Amazon Tackles Advertisers' Pain: Repeating Streaming Ads
Amazon Squares Off Against Advertisers’ Biggest Challenge: Streaming Commercials That Run Over and Over https://t.co/SCHcp5ugM8 via @variety
Create Once, Distribute Everywhere, Not Just Social Media
Content distribution isn’t just sharing content on social media and calling it a day. Content distribution includes everything from email marketing to outreach — Remember that. Create once. Distribute forever.
Google Patents Scheme to Sabotage SEO Rankings
Google Has a Patent to Trick SEOs Into Ruining Their Rankings https://t.co/B4pSgIEhfN via @YouTube #googleranking #googleanalytics #seo #searchengineoptimisation #ranking #googlesearch @lexfridman @KirkDBorne @Ronald_vanLoon @erikbryn @antgrasso @sallyeaves @Nicochan33 @HaroldSinnott @mvollmer1 @marcusborba @CatherineAdenle @vinod1975 @YuHelenYu @ingliguori @fogoros @ylecun @TerenceLeungSF @SourabhSKatoch @wil_bielert @HsrYueli @faustospain...
Data Roundups Drive the Most SaaS Backlinks
Our research found that 'data roundups' are the most highly linked to content format in SaaS. Want more links and authority? Do more research and publish the data. https://t.co/7Rn0bI1WK6
FAQ Snippets Removed From Google SERPs for Government, Health Sites
And I can confirm, FAQ snippets are officially gone from the SERPs (for the gov and health sites that still had them). See the CDC example below. The first was captured by Semrush recently, the second is that search today.
Hit 100K Monthly Visits with No Backlinks, Ads
Most SEO agencies will never tell you this: You can take a website to 100K visits/month in under a year. Without backlinks, a massive team nor ads. Just some YOLO SEO. Do these 7 moves and you'll be playing in easy mode, I swear. 1....
Cleaning Low‑Quality Content Boosts Site Performance Over Time
This is a cool one to watch: this site had a ton of low-quality programmatic content that it cleaned up late last year, and it's seeing the benefits now, ~8 months later https://t.co/R0M17fdNZv
Jan 2020 Listicle Update Triggered Massive SEO Bloodbath
One of the casualties of the Jan ~20 "listicle" and low-quality-content unconfirmed Google update. It was a total bloodbath. More impactful than the March 26 Core Update, IMO. https://t.co/8d3zmKfZwT
Unlock 50+ High-Value Directories with Automated Submissions
I built a skill that manages directory submissions — Product Hunt, G2, AI directories, startup directories, and backlink-building listings with launch playbooks and tracking. You describe your product and it identifies the right directories, optimizes each listing, plans launch sequences, and...
SEO Agencies Suddenly Give up, Stop Caring
This one again. Yep. SEO agencies all just suddenly threw their hands in the air and stopped caring. https://t.co/RsYUI14ymo
One Year, 15 Posts, 1K Substack Subscribers
Sharing this openly. Maybe a bit corny, but I am proud that I finally got to 1K subscribers on Substack. And I'll be honest. It was harder than I thought. It took me one year. I wrote 15 posts. About 4-6...
Ad Stack Rebuilt Around Generative Retrieval
Fantastic new (from April) paper from Kuaishou on GR4AD (Generative Recommendation for ADvertising). Kuaishou has made several important recent contributions to generative recommendation systems, particularly with its OneRec architecture. But GR4AD advances a more radical proposition: that the modern advertising...
Automate Video Creation to Save 10 Hours Weekly
The best AI builders set up systems to help them ship faster. Here's @moritzkremb's system to create short videos that saves him 10 hours a week: 1. Cron jobs scrape ideas from X and YouTube 2. AI generates rough notes for the script 3....
HubSpot Agent Delivers Hours Saved and Compounding Value
One of the easiest ways to start getting measurable value from agents is HubSpot's Customer Agent. "Setup took less than a day. We're already clawing back hundreds of hours for our CS team. The deeper we go into the HubSpot...
Scale Ads Wisely: Track These Crucial KPIs
Writing Most businesses don’t fail because of bad products. They fail because they scale ads without understanding the numbers behind growth. If you’re running Meta or Google Ads, here are the KPIs that actually matter: • CAC (Customer Acquisition Cost)...
Boost Indie Success: Video, Block Toxic, Promote Backlist
Try to do these 3 things this week as an indie author: 1. Post a video talking to your readers. About you. About your book. Anything. It doesn’t have to be perfect. Show them who you are. 2. Block people who disrupt...
Test, Iterate, and Spam: Real Data Refines Messaging
A hill I will die on as a messaging strategist: your message improves the most when you put it out there. IT doesn't change in a silo. It's been through testing, iterating using DATA where I get my message to perform...
Instagram Stories Ads Now Block Tap-to-Skip Functionality
Why can’t you tap to skip ads on IG stories anymore?? I tap and the entire website pops up and then I can’t exit out of it unless I close the entire app.
The Internet Rewards Niche Content at Massive Scale
Weekly reminder: The internet lets you be niche at scale (and rewards you heavily for it)
AI Replicates 0‑to‑10K X Growth in 3 Months
I grew the 𝕏 account of @vitaliidodonov from 0 → 10K followers in just 3 months. Then I trained an AI on my exact strategies so you can get the same results. Reply "X" and I'll DM you the link to try...
GlobalGPT Launches Open-Access AI Content Suite
Ok this is kind of wild. GlobalGPT just quietly added Seedance 2.0 and Wan 2.7. No invite code. No regional barrier. No waiting list. You can now generate AI ads, comic videos, dance clips, cinematic shots, and running videos from one tab. https://t.co/XaLDs2Qr5c
Martech Shift: Cockpit Turns Into Engine Room
The Great Martech Inversion: When the Cockpit Becomes the Engine Room by @Timothy_Hughes https://t.co/o8VHexq82B @DLAIgnite #SocialSelling #DigitalSelling #Sales #Marketing #Leadership #ArtificialIntelligence #TechNews #AI #CX #CRM #MarketingSuccess #MarketingStrategy #AIAgents https://t.co/xCi4XFaQ7b
Unified “Single Brain” Platform Supercharges Marketing Efficiency
My bet is everyone is going to have something River-like at their company. We have been doing this for the last 2 months at my company - we call it 'Single Brain'. Since we're a marketing services company, we...
24‑hour Test Proves Ghost Can Mimic Substack Landing Page
So I did a 24 hour test with a Substack-like landing page, using a customized version of the Ghost Nikko theme. https://t.co/1QQhIhgHXg
Low Engagement Signals Need to Rethink Your Threads Strategy
The lack of engagement on my last 20 posts suggests I am terrible at @threads. What should I change?
Unlock LinkedIn Growth: Free Consultation for First Three
Ayoooo On May 19th, I’m helping people build a real presence on LinkedIn. The same systems that got me to 100K followers can help you grow your audience too, that'll help you network and get paid. The next 3 people who...
Keep FAQs: They Still Boost SEO Without Rich Results
You may have heard by now that Google is dropping support for all FAQ rich results So, should you remove all FAQs from your content? No. No. And probably not. Google previously stopped showing FAQs for the vast majority of publishers in August...
OpenAI Skips Agency-First Mistake, Learns From Google
OpenAI Read the Google Playbook. The Question Is Whether Marketers Did Too. Misunderstood Marketing - : Every Ad Platform That Went Agency-First Had to Walk It Back. OpenAI Didn't Wait. https://t.co/4yvevGcvYH
CEO's Paid Partnership Repost Sparks Authenticity Doubts
Just saw a CEO quote repost a paid partnership post. Made me question the authenticity of what they shipped and whether to believe the claims made or not. Glad this label now exists. https://t.co/SR0Lh3nvtO
AI Deduces Personal Traits From Ad Exposure Alone
AI can infer personal traits from ad exposure patterns alone, turning everyday advertising streams into detailed profiles without direct access to private data https://t.co/2QKj8k2XtP
ChatGPT Reveals Key Insight on Attribution Modeling
Nice little gem ChatGPT popped out during a conversation on multi-touch attribution (MTA), marketing mix modeling (MMM), and incrementality testing. https://t.co/aBXe4iLE3u
Close the Loop: Real Traffic Validates AI Experiments
You need to close the loop. Most of you aren't. Everyone's using AI to spin up 50 landing pages, 150 ad variations, entire feature sets in a weekend. It feels like you're testing everything. But you're not. You're just guessing at scale. If you...
Brands' Secret AI Use Tops Social Media Sins
Brands hiding their use of AI in social posts is their biggest social media sin, according to a Sprout Social survey. 28% Unlabeled AI-Generated Content 23% Engagement Bait 14% Political Commentary 13% Automated DMs 12% Posting Too Much
Instagram Pivots to Champion Long‑form Creators for Next Years
Instagram’s VP of Product says she’s thinking about how the platform can best support long-form creators over the next 1-2 years — a complete reversal of IG's previous focus on short-form, shareable content https://liahaberman.substack.com/p/icymi-instagrams-return-to-long-form
AI Will Separate Strategic Agencies From Basic Set‑ups
AI won’t kill Meta ad agencies. It will expose the ones that only sell basic setup work. Businesses still need humans for strategy, positioning, creative thinking, and profitable scaling. But agencies ignoring AI will absolutely fall behind, because speed and execution...
Influencers Earn Money Through Brands, Virality, or Division
The 3 routes to influencer $ (v.i.): 1. Brand deals/"human billboard," & usually beholden to (multiple) brands 2. Platform partners/desperate pursuit of virality, usu via clickbait/negative emotional arousal 3. Monetize audience/usually involves cultivating "us vs them" dynamic.
AI Writes Clear, Conversion‑Focused Copy for Free
I built a skill that writes conversion-focused marketing copy — headlines, CTAs, value propositions, and full page copy for homepages, landing pages, pricing pages, and feature pages. You describe your product and audience, and it writes copy that's clear over clever,...
Organic Search Still Dominates, But Zero-Click Surge Reduces CTR
100 SEO insights for 2026: 1. Organic search drives 53% of all website traffic. 2. U.S. organic traffic was down 2.5% YoY. 3. Zero-click searches reached 60%, with mobile at 77%. 4. AI Overview appearance rose from 6.49% to 13.14%. 5. Organic CTR fell to...
Create Content that Answers Questions Before Buying
Great content doesn't chase searches. It answers the questions people ask before they're ready to buy.
Repeated Exposure Fuels Belief; Everyone Markets Ideas Online
Two thoughts from Sinan Aral "We tend to believe false information more after repeated exposure to it. People also tend to believe what they already think." “In the Hype Machine, everyone is a digital marketer, whether we’re fighting for ideas or...
AI Teammate Boosts Social Selling with Reference Ecosystem
The AI Teammate: Building Your Ecosystem of Reference for Social Selling by @Timothy_Hughes https://t.co/TTyCBxaShc @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #ArtificialIntelligence #Marketing #MarketingStrategy #MarketingSuccess #AI https://t.co/hU3GzrEZ9z
AI Scales Campaigns; Tech Leadership Must Guard Brand Consistency
RT AI agents can now scale marketing campaigns across dozens of channels. But who's enforcing brand consistency? That's a technology leadership problem, not a marketing one. #CIO #AIAgents #MarTech @Star_CIO https://t.co/Vjv8aDlma4
Programmatic Ads Now Drive over a Third of Spotify Revenue
Interesting data point from Spotify’s $SPOT earnings call last week: more than 1/3rd of its advertising revenue is now generated from “biddable” (programmatic) buying. https://t.co/iO6L7ngsmh
Chatbot Ads Slip By? Users Say They’ll Notice
This Article Claims You Probably Wouldn’t Notice if a Chatbot Slipped Ads Into Its Responses Well, I would certainly notice and would not like it at all https://t.co/aRMvQtJavM https://t.co/i2qsfiAfxf
Pick the Platform that Fits Your Audience, Not Hype
Every platform expert is going to tell you their platform is the most important one. TikTok experts will tell you TikTok is where all the growth is happening. LinkedIn experts will tell you that LinkedIn is where all the money is. Instagram experts...
Automate DMs and Lead Gen with AI, Save Time
If you're not using AI to scale your DMs, your outreach, your lead gen… … you're manually doing a job that a system should own. Your time is too expensive for that.
Don't Kill Ads by Ad‑level CPA Alone
I've audited hundreds of accounts in the last year alone. The single most common mistake I see, across budgets big and small: advertisers turning off ads based on ad-level CPA. It's not their fault. The data makes it look obvious. But...
AI Search Leaders Debate Top Vs. Bottom Funnel
People that are leading or working on AI search efforts: Which of these are trying to solve for? Top or bottom of funnel? Or both? CC @JHTScherck @TheCoolestCool @lilyraynyc @Kevin_Indig @kristakdoyle https://t.co/sBfHaojBy5
LinkedIn Article Hits Google’s Top Spot in 24 Hours
The pipeline from LinkedIn article to top result in Google is so real. This piece is barely 24 hours old. My god. https://t.co/GSluiMC2WK
All‑In‑One Campaign Validation Built Into PromoPartyPro
Putting every kind of campaign validation checking we can think of into @promopartypro to help people easily troubleshoot their own issues. https://t.co/vBsvlimsqm