Email Frequency Drives Revenue—Don’t Fear Over‑Mailing
Skims emails their list 5 times a week with new drops and restocks, driving a multi-billion dollar valuation. Meanwhile you're afraid of "annoying" your list and only send one newsletter a month, leaving thousands of dollars on the table.
KitKat Turns Heist News Into Interactive PR Stunt
🏆 Best April's Fools PR Campaign? The KitKat Heist Tracker 👇 Spotted by Finchling via its PR campaigns tracker functionality: "KitKat published an online tracker where consumers can enter the 8‑digit batch code on a pack to check whether it was...
Free SEO Audit Reveals 58/100 Average, Easy Fixes
I ran our free SEO audit on 20 sites this week. The average score? 58/100. Most common issues: 1. Missing H1 headings (72% of sites) 2. No internal content links — just nav/footer links (65%) 3. Duplicate meta descriptions across pages (48%) 4. Thin content under...
Great Content Fails without Compelling Title and Thumbnail
We posted a video that many people said was our best video in years, yet it was one of our worst performing videos in years. People who watch it love it. The problem is the title an/or thumbnail were not...
AI‑Generated Popups Capture 200+ Emails Monthly
I built a skill for Claude Code that designs high-converting popups — exit intent, scroll triggers, timed delays, slide-ins, and banners. You tell it what you want to capture and it builds the full popup spec: trigger rules, headline, offer, form...
Creators Prefer Long-Term Sponsor Partnerships Over One-Off Deals
some theme of sponsors having more permanent placements in podcasts/newsletter/creator world not what i expected tbh but think it actually seems reasonable especially on content churned quickly i’d love to just have a set few sponsors who make up tools that i use...
Quit Algorithm Chasing, Reclaim Your Creative Labor
This year, I stopped optimizing my content for algorithms. Social media was built to commodify your attention and sell it to advertisers. Every hour I spend chasing perfect posting times, or perfecting every element of a post, is me exploiting my own...
E‑commerce Ad Spend Loses Cash‑back as Platforms Ditch Credit
Devastating news - the ecommerce points game is over. Amazon was the last ad platform taking credit cards. Meta moved everyone to invoicing last month. Google did it last year. Millions of $ of monthly ad spend that was earning 2% cash...
Grokipedia Loses Visibility Across Google and AI Platforms
Grokipedia drops in search (and more with the March 2026 core update) and then Grokipedia drops in AIOs, AI Mode, and yes, ChatGPT. Again, drop in Google and you can drop in AI Search (across surfaces and platforms). First screenshot...
Align Your Marketing Systems, Turn $250k Yearly Into $250k Monthly
My client went from $250k a year to $250k in a single month. Same offer. Same audience. She didn’t add anything new. She aligned the marketing systems she already had. If you’re a female founder earning $150k–$500k, I want to teach you...
Advertiser ID: Weighing Personalized Ads vs Privacy Risks
The more you use your computer, the more personalized the ads become. Helpful, or big privacy problem? Here are the pros and cons of keeping "Advertiser ID" enabled for Windows and MacOS users: https://t.co/2Jztl0woVh #privacy #mac #windows #advertising https://t.co/craO1zPVWY
Virality Depends on Attention Structure, Not Just Creativity
#AD @nemovideoai Most people misunderstand why videos go viral. They frame virality as a creativity problem. In reality, it is a structural one. What matters is not just what a video says, but how attention is sequenced, sustained, and resolved. That is where NemoVideo becomes interesting.
Viral Posts Follow a Predictable Five‑step Structure
Viral content often looks random only if you don’t study structure. Behind a lot of strong posts and videos there’s a pattern: - a hook family - a framing choice - a pacing decision - a CTA - a distribution fit
ChatGPT Ads Prioritize Clarity Over Creative Hype
Interested in ChatGPT Ads? -> Data shows ChatGPT ads favor clarity over creativity (Adthena analysis) *The average headline clocks in at just 30 characters and around 5 words. *Body copy averages 116 characters and roughly 19 words. "The overall tone across these ads...
Instagram Bots Inflate Likes, Kill Real Sales
I’m fairly confident Instagram is using bot traffic to compete for creators. How could a Soundcloud link get 77 like and lead to zero sales of a $7 book? https://t.co/OyE7ILI5XZ
Inbound Content Attracts Brands, Cold Pitches Fail
Cold pitching brands is a losing strategy. Response rates sit in the low single digits, and brands ignore generic emails. Inbound flips the script by making you discoverable through SEO, problem-solving content, and organic brand mentions. Warm inbound leads close at higher rates...
Fix Post‑click Funnels, Turn $1 Into $4
Most businesses think scaling = increasing ad budget. But in reality, 80% of growth comes from fixing what happens after the click. We’ve seen brands turn $1 into $4 just by improving funnels + follow-ups. Traffic gets attention, but systems...
Marketers Can Now Access Premium TV with Social‑Style Targeting
2026 is the year TV becomes a lot more accessible to marketers spending $50k to $500k/month on Meta. Meta CPMs are up 30%+ YoY. The average social session is 8 minutes. The average CTV session is 99 min, yet most DTC...
Strategy Decisions Must Be Rooted in Real Data
One thing I’m relentless about in strategy work 👉 Nothing gets recommended unless it’s grounded in data or market research. Brand decisions. Messaging direction. Funnel structure. Channel mix. All of it ties back to real inputs: → Stakeholder and customer research → Peer and competitor analysis → Patterns...
Attribution: From Credit Scoreboard to Coordination Engine
Attribution was supposed to tell us which channels deserve credit. It mostly told us which teams should fight about it. Frans Riemersma and I just published The State of Marketing Attribution 2026 (sponsored by CaliberMind), and the finding that hit hardest...
AI OS Replaces Social Media Manager, Handles Everything
You no longer need a social media manager. Neon is an AI OS that handles your entire account from DMs to daily content, end-to-end. → DMs managed completely on your behalf → Fresh niche-based inspiration every single day → Replies...
Live Google Ads Integration Enables Direct Agent Campaign Management
Google Ads integration is live. Connect your account and the agent can review campaign performance, suggest changes, and make updates directly. Ad copy, bid strategy, campaign structure — without switching tabs or exporting reports. Waitlist invite emails going out soon → https://t.co/8Qp1fP9HOb
Ads Aren’t Marketing: Stop Wasting Money
Running ads and doing marketing are not the same thing. A lot of you figured that out the hard way. Let me save the rest of you some money. 🧵
Reddit Pro Boosts Engagement and Adds Verification Badges
Are you using Reddit Pro? -> Reddit says publishers using its Pro Tools have seen post views grow by 46%, comments by 48%, and profile views nearly double since the tool's September launch Verification checkmarks added -> "In addition to...
Google Commands Nearly Three‑quarters of US Desktop Searches
Search captures demand. Public evidence creates it. “Across 41 major desktop sites in the US in Q4 2025, Google accounted for 73.7% of searches.” Brilliant piece from @amandanat https://t.co/SaLhMF6rwN
Prioritize Core SEO Technical Fixes Over Minor Details
I don't disagree with the premise, but those are minor things and not major issues. Focus on indexing, redirects, internal linking, hreflang issues, schema (if it gets you SERP features). These are valuable things. Things that will move the needle.
Post on Saturdays for 40% More Views
Most Threads creators think weekdays are the best time to post. We analyzed 20,000+ posts from 255 creators last month. Saturday averaged 2,912 views per post. That's 40% higher than Wednesday. Everyone takes weekends off. That's exactly why you shouldn't.
CMO and CIO Merge Roles in Workday’s AI Marketing
When the CMO and CIO Share the Same Job: Inside Workday's AI Marketing Build https://t.co/tjsP1WGw7C
Leverage View-Through Attribution to Boost Meta Campaign ROI
Something we're noticing across multiple 8-figure brands we're managing. After the changes to click attribution Meta started to heavily favor and over-utilize view-through attribution. As we swapped some brands over to 1DC/7DC exclusive optimization the total back-end performance and profitability is growing...
Balancing Growth and Ethics in AI Marketing
#TimTalk - How can companies balance growth with the need to be ethical in AI-driven marketing? with Nicole Alexander https://t.co/3iLT5JKwip via @DLAIgnite #SocialSelling #DigitalSelling #Leadership #ArtificialIntelligence #TechNews #Marketing #MarketingStrategy #MarketingSuccess #AI
Delivery Status Stuck on “Preparing” Despite Successful Spend
In multiple accounts we're having the delivery status show preparing or in review but they are spending just fine. Anyone else seeing this? https://t.co/rDihGnGjDd
Timing and Messaging Triple Paywall Conversion Rates
I built a skill for Claude Code that optimizes in-app upgrade screens so free users actually convert to paid. It rewrites your paywall from the ground up — triggering it at the moment of value (not buried in settings), showing what...
Baidu's New English Wiki Boosts US Visibility
Baidu's English pages appear to be exploding in visibility in the U.S. It looks like it's tied to the core update, but I think it's actually that they launched an English Wiki site within the last week: https://t.co/O54gTff7C8 https://t.co/R6b5Ntxk0B
Meta’s March Bug Skews Click‑only Attribution, Hurting Optimization
I think this is a good visualization for the impact of TWO major Meta items in March. 1. An overspend bug that occurred on Sunday 3/16. Spend spiked against 0 reported value. (lots of refund coming) 2. The changes to click based...
Ahrefs Traffic Value Proves SEO Success Timeline
Ahrefs traffic value is still an excellent SEO leading indicator. I bet you can tell when this client started working with me 😎 https://t.co/e9my8JP4uP
Media Scale Comes From Data, Not Headcount
$100M with 30 people MarketBeat does $50M/year with 19 employees... @MediaKing thinks he can get to $100M with 30... "To go from a million subscribers to two... you don't actually produce more content. You just don't need more people." Scalable media businesses aren't...
Outsourcing Social Media May Dim Your Brand’s Voice
Social media is often one of the first things businesses outsource. But content can also lose its luster after outsourcing... 👀
DataForSEO: Built‑in SEO Data, No API Key Required
DataForSEO comes built in. No API key needed. The agent can pull keyword data, search volumes, SERP analysis, and rank tracking out of the box. Most SEO tools make you bring your own data source. This one's already there. Waitlist invite emails going...
Ahrefs Gains Ground on Semrush with Recent Updates
Is @ahrefs getting better then @semrush now ? 🤔 I think the tides may be turning a bit with all of the updates they have been pumping out. Nice work team 🤝
Discover Your Brand's Current Rank in Google's AI
You gotta try this out: Check how your brand ALREADY ranks in Google's AI memory Nice work @dejanseo 👏 https://t.co/5NPluH3Fw9
One Algorithm Change Can Wipe Out Your Reach
Most people are one algorithm change away from losing everything. It feels safe until your reach drops overnight and you can’t control it. https://t.co/hJYQSD9Fij
Let AI Automate Your Most Frustrating Marketing Tasks
One of the most friction-filled parts of my job (and for 12 years as a marketer) was lead magnets. ↓ Not the making of them. All the stuff to get them shipped: ↳ The setting up the landing page ↳ Connecting to Kit ↳...
Affiliate Loops Reveal Need for Independent Research
AJ from Lucid Trading exposing the circular affiliate game - firms pay ranking sites for visibility, then become affiliates of those same sites to recoup costs. Smart margin strategy but shows why independent research matters. Check https://t.co/1I4O2dByrK for unbiased comparisons...
Meta's New Click Attribution Shifts Performance Metrics
Meta completely changed how it counts click attribution. How did it effect performance? What should you do about it? I pulled data on 50 accounts and $30M in spend over the last few weeks to break it down... https://t.co/kspXVNgkoO
Microsoft Ads Merchant Center Adds Store & Domain Rename Feature
ICYMI: Microsoft Advertising Merchant Center enables update your store name and domain name https://t.co/ylKcY3apFY https://t.co/jyKLfsH0HJ
High Ad Frequency Signals Creative Fatigue, Not Spend Problem
Scaling an ad that's fatiguing accelerates your costs. The sign that most operators miss: CPA holds but frequency is climbing. The ad is still converting - just the same people, over and over. Check frequency before you touch the budget....
Optimization Masks Attention Commodification in Social Media Strategy
A lot of social media and content strategy "best practices" are built around gaming platforms that were built to commodify your attention, and we just call it "optimization."
Create Valuable, Engaging Content to Retain Customers
Engaging content can attract and retain customers. Create and share content that either: - resonates with your audience - provides value - entertain - educate to keep them coming back for more.
Profit Every Ad First Purchase, Not LTV
Ridge Wallet hit $200M/year with zero VC funding. Their rule? Every ad must be profitable on the first purchase. No relying on repeat buyers. Meanwhile you're losing money on the front-end hoping 'LTV' will magically save you. That's the gap.
Google Forces Ads Due to Negative User Signals
The kiss of death from a Navboost standpoint. Just saw this on a site two days in a row. The negative user interaction signals people are sending Google about the site will be insane. It's forcing me to trigger and...