Google Search Console Reports Spike on Merchant Filters
ICYMI: Google Search Console performance reports spiking for some filters, like merchant/product filters https://t.co/R8urwCAUnm https://t.co/uVdoDw9I5u
Amazon Aims to Win the Ad Game
Amazon is playing to win in advertising $AMZN The LightShed Podcast, Ep. 306. With @BrandoLightShed and @WaltLightShed https://t.co/Pzx5rhEa8x
Match Guest Post Style to Audience for Maximum Reach
RT @InspireToThrive Do they like personal stories, step-by-step advice, or opinion pieces? Read the full article: Writing Guest Posts for Blogging That Actually Grow Your Reach ▸ https://t.co/Fa7HOkHaR4
Survive Q2: Validate Offer, Refresh Creative, Know Break‑Even ROAS
Operators enter Q2 with the same targets they exited Q1 with. CPMs are about to rise 20-35% Creative fatigue compounds faster And the brands that survive it answered these 3 questions before April 1: 1. Does your offer convert at current CPMs...
AI Articles Prematurely Report March 2026 Core Update
AI-generated articles already being published (and one even quotes me with a quote I never said) about the March 2026 Core Update 🫠🫠 lol, the update was announced Friday and has barely kicked in yet, let alone completed. There is no...
MCP AI Connectors See Single‑digit User Adoption Today
I wonder what percentage of users who have connected MCP integrations in the Claude/ChatGPT etc UI to query their own CRM/project/whatever data? Claude guesses it's in the single digits rn. PMs are releasing connectors but is anyone using them?
All 100k/Mo Promises Boil Down to Guaranteed Ads
Every 2-bit hack who claims they can help you scale your agency/consulting/coaching biz to 100k/mo teaches the same variation of “run ads with a guarantee” That’s it. That’s the entire playbook.
Marketers Shift Ad Budgets to AI-Driven Experimentation
AI is reshaping how companies approach experimental ad budgets. As platforms roll out new AI-driven ad products and traditional channels become saturated, marketers are rethinking where and how they test. Budgets are being adjusted toward areas like generative search, ChatGPT-style ads...
Scale DTC Faster by Optimizing Creative, Tests, and ROAS
Things that scale DTC brands faster than budget: 1. Faster creative cycles. 2. Cleaner offer tests. 3. Fewer hooks tested cleanly beats more hooks tested dirty. 4. Ad says one thing. Page says another - that's your conversion problem. 5....
No Clear Evidence of Core Update Yet
FYI I just checked many sites; still not seeing any convincing signs of the core update hitting yet.
Marketing Skills v1.5.0 Launches AI-Powered Research Suite
Marketing Skills v1.5.0 is out. What shipped: /customer-research — full-stack customer research. Analyze transcripts, surveys, and reviews. Scrape Reddit, G2, Indie Hackers, HN, LinkedIn, and YouTube. Extract JTBD with confidence scoring. Generate structured personas. Nitrosend — AI-native email, fully MCP-controlled. Build sequences, campaigns,...
Own Your Platform, Don't Rent Your Content Space
Don't build your content house on rented land.
Automations Outperform Campaigns, Driving Majority of Revenue
Your automations are making $5.96 per email… …Your campaigns are making $0.67… …But you're still spending most of your time on campaigns. @omnisend dug into 717 agencies to find out why, and the difference was brutal. The top 10% built automations first, and campaigns...
AI-Driven Social Media Boosts Client Growth, Says Analyst
Drivia uses AI and Social Media to help clients drive growth: Industry Analyst Jeff Kagan https://t.co/d70NM9aS8R via @ein_news @drivia #drivia @jeffkagan #jeffkagan #industryanalyst #ictindustryanalyst #ai #aianalyst #aiindustryanalyst #analyst #analystrelations #wirelessanalyst #telecomanalyst #tech #technology #techanalyst #techindustryanalyst #technologyanalyst #pr #publicrelations #pressrelease #marketing...
75 Words Max: Boost Email CTR by 37%
75. 75 words or fewer. Because if it looks too long, people won’t read it. Brain scientists call this the duration heuristic. People prefer things that are easy to skim and scan. So it’s no wonder that Jay Schwedelson and...
New SERP Layouts Reshape Paid and Organic Visibility
The SERP layouts are changing a TON. Aleyda did a tremendous job aggregating some trends & showing how layouts are impacting visibility in all facets from paid, to organic, to AIOs and who are the winners & losers in each....
Social Media: Easy Entry, Complex Success for Advisors
Social media is the 4th most-used marketing tactic amongst advisors; given its low barrier of entry and initial distribution costs (and a feeling of, "I've used social media– how hard can it be?"). However, the challenge of 'successful' social media...
LinkedIn Page Reach Falls to 3.5% – Use Best Practices
Organic reach for LinkedIn Pages is currently estimated to be 3.5%, down from 5% in 2021. To ensure your nonprofit is reaching your followers, utilize these 10 best practices: https://www.nptechforgood.com/101-best-practices/10-linkedin-best-practices-for-nonprofits/ ✅
Stop Over‑Contacting Stalled Accounts: Pause, Then Re‑Engage
For 25 years I believed that persistence wins in B2B sales and marketing. Stay present. Follow up. Don't let a stalled account go cold. Then I read the new research from Labs by Demandbase — built on 24 billion buyer interactions, 429,000...
Teen SEO Battles Google to Save Family Rental
Teen SEO wants to save his family's Spain vacation rental business and @johnmu from Google chimes in https://t.co/IqOT1YsucQ https://t.co/gvvClayuNp
Google Trials White Background for AI Overview Citations
Google testing using a white background (instead of blue) for AI Overview citations in Google Search https://t.co/JToJQxH25F via @SachuPatel53124 @glenngabe @SERPalerts written by @MordyOberstein https://t.co/OuUx1bFif3
Bing Expands Ads Within Product Carousel Format
Bing tests more ads in its products carousel format https://t.co/vF3JldUz6i found by @SachuPatel53124 covered by @MordyOberstein https://t.co/Z9shE076of
Focus on Who, Not What, for Effective Content
The “who” is more important than “what” when it comes to content by @Timothy_Hughes https://t.co/gZ6eMM3Aoy @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingSuccess #MarketingStrategy https://t.co/3kbRVolR3k
AI Overviews Dominate Half of Health Searches, Slashing Site Traffic
A lot of medical and health-related websites have been experiencing lower visitor rates since Google introduced AI Overviews that appear at the top of search results. Simply, these try to answer the questions users have while doing searches for certain issues. Now,...
Google Search Console Desktop Data Currently Inflated and Unreliable
Heads-up: there is something bizarre going on with Google Search Console data right now. Similar to the changes that came to light after the disabling of &num=100, impressions are again skyrocketing for specific surfaces on desktop. For example, using the 'merchant listings'...
Stop Hiding Behind Complexity: Take a Data‑Backed Stance
The biggest lie in B2B marketing is that your industry is too complex for good content... It is not complex. You are just scared to have an opinion. Take a stance. Defend it with data. Watch the industry wake up.
Your Profile Is the Ultimate Social Selling Pitch
The “Secret Sauce” of Social Selling: Why Your Profile is Your Best Pitch by @Timothy_Hughes https://t.co/8dMzYaxhZ9 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #SalesEnablement #RevOps #Leadership #Marketing #MarketingStrategy https://t.co/GQv8ZWRNVk
Fundamental SEO Beats Flashy Hacks Every Time
Boring SEO beats clever SEO every time. Nobody wants to hear it - speed, crawlability, content depth, internal links still win. Stop switching tactics. Do the unsexy stuff for 6 months. The "hack of the week" crowd will still be experimenting while you're...
New X Features Simplify Tracking Tech and News Interests
Gary has thousands of people studying social media. He's right. It's so easy to break in now. And X is about to turn on new features that will make it even easier to follow interests. And those of you who...
Clarity Over Quantity: Simple Marketing Drives 8‑Figure Growth
The second I stopped obsessing over how much I was posting and got laser clear on what I was saying and who I was saying it to? My marketing got simple. And simple is what scales. Less content. More clarity. 8 figures. 👇Comment...
Lead Magnet Finally Tried, Email List Grew
For >10 yrs, I have been reading advice in various places to put a lead magnet on my personal website, in order to capture more email addresses. I finally took this advice approximately one month ago and, perhaps unsurprisingly, it worked. Follow...
Algorithms Turn Content Into Ultraprocessed, Irresistible Streams
Much of the digital content that ensnares our attention is "ultraprocessed", i.e. "the result of vast databases of user-generated content that are sifted, broken down and recombined by algorithms into personalized streams designed to be irresistible". https://t.co/QDr9Jzu8Y9
Programmatic AI Content Won’t Give You Competitive Edge
Could not have said this any better myself. I am working with an early stage founder right now that is HUNGRY to scale scale scale with programmatic content -- yet this creates zero competitive advantage if you are just automating...
Sharp Communication Beats Product Noise in AI Era
Most startups think they have a product problem. A lot of them have a 𝘀𝗶𝗴𝗻𝗮𝗹 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 📡 In a world drowning in AI-generated noise, the companies that win won’t just build better. They’ll 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗲 𝘀𝗵𝗮𝗿𝗽𝗲𝗿. ⚡ I just ran a demo of...
Empower Employees to Share Authentically, No Quotas Needed
It's much easier to do influencer marketing when you have influencers on your marketing team. HubSpot has done well in this regard with more than our share of people across the org that have a following. How did we do...
AI Builds Full‑stack Prospect Dossier in Days, No Code
i just used ai to code an app that scrapes x, ig, tiktok, youtube, reddit, linkedin, google and it analyses that data, does competitor analysis, creates landing pages for these people, creates the copy, makes ai photos from their profile...
Open‑source AI Workflows Slash Costs, Boost Revenue
Open-sourced our skills that help grow revenues. Actual workflows: scripts, scoring algorithms, expert panels, and automation pipelines you can plug into Claude Code (or any AI coding agent) and run today. Resurrect deals, create expert panels to ship content that performs, turn...
AI Tool Injects Behavioral Psychology Into Every Marketing Copy
I built a skill for Claude Code that applies behavioral psychology to your marketing — anchoring, loss aversion, social proof, the decoy effect, and more. You tell it what you're working on (pricing page, landing page, email, ad) and it identifies...
Expanding Your Network Won’t Sacrifice Existing Engagement
If I start connecting with a completely new ecosystem of people, will I lose the engagement of my current network? https://t.co/83JZyxQupB via @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Marketing #MarketingSuccess #MarketingStrategy #ArtificialIntelligence
LinkedIn’s AI Feed Rewards True Expertise Over Hacks
LinkedIn just rebuilt its entire feed with a unified LLM-powered system + Generative Recommender. Goodbye to early velocity hacks, keyword stuffing, and engagement pods. The new AI feed actually rewards true expertise and deep, specific value. Here’s what changed and how to win...
Google Spurned VCG for Complexity and Higher Bids
Google initially rejected the VCG auction design in 2002 because (1) it would be harder for advertisers to understand than GSP and (2) it would likely require them to increase their bids, since it incentivizes truthful bidding. https://t.co/jgf9YOpSZ0
ChatGPT’s Site: Queries Fail on Exa, Work Elsewhere
Fun fact: the site: search operator only works on Google and Bing, but not Exa. ChatGPT uses site: search operators in fan-out queries. 😅
Hire Right: Clarify Expectations, Train, Motivate
The two biggest lessons I've learned running an agency for 13 years… Came from watching things fail in front of me and figuring out why. I wish I could’ve told this to my younger self. 1. THE BROKEN HIRING SYSTEM I watched us waste...
Ad Platform's Broken AI Support Leaves Users Stranded
cannot run X ads and they route you to ai chat support in DMs that dont work. stuck. can't pay Elon money. not sure he'll make his car payment this month. https://t.co/pGPuhmNEiU
Mirror Customer Language, Double Your Conversion Rate
i taught Claude to write in my customers’ EXACT language and now my copy converts 2x better hormozi says it all the time: "he who is closest to the customer wins." this is how you get close. you stop guessing at what...
Optimized Thumbnails Can Revive Evergreen Content After Months
This video is by no means viral BUT it does show the value of evergreen content that people can comeback to as well as the power of optimizing your thumbnails and titles. This was the 3rd thumbnail for a video...
Meta's Inconsistent Rollout Sparks Advertiser Panic
I’ve been emailing Meta this rollout has been poor. This is why. Multiple versions of ad copy, confusing messaging, some accounts have a banner announcing the change / others don’t. This is a big shift for some advertisers and waking...
Video Ads Out‑earn Print, Thanks to Google’s Monopoly
NYT is a subscription business so it's a much more complex calculus but for every other media company operating on the open web video CPMs blow written CPMs out of the water in part because Google's monopoly on programmatic ads
Offer Fresh Insights, Not Louder or More Posts
The fix isn't posting more. The fix isn't shouting louder. The fix is having something different to say that your audience doesn’t know they need to hear.
Twitter Feed Flooded with Low‑quality Ads, Deterring Advertisers
Is it just my feed or are others suddenly awash in what might best be labeled "Ad Slop." If I were a paying advertiser, I'd pull my business.