Simple Steps to Set up Amazon Attribution Links
How I set up Amazon attribution links. I just made this so hopefully it is helpful and not too big of a hot mess. 🤣
Cut the Committee: Give B2B Buyers Sharp Insight
Most B2B content does not fail because the idea is weak. It fails because it sounds like it was approved by 7 stakeholders before it reached the buyer. Executives do not stop scrolling for “innovative solutions.” They stop for: → sharp insight → real tradeoffs →...
New Google Ads Updates and Account Penalties Announced
It's New 5/21: Big Google Ads News From Google Marketing Live and more with @gregfinn https://t.co/7TDxEvkCZ0 we are penalizing @mordyoberstein and @TheMarketingAnu
TikTok Launches AI‑driven Creator Search for Intent‑based Matching
TikTok announced Creator AI Search.🔎 The feature within TikTok One Creator Marketplace allows brands and agencies to find creators by entering a campaign brief and receiving a curated list of best-fit creators. This shift from filters to intent-based discovery aligns with...
Google Trials New Shopping Ads, AI-Driven Lead Tools
Google is testing Shopping ads, Business Agent for Leads and expanding the Direct Offers pilot for AI Mode https://t.co/RNgBFnTXL1 https://t.co/dtpfKglXLc
Gemini Powers Smarter, Scalable Ads Across Search & YouTube
Incredible to see the announcements out of #GML2026 today, I always think of it as our Ads I/O! Everything we know about marketing is changing right now, and it’s actually a wonderful thing. We’re making Gemini work a lot harder...
AI Mode Adds Ads, Gemini Explainers, and Lead Chatbot
Ads coming to AI Mode and Gemini custom explainers next to ads. Also, Business Agent for Leads - lets leads chat with a chatbot based on your website and potentially be turned into leads. Interesting. https://t.co/u9L9MLypZc https://t.co/eW5hC60mXW
Four Simple LinkedIn Steps Yield $200K/Month
The simplest LinkedIn strategy I've ever seen is also one of the most profitable. @Laraacostar hit $200K/month with just LinkedIn. She did these 4 things consistently, every single week. 1. Education content (positioning) Two specific breakdowns Two broad business tips...
Reddit Dominates B2B Keywords, Exposing Strategy Gap
Reddit is outranking B2B vendors on 4,225 keywords. That’s 957,540 monthly searches where buyers see a thread before they see your brand. We analyzed 8,566 keywords across 14 SaaS domains. In 3 of 4 verticals, Reddit owns 40 to 45 percent of top...
Scaling Startups From Zero to Thousands with SEO
When people ask me what's my favorite SEO gig: Taking Startups from Zero to One. Getting a project from a few users to 100s or 1000s of users in a short amount of time is one of my biggest satisfactions. Then, training a...
Walmart Boosts Ad Relevance by Prioritizing Semantics over Clicks
How Walmart improved sponsored search by prioritizing semantic relevance over engagement Candidate retrieval in ad / RecSys systems often uses a user's historical engagement data as a proxy for relevance. But researchers at Walmart argue that this approach is incomplete in...
Organic Clicks Surge as 0‑click Searches Dip
Interesting data from @sparktoro @DatosInsights and @randfish that shows that 0-click searches actually dropped in 3/2026 - paid clicks increased, but organic clicks actually grew to their 2nd highest month in the chart https://t.co/CYccqqdIru
Describe, Not Build: AI Accelerates Campaign Execution
We are moving from “build it” to “describe it” in marketing. This shift feels overdue. Execution today still moves slowly. Too many tools and too much manual setup sit between idea and launch. Conversion Agents closes that gap. You describe a campaign. It builds the...
Omnisend Cuts SMS Price, Brands Save up to 35%
Per-message rate is one of the few line items in the retention stack where a small change moves through the whole P&L for the brands I work with. @omnisend just dropped SMS pricing to $0.007/message. 2 things worth knowing before you write...
Success Lies in Replies, Not Just Posting
Everyone thinks that the action is in POSTING across social media platforms… but the people who are really good at it know that relationship-building is all in the replies or DMs. Be a reply guy.
Reorganize Existing Content Before Writing New SEO
Most Startups don't need more SEO content. But someone to rearrange the content they already have. Walk into any 200-post blog and you'll find: - 12 posts targeting the same keyword - 40 orphan pages no one links to - A pillar page that links...
From SEO to GEO: Understanding AI-Driven Search Answers
Transitioning to Generative Engine Optimization: How Modern Search Engines Form Their Answers [NEW POST] - B2B Marketing Blog | Webbiquity https://t.co/UlVsecAi5r #SEO #GEO #AIO
Blind to 40% of Customers: Fix GA4 Unassigned
One of the most expensive mistakes in D2C: Making decisions on incomplete attribution data. When GA4 shows “Unassigned” it means your business is partially blind. Imagine running a retail store where 40% of customers enter through invisible doors. That’s what poor tracking looks like.
Meta Bug Halts 200+ Ads, No Quick Fix
Meta is having one of the worst bugs I've ever seen. Currently on day 4 of 200+ ads (100k+ in daily spend) being turned off due to a "known platform-side regression on our ad-review pipeline". Once an ad is hit with this...
2025‑2026: DTC Advertising Enters the AI Guinea‑Pig Era
I'm presently sitting in a cafe in my wife's hometown of Jeonju, South Korea drinking a latte and doing a bit of a gut check on Meta / Media Buying and the state of DTC in May of 2026. Right...
Clipping Videos Profits Agencies, Hidden Influencers, Not Others
My two cents is that "clipping" (creating short clips from videos, then paying accounts to post them as it was organic, and get views on it) is amazingly good business for agencies selling this service, OK business for influencers doing...
TikTok’s New Campaign Showcases Viral Hit’s Global Impact
TikTok launches Behind The Breakthrough spotlight on viral hits @tiktok has launched a new Behind The Breakthrough campaign spotlighting rising, starting with @siennaspiro and her hit “Die On This Hill” The track generated over 6 million TikTok creations and 16 billion...
Master Google Gen‑AI SEO: Prioritize Original, Agent‑Ready Content
Good podcast from @Marie_Haynes based on the Google document published on Friday about Gen-AI optimization. She covers a number of important topics. Note, I had YouTube's "Ask" feature build the chapters in case that's helpful for you. :) https://t.co/3zWmm7A4eL Here are...
Google's New Guide Tackles Generative AI Optimization Myths
Google publishes its own help guidance on how to optimize for generative AI, including a myth-busting section - which might rile people up https://www.seroundtable.com/google-optimize-generative-ai-mythbusting-41335.html #google #googleseo #seo #geo #aeo
Boost LinkedIn Engagement with AI-Generated Posts
Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idal1Jb #linkedin #chatgpt #ai #socialmedia https://t.co/zzORlK62Gt
AI Search Is Still SEO: Don't Rebrand the Fundamentals
In practice, I don’t really care what optimizing for AI Search is called: SEO, AI Search Optimization, AEO, GEO, or whatever the new acronym ends up being. I’m the first one to adapt to the terminology clients use if it helps...
Meta Ad Quality Plummets; Cutting Spend Is only Fix
Since May 8th almost every ad account I have viz into took a noticeable turn for the worse on Meta. The quality click % took the biggest hit and Meta started shifting into cheaper more "new" audiences. So far nothing...
Focus on Bottlenecks, Not SEO, for Revenue
Building your entire business around SEO traffic is insane now. @Neilpatel and I broke down the channels that still actually drive revenue: 00:00 - Why content collabs should be give-first 06:54 - QR codes at events still work 13:51 -...
Free Quick Course on Mastering Viral Content
Here’s a free thing - I just whipped up a quick course based on all those ‘how to go viral’ ads and lesson plans. And no, I’m not gonna charge you to see it all. https://claude.ai/public/artifacts/6d78e57a-f145-4cd3-8dc4-13ae30ee53dc
Free Boston SEO Meetup: 2026 Trends, AI & Technical Insights
🚨 Less than 3 weeks to go for the #SEOFOMO x @WhitePressINT Boston Free Meetup on June 2nd with a 🔥 group of experienced search specialists sharing in 4 (!) insightful panels about: ⭐️ Winning SEO in 2026: Trends,...
AI Replaces Creators: Instant TikTok Shop Ads
Ecom creators are getting replaced in real time. TikTokShop + SeedanceAI + @ClaudeCode is a crazy combo. This tool finds winning TikTok Shop products, pulls viral creator ads already converting, analyzes the structure, then rebuilds the ad around YOUR product using AI. Upload...
Turn Your Top Organic Posts Into Winning Ads
Your best ads are probably on your organic feed. Find what’s does well organically on IG or TikTok and let it rip in ads.
Coach Embraces YouTube Long-Form Storytelling to Engage Youth
Brands like @Coach are taking notice of the massive opportunity to build deep, lasting connections on @youtube. They're shifting back to long-form storytelling and partnering with @youtubecreators in a way that's really resonating with people, especially younger generations. https://t.co/ToH7GWDIfG
Single‑Vendor Strategy Generates $51K Revenue, 2,550% ROAS
So here’s what happens for a business when you don’t have 19 vendors handling bits and pieces of your marketing. Took over this account,built a cohesive strategy across all media, (social, SEO, email) and delivered 170 new clients for $15.33...
Google Shares Top AI Search Best Practices
Glad to see this insight from the @google team today on best practices for AI search 🤌🏻 https://t.co/icLVn6EbG1
AI Revolutionizes Healthcare Advertising and Patient Targeting
Brad Fox, SVP, @dentsuX_Global , with Josh Walsh, Co-Founder & CEO, BranchLab, and Zach Rodgers, Founder, Sensical, breaks down how AI and neural networks are reshaping healthcare advertising, from changing patient behavior to the future of audience targeting. https://t.co/yptWw36da5
AI Ads Match Human Performance—Unless Consumers Detect AI
AI-generated ads perform roughly as well as human-created ads, unless consumers suspect they were generated by AI. Researchers from the Technical University of Munich, Columbia Business School, Harvard Business School, and elsewhere analyzed more than 16 billion ad impressions and 116...
AI Slashes DTC Video Costs, Scripting Now Bottleneck
Scripted DTC video ads never stopped working. The economics just made them too risky to run at scale. Harmon Brothers built an entire agency around this format. Squatty Potty, Purple Mattress, Poo-Pourri. Those videos worked because a strong script with a...
Google Vehicle Ads Now Include ATVs, UTVs, Trailers
ICYMI: Google Vehicle Ads in the U.S. expand to support ATVs, UTVs, and non-motorized trailers, such as travel trailers and campers https://t.co/NKFdNtHAzh https://t.co/m1G23yDPt4
Free Tools Unlock SaaS Leads Faster Than Content
I built a skill that designs free tool strategy for lead generation — tool selection, viral mechanics, SEO targeting, and conversion paths from free tool to paid product. You describe your product and ICP, and it identifies free tool opportunities that...
Illegal Monopoly Fuels 24/7 Surveillance-Driven Ad Targeting
I mean it must be said they also had 1) an illegal monopoly to act as a firehose and 2) could train their YT recommendations and ad targeting off data from a 24/7 omniscient surveillance system…
SEO Boosts SaaS Traffic, Engagement, and Conversions
“Should we be investing in SEO for our 2 year old SaaS?” Me: “Well, our organic traffic is up 201% and 27-35% of those visitors are signing up for RB2B. These are a few other BANANAS results from the last...
Scaling AI Content Can Harm Your SEO Rankings
Can scaling AI content be risky for SEO? I've been monitoring the impact across hundreds of sites for the past few months. Check out my recent research and findings in my latest Substack: https://t.co/nY4XO08uBG https://t.co/NUcvIGUe6O
New Tool Distinguishes Meta Ad Slumps From Your Errors
Did Meta tank or did you? I met these guys at a conference in Nashville that built a nifty tool that's like a weather report for Meta ads. > Headwinds pools data across ~50 DTC brands daily so when your numbers crater...
When Ads Fail, Check the Funnel First
We lost $500K on Meta ads blaming Andromeda. One of our clients spent roughly $1,000,000 in an ad account and performance tanked. We thought Andromeda or GEM was messing it up. We changed everything. Different scripts. Different videos. Different layouts. We thought...
Audit Your Site Structure to Unlock Scalable SEO
Run a SEO + Site Structure Audit with Claude. (Bc if your content structure is broken nothing scales.) Hear me out: most sites evolve organically. The blog is at /blog, features/product pages are scattered across /product and /solutions and /platform, and there...
Major Media Giants Partner to Tie Ads to Revenue
Fox, Hallmark, NBCUniversal, Paramount, TelevisaUnivision and Warner are among 9 big media cos striking partnership to link commercials to business results, the latest in a broader industry push to rely more heavily on non-traditional audience measures. https://t.co/ih34D859gY
Google Trials Merchant Advisor for Merchant Center
Google is testing Merchant Advisor - like Google Ads Advisor but for Merchant Center https://t.co/galzBRS8At via Tamara Hellgren and @hanakobzova https://t.co/urmbmPCJe9
Streaming Ads Overtake TV as Infrastructure and Patience Pay
From today's @WSJ featuring @AntennaData: The TV Ad Market Is Being Taken Over by Streaming Platforms. I wrote about this years ago when the industry was fretting that streaming had reached its cap: advertising revenue trails consumer behavior by 3-5...
Meta's Low‑CPC Tricks Inflate Attribution, Hurt Conversions
When Meta burns spend on low-CPC placements and ads, it's chasing easy attribution credit from people who were already likely to buy within your attribution window. Before the March 2026 attribution update, it didn't even need link clicks to do this....