Digital Marketing Social Media and Updates

Amazon Turns to Third‑Party Sellers to Boost Twitch Advertising
SocialJun 2, 2026

Amazon Turns to Third‑Party Sellers to Boost Twitch Advertising

Amazon Ads is reportedly leaning on third-party companies to sell ads on Twitch. Marketers hesitate to advertise on Twitch due to brand-safety concerns and view it as too niche. Details: https://content-naf.emarketer.com/amazon-taps-third-parties-sell-twitch-alexa-ads (Article also covers Alexa, but who cares about that.)

By Zach Bussey
Boost Meta Reach by Optimizing Ads for Daily Unique Impressions
SocialJun 2, 2026

Boost Meta Reach by Optimizing Ads for Daily Unique Impressions

Take your top best performing ads. Launch a sales campaign, but instead of optimizing for purchases, optimize for daily unique reach. Launch that campaign at like 5% of total spend. To me this has been the biggest contributor overall to...

By David Herrmann
Aggregated Tracker Simplifies Inconsistent Google Algorithm Data
SocialJun 2, 2026

Aggregated Tracker Simplifies Inconsistent Google Algorithm Data

Google Algo trackers are great, but wildly inconsistent with one another So callout to @rustybrick for making a tool that aggregates Google Algorithm volatility trackers 1st image = all, 2nd = aggregate Makes more sense of the data while respecting the trackers https://t.co/KKuIDUQ8lM

By Cyrus Shepard
Boost 11‑20 Rankings Fast with Simple On‑Page Tweaks
SocialJun 2, 2026

Boost 11‑20 Rankings Fast with Simple On‑Page Tweaks

Pages ranking 11-20 are the lowest-hanging fruit in SEO. Open GSC. Filter by position 11-20. Sort by impressions descending. Pick the top 5. On each one: 1. Rewrite the H1 to match the query 2. Add 5 internal links pointing in 3. Expand the section that...

By Flavio Amiel
Assess Content KPIs Before Deciding Quantity or Quality
SocialJun 2, 2026

Assess Content KPIs Before Deciding Quantity or Quality

There’s a problem with the “you don’t need more content” statement. Whenever I see a company heading that way, I ask “do you have enough content yet to take that advice?” It’s like telling an anorexic person “you don’t need...

By A. Lee Judge
Build $8M Business on LinkedIn Organic Growth
SocialJun 2, 2026

Build $8M Business on LinkedIn Organic Growth

If I was starting over on LinkedIn, here's exactly what I would do: For context, we run an $8M/yr+ education biz. And have done over $25,000,000 in lifetime revenue almost exclusively from organic. (We are now starting to ramp up paid ads.) If I...

By Nicolas Cole
Google Ads TOS Updated After 8 Years, Adds AI
SocialJun 2, 2026

Google Ads TOS Updated After 8 Years, Adds AI

Google Ads Terms of Service updated for the first time in 8 years with AI updates and more https://www.seroundtable.com/google-ads-terms-of-service-updated-41431.html via @beXtremeArpan anthonyhigman #googleads #ppc #google #legal

By Barry Schwartz
Treat LLM Visibility Like Modern SEO: Pair, Authority, Listicles
SocialJun 2, 2026

Treat LLM Visibility Like Modern SEO: Pair, Authority, Listicles

Another client banging those ChatGPT citations, and it's almost as easy as SEO in 2007 Here are some starters if you want to show up on LLMs: 1. Pair your category with your brand e.g. "AI Podcast Editor" = "$YourBrand" // Pair them...

By Flavio Amiel
Agencies Fear Rising AI Threats Amid Tougher Digital Ads
SocialJun 1, 2026

Agencies Fear Rising AI Threats Amid Tougher Digital Ads

Agencies' Concerns Mount as Digital Advertising Becomes Harder and AI Threat Grows - Marketing Charts https://buff.ly/e32NpUX

By Trish Carey
Three Simple Steps to Get ChatGPT to Cite You
SocialJun 1, 2026

Three Simple Steps to Get ChatGPT to Cite You

3 things to do today if you want ChatGPT to cite your site: - Get mentioned in 3 listicles in your niche - Match your H1, meta title, and first paragraph to one clear entity - Post your stuff on Social Media, etc. Boring...

By Flavio Amiel
Google Now Omits Self‑promoted Brands From Listicle Citations
SocialJun 1, 2026

Google Now Omits Self‑promoted Brands From Listicle Citations

Google is definitely changing how it factors in information from self-promotional listicles. In most examples I am now seeing, Google may still cite the self-promotional listicle, but it skips the brand recommending itself as #1 in the response. However, it...

By Lily Ray
Some Sites Experience Major Traffic Spikes After Core Update
SocialJun 1, 2026

Some Sites Experience Major Traffic Spikes After Core Update

A handful of sites started seeing big surges over the weekend with the core update https://t.co/5lrFM2ayBI

By Lily Ray
Data, Not Traffic, Powers the Next D2C Winners
SocialJun 1, 2026

Data, Not Traffic, Powers the Next D2C Winners

Most D2C brands think their biggest asset is traffic. But their biggest asset is data. Because when tracking breaks: • Meta optimizes toward the wrong users • GA4 loses attribution • budgets get misallocated • winning campaigns get paused A 5% tracking gap at scale can cost...

By Premlata (Meta + Google Ads)
2026 SEO Shifts Teams Still Haven’t Adopted
SocialMay 31, 2026

2026 SEO Shifts Teams Still Haven’t Adopted

6 things that changed about SEO in 2026 that most teams still haven't adjusted for.

By Vinay Katiyar
Follow Early Platform Trends, Not Mainstream Tactics
SocialMay 30, 2026

Follow Early Platform Trends, Not Mainstream Tactics

Most founders treat distribution channels as independent surfaces. They aren't. LinkedIn audience patterns predict what works on X 6-12 months later. X patterns predict what works on YouTube. YouTube predicts long-form content patterns 18 months out. There's a flow direction in distribution....

By Vinay Katiyar
Build a Revenue Command Center to Unlock Top Opportunities
SocialMay 30, 2026

Build a Revenue Command Center to Unlock Top Opportunities

Highest-leverage Claude Code dynamic workflow prompts to generate more revenue, assuming unlimited tokens: 1. Revenue Command Center Use a workflow. Build a revenue command center for [company]. Inspect every available data source I provide: CRM exports, call transcripts, email threads, analytics, proposals,...

By Eric Siu
System Overhaul Doubles ROAS and Cuts CAC
SocialMay 30, 2026

System Overhaul Doubles ROAS and Cuts CAC

6 months ago, a D2C brand came to me spending ₹8L/month on Meta Ads. ROAS: 1.8x RTO rate: 38% CAC: ₹1,200 LTV: ₹900 They were literally paying to acquire customers at a loss. Today? ROAS: 3.9x | RTO: 14% | CAC: ₹680 |...

By Premlata (Meta + Google Ads)
AIOSEO Auto‑creates llms.txt & Markdown Files for Millions
SocialMay 30, 2026

AIOSEO Auto‑creates llms.txt & Markdown Files for Millions

I felt a disturbance in the SEO force this morning. It shook me a bit... I immediately knew that millions of sites started publishing llms.txt files and markdown files. And that happened recently. I knew I must reach out to...

By Glenn Gabe
AI in Slack Multiplies Team Speed and Collaboration
SocialMay 29, 2026

AI in Slack Multiplies Team Speed and Collaboration

You NEED to be using AI inside of Slack.⁣ ⁣ Here's an example of how we use Hermes agent inside Slack for ad strategy.⁣ ⁣ I can ask for a 78-post audit on ads. The agent pulls the spend performance data. Someone else jumps...

By Eric Siu
New AI Search Optimization Checklist Streamlines Validation and Reporting
SocialMay 29, 2026

New AI Search Optimization Checklist Streamlines Validation and Reporting

🚨 I’ve just updated my AI Search Optimization Checklist (and worksheet) 👇 Following a workflow for a strategical AI search optimization process: ✅ Which prompts and journeys do we actually want to influence? ✅ Where are we visible, cited, recommended or missing? ✅ Which...

By Aleyda Solis
AI Agents Power End-to-End Marketing – Join Webinar
SocialMay 29, 2026

AI Agents Power End-to-End Marketing – Join Webinar

I’m pumped. If you've been following me, or my open source Marketing Skills GitHub project, you're NOT going to want to miss this. I'm super excited to share that I’ll be presenting a webinar with TripleDart on Tuesday, June 2nd. I’ll walk through...

By Corey Haines
Key Takeaways From Google May Core Update & AI Trends
SocialMay 29, 2026

Key Takeaways From Google May Core Update & AI Trends

SEO Video recap covering an update on the Google May core update, buying AI mentions, preferred sources in AI, Google Ads, local updates and legal issues in search https://www.youtube.com/watch?v=H2_xifycy2o Sponsored by ADSQUIRE

By Barry Schwartz
Google AI Search Adds Preferred Source Labels and Carousel
SocialMay 28, 2026

Google AI Search Adds Preferred Source Labels and Carousel

ICYMI: Google AI results gain preferred sources labels, a new carousel and the highly cited labels expands in search https://t.co/ZX1atG7S7y https://t.co/Z9gFF6geeT

By Barry Schwartz
Walmart Shifts to Yahoo DSP for Data‑Driven Efficiency
SocialMay 28, 2026

Walmart Shifts to Yahoo DSP for Data‑Driven Efficiency

⚡️ Walmart Diversifying Away from Trade Desk with Yahoo DSP ⚡️ $WMT $TTD Yahoo’s DSP is leveraging significant first-party data spanning e-mail, fantasy sports, news, and finance to deliver both cost efficiency and measurably better performance for advertisers... https://t.co/qA5qVkWmlk

By Rich Greenfield
Scene-Level Targeting Turns Context Into Optimization Signal
SocialMay 28, 2026

Scene-Level Targeting Turns Context Into Optimization Signal

Streaming advertisers are moving beyond broad reach and into precision moments. In Episode 2 of From Show to Scene sponsored by @wurlctv , Emily Kennedy, EVP & Head of Marketplace @dentsu_global , joined AdTechGod and Jeremy Bloom 🌞 to share why...

By AdTechGod
Agent A: AI Marketing That Replaces Your CMO
SocialMay 28, 2026

Agent A: AI Marketing That Replaces Your CMO

Today, we're proud to announce a true revolution in marketing — we're launching Agent A: https://t.co/YMzG26ZSvq Agent A handles marketing so well, you won't even need your CMO. https://t.co/Zo2HUblRrv

By Tim Soulo
BTS Content Becomes Brand Standard, Not Just Trend
SocialMay 28, 2026

BTS Content Becomes Brand Standard, Not Just Trend

Why BTS content isn’t a trend but the new standard for brands. And how to do it creatively during your next campaign. https://t.co/ysLeW5YCHc

By Alex Garcia
Five Schema Types Power 80% of AEO Citations
SocialMay 27, 2026

Five Schema Types Power 80% of AEO Citations

5 structured data types worth implementing first for AEO citations: 1. Organization (your brand entity) 2. Person (named experts/authors on your team) 3. FAQPage (Q&A format AI engines love to lift) 4. HowTo (step-by-step content AI engines cite for instructional queries) 5. Product (when you...

By Vinay Katiyar
Boost LinkedIn Engagement with AI-Powered Posts
SocialMay 27, 2026

Boost LinkedIn Engagement with AI-Powered Posts

Trying to get more involved with the @LinkedIn community, but are finding that your posts don't get engagement? Use AI to make 'em more engaging. Here's how to give it a try: https://t.co/y53idalzyJ #linkedin #chatgpt #ai #socialmedia https://t.co/tpv4mI9FWM

By Dave Taylor
Docs Change Before Google’s Big Algorithm Crackdown
SocialMay 27, 2026

Docs Change Before Google’s Big Algorithm Crackdown

This is my read on it as well, as someone who has spent 10+ years hyper-focused on Google updates. There is almost always a change in documentation/communication before the big crackdown.

By Lily Ray
Solo Claude Design Boosts Dead Brand to $7K/Day
SocialMay 27, 2026

Solo Claude Design Boosts Dead Brand to $7K/Day

how i took a dead supplement brand from $300/day to $7k/day in 21 days using only claude design + meta ads (full breakdown) → rebuilt the PDP in claude design (2 hrs) → shipped to shopify with claude code (1 hr) → generated...

By Kamil Sattar
Google Search Console Bug Skews Discover Clicks Data
SocialMay 27, 2026

Google Search Console Bug Skews Discover Clicks Data

Yet another Google Search Console reporting bug, this one with Discover reporting on May 21 leading to a drop in reported clicks and impressions https://www.seroundtable.com/google-discover-report-bug-41390.html #googlesearchconsole #googlediscover #google

By Barry Schwartz
AI Traffic Tiny; Citations Favor Deep Content over Homepages
SocialMay 27, 2026

AI Traffic Tiny; Citations Favor Deep Content over Homepages

🤖 AI Traffic vs AI Citations: What Clicks and Cited Pages Show About the AI Search Journey 👇 I analyzed April 2026 USA @semrush data across the top sites by market share in: ✈️ Travel & Tourism 💳 Finance 🏠 Real...

By Aleyda Solis
Scale Quality Programmatic SEO to 10x Traffic
SocialMay 27, 2026

Scale Quality Programmatic SEO to 10x Traffic

I built a skill that designs programmatic SEO strategies — pattern identification, data sources, template design, quality controls, and technical SEO for pages at scale. You describe your domain and it identifies keyword patterns like "best X for Y" or "X...

By Corey Haines
B2B Marketers Miss AI Image Search Opportunity
SocialMay 26, 2026

B2B Marketers Miss AI Image Search Opportunity

Most B2B marketing teams have never run a single image optimization audit. Meanwhile, image search now drives roughly 22% of all web searches. Microsoft's Jordi Ribas announced this week that Bing has rolled out an AI-guided image search experience. No more undifferentiated...

By Shashi Bellamkonda
Scaling Fails when Funnels Attract Low‑intent Buyers
SocialMay 26, 2026

Scaling Fails when Funnels Attract Low‑intent Buyers

Most businesses don’t fail while scaling. They slowly lose control of profitability. A founder I worked with was spending ₹9L/month on ads generating decent sales, but CAC had increased 38% in under 60 days. Their first thought was: “Maybe we...

By Premlata (Meta + Google Ads)
Google Search Box and Core Update Unrelated, Say Experts
SocialMay 26, 2026

Google Search Box and Core Update Unrelated, Say Experts

Makes me sad to see SEOs relate the new Google search box and the new core update. They are unrelated and have no impact on each other. https://t.co/zGSlAgXdA6

By Barry Schwartz
Omnisend's ChatGPT Integration Brings AI to Real-Time Email Insights
SocialMay 25, 2026

Omnisend's ChatGPT Integration Brings AI to Real-Time Email Insights

Btw: the AI feature you want from your ESP isn’t going to be in your ESP. @omnisend just plugged their entire platform into ChatGPT through MCP - the protocol that lets AI read and act on your live account data. What this...

By Kody Nordquist
Distilling Black‑Box Ads to Predict ROAS via Multimodal Context
SocialMay 25, 2026

Distilling Black‑Box Ads to Predict ROAS via Multimodal Context

I'm happy to share some of the research that I've been working on today: As ad platforms become more opaque and automated end-to-end, advertisers are left with few levers of control over campaign performance. I wanted to interrogate an idea: could...

By Eric Benjamin Seufert
May 2026 Google Core Update Hits Sites Over Weekend
SocialMay 25, 2026

May 2026 Google Core Update Hits Sites Over Weekend

The Google May 2026 core update touched down and was felt in a big way over this weekend https://www.seroundtable.com/google-may-2026-core-update-landed-41380.html hat tip @glenngabe #google #googlecoreupdate #googlealgorithmupdate #googleupdate #googleseo #seo

By Barry Schwartz
Mine Real Questions From Comments, Not Keyword Clichés
SocialMay 25, 2026

Mine Real Questions From Comments, Not Keyword Clichés

Ur competitors are Googling the same keywords as you. That's why those posts all look identical. I mine: • Reddit threads with 200+ comments • YouTube video comments • Client's customer support emails These reveal questions GKP can't. Write what people actually ask.

By Mos Clement
Bad Landing Pages Waste High‑intent Traffic, Not CPM
SocialMay 25, 2026

Bad Landing Pages Waste High‑intent Traffic, Not CPM

Most founders think their Meta Ads stopped working because CPMs increased or competition got aggressive. But after looking deeper, the real issue is usually the funnel. Weak landing pages quietly destroy high-intent traffic every day. More spend only makes the leak bigger.

By Premlata (Meta + Google Ads)
CRMs Become Foundational Data Source for AI Agents
SocialMay 24, 2026

CRMs Become Foundational Data Source for AI Agents

The Great Martech Inversion: Why your CRM will become the grounded data for your AI Agents front end by @Timothy_Hughes https://t.co/RpQYSsd0Fz @DLAIgnite #SocialSelling #DigitalSelling #Sales #Marketing #Leadership #ArtificialIntelligence #AI #CX #CRM #MarketingSuccess #MarketingStrategy #AIAgents

By Tim Hughes
Choosing CRMs Now Requires Human and AI Experience
SocialMay 24, 2026

Choosing CRMs Now Requires Human and AI Experience

As it stands, and likely for a short time longer, a human will pick the customer platform (CRM) that will be used by the company. If the company has some users that will need to access the system across Android/iOS...

By Dharmesh Shah
SEO Wins Fade; Brand Trust Endures
SocialMay 24, 2026

SEO Wins Fade; Brand Trust Endures

For a long time great SEO could beat bigger brands, in this example a company in the coloring pages space beat Crayola. Nick Leroy laid out a great example of how that is changing, algorithms change, our memories of...

By Wil Reynolds
Banks Lag AI; Marketers Drive Growth with Micro‑cohorts
SocialMay 22, 2026

Banks Lag AI; Marketers Drive Growth with Micro‑cohorts

Most banks are still mailing in their response to AI. Meanwhile, leading marketers are using micro-cohort targeting, predictive analytics, and personalization tied directly to revenue growth. 👉 Check out the full episode: https://t.co/J0OQpdqc6K https://t.co/fuw2d2D6mB

By Jim Marous
Google I/O Highlights: Gemini 3.5, AI Ads, May Core Update
SocialMay 22, 2026

Google I/O Highlights: Gemini 3.5, AI Ads, May Core Update

SEO Video recap covering the Google I/O and GML news with a new big search box, Gemini 3.5 Flash in Search, new Google Ads in AI Mode, and of course, the Google May 2026 core update https://t.co/r54t06G7es Sponsored by @DudaPlatform with...

By Barry Schwartz
New Algorithm Updates Set to Transform Search
SocialMay 21, 2026

New Algorithm Updates Set to Transform Search

Updated the algo update list. LOTS of interesting changes that will impact Search in the last few weeks. https://t.co/0KdmuSXKw2 https://t.co/42VrvaOOYx

By Marie Haynes
May 2026 Core Update Launches, Expect Bigger Impact
SocialMay 21, 2026

May 2026 Core Update Launches, Expect Bigger Impact

Here we go! The May 2026 broad core update is rolling out. I hope it's more impactful than the March core update. That was a dud IMO. :) I'll be posting updates based on what I'm seeing in the SERPs....

By Glenn Gabe