Brands Can Pre‑Invest in YouTube’s New Creator Shows
Tomorrow at #Brandcast, we’re unveiling our first-ever slate of Creator Shows. YouTubers are the new stars and studios. To ensure @youtube remains the home for their most ambitious projects, we're shifting our model to connect @youtubecreators and brands more directly. We’re now giving brands the exclusive opportunity to invest in and sponsor highly anticipated creator-led programming before it even premieres. https://t.co/baGkQMxOGX
Extracting Raw Data From Screaming Frog’s Cluster Embeddings
Anyone know how to extract the raw data associated with the content cluster embeddings diagram from screaming frog? Surely, they could have made this a lot easier to do.
Removing Scaled Content Boosts Organic Traffic After Google Penalty
Scaled content -> hit by Google -> started mass-deleting scaled content -> starting to see a small uptick in organic traffic https://t.co/TTINSiZfnM
Verify Real Publish Dates with Wayback Machine Extension
I used to use Chrome extensions to pull in the Schema for "date published," but now that so many sites are faking date published/date modified, I am also using the Wayback Machine Chrome extension to see when the page was...
Google Confirms Discover Data Logging Glitch, Clicks Down
Heads-up if Discover is important for your site. Confirmed by Google (for 5/7 - 5/8). "You may notice a decrease in clicks and impressions in the Discover performance report. This issue affects data logging only."
Google AI Overviews Now Ignore Self‑promotional Listicles
I believe Google recently changed how it answers some "best" queries in AI Overviews. Previously, using a listicle that ranked your own company as #1 was often sufficient to get recommended in the answer. Now, it looks like Google may be using...
SEO ROI Dwindles: Time to Shift Investment
My organic Google traffic is down 90% over 2-3 years. Friends who out-disciplined me on content publishing are seeing the same thing. I've been hit by overnight 80% Google penalties before and rebuilt. This is different. It's systemic. When SEO agencies are rebranding away...
Run Entire Email Campaigns Using Only ChatGPT & Claude
I literally cannot wait to build emails and run my entire email channel all from within ChatGPT and Claude. Right now, my email creation process is: - Write/edit my emails inside Claude - Create images for my emails inside ChatGPT - Take the copy...
AI Citation Patterns Reveal Sub‑Vertical SEO Strategies
💰 Ecommerce AI Search Optimization: What Citation Patterns Across 5 Subverticals Tell Us About Optimizing Beyond PDPs and PLPs 👇 My latest analysis. For this research, I reviewed AI citation-source and cited-page data for 25 leading ecommerce sites across five...
Advertisers Crave Broader Agentic Tools, Will Boost Spend
Performance advertisers are seeing results with Agentic advertising, but they want more. Advertisers want more agentic options outside of search and social, and they would invest a lot more if the right agentic tech existed. Great insight from a new study...
SEO Expands Beyond Google: Leverage Reddit, Podcasts, YouTube, PR
Everyone says "GEO" and "AEO" are the same as what we've been doing... But LOTS of SEOs slept on these ideas for years: 1) Reddit as a growth channel 2) Podcast optimization 3) PR & review sites 4) YouTube for SEO 5) News releases 6)...
Automate Budget Pacing to Stop Noon Spend Drain
Why does your PPC budget vanish by noon or barely spend at all? Most "solutions" are too theoretical to be useful. Episode 1 of our new series breaks down the real mechanics of budget pacing and how to automate the fixes. Watch...
AI Marketing Tools List Keeps Growing with New Additions
The best list of #AI #marketing tools anywhere continues to expand: https://t.co/1MqMiJP4M3 New tools added recently include AiOpti, @gladly , @CurrentsOne , @usebland , @ZetaGlobal , @Shopify SimGym, @lift_ai_cro , @Optimove , and @Box Extract.
New Updates: Google Merchant for Agencies & YouTube Integration
It's New 5/12: Google Merchant Center for Agencies for all @gregfinn, @TheMarketingAnu links Google Ads and YouTube, Bing Webmaster Tools HTTP/S does not distinguish & @mordyoberstein sees no colors https://t.co/3oFzs2Gvhi
Write for Humans and Machines—Or Lose Both
Two readers visit your site: A human looking for an answer. A machine looking for an authority. If you only write for one, you lose both.
X Rebrand Flops: No Global Recognition, No Marketing
If I say “Twitter,” every person in the whole world knows what I’m talking about. If I say “X,” only the people on this app are sure to know what I’m talking about. As a rebrand, X has categorically failed, and largely...
Content Pillars Aren’t Topics, They’re Strategic Outcomes
Content pillars are not things like education, motivation, or inspiration. Those are end goals for your content... they are not what your content is actually about.
20‑Email Sequence Generates $20M in Sales
Over the last 5 years, my little business has generated $20,000,000. The secret? Email. For all our digital product launches, we use a specific 20-email sequence. And now I want to share it with you. So you can sell your own digital products with email And...
Email Is the Overlooked Powerhouse Marketing Channel
The most misunderstood marketing channel: (It's not paid ads) It's email. Every year: • People tell me email doesn't work • Newsletters are too saturated • Customers don't read emails It's all wrong. Anyone can build an email list that powers their entire business. Here's how to write your...
AI Generates Behavior‑Based Email Sequences Automatically
I built a skill that designs email sequences — welcome, onboarding, nurture, upgrade, re-engagement, and winback flows with timing, copy, and personalization. You describe your product and goals, and it builds complete sequences: subject lines, preview text, body copy, CTAs, and...
Google Discover Adds Links and Featured Posts for Publishers
Google Discover publisher pages gain links, featured posts and more https://t.co/f4X5m1o5LT via @AndellDam and @1492_Vision https://t.co/9VSIakWFJv
Google Experiments with Dual‑tone URL Fonts in Snippets
Google testing URL in the search result snippet with dark and lighter font for the same URL https://t.co/EwR5efFhxi via @SERPalerts https://t.co/mXo1p42J2D
Bing Webmaster
PSA, Bing Webmaster Tools does not distinguish between http and https https://t.co/7j8hixydGJ via @kmadhavan77 https://t.co/MCLDRvs3Rf
Fundamental SEO Basics: One Topic, Clear Structure, Original Data
How to make any page work for humans and machines: → One topic per page → Clean H1/H2 hierarchy → Descriptive internal links → Original data points Boring fundamentals that both audiences and Google reward.
Blend Human Appeal and Bot Authority for SEO Success
You don't want "SEO" or "GEO", you want CLIENTS that come through Google and ChatGPT. So you have to think like them. In that sense, SEO is just like Social Media, Ads, etc. You won't get the traffic you need if you...
Discussing SEO, GEO, and Discovery Future at London Summit
On my way to London to speak at Pulse eCommerce Summit tomorrow in a panel with the awesome Max Woelfle & Lewis Sellers about SEO, GEO and the future of discovery 🙌 if you don’t have a ticket yet, register...
Meta Sees Sharp Drop in Instagram Feed and Stories Traffic
Meta's performance this month has been incredibly odd. We're seeing a LOT of really poor traffic coming from IG. This is both Feed and Stories.
Brands Must Master Fundamentals to Win LLM Visibility
Most brands are being overlooked in the LLMs and they have no idea how to change that… The key is embracing fundamentals: Ensure you’re publishing high value content. Study and incorporate EEAT best practices. Distribute your content relentlessly. Embrace SEO best...
Avoid CPC Sponsorships; Brand Building Isn’t Just Clicks
Turned down newsletter sponsorship offers from Lovable and Superhuman this month bc the pricing was CPC, and that feels a bit too transactional for my taste. Brand-building and visibility with hyper- relevant audiences does not always translate cleanly to cost...
Your Rescue Depends on the Right Ad Platform
You’re stranded on an island. Your only connection to the outside world is a media buying UI you can use to run ads and call for help. You only get access to one AdTech company’s platform. Which one are you choosing?
ChatGPT Generates $39K, Just 0.2% of Sales
Agentic Commerce on a real store: $39,015 total sales attributed to ChatGPT or 0.2% of store revenue for the same period. Yes, AI makes sales... but it's also still a rounding error. Both can be true. https://t.co/xubN6B0T4r
Amazon Owns Full‑Funnel Advertising with Proprietary Data
Two upfronts in… Both highlighted “Full Funnel” advertising and we are not yet at Amazon that owns the phrase leveraging a wealth of proprietary outcome data Here is how Amazon explains Full Funnel advertising https://t.co/QZkAa6yZ05
International TripAdvisor Sites See US Traffic Surge
.@sistrix is showing some interesting movement among travel sites, like a few international TripAdvisor sites surging in the US: https://t.co/2XZo03axJy
Stop Buying Unneeded Backlinks; Fix Your Orphaned Pages
Every entrepreneur that wants my help is paying for backlinks they don't need and ignoring the 50 orphaned pages they do.
Brands Gain Edge With Dedicated Educational Accounts
This is the power of educational content as a brand and as a creator. So many brands would benefit from having a separate account dedicated to educational content.
April 2026 Digital & Email Marketing Highlights You Missed
The Last Word on April 2026: A roundup of #digitalmarketing and #emailmarketing articles, posts, and social buzz you might have missed last month… https://t.co/jTTjJyhPjt https://t.co/Y5PKtr2dSV
Six Months of Daily Posts, Then Everything Shifted
I posted on Threads every day. Always. For 6 months, it was: Post at 7am. Reply to everyone. Check analytics. Repeat. I kept this routine for a long time. Until...
Identify AI Citation Gaps to Boost Search Visibility
🤖 Want to Improve Your AI Search Visibility? @semrush Enterprise AIO has one of the easiest ways to identify quick wins for AI citations... coincidentally called "Improve AI Visibility". 😉👇 It lists the URL sources that most strongly influence your...
Schema Additions Don't Boost AI Citation Rankings
Interested in Schema impact on AI citations? Here's the latest study from @ahrefs -> We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved "We tracked 1,885 web pages that added JSON-LD schema between August 2025 and March 2026, matched them...
Amazon Uses Tech to Combat Ad Fatigue
Amazon wants to conquer 'ad fatigue'-- the result of seeing the same commercial stream on your screen again and again -- with technology... https://t.co/SCHcp5ugM8
Identify Audience Barriers to Build Powerful Content Pillars
What is standing between your audience and the outcome you deliver? The thing they need to unlearn, understand, or have in place before your work can actually do its job? That's a content pillar, and you should be creating content all around...
Tiny Account Hits 500K Views in One Hour
Half a million views after 1 hour. Poster has less than 300 followers. Something feels off. https://t.co/9lPB8d2YUQ
Searchers Now Demand Answers, Not Just Links
A new generation of searchers is conditioning itself to expect answers, not links. That behavioral shift matters more than any product launch Google announced in April. https://t.co/JwF0FVoHTQ via @gregjarboe, @sejournal
Media Buying Still Thrives Despite Doom Predictions
"This runs counter to the popular narratives right now: "media buying will be dead soon""
Real Data: AEO Tool Case Study Graph Validated
This is another graph of one of the public case studies on an AEO tool's website. You can't make this stuff up https://t.co/nijVGcj2K2
Google Rolls Out FAQ Rich Result Removal and Ads Updates
It's New 5/11: FAQ rich results gone, Google site reputation abuse adjusted by @mordyoberstein - @gregfinn says AdSense backs down & @TheMarketingAnu covers the new Google Ads features https://t.co/a603FZRWPu
High CPA Doesn't Mean Cut Top‑Spending Ad
Most media buyers looking at this would turn off the top spending ad because the CPA is the highest.
Top YouTuber Hosts Advertiser Event Amid Upfronts Week
Scoop: As the TV world amasses in NY for Upfronts week, the world's biggest YouTuber is throwing his own shindig to woo advertisers. Details: https://t.co/lo6bZMGakz
TikTok's £3.99 Ad‑free Tier
TikTok is letting UK users pay to remove ads. If this removes all the Ninja coffee machine ads, it might be worth £3.99 a month 😅 https://t.co/KvkM2Wt2w7
Use Topics, Not Outcomes, as Content Pillars
The most common content pillar advice on social media is making it harder, not easier, to think of content ideas. There's a reason why things like "education, motivation, and inspiration," as your content pillars doesn't actually feel like it's helping. Why?...