Digital Marketing Social Media and Updates

Hire Social Strategists Who Prioritize the WHY Over Trends

What do I look for in a social media STRATEGIST? Not trends, or ~culture~, or even content. I look for social media professionals that can explain the WHY behind their ideas. Social Media Strategy is all about coming up with strategic ways to showcase your brand / product on social media in ways that are true to the product AND can generate both views & sales. It’s about understanding the emotional value of your product to your customers & highlighting those emotional insights in a compelling, creative way. But it often feels like professional social media has been pulled down into constantly thinking about trends, or worrying about content calendars & daily content more than the WHY and strategic thinking behind the content. So much of brand social falls for the two major social sins: attempts at virality that don’t really have anything to do with the brand / product, or highly branded content that has no shot at real views. If you want to become a Head Of Social someday, or maybe even reach that elusive CMO title, it’s all about explaining your why. There’s no one “right” way to do strategy, but being able to build strategic thinking and share it is everything.