AI Monitors Oncologist Chatter at ASCO 2025
AI-powered social media listening of oncologist conversations at ASCO 2025 - Ghosal @brunolarvol @mtmdphd Gramling @Larvol https://t.co/azRDBVYLGK #ASCO26 abstr 9045 Poster Bd # 512 #hemonc #Scicomm #ASCO25 @ASCO
My Proven Ad Strategies Vs. Time‑Wasting Tactics
Ad insights… what works for me and what I find to be a waste as a full time author
Batch and Schedule Posts with Trending Audio—Options Exist
You can still batch and scheudle your content that requires trending audio or music... you do have options
Revive Top Posts: Reshare, Repackage, Reach New Fans
Underrated marketing move: Go back to your top 10 performing posts from the last year. Rewrite them. Reshare them. Repackage them. Your audience has grown. New people haven't seen them. The message still hits. Don't let your best work collect dust.
Consistent LinkedIn Posts Unlock $15K Partnership Deals
I have booked more than $15K in co-marketing and partnership content deals with AI/AEO companies since I started posting daily on LinkedIn and switched my newsletter to a weekly cadence. This was not on my bingo card for 2026, but...
Stop Comparing Content to Performance; Value Your Role
In my first marketing job, I gaslit myself into thinking that if my content marketing results weren’t keeping up with the performance team’s, my job was worthless.
Shift B2B Marketing: Educate, Inspire, Build Trust
Thank you Sean Callahan for inviting me to join my friends Andy Crestodina , Mimi Turner , Jane Bartel and Jillian Ryan in the latest feature in the ANA "B2B Marketers Face a Crossroads." My POV: Most B2B marketing is...
Stat Roundups Generate Far More Backlinks than Thought Leadership
What's the best type of content to get links? It's not thought leadership content. It's a round up of a series of stats and facts associated with niches relevant to your category & customers. A lot of people hate on stat...
AI Agents Replace Entire Marketing Teams—Build Yours Fast
One person running AI agents can now handle what used to take an entire marketing team. The question isn't whether this model wins. It's whether you build it before your competitors do.
One AI Character, Endless Content Across Media
Most creators still rebuild content from scratch. New prompt. New image. New workflow. But what if you could create one AI character once and generate content with it forever? Images. Videos. Campaigns. All from a single conversation. I explored this new model using @Picsart Aura. This changes how...
AI Marketing Tools List Keeps Growing with New Additions
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include @Onlypult, @vidnoz_official, Rovo by @Atlassian , NoteGPT TTS, @buffer, Cora, @meetgranola, @eclincher, and @NaturalReaderAi.
Meta Drains Brand Budget Early with Terrible ROI
Love waking up to Meta spending 60% of a brands daily budget before 7am PT. Love that it spent almost 20% from midnight to 1am. Love that the CPA was 5x our goal and time on site metrics were basically...
Team Tackles SEO, GSC Bugs, and AI Ads
On It's New, @MordyOberstein covers @johnmu on SEO statements, I cover GSC bugs and read more best practices and @TheMarketingAnu covers the Microsoft Ads AI news - no smiling thanks to @gregfinn https://t.co/a66J6LjzNe
Hire Social Strategists Who Prioritize the WHY Over Trends
What do I look for in a social media STRATEGIST? Not trends, or ~culture~, or even content. I look for social media professionals that can explain the WHY behind their ideas. Social Media Strategy is all about coming up with strategic...
Google Turns Search Into Task‑Based Life Navigation Platform
Google announced new tools for Search that further transform it into a tasked-based platform for navigating modern life. https://t.co/6904wIVGxD via @martinibuster, @sejournal
Prioritize Profit per Ad over Exhaustive Data Testing
Also think that most people are over-complicating "testing" by trying to buy data. You either are focused on performance and growth or you're focused on buying data & information. What's important to you, is it maximizing your profit and CM per ad...
First‑time Founders Spread Too Thin, Miss Traction
Most first-time founders go wide too early. They set up ads, post on social, maybe do some cold outreach - and then wonder why nothing is sticking.
OpenAI Launches AdsBot to Vet Ad Landing Pages
We've got a new OpenAI crawler and it makes total sense. Meet OAI-Adsbot: From OpenAI: OAI-AdsBot is used to validate the safety of web pages submitted as ads on ChatGPT. When you submit an ad, OpenAI may visit the landing page to...
AI Cuts SEO Troubleshooting From Hours to Minutes
Old SEO vs New SEO Old SEO: Spend 3 hours analyzing why your organic traffic dropped 40%. Find nothing. New SEO: Connect your Google Search Console to Claude, get a ranked list of issues and fixes in 12 minutes according to your...
ChatGPT Ads Launch CPC Campaigns with $3‑5 Bids
Interested in ChatGPT ads? Looks like CPC campaigns are live for some advertisers. @juokaz pinged me with some screenshots. You can select between Reach or Clicks for objective and then enter your Max CPC for the campaign. ChatGPT says to...
AI Overviews and Zero-Click Search Redefine SERP
#AI Overviews, Zero-Click Search, and the New SERP: Key Takeaways from STAT’s 2026 Analysis [NEW POST] - B2B Marketing Blog | Webbiquity - https://t.co/IlliieKlqo New #GEO and #SEO research from @getSTAT . https://t.co/RKdz1POwmU
Craft Transformation Headlines: Promise Results, Relieve Pain, Stand Out
Transformation headlines do 3 things: 1. Promise a specific result 2. Acknowledge the pain point 3. Differentiate you If someone sees your pillar title and thinks "That's exactly what I need," you've nailed it. If they think "Oh, another post about Marketing," you've failed.
Google Search Console's Job Appearance Data Is Buggy
Google Search Console performance report for job appereance data is buggy https://t.co/3NitEYBZHY via @maxjpeters https://t.co/d0nGRKr4Ma
Creative Testing Beats Secret Algorithms for Scaling Success
I've hired 20+ media buyers. Here's the pattern: The ones who talked about 'secret algorithms' and 'growth hacks' were useless. The ones who talked about 'creative testing' and 'offer construction' scaled accounts. Your guru's secret sauce is a myth. Fundamentals...
Scale to 20 AI‑driven Articles for Traffic
Watching your organic traffic drop 40% after the latest Google update because you're still doing SEO like it's 2019 while everyone else adapted their AI workflows months ago What you need to do? Compete on volume Forget about 4 articles a month Go...
AI Enhances SEO, Yet Human Expertise Remains Crucial
I created an AI tool to improve internal linking and enhance meta titles and meta descriptions. After a few weeks, I can tell it's working nicely (we started where you see the dip in the graph around mid-march) But you have to...
Weak Product Pages, Not Meta, Kill D2C Conversions
Low ROAS ≠ Meta Ads India Problem Many D2C India founders blame the platform first. But often the leak starts after the click. Weak product pages kill conversion faster than bad ads.
Higher Ad Spend Won’t Fix Funnel, Drops ROAS
More Meta Ads Spend ≠ More Sales Many Indian D2C brands raise budget during festivals. Then blame ads when ROAS drops. Spend scales systems. Not broken funnels.
Complex SEO Lets Ineffective Tactics Still Succeed
Google's @johnmu says since SEO is so complex, you can still do a lot of SEO that does not work and still do okay https://t.co/GdDY0OVDPW https://t.co/yqJnuS4xN3
AI Teammates Amplify Digital Influence at Scale
The Conversational Scale: Deploying AI Teammates for Digital Influence https://t.co/1rUhF9JADI via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #Tech #TechNews #AgenticAI #AIAgents #Agentic #AI #FutureOfWork #Strategy #Sales #Marketing https://t.co/aZmO7MJcHW
Google’s Jan 20 Update Cracked AI‑Heavy SaaS Blogs
The Jan 20 Google update was the most interesting update of the year for me so far (I’m still working on March Core analysis btw 🥵) Still finding new examples that all match the same patterns. A few things seemed to...
AI Traffic: From Worst Customer to Top Performer
A Year Ago AI Traffic Was Your Worst Customer. Now It Is Your Best. https://t.co/xQGflQOMl2
Unified Hub Links Agents to SMB Ad & Analytics Tools
What is the best platform for connecting agents to the everyday systems needed by SMBs? Eg support for Google and Meta ads and analytics
Adobe CX Enterprise: The Core of Digital Experience
MyPOV: it all comes down to this? @adobe #adobesummit @adobesummit The entire Adobe CX Enterprise from @achakravarthy12 https://t.co/1slo7e0QHd
Treat Budget as Daily Variable, Performance as Constant
Another nail in idea of daily budget controlling spend. Budget should always be a daily variable While performance is the constant That is how you want the machine to model your spend allocation. https://t.co/M5Qsc5I5sh
Stop Apologizing in Your Content to Keep Attention
Stop apologizing in your content. ”Sorry I look a mess… sorry if you can hear my kids… sorry… sorry…” You are giving people a reason to scroll. They probably didn’t notice, but you just wasted 3 seconds apologizing, and you just gave...
Design Shows for Clipability, Harvest Millions of Views
TBPN is a 7k-live-viewer pod that sold to OpenAI for $200M because their average clip gets 257k views. Everyone's talking about the strategy. Here's the structure: 1. Format is engineered for clippability, not the other way around 3 hours/day, live, 5 days a...
Consolidate Your Meta Ads Into One Campaign
Meta advertisers: when was the last time you tried a fully consolidated, single campaign setup?
ZoomInfo Adds Free ChatGPT Connector with Enrichment Tools
@ZoomInfo is expanding our partnership with @OpenAI with our @ChatGPTapp connector. Open to ANYONE - free sign up gets you 100 free credits. We've added Intent, Contact and Company Enrichment, Find Similar Companies, and Account Context that marries your...
Track AI/LLM Traffic and Conversions with Looker Studio Template
Time to track AI / LLM traffic and conversions. Clone this Looker Studio Template. Link -> https://t.co/nGXnF2Duut
Bots Account for 37% of Web Traffic, Redefine Analytics
Web traffic metrics increasingly hide a structural distortion. Malicious bots generate 37% of activity, so marketing analytics, ad spend and cybersecurity baselines must be recalibrated because a growing share of “users” is no longer human. Source @StatistaCharts via @antgrasso https://t.co/kfAwyiqWYw
Microsoft Adds IndexNow Support for Internet Archive
ICYMI: Microsoft offers the Internet Archive IndexNow support to help support the site https://t.co/nFeyZ5sRRz https://t.co/Vr6VWMivxX
Claude Pinpoints Rank‑11‑20 Pages Ready for #1
Upload your Google Search Console CSV to Claude with this prompt: "Identify pages ranking 11-20 that could hit page 1 with content updates." It'll analyze click-through rates and suggest exactly which pages need work. Beats manually scrolling through 2,000 keywords....
Validate Sales Organically Before Spending on Ads
'Just run Facebook ads' is the worst advice for beginners in 2026. Build a simple funnel. Get 10 people to buy it organically. THEN run ads. If you can't sell it without ads, you won't sell it with ads.
Snapchat's Growth Hacking Sparks DAU and Engagement Concerns
⚡️ Snapchat Growth Hacking Raises Concerns on DAUs/Engagement ⚡️ $SNAP Ever since becoming a public company, Evan Spiegel, Snap’s Co-Founder, has been critical of growth hacking... https://t.co/cUVqO01ZFu
AI Mode's Side‑by‑side View Could Boost Publisher Traffic
Good to know that AI Mode's new display (opens the page side-by-side with AI Mode) includes Scroll-to-Text highlighting (which is better for analysis in GA4, rank tracking tools, etc.) ALSO this is likely a hot take but I don't think this...
Lower ROAS Enables Scalable, Profitable Meta Campaigns
The ideal situation is to have the lowest ROAS possible on Meta while scaling and being “profitable” The higher you need that ROAS to be, the harder scaling becomes.
Scheduling Posts Doesn't Hurt Reach—Stop Believing the Myth
The "I won't schedule my content becuase it decreases reach" conversation is one I'm tired of having... ... but I'm having it again because I keep seeing people stay stuck behind this idea.
Switch ESP Fast, Keep Revenue Steady with Omnisend
Nobody wakes up excited to migrate their ESP. Because historically, it sucks: → Weeks of setup → Broken flows → Revenue dips @omnisend's angle is different: → Flows live fast → Data moves clean → Revenue doesn’t stall Switching tools shouldn’t cost you money. If anything it should make you...
HubSpot’s Breeze Assistant: Simple Tool, Powerful Possibilities
I love it when HubSpot builds simple primitives which can then be combined in creative ways to unlock a lot of power. If you're a HubSpot customer and haven't played with Breeze Assistant yet, you should. It's getting really, really...