OpenAI Triples Web Crawls While User Numbers Decline
Fascinating SEO read that sheds more light on bot crawling by ChatGPT. Including that they are seemingly losing users, though they've tripled web crawls. -> OpenAI Has Tripled Their Crawl of the Web: Analysis of 7B+ Log Files by @chris_nectiv via @botify https://t.co/MyhXoqDWDQ https://t.co/5QQHB3Skb5
Boost Visibility with High‑Value Comments, Not More Content
You don’t need more content. You need better distribution. Visibility is borrowed before it’s owned. Consistent commenting puts you in front of an existing audience. Leave 5–10 high-value comments frequently on relevant blogs No links. Just insight people remember.
Trade Desk Faces Pricing Pressure From Amazon DSP
Former Trade Desk Manager on challenges within $TTD: 1. It's hard to compete against Amazon DSP "Competing on price is very difficult for them for the reasons I outlined before. It's the sole point of their revenue, so it's very difficult for...
AI-Generated Meta Descriptions Boost Conversions Instantly
Need more conversions? Claude can help with this prompt. It can write meta descriptions that bring the right traffic. Feed the AI your page content plus this prompt: "Write 5 meta descriptions under 155 characters that include the primary keyword and create...
Testing Meta Ads for Positive ROI on Topical Map
I like doing experiments over the weekend, so I'm generating a few meta ads to see if I can get a positive ROI on the htmldrops·com/topical-map https://t.co/w905H7agUG
AI Video Studio Boosts Production, Still Needs Human Creators
Another Gen AI Video studio and this is really good. All the features/ function to help to generate very accurate and consistence video. Either for your ads, marketing, short series and more. Such tools will not replace Creative ppl, we...
CRM Will Power AI Agents' Front‑end Data
The Great Martech Inversion: Why your CRM will become the grounded data for your AI Agents front end by @Timothy_Hughes https://t.co/UKGgwTdHVC @DLAIgnite #SocialSelling #DigitalSelling #Sales #Marketing #Leadership #ArtificialIntelligence #AI #CX #CRM #MarketingSuccess #MarketingStrategy #AIAgents
Seeking FB/IG Ads Expert for Small Business Help
friend of mine asking for help with facebook/instagram advertising mechanics for small business, if any experts or consultants pls reach out
Amazon DSP Wins With Shopper Intent Data
Former Media Director: When Amazon DSP > The Trade Desk "Amazon is very compelling because of their shopper data. I think brands will continue to test on Amazon and see if it performs better because they're trying to get people who...
X Is a Launchpad, Not a Retention Strategy
#buildinpublic is fast food marketing Quick sign ups, high churn There are a lot of smart people marketing their SaaS exclusively on X And they all have one thing in common - disastrously high churn of >20% a month These founders have to replace...
Native In‑Experience Ads Beat Ignored Traditional Ads
We’ve spent 20+ years training users to ignore ads. So why are we still designing them the same way? Rob Janes shares why native, in-experience ads are outperforming traditional placements. Learn more: https://t.co/eKmsXk6CsW @ad_butler #BrandTrust #hcmktg https://t.co/PCwkAnIrSX
Claude's Confident Yet Outdated Meta Ads Advice Misleads Marketers
Claude's guidance on Meta ads, pixels, audiences, etc is wildly bad and outdated, but said soooo confidently. I've seen too many founders and marketers freak out about something minor because of Claude's analysis about something they didn't understand.
Free Pinterest Marketing Kit: SEO, Design, Templates
The FREE Pinterest Marketing Kit 📌 Pinterest SEO Checklist 📌 Pin Design Checklist 📌High-Converting Canva Templates
Post Sparingly, Share Insights, Engage Meaningfully on LinkedIn
I went to @LinkedIn's “what to post on LinkedIn” webinar today and here were the main takeaways, for the interested: 1. Share a recap of an event you attended with key takeaways for folks who couldn’t attend 2. Share a learning/original...
ChatGPT Extends Ads to Logged-Out Users, Boosting Inventory
Now for logged out users. Interesting -> ChatGPT ads expand to logged-out users "ChatGPT is expanding ads to logged-out users, increasing inventory and making it easier for advertisers to scale spend." https://t.co/ljDF916Tsj via @TheMarketingAnu https://t.co/067EGOyLLI
Minto Pyramid: Secret Blueprint Behind Viral Content
i've never seen anyone talk about it but the minto pyramid is the most critical distribution skill in 2026 i use it religiously. it's how i average 10m+ impressions a month and pull about $5k mrr just from X revenue...
Limited Spots for AI Search & Employee Advocacy Cohort
If you're a marketer trying to figure out AI search x employee advocacy (specifically on LinkedIn) and want to work with me + a small cohort of peers, applications for this are open 'til April 30th. A few spots left......
Ads Drive Traffic, But Weak Pages Waste Budgets
Ads are bringing people in But they don’t stay If your page doesn’t convince Your budget just bleeds
Beware: Fake Facebook Business Manager Partner Request Emails
Why does Facebook keep sending me an email about “You’ve received a Business Manager Partner Request”? Email send from address seems real.
Advertiser ID: Personalized Ads vs Privacy Risks
The more you use your computer, the more personalized the ads become. Helpful, or big privacy problem? Here are the pros and cons of keeping "Advertiser ID" enabled for Windows and MacOS users: https://t.co/2Jztl0wWKP #privacy #mac #windows #advertising https://t.co/X64BKNNIsW
Scaled AI Content Site Crashed After 2025 Success
This is another 2025 case study on a scaled AI content tool website. Just crashed in March 2026. Ecomm site too 👀👀👀 https://t.co/lC0TKteq3O
Automated AI Tool Turns Website Into Instant Sales Pipeline
RIP marketers. Someone built a money printer… you paste a website and it just starts bringing in customers in your sleep. It’s called Money Printer. It reads your site, figures out who should be buying, finds those companies, and reaches out to them...
Instantly Optimize Ad Spend with Top Budgets Widget
Stop guessing where your ad spend goes. The new Top Budgets widget in @Optmyzr ranks performance and flags instant optimization opportunities. Shift budgets to your best campaigns without context switching. Keep the boss happy and your ROI high. 🚀 #PPC #GoogleAds #Marketing...
Prize Choice Shapes Audience; Be Specific for Qualified Leads
I've run 100+ giveaways. Here's the pattern: 'Win a free iPad' giveaways got thousands of junk emails. 'Win our [product] and a 1-on-1 setup call' got a small list of hyper-qualified buyers. Your prize determines your audience. Be specific.
Shift to Monthly Analytics, Transform Your Content Perspective
Looking at your analytics month by month instead of post by post is going to change how you feel about your content.
Beyond Clicks: 3‑layer Framework for AI Search Success
📊 A 3 Layer Framework to Measure AI Presence, Readiness and Business Impact: Redefining Metrics for the AI Search Era - A new guide where I cover: How the old organic search measurement model, built largely around rankings, clicks, and sessions,...
Live AI Workflow Demo: Repurposing Content with Claude
Doing an AI “show and tell” of one of my @claudeai content repurposing workflows on @superpathco at 11 CDT, come hang 👀
Marketing Must Shift From Off‑Site to On‑Platform Trust
The old internet trained marketers to get people off platforms and onto our sites. The new internet mostly rewards the opposite: say it here, prove it here, build trust here. But a lot of marketing teams are still optimizing for a world...
Google Uses Click Data to Influence SEO Rankings
How Google's systems treat click data, and the straight facts about what it means for SEO and rankings. https://t.co/3hJjjfp9A9 via @martinibuster, @sejournal
NYT Digital Ads Surge 25% After Video Pivot
Yes, and to add a bit more context: The New York Times Company saw its digital advertising revenue stall -- even decline, as it did by nearly 4% in Q4 2023 -- until it strategically embraced video. In Q4 2025, its...
200+ Digital Marketing & Fundraising Tasks for Nonprofits
This checklist of 200+ digital marketing and fundraising tasks will help your nonprofit get organized and implement the best practices featured in the blog series, 101 Marketing & Fundraising Best Practices for Nonprofits. https://www.nptechforgood.com/101-best-practices/101-digital-marketing-fundraising-best-practices-a-checklist-for-nonprofits/ ✅
ChatGPT‑Generated Thumbnails Boost AI Video CTR to 8%
ChatGPT Images do a great job with YT thumbnails. 8% CTR on a business AI topic is solid. Video was on the implications of ChatGPT Workspace Agents on work. Great for cranking out newsjacking content on the fly. https://t.co/1UXV2GI43i https://t.co/U3t7zaFtRD
AI‑Powered Realize+ Automates Ad Strategy on Open Web
Two big news items today. First, we’re bringing the power of Performance Max and Advantage+ to the open web. Meet Realize+. An always-on AI agent that works on behalf of advertisers, continuously evaluating strategy, budget, targeting, and creative across thousands of signals...
SEO Alone Isn’t Enough; Dominate AI Answer Space
“SEO is crushing it. We’re #1.” Great. But buyers aren’t starting there. They’re asking ChatGPT, checking Perplexity, reading AI answers first. Above surface: -rankings -traffic -impressions Below: -AI citations -mentions -answers If you’re not there, you’re invisible. https://t.co/GgDfQB0P0T
Unlock AI Marketing: Practical Strategies for Founders
i'm hosting a live event in berlin on april 28th "the future of ai marketing" from 5-9pm at w3.hub here's what we'll be getting into: > how to use AI marketing as a founder to actually capture attention and get customers (without sounding...
New GEO Tools Launch Paid Linkbuilding Networks—Potential Pitfalls Ahead
So now multiple new GEO tools are formally, publicly launching paid linkbuilding networks? What can go wrong? 🫠🫠🫠
AI Chatbot Ad Networks Crowding Limited Inventory
There are a bunch of AI chatbot-focused ad networks chasing the same AI chatbot app inventory.
Audit Your SaaS Blog: Fix Orphaned Posts & Cannibalization
Most SaaS blogs have 200+ posts and still can't crack 5K monthly visits. The problem isn't volume. Not even AI. Before you write one more article, run this audit with the help of Claude. Full instructions are below, but this is the gist...
Meta's AI Pixel Blurs Line Between Ads and Data
Meta’s AI pixel and the vanishing ad-product divide Last week, Meta introduced automation updates to its two keystone data ingestion features for advertisers: its pixel and its Conversions API (CAPI). These updates are less significant as product enhancements than as evidence...
CTV Halves Acquisition Costs, Doubles Leads
In Episode 4 of From Screen to Store, sponsored by @JamLoop , Jay Blecker of @mosquitoSQUADco joins @JeremyBloomHere and AdTechGod to describe how CTV helped cut acquisition costs nearly in half while doubling leads. https://t.co/UlXFF0gxDX
SEO Content Is Increasingly Fake and Generic
If we are being honest about what's happening in SEO and broader content marketing in general. There are very few people producing original, differentiated, first-hand experience based content. It's all fake. It's all ghost written. It's all just being done...
Manual SEO Wins Over AI-Generated Content Flood
There are many sites scaling like crazy for AI Search with "commodity content". Tons of it generated via AI to target every possible question or prompt users have. Again, manual actions will rule the day while Google builds a system...
Search Bars Still Matter in an AI-Driven Future
NEW ODD LOTS: @tracyalloway and I talk Google’s VP of search Liz Reid about the future of the good old fashioned search bar in an AI-dominated world https://t.co/XvWg2rZbDG
Google Tests AI-Generated Podcast‑style Audio Search Results
Whoa, this is creepy. Google is testing a new AI-powered audio section in search results that sounds just like a podcast. Can't imagine publishers will be too happy to stumble across this, even when their content is cited (along with many...
Survive Google: AI for Drafts, Humans Edit Final
Most Google updates are clapping AI-generated sites. The survivors had one thing in common: they used AI for research/briefs/drafts and humans for final editing. Do with that what you will.
Distinguish Commodity From Non‑commodity Content for SEO Success
Google's @dannysullivan on commodity vs non-commodity content https://t.co/lOelMIgQtP via @marthavanberkel and @gaganghotra_ and others https://t.co/No6L14MbCX
Google Search Rankings Poised for Increased Volatility
Google Search ranking volatility may be at the verge of heating up - are any of you seeing anything? https://t.co/mzifiUoT1o https://t.co/9TZ6JRmhTG
Build Linked Post Clusters for Authority
Stop publishing random posts. Start building link clusters. Create 5–7 related posts, and link them together. Now you’re not just publishing, you’re building authority.
Segment Google Shopping, Boost Revenue 45% and ROAS 40%
Huel increased revenue 45% and ROAS 40% just by segmenting their Google Shopping campaigns instead of using one generic feed. Meanwhile you're dumping all your products into one generic Google Shopping campaign and wondering why your ad spend is bleeding...
AI + SEO Bootcamp: Build Tools to Rank & Automate
I'm hosting an AI + SEO bootcamp in May The idea? To build AI tools to help you: - rank in google / chatgpt - run SEO/AI llms services for clients - automate sales methods Who wants it?