Own a Rebel Idea to Build Authority Fast
The authority “shortcut”: 1. Find your rebel POV 2. Shape it into an argument your audience doesn’t know they need to hear 3. Share it relentlessly 4. Become known for an idea you own Simple. (Not easy.)
AI-Generated News Site Peaks, Then Rapidly Declines
We have a new "Mt. AI". It took a news article about this operation to get Google's attention I guess... It scaled to close to 900K urls indexed with AI-generated news content by city. It ranked across news surfaces including...
Curating Health Hashtags for Better Online Content
Organizing Online Health Content: Developing Hashtag Collections... [6/28/19] - @subatomicdoc @pfanderson @mtmdphd @TheLizArmy @JFreemanDaily @audvin @drdonsdizon @CBlotner_ @DavidCookeMD @womenofteal @stales @fischmd @colleen_young @DrAttai @JCOCCI_ASCO https://t.co/776r7qmxcY https://t.co/usNt21otYF
Reddit: The Overlooked Goldmine for Organic Reach
Nobody's taking Reddit seriously as a distribution channel. They should be. Two comments on an AI post a month ago. Didn't think twice about them. Checked today. 19k impressions combined. Organic. Zero effort. Reddit isn't a platform people talk about in distribution strategy. That's exactly why it...
Engineer Share Triggers: Make Content Look Smart
Content doesn’t go viral by accident. It is engineered with share triggers. People share content that makes them look smart, not content that’s just good. Add a: • Stat that stops the scroll • Line worth repeating • Tip they can use instantly Now your...
Shopify Migration Lifts Subscriptions; Custom Builds Waste $50k
BARK saw an 8% increase in holiday subscription rates just by migrating their marketing from a custom platform to Shopify. Meanwhile you're spending $50k building a custom website from scratch instead of using proven platforms that actually convert.
Right Positioning Turns Ads Into Money Magnets
ads don’t fix confusion—they amplify it, good or bad. Get the positioning right first, and the money starts working with you.
Earn From Books with Just $1 Daily Meta Ads
I’m gonna say this with my whole chest… YOU DO NOT HAVE TO Spend $5+ a day on a meta ad. Especially if you’ve never done them before. Especially if you don’t have the funds. I spend $7k a month on...
AI Answer Engines Redefine Marketing: From Clicks to Authority
SEO built the foundation. AEO structures answers. GEO shapes AI narratives. And now AEM looms. As AI answer engines take center stage, marketing shifts from clicks → authority → visibility inside the answer itself. More from @lizkmiller: https://t.co/nSXirC3ziQ
AI Tools Need Clear ICPs to Work Effectively
If my company doesn’t have clear Ideal Customer Profiles (ICPs) documented, can I still use these AI tools effectively? https://t.co/i4w7DLSadO via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #AI #Strategy #Sales #Marketing #MarketingStrategy #MarketingSuccess
Two Solid Weekly Posts Beat Monthly Silence
If someone checks your profile and your last post was four months ago, you've already lost them. You don't need to post daily. Two solid posts a week keeps the activity signal alive.
Cutting Ad Budgets Gives Short‑Term Spike, Long‑Term Drop
This happens because you had a full funnel that you paid for and then when you reduced the budget Meta went after the lowest hanging fruit. Therefore performance was great and maybe for 2-3 days will be solid. Then your sales...
BetMGM’s Heavy Spend Inflates Sports Betting Acquisition Costs
"...driving up customer acquisition costs by “buying sports betting keywords as well as throwing money at any sports media property that will take it.”" BetMGM’s Adam Greenblatt: Prediction markets ‘throwing money at’ sports media properties https://t.co/vjfmR3CoKa
Rebuild Your Campaigns for Immediate Performance Boost
So spend yesterday rebuilding a lot of our campaigns and oddly today is popping. Some of the best numbers since last week. If you're still seeing bad performance today as you have all week I suggest trying this in your campaigns.
Six New Production-Ready AI Marketing Tools Open‑Source
We just open-sourced 6 more production AI marketing skills to our big AI business skills repo (1.9k stars) Total count: 17 skill categories, 32K lines of code, all MIT licensed. New additions: → Video Clip Pipeline: 60-min episode to 5 clips in 15...
AI Accelerates Attention‑Span Collapse Beyond Social Media
I think AI is gonna kill attention spans wayyy more than social media supposedly has. It’s instant gratification within search. The idea of slow learning & patience are over.
257K Views Per Clip
TBPN's 257K views per clip turned their ad business from $5M to $30M in a single year. I dive into what I call "The Clip Economy" in my latest newsletter: bit.ly/ClipEconomy
US Visibility Shifts Reveal March 2026 Core Update Trends
Google March 2026 Core Update Visibility Shifts & Patterns In the US - International SEO Consultant, Author & Speaker | Aleyda Solis https://buff.ly/zC9McSD
Decade Reset: New Social Selling Rules for 2026
The Decade Reset: Why we Rewrote the Social Selling Rules for 2026 by @Timothy_Hughes https://t.co/aRvIFwO3qi @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess https://t.co/gGMyaSde0i
LinkedIn Isn't Social Media—AI Drives New Strategy
Next Friday — I'm honored to be keynoting NSU Florida's Digital Marketing Summit. Topic: Stop Treating LinkedIn Like Social Media. (Title says it all.) Part of a bigger shift I've been making — reimagining all of my work with AI as an...
Analytics Reveal Audience Gaps, Guide Dual-Format Strategy
Here's how keeping an eye on your analytics, can help you shape your strategy 👇 I was reviewing one of my client's social media performance from their recent launch and we noticed... → Their carousel posts are primarily (we're talking like...
Consistency Converts; Virality Only Attracts Strangers
Nobody buys from the person they just discovered. They buy from the person they've been quietly watching. Going viral gets you strangers. Showing up consistently gets you buyers. Tracked where every client came from over 12 months. Not one came from a post that went...
AI Avatars Turn Static Landing Pages Into Real Conversations
Most brands spend weeks perfecting their email copy, only to send every click to a page that does all the talking and none of the listening. I see it constantly in the accounts we manage at Structured. Good pages, strong...
AI‑spun Scraped Content Will Soon Hit Google Penalties
This digital marketing agency has been scraping original content and publishing their own versions, using AI to scale up the amount of information in the articles (while saying nothing new 😅) I was wondering how long it would take Google to...
ChatGPT Ad Costs Halve, Minimum Spend Slashed to $50K
ChatGPT ads are getting cheaper -> Ad buyers say ad rates for ChatGPT are falling from $60 CPM to as low as $25 and the minimum spend to advertise is down to $50K from $250K at launch "One ad exec said...
Agentic Web Arrives: 5 Key AI Search Shifts
The Agentic Web is Here: 5 AI Shifts I'm Discussing with Clients about AI Search - Marie Haynes https://buff.ly/VRW47KT
Balance Brand Identity with Performance-Driven Creative Testing
Brand Creative /= Performance Creative This is one of the biggest hurdles when working with brands looking to scale is they want things "on brand" but "on brand" typically doesn't convert as well as performance driven creative. You have to be willing...
Rediscover 1990s Search Engine Tips in Classic Guide
30 years ago, I published The Webmaster's Guide To Search Engines. I've dug up & dusted off my old HTML files to make the guide available again. Take a trip back to the '90s web & see tips for AltaVista,...
Jan 20 Google Update Cracked Down on SEO Spam
The unconfirmed Google update on ~Jan 20 this year was a bloodbath. I actually think Google did more to address common SEO/GEO spammy tactics on this date than they did with other recent core updates. This is a well-known brand website's...
Travel Publisher Shows Steady Site Improvements Since 2025
Love to see it - audit client from early 2025 that's been working hard ever since to improve their site. Publisher site in the travel/hospitality vertical. https://t.co/GweHaA7Bdi
Buzzy Creates Ten Ad Variations From a Single Draft
Most brands test one version. Because making more is expensive. Buzzy turns one ad into ten — like Photoshop for ad iteration. https://t.co/Q8z0GfVrGU
CTV's AI‑driven ID Graph Fuels Full‑funnel Growth
Wow, @vibedotco hitting $227M ARR with +264% YoY growth tells you exactly where advertising is heading. CTV has finally cracked the performance code. Advertisers are shifting 30%+ of their total marketing budget into one channel, that level of conviction drives serious...
Paid Ads Can Scale to $50K MRR Fast
$0 to $50K MRR in 12 months. Team of 5. No content marketing. No complex funnels. Just PPC. Karel Papik says most founders dismiss paid ads too early. https://t.co/cYWDvmOcGB
Google Rolls Out Back‑button Penalty, Spam Reporting Overhaul, DSA Sunset
SEO Video recap: Google back button hijacking penalty, new spam reporting big change, Google Ads DSAs going away and much more https://t.co/V3NCVBwMVh
AI Cuts B2B Site Build From 8 Weeks to Days
What typically used to take 8 weeks took me a few days in 2026. In a today’s live AI session at 10AM PT, I’m sharing how I built a full B2B marketing site in 3 days with AI for a new...
Brands Shift to Advocacy-Driven Creator Partnerships
I chatted with @gilliannivy for @adage on why we’re seeing a lot of brands launch more advocacy based creator programs.
Meta Ad Performance Spirals Into Unpredictable ROAS Volatility
I have to go back years to remember the last time Meta was this volatile & felt like someone pushed a ROAS button randomly every few days. been digging through a couple of accounts and some of the best adsets...
Comments, Not Feed Posts, Drive Brand Impact
Harsh but true: Your brand feed posts don't matter. The comments do. “It’s not just about posting cadence and chasing follower growth. The best social media teams are optimizing their resources and time to live in the comments” Lessons from Social Media...
Google's Dan Taylor on AI Mode & Evolving Marketing Measurement
In this week’s episode of the Mobile Dev Memo podcast, I speak with Google’s Dan Taylor about AI Overviews, AI Mode, the evolution of marketing measurement as platforms like PMax have gained a greater share of spend, Google’s UCP protocol,...
Netflix's TikTok‑style Feed to Boost Engagement and Ads
All the $NFLX bears are not pricing in a addictive TikTok-style video feed coming out at the end of April. This means doomscrolling clips from shows, movies & video podcasts. How it benefits Netflix: • ad revenue (big one )...
Meta Editor Auto‑adds Related Media, Risk Unintended Publishing
Meta media buyers, LOOK OUT 👀 If you go to EDIT an ad, even just to look at an ad's setting without changing anything, the system automatically adds Related Media. It won't publish automatically, buuuut, it will queue to publish the next...
Immersive Map View Videos Revolutionize Google Ads
If you focus on the ad side of Google, you should be following Anthony. Here's just another great find, which is super interesting. "Immersive map view videos in ads".
Google’s Gemini Powers Massive Ad Purge and Local Dominance
And beyond 8.3B ads removed by Google (with the help of Gemini), here is another important area where Google has a massive advantage -- Local. I'm sure OpenAI is like, "Whoa... do we have to do that as well? Can...
OpenAI Stunned by Its Own Ad Platform Launch
I'm sure OpenAI is like, wait, what? ... as they roll out their new ad platform. LOL
Ahrefs' Crawler Outshines Claude's AI Attempts
Death by Clawd - have you checked if your company is safe? Here at @Ahrefs we are going to be just fine it seems. 🙃 EULOGY: "We gather here today NOT to bury Ahrefs, but to acknowledge the uncomfortable truth: you can't replace...
Google Ads Safety Improves Year‑Over‑Year, Report Shows
Google Ads Safety report - here are the numbers year over year for the past several years https://www.seroundtable.com/google-ads-safety-report-41173.html
Success Lies Beyond the Click, Not the Creative
Most distribution systems don't die at the top. They die at the handoff. Ad performs. Page doesn't convert. Email opens. Link doesn't get clicked. Content lands. No next step exists. Everyone optimizes the first moment. Nobody designs what happens right after it. Ran paid campaigns with 4%...
Creator Partnerships Drive Explosive Growth, Not Ad Spend
Manscaped sponsored 2,000+ YouTubers, generating 2 billion views in one year and scaling revenue from $3M to nearly $300M. Meanwhile you're complaining about Facebook ad costs while ignoring the massive leverage of creator partnerships.
HubSpot Introduces AI‑Powered Answer Engine Optimization Features
.@HubSpot adds Answer Engine Optimization, contextual updates to platform https://t.co/c0cINkMnAW HubSpot launched features for AI visibility, progressing deals and a bevy of AI agents. https://t.co/z3W1Hu7Up7
Messy Authenticity Beats Polished Brand Storytelling
Brand content does not have to be perfect stories. Share opinions. Share the real experiences. Share the messy ones. That's what earns attention because everyone else is polishing.