - Comments are and will be everything - LinkedIn has tons of growth potential (for personal profiles according to Metricool) - Molly McPherson is the GOAT -...
Holistic Media Mix Beats Legacy Tactics in Furniture Marketing
In Episode 3 of From Screen to Store, sponsored by @JamLoop , Alex Back, CEO and Co-founder of Couch, joins hosts Jeremy Bloom and AdTechGod to discuss what’s actually working in modern marketing and why legacy industries are falling behind. The...
Cut SEO Update Work by 90% with AI Tool
I have 20+ content assets that need to be updated before a "re-rank" event. I call these updates "Rank Enhancement". The whole idea is to take whatever pages you have and improve them based on the data Google uses to rank them. The...
Avoid Offerwall: It Will Frustrate Your Users
Offerwall, or as I call it, "Navboost Killer" is now generally available to all publishers. I highly recommend NOT implementing Offerwall. You will anger and frustrate your users to no end. I have covered this before. Beware.
Instagram Adds In‑Reel Affiliate Tags, Boosting Creator Earnings
ICYMI: Instagram is rolling out the ability to use affiliate links to tag products in Reels. 🛍️ This removes friction that often comes with creators driving audiences to their link in bio or using comment automations to share affiliate links, likely...
Google Ads PMax Spend Trends Across Channels
Google Ads PMax channel performance report on the insights report that shows spend over time per channel https://t.co/1qbNeb12Tq via @AndrewLolk https://t.co/FE8snV6sFF
Turn PAA Questions Into Subheadings for SEO Wins
Most bloggers ignore this goldmine: “People Also Ask” (PAA) Every question in the PAA box is a ranking opportunity. Take those questions, turn them into subheadings, and answer them directly. Now your post is optimized for: • Featured snippets • More SERP real estate • Higher authority...
5 Real Writing Rules Behind 1,200+ Posts
I've written 1,200+ social media posts in the last year. here are 5 writing rules I actually follow. none of them are "use hooks" or "add emojis."
Winning Growth Comes From Intent, Not Mere Reach
Reach is a vanity metric dressed up as a growth strategy. Everyone's optimizing for impressions. The ones winning are optimizing for intent. Reach tells you how many people saw you. Intent tells you how many were ready. Those are not the same thing. Ran cold email...
AI Cuts Keyword Research From Hours to Minutes
Would you rather spend 8 hours researching keywords manually or let Claude analyze 500 competitor pages in 3 minutes and find gaps you missed?
LinkedIn Video Secured $100k Brand Deal—Post More
I video on LinkedIn landed me a $100k brand deal. I should really be posting more there.
TROAS + Lowest Cost Drives Scalable Brand Growth
tROAS + Lowest cost has been crushing for us across brands. They target different audience segments in the auction and the target ROAS allows us to scale into upside with inflated budgets.
Meta's New Link‑click Focus Inflates Traffic, Drops CVR
Traffic up and CVR down lately? Here are 2 of the causes: 1. Meta made ads more link-clicky. Swiping up to view comments on reels (see post below) or tapping to expand feed ads can now drive link clicks to site....
Explore 2024 Digital Design Trends in Upcoming Webinar
Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo https://t.co/wqzpl9u0Gv
Meta Last-Click CVR Drops 50%, Hurting Sales
Meta last click CVR is now down 50% from Sunday for one brand that's the most impacted by this in my portfolio. Whatever is going on it's multiple things and it's not only impacting reporting, it's impacting hard sales.
Platform Culture Dictates Content Performance Across Networks
Each platform has its own culture, its own audience behaviors, and its own unspoken rules. You can publish the same piece of content across platforms... it doesn't mean it will always perform the same.
Track Gift‑With‑Purchase Attach Rates Like Ad CTR
Running a Gift with Purchase promo without tracking attach rate is like running ads without tracking CTR. So we added analytics to @promopartypro today. Now you can see attach rate by campaign, product, and variant, and tell which gift is...
Clips Have Become the Primary Product Driving Reach
Clips are no longer the byproduct of the main product — they’re the main product. No matter the size of the show, they drive the ultimate reach 👇 More in my latest newsletter, "The Clip Economy": bit.ly/ClipEconomy
March 2026 Core Update Far Less Volatile Than December
I think they are smoking something over at SEL 🤣 -> March 2026 Google core update more volatile than December — here’s what changed The March 2026 core update wasn't even close to the power of the December 2025 core update....
Sock‑puppet Trend Simulators Are Mostly Empty Hype
Is it creepy that there are companies like Chaotic Good Projects out there promising to "simulate trends" with sock puppet accounts. Yes, sure. But, in my experience, they're almost always completely full of shit. https://t.co/GD97cCghhP https://t.co/33zVwVyoVG
Instant AI Answers Turn Traffic Into Conversions
If your website isn’t powered by AI yet, you’re leaving opportunities on the table. Visitors come with questions. If no one answers instantly, they leave. AI chatbots turn: traffic → conversations → conversions
Scale Budgets Gradually for Stable ROAS Gains
Almost every week, I see accounts increasing budget too fast. From $70/day to $250/day in a few days. Then performance drops. There’s always that question — “Why did scaling break it?” Because the system didn’t have stable learning. We scaled in controlled phases. ROAS recovered to...
Get Ready for AI Shopping and SEO Evolution
How to Prepare for AI Shopping & the Future of E-commerce SEO with Tim Resnik Post: https://t.co/yXnT36Bq2w https://t.co/UjNxYRqOrx
From Zero to 10K Followers in 3 Months
I grew the 𝕏 account of @vitaliidodonov from 0 to 10K followers in just 3 months. Lots of people have asked me how I did it. So I just wrote up an entire PDF explaining my strategy. If you want the full case...
Prepare Your Store for AI-Driven Shopping and SEO
New: How to Prepare for AI Shopping & the Future of E-commerce SEO Google, OpenAI, Amazon, and seemingly every platform are introducing new protocols + data feed attributes for folks who sell things online But what should folks in e-commerce do now?...
LLMs Reduce Geo Cannibalization: Favor Many Long‑Tail Pages?
Has anyone in SEO been able to validate (or disprove) the theory that content cannibalization matters LESS for GEO given that LLMs are prioritizing long-long tail pages? In other words, are there any credible studies that have shown it's better to...
Meta Events Manager Faces Random Purchase Outages, Performance Plummets
We are seeing purchase outages left and right on Meta events manager with some of the worst performance in the last 3 days. There doesn't seem to be any rhyme or reason here.
Testing AI Media Buyer Before Full Autonomy at 99% Accuracy
We’re about to start testing an AI media buyer. Essentially how it’s going to work is the AI buyer will come up with optimization ideas based on correlation between in platform, our MTA and MMM. Each optimization will be manually approved by...
Rogue‑style Fan Pages Can Drive 100M Organic Views
i interviewed the agency making “fan pages” for brands. secondary accounts that feel more like a rogue employee took over than a strategy. the “arby’s boys” page generated over 100m organic views in the first six months.
Meta Pixel Glitch Causes Missing Subscribe Events
Anyone experiencing Meta pixel issues in the last ~36 hours, what are you seeing/experiencing? For example, I'm seeing zero Subscribe events for a client showing in Events Manager, they're using LittleData + Segment, but we have other similarly setup events that...
AI Commoditizes Tweets; Brand Strategy Remains Premium
Great take. I think specifically, as AI evolves and expands, hyper-specific knowledge (and in that lies taste), is what clients will pay for, rather than just "tweets written for you" which used to work well before AI. Example: One of the things I...
Martech Inversion: Cockpits Turning Into Engine Rooms
The Great Martech Inversion: When the Cockpit Becomes the Engine Room by @Timothy_Hughes https://t.co/o8VHexq82B @DLAIgnite #SocialSelling #DigitalSelling #Sales #Marketing #Leadership #ArtificialIntelligence #TechNews #AI #CX #CRM #MarketingSuccess #MarketingStrategy #AIAgents https://t.co/qUmZ5p90Rr
Personal Intelligence Rollout May Reshape Search Result Algorithms
Added the (near) global rollout of Personal Intelligence to my algo update list. This could significantly change how search results are presented. https://t.co/0KdmuSXKw2 https://t.co/QKbuYQWBNQ https://t.co/23VgzTcOCi
US LLC Google Ads Verification Fails From India
Anyone here who has setup and done advertiser verification for Google Ads account with US billing from India? We've a registered LLC in US but verification keep getting rejected.
AI Shopping Generates Unattributed Conversions, Skewing Attribution
AI shopping is sending buyers to your store but NONE of them show up in your attribution. 39% of consumers already use AI for product discovery, and 23% of Americans bought something via AI in the past month. These are the...
Chatbot Ads Need a New Model Beyond Search
Search is the wrong mental model for chatbot advertising "I think it’s a mistake to view the Search advertising model as the default for chatbots; both from a user expectation and a revenue standpoint. And in fact, I think that Search...
Shift Focus: Influence AI Answers, Not Just Search Rankings
The content question has changed. It’s no longer “Did this rank?” It’s “Did this influence ChatGPT, Perplexity, or AI Overviews?” If your content is not showing up where buyers get answers, traffic wins are a distraction. https://t.co/KR59tuv2m0
The Web's Power: Shared Solutions Help Solve Problems
This has always been the power of the web. Someone out there has probably come across the same situation and problem you are experiencing. His site ran into the same exact situation my case study covered (and I posted that...
Undisclosed Promo Bots May Violate FTC and Copyright Law
As annoying as that probably was, this is quantifiably different. You know the Geffen rep works for geffen; you know the speaker has a strong financial interest in her success, you can use that information to analyze what they saying....