Meta Prioritizes Speed Over Quality in AI Content
Meta is now about producing as much AI sloppy creative as humanly possible. Quality? Not so much The art of marketing on Meta in 2026 is who can be quicker at making the crappiest versions of, well, anything.
Buyers Are Now Machines, Not Humans
The Internet Was Built for Humans. Your New Buyers Are Machines by @Timothy_Hughes https://t.co/938leqjHMY @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess #ArtificialIntelligence https://t.co/3OqXoRN0s8
Is OpenAI’s Ad Model Doomed? Taboola CEO Weighs In
Is OpenAI's advertising model doomed to fail from the start? @AdamSingolda, Founder & CEO of @taboola, joins Dan Nathan on the latest RiskReversal Podcast 🎙️ https://t.co/ToyQL2Wm9e
More Frequent, Smaller Posts Beat Occasional Viral Hits
I’d rather post 10 times each week on social with each post reaching 1,000 people, rather than posting once a week and that post reaching 10,000 people. Same amount of people. Technically the same amount of engagement. Just a different frequency. At least...
Old SEO Mistakes Resurface in AI-Driven Search
I gave this presentation about the Helpful Content Update 2.5 years ago, a couple of months after the September 2023 update rolled out. So why am I sharing it now? Because the patterns I'm seeing right now in SEO/GEO/AEO look and...
AI Cuts Client Mockup Time From Hours to Minutes
You can use AI to make landing clients way easier. If you sell or offer email marketing, when you send a cold email, end it with a specific question. Something like "Want to see how we'd redesign your welcome series?" works....
Realize Gains PayPal Data, Boosting Ad Targeting
Exciting.... @PayPal and @taboola ... Our performance advertising platform, Realize, is taking another large step forward, thanks to our partnership with PayPal. As we know, unless you have unique data Claude cannot get. And unless you have unique supply Claude...
Ten Quality Affiliates Outperform Thousands of Ads
You don’t need 1,000 affiliates. You need 10 good ones. Focus on: → people already ranking on Google → creators in your niche → founders with audience One good affiliate can outperform your entire ad spend.
Q1 Brand Spend, iROAS, MER & Margin Bench
Where did brands spend their money in Q1? What was the iROAS of every channel and tactic? What about the median MER and contribution margin? Let me show you: https://t.co/U4MpMckToD
Auto‑Generate SEO Q&A Briefs Directly to Your Site
I’ve built a new section in Roborank called "GEO" Briefs. It pulls every question query from your Search Console (anything starting with how, what, why, best, vs) and groups them by the page that’s already ranking. Then...
AI
We're in the 2012 moment of AI search. The rules aren't set, the SERPs aren't crowded, and the gatekeepers haven't shown up (yet)
Half of Meta's $54B APAC Ad Revenue From China
Note that Meta generated $54BN from APAC *advertisers* in 2025, with estimates that Chinese advertisers accounted for roughly half of that. https://t.co/ey2WOGf5WR
Google Warns Back‑button Hijackers: Fix by June 15 2026
Here we go. Google has started sending out emails to sites that are actively hijacking the back button. It's a warning with sample urls, links to the blog post about the new spam policy, etc. Google explains it will recheck...
Google design.md Speeds Creation, Boosts Conversions
Using Google's design.md standard will help you crank out ads, landing pages, carousels, lead magnets, etc. way faster. Build your artifacts out and then ship them yourself. Faster iterations = more conversions.
Social Media Pros Turn $60K Into $1M
The people that can do this are rare because they have to be someone who's grown up with social media, understands whether it's horizontal or vertical on a phone, has done this before, and is willing to be compensated based...
AI Transforms One Product Into a Complete Campaign
Most people use AI to make one nice image. That’s cool. But the better use case is turning one product into a full campaign system. I gave ChatGPT a fictional coffee brand and had it build: Product shot Cafe placement Social ad Email hero Same product. Same brand. Same vibe. That’s...
SEO Evolves: Focus on Lasting Search Traffic
SEO isn't dead. It's just different. 👀 Viral is exciting. Search is sustainable. Millions of people are searching for what you know every single day. Build content that shows up when they need it. 🎯 https://t.co/O3XyHOZ6Gz
Carousel Dominance Fades; Talking‑to‑camera Content Rises
You remember when we all started HATING on 6-second b-roll videos with text on top, because they seemed to be everywhere? Yeah, I think that's why carousels have been outperforming them for around a year now. And lowkey, I think the same...
Second Daily Post Reveals Your True Audience
Posting twice a day for a year taught me something. The second post is the one that finds your real audience. Most people post once and check 6 times. Try posting twice and checking once. Different muscles.
Adobe Leverages AI Agents to Anchor Marketing Workflows
MyPOV: @Adobe bets on AI agents to stay at the center of marketing workflows https://t.co/uvSKGfvLvt @Computerworld @thematthewf “Adobe’s Summit conference this week is an evolution of vision that brings the right AI capability into the right application.” - @lizkmiller @constellationr
Turn PDFs Into AI‑ready DESIGN.md for Consistent Branding
Your brand guidelines live in a PDF nobody opens. Your AI agents can't read it either. So every ad, every deck, every landing page. Your tools are guessing. Freelancers reinterpreting your voice. Junior designers eyeballing hex codes. Slack threads about whether...
Make Your Site Visible to AI with Structured Data
AI agents don't "read" your homepage. They scan your code. If they can't pull clean, structured info in seconds, you're invisible. 5 things you need to help AI find you: 1. Schema markup 2. Clear copy, no fluff, just say what you mean 3....
Employee Ownership, Transparency, and AI Reshape Media Strategy
Scott Ensign, Chief Strategy Officer at @ButlerTill, joins AdTechGod to share how employee ownership, transparency, and AI-driven innovation are reshaping media strategy and building real trust with clients. https://t.co/ybCRoI1mJY
SEO Now Rewards Quotable Answers, Not Just Rankings
SEO has evolved. Before: page 1 rankings Now: being quoted in the answer What works now: • quotable content • question-based pages • clear structure • real insights only you have Buyers read summaries first. Be the answer, not just another link. https://t.co/e4BBWK0fKQ
Design Experts Discuss Evolving Digital Marketing Trends
Campaign design is constantly evolving. Join Zeta Global’s design experts for this Apr. 29 webinar as they discuss current #digitalmarketing design trends, share their favorite campaigns, and highlight opportunities for marketers to be more impactful >> https://t.co/ys1p7m2vNo https://t.co/3ReowBgBk2
100+ Social Media Stats to Guide Nonprofit Strategy
These 100+ social media statistics can guide your nonprofit in creating and maintaining a successful social media strategy: https://nptechforgood.com/101-best-practices/social-media-statistics-for-nonprofits/ ✅
Google AI Clicks Surge Amid Spam Report Changes
It's New 4/27 - Google AI Overview clicks increasing reports @gregfinn, Spam Reports changes again (are you confused) @TheMarketingAnu on the Google Ads Demand Gen delays @mordyoberstein loves fewer clicks from Bing and and do you like the Google Ads...
Buyers Research Anonymously; Your Pipeline Depends on Visibility
Reddit’s search visibility increased 1,328% in a single year. 72% of tech decision-makers use it for peer reviews. 70% of the B2B buying journey happens anonymously. Translation: Your buyers are researching without you. The dark funnel is not a theory. It’s your pipeline. https://t.co/ZgadEGZsvg
Choosing Principles Over Platform: Skipping X for App Promotion
So Claude is saying if I really want to promote my app, I need to be over on X… I just can’t bring myself to do it. I’d rather get fewer downloads than support that platform or that dude. (Totally acknowledge...
Traffic’s High, Sales Low? Fix the Conversion Leak
You’re getting traffic But not getting sales That’s not a reach problem That’s a conversion leak
Camera Talk Offers Unique Impact Beyond Trends
I've been telling people to get on camera for years. Before AI was here to help... Before the "carousels are popping off" era... Before "yap content" became a trend... Not because some algorithm demanded it, because I could see that talking to the camera...
Let Meta’s Algorithm Choose, Stop Manual Ad Forcing
“Still forcing Meta to spend on your ‘favorite’ ads? Yeah… that’s probably the problem.” This episode breaks down why the best media buyers in 2026 are doing the opposite and letting the algorithm lead. Take a listen: https://t.co/EujE658OFq
Spend $1,500, Earn $20M: Email Playbook Free
In 2021, I was terrified of spending $1,500 on a single email marketing course. Thought it'd be a complete money bonfire. But that 1 investment helped me: • Sell to 10,000+ customers • Generate over $20,000,000 in revenue • Build a digital business so...
Microsoft Adds Contextual Offer Highlights to Copilot Ads
Offer Highlights in Copilot -> Microsoft Merchant Center Now Supports 'Highlights for Copilot' From Microsoft Ads: "We’re introducing Offer Highlights, new ad experiences that enable brands to promote key product differentiators within the context of Copilot conversations. More than showing traditional...
AI Max Generates Custom Ad Copy Using Existing Text
Interesting, AI labels for AI-generated ads? I'm assuming this is tied to AI Max campaigns... but maybe someone on the ads side could provide more info. From the AI Max Google documentation: "Text customization: This uses text from your existing ads,...
AI Overviews Boost Google Organic Click-Through Rates
Google click through rates for organic results with AI Overviews improving, shows new report https://www.seroundtable.com/google-ctr-improving-aui-overviews-41222.html
China Blocks Meta's Manus Deal, Creating Messy Unwind
China block’s Meta’s months-old acquisition of Manus. Unwinding the acquisition at this stage would be messy. And Meta has already substantially integrated Meta’s agents into its advertising manager suite.
SEO Should Reassure, Differentiate, Not Convince Problem‑Aware Users
Users are problem-aware and solution-seeking, which typically converts far better than social discovery or cold outreach. Your SEO job is not to convince them. It is to differentiate, reassure, and reduce friction to action.
Google Ads Demand Gen Image Approvals Facing Delays
Google @adsliaison confirms delays with Google Ads Demand Gen Image ads approvals https://www.seroundtable.com/google-ads-demand-gen-image-ads-approval-delays-41216.html via Matthew Skelton #googleads #ppc #google
Bing Experiments with Fewer Clickable Links in Copilot
Bing is testing less clickable links in the Copilot search results https://www.seroundtable.com/bing-less-clickable-links-41208.html #bing #microsoft #copilot #ai
Fully Automated AI UGC Ads Delivered in Eight Minutes
Everyone preaching “AI UGC ads” is straight-up lying. They call it automated… But they’re still: • Writing the scripts • Hunting for clips • Fixing the voiceovers • Manually stitching the final video That’s not automation. That’s just faster manual work. I built the real thing: One custom system powered...
Creator‑run Ads Slash CPA and Boost CTR
Partnership Ads are quietly becoming one of the highest-leverage easy changes in our clients' accounts. Same creative. Same offer. Same landing page. The only difference: running from the creator's handle instead of the brand's. The results across our book: > 19-30% lower CPAs (on...
Boost Sales Fast with Referral Discounts and Tiered Rewards
Instant way to increase your digital product sales via referral: 1. Find a way to encourage people to talk about your product in public 2. Send a 50% off code to everyone who buys and say forward it to a friend 3. Create...
Adding Extra Attribution Cuts CPM 27% and CPA 13%
We ran a massive A/B test over the last 3-4 weeks to test the change in attribution and its impact across accounts. Roughly $500K in spend across 11 brands in different vertices / AOV. What we found: 7DC vs 7DC/1DE/1DV CPM: Showed an average...
Build Your Online Presence Before Google Finds You
When someone Googles your name, what comes up is your real application. Build that before someone starts looking. A quiet Google result is a missed opportunity every single time.
Terrible Headline; Trails Filing for Divorce Soon
This is actually a terrible headline, lacks many elements critical to SEO best practices and does nothing for pickup via social media or A.I. ingestion. Please alert the local superior court that the Trails will be seeking a divorce in...
Do Bots Appear in Google Trends Data?
Hey @danielwaisberg - can you comment on whether agent/bot activity would show up in Google Trends?
HubSpot Extends Fetch Timeout to 120 Seconds for AI Apps
Current Status: Working on a major update to HubCode (The agentic coding tool for building HubSpot apps). The issue I (and other users) were running into was the 15 second timeout limit when using the fetch() function to call external...
Engage with Your Content or Lose Prospects
If you don't want to engage with your content, your prospects probably won't either @TBorreson11 https://t.co/goh06qr7OA #personalbranding #networking #community #digitaltransformation #digitalmarketing #digitalselling #socialselling #belonging #culture #customerexperience https://t.co/HcG8mAW2as
Twitter Still Calls It “Major Spam,” Ignoring Scaled Abuse
Interesting that they still send “major spam” and not “scaled content abuse” manual actions Goes to show you how they really feel about scaled content 😅