Digital Marketing Social Media and Updates

AI Teammates Boost 5-Star Social Selling Scale
SocialApr 30, 2026

AI Teammates Boost 5-Star Social Selling Scale

Beyond the Average: Scaling 5-Star Social Selling with AI Teammates by @Timothy_Hughes https://t.co/Qdnj2dVMU9 @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #SalesEnablement #RevOps #Marketing #MarketingStrategy #AI #MarketingSuccess https://t.co/Syp6GW3xPH

By Tim Hughes
Roku's New Home Screen Boosts Ads and Subscriptions
SocialApr 30, 2026

Roku's New Home Screen Boosts Ads and Subscriptions

Roku’s content forward home screen will drive ads and subscriptions $ROKU The LightShed Podcast, Ep. 311. With @BrandoLightShed and @WaltLightShed https://t.co/IzuCFFHsaP

By Rich Greenfield
YouTube: The Untapped B2B Education Powerhouse
SocialApr 30, 2026

YouTube: The Untapped B2B Education Powerhouse

The most underrated distribution channel in B2B right now is YouTube. Long form. Tutorial driven. Talking heads. Educational. Searchable forever. Few B2B brands owns it yet. That is wild to me. We are going to fix that.

By Ross Simmonds
TTD Slowdown Misread; Fundamentals Remain Solid
SocialApr 30, 2026

TTD Slowdown Misread; Fundamentals Remain Solid

$TTD slowdown is misunderstood - Dominant independent DSP for open internet ads - Growth slowed in '25, stock crushed - Amazon/AI fears overblown - Advertisers still need independent DSP platforms - No scaled comps ~$10B mkt cap, $1.3B net cash, ~$1B FCF Pitch by Saga Partners https://t.co/EyIxIZoKfB

By Dalius – Special Sits
New Meta‑Higgsfield Loop Sparks Ad Volatility
SocialApr 30, 2026

New Meta‑Higgsfield Loop Sparks Ad Volatility

Both Meta and Higgsfield MCP's launched this week. Meta -> Claude -> Higgsfield -> Claude -> Meta is now suuuuuper easy 😅😬 Great for both automations and for one-shotting new ads. I think advertisers are about to see a ton of volatility, especially...

By Barry Hott
Free AI SEO Audit for Two Lucky Winners
SocialApr 30, 2026

Free AI SEO Audit for Two Lucky Winners

Who wants a FREE SEO audit that shows exactly what you need to do on to rank on AI and SEO? DM the word "AUDIT", and I'll send you a quick loom. Only 2 people.

By Flavio Amiel
Netflix Adopts TikTok‑style Tactics, Stays Distinct
SocialApr 30, 2026

Netflix Adopts TikTok‑style Tactics, Stays Distinct

Netflix is trying to take a page from TikTok - without becoming TikTok. A top exec explains: https://t.co/ut0xElf6xR

By Lucia Moses
Ad Intelligence Powers Quality, Multi‑Channel Media Outcomes
SocialApr 30, 2026

Ad Intelligence Powers Quality, Multi‑Channel Media Outcomes

Advertising Intelligence, Outcomes, and Better Media @RemcoWestermann the CEO of Verve joins @JeremyBloomHere and @sam_khoury1 from Marketecture Media at @PossibleEvent to share how Verve is using advertising intelligence, intent signals, and deeper partnerships to help make media...

By AdTechGod
Match Your H2s to Queries for ChatGPT Visibility
SocialApr 30, 2026

Match Your H2s to Queries for ChatGPT Visibility

Want ChatGPT to mention you? Well, fix your headers. If you're writing 4,000-word "comprehensive guides" with H2s like "Introduction" and "Final Thoughts."... ngmi. LOL In a study by AirOps, pages with headings that match the user's query get cited 41% of the time....

By Flavio Amiel
Automated Tool Builds Focused Analytics Tracking Plans
SocialApr 30, 2026

Automated Tool Builds Focused Analytics Tracking Plans

I built a skill that sets up analytics tracking from scratch — event naming, tracking plans, conversion funnels, UTM strategy, and implementation across GA4, Mixpanel, Segment, and GTM. You describe what you need to measure, and it builds a structured tracking...

By Corey Haines
Meta Ads AI Connectors Enable Direct Campaign Management
SocialApr 30, 2026

Meta Ads AI Connectors Enable Direct Campaign Management

Running Meta Ads? They just announced their MCP so you can manage via AI tools -> Introducing Meta Ads AI Connectors: Manage Your Meta Ads From the AI Tools You Already Use "Powered by Meta's ads MCP server, the connector provides...

By Glenn Gabe
Help Overloaded Buyers See Themselves In Your Story
SocialApr 30, 2026

Help Overloaded Buyers See Themselves In Your Story

Your Buyer Isn’t Slow. They’re Overloaded. How to transform your story so others can place themselve in your story #storytelling #engagement #persuasivewriting #contentstrategy https://t.co/X59l3NTWpl https://t.co/p9sAFB8A19

By Tripp Braden
Google's Ad Revenue Climbs 15.5%, Overall up 22%
SocialApr 30, 2026

Google's Ad Revenue Climbs 15.5%, Overall up 22%

Google Ad revenue up 15.5% with overall revenue up 22% - big numbers but obviously not as big as last quarter https://t.co/VBLBlBx5y4 https://t.co/4rW4iHYivI

By Barry Schwartz
Microsoft Adds Conversion, Spend Data to PMax URL Report
SocialApr 30, 2026

Microsoft Adds Conversion, Spend Data to PMax URL Report

Microsoft Advertising has added conversion and spend metrics to the PMax Website Publisher URL report https://t.co/HJjYZCHwB1 via @MSFTAdsBuddy https://t.co/sf1APIZwY9

By Barry Schwartz
Charge $1 to Block Spam Backlink Pitches
SocialApr 30, 2026

Charge $1 to Block Spam Backlink Pitches

SEO agencies and marketing providers. How do you deal with the annoying backlink people using YOUR intake form for them to pitch you their services? Such a waste of energy for both parties. Tempted to put a $1 payment to avoid this https://t.co/qU3C9B0AYf

By Flavio Amiel
Google Ads Tests Ability to Select Partner Networks
SocialApr 30, 2026

Google Ads Tests Ability to Select Partner Networks

Google Ads testing the option to choose the partner networks to advertise with https://t.co/BuONWXY17S via @Adriaan_PPC https://t.co/mfeXakEe3O

By Barry Schwartz
Make Your SaaS Algorithm‑Friendly with Structured Brand Signals
SocialApr 30, 2026

Make Your SaaS Algorithm‑Friendly with Structured Brand Signals

Here's how to turn your SaaS into an entity Google and ChatGPT actually recognize: → Claim your Knowledge Panel → Create a Wikidata entry → Schema your About page (Organization + Person) → Pitch for brand mentions, not just backlinks → Standardize founder bios across...

By Flavio Amiel
Agent Usability: B2B's New Competitive Edge
SocialApr 30, 2026

Agent Usability: B2B's New Competitive Edge

Beyond SEO: Why ‘Agent Usability’ is the New Battlefield for B2B Brands by @Timothy_Hughes https://t.co/v1g4TOisXh @DLAIgnite #SocialSelling #DigitalSelling #Sales #SalesTips #SalesLeader #Salesforce #Marketing #Leadership #MarketingStrategy #MarketingSuccess #ArtificialIntelligence

By Tim Hughes
Meta's Ad Impressions Surge, 40% of Reels Are Ads
SocialApr 30, 2026

Meta's Ad Impressions Surge, 40% of Reels Are Ads

It keeps surprising me how $META can continue growing its ad impressions at these rates (Ad Impressions +19%). I just opened Instagram and scrolled through ten Reels (of which four were ads; 40%). Makes sense now.

By Rene Sellmann
Meta Q1 Beats Forecasts with 33% Revenue Surge
SocialApr 30, 2026

Meta Q1 Beats Forecasts with 33% Revenue Surge

Meta Platforms Q1’26: $56.3B revenue (+33% YoY), EPS crush to $10.44 (+53% vs est) Strong quarter where growth and monetization continue to compound. Ad engine remains highly efficient with impressions up 19% and pricing up 12%, pushing ARPP +26.7% YoY. Family...

By Sergey CYW
Google Will Consume All Content for AI Overviews
SocialApr 30, 2026

Google Will Consume All Content for AI Overviews

Google E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness Used in a sentence: "Google is going to eeat 100% of your content to feed to AI Overviews"

By Cyrus Shepard
Google's Ad Revenue Now 91% From Owned Platforms
SocialApr 30, 2026

Google's Ad Revenue Now 91% From Owned Platforms

Google earnings milestone today. Q1 marks the first time 91% of G's ad revenue (now $300B+ per year) comes from its owned properties (search, youtube, gmail, etc) rather than the rest of web. G is now accelerating death of open...

By Jason Kint
Meta Q1 2026: 33% Ad Revenue Surge, New MCP Support
SocialApr 30, 2026

Meta Q1 2026: 33% Ad Revenue Surge, New MCP Support

Meta Q1 2026 earnings: 33% ad revenue growth, MCP support for ad buying agents https://t.co/50uwbFSTVE

By Eric Seufert
Expert Offers Free SEO Q&A for SaaS & AI
SocialApr 29, 2026

Expert Offers Free SEO Q&A for SaaS & AI

I’ve done SEO for over 40+ SaaS and AI SaaS. If you have questions, leave them below. I’ll answer in a vid soon.

By Flavio Amiel
Actionable Routine Videos Boost Authentic Paid Social Conversions
SocialApr 29, 2026

Actionable Routine Videos Boost Authentic Paid Social Conversions

Here's what is working right now for paid social ads: "Building a routine" and "optimizing your life" style videos. Why does it work so well? It's because the optimized routine feels actionable and make the product feel like part of a system of...

By Savannah Sanchez
Created 16 Automated Emails in Just 15 Minutes
SocialApr 29, 2026

Created 16 Automated Emails in Just 15 Minutes

Just shipped 16 automated emails complete with copy, design, and backend logic in ~15 minutes. Magister invites going out every day now 😎 https://t.co/hrpjUT0WVl

By Corey Haines
Demand Context: Explain Why Growth Numbers Matter
SocialApr 29, 2026

Demand Context: Explain Why Growth Numbers Matter

I wish when people flexed their growth stats, they explained WHY the growth happen. Did Twitter increase ad spend? Did the $1 million contest work? Did the political climate affect things? Are these new users or revived users?

By Jack Appleby
Meta to Spotlight AI-Powered Ad-Serving in Earnings Call
SocialApr 29, 2026

Meta to Spotlight AI-Powered Ad-Serving in Earnings Call

$META will highlight its AI investments in ad-serving on tonight’s earnings call. I’ve spent a lot of time recently synthesizing their disclosures to better understand these systems. I'll share some resources in this thread that are hopefully useful in making...

By Eric Benjamin Seufert
Turn AI-Generated UGC Into High-Converting Ads
SocialApr 29, 2026

Turn AI-Generated UGC Into High-Converting Ads

How to create AI UGC ads that actually convert: A full breakdown 00:24: How to find proven UGC examples in your niche 01:08: Why UGC still beats every other ad format 01:55: How to create your first AI UGC character 04:51: How to turn...

By Davie Fogarty
Gen Z Overlooks Bottom‑Placed ChatGPT Ads
SocialApr 29, 2026

Gen Z Overlooks Bottom‑Placed ChatGPT Ads

Interested in ChatGPT Ads and what Gen-Z thinks of them? Check out this post from a college student at @penn_state explaining what he thinks of ChatGPT ads (based on seeing many in his chats). He also polled his friends with...

By Glenn Gabe
Publish Unique, Non‑commodity Content to Survive Google Zero
SocialApr 29, 2026

Publish Unique, Non‑commodity Content to Survive Google Zero

What kind of websites will survive "Google Zero" as AI answers dominate? Because many will thrive Google says you need "Non-commodity Content" So what kind of content should publishers focus on? https://t.co/rS64kOaEnE

By Cyrus Shepard
AI-Powered Tools Are Reshaping Ad Tech and Monetization
SocialApr 29, 2026

AI-Powered Tools Are Reshaping Ad Tech and Monetization

This was fun … great chat on RiskReversal Media w Dan Nathan and Michael Nathanson MoffettNathanson LLC We talked about - is programmatic going away? Are agents replacing ad tech stack as we know it? If Claude can get your...

By Adam Singolda
AI-Driven Supply Paths Transform Premium CTV Activation
SocialApr 29, 2026

AI-Driven Supply Paths Transform Premium CTV Activation

Where Premium CTV Meets Smarter Activation Jon Mansell from @FreeWheel and Dru Sil from Stagwell join @JeremyBloomHere and @sam_khoury1 from @marketecturetv at @PossibleEvent to discuss how premium CTV activation is evolving through supply path innovation, AI enabled workflows,...

By AdTechGod
Reddit Rebounds After Core Update Dip
SocialApr 29, 2026

Reddit Rebounds After Core Update Dip

Reddit's visibility dropped with the recent core update, then shot right back up in the weeks afterward: https://t.co/uCHI981QMR

By Lily Ray
Blend Carousels for Info, Videos for Connection
SocialApr 29, 2026

Blend Carousels for Info, Videos for Connection

Carousels can inform... Yap videos can connect. Information can draw someone in... and connection can help them convert. These are different goals for different types of content, and you should create both.

By Amber Figlow
Ray Martinez Leads Higher Ed GEO/SEO Innovation at SEOweek
SocialApr 29, 2026

Ray Martinez Leads Higher Ed GEO/SEO Innovation at SEOweek

I don’t know if there’s anyone on the level of @RayMartinezSEO in Higher Ed GEO / SEO right now. Pure fire… He’s sharing pure gold right now at #SEOweek 🚀 https://t.co/vwOjxkG4qQ

By Ross Simmonds
Big Brands Thrive While Small Brands Face Extinction
SocialApr 29, 2026

Big Brands Thrive While Small Brands Face Extinction

“We’re seeing large brands benefit and small brands at risk of dying” — @RayMartinezSEO https://t.co/7dqoEfwriE

By Ross Simmonds
EBSCO's Organic Surge Shows E‑E‑A‑T Power
SocialApr 29, 2026

EBSCO's Organic Surge Shows E‑E‑A‑T Power

The site @EBSCO is still surging in organic visibility - I believe this is a great example of an E-E-A-T-driven case study for SEO/AI search visibility. https://t.co/lI4fDdMXmg

By Lily Ray
Get Seen Early: AI Search, Peer Networks, Reviews
SocialApr 29, 2026

Get Seen Early: AI Search, Peer Networks, Reviews

B2B buying decisions form before your sales team gets involved. Learn three ways to make your brand visible where it counts – in AI search, peer networks, and review platforms. https://t.co/IwwEQA7aOT via @alexanderkesler, @sejournal

By Tom Pick
Google Monopolizes Ad Stack, Siphoning Data and Revenue
SocialApr 29, 2026

Google Monopolizes Ad Stack, Siphoning Data and Revenue

Incredible data on revenue shift from services you choose to interact to surveillance capitalists. Google, as an adjudicated illegal monopolist over the ad stack, captures an extraordinary amount of this value - revenue and data - to fuel its interests...

By Jason Kint
Vignette Ads Trigger Google Penalty, AI Mode Sticky
SocialApr 29, 2026

Vignette Ads Trigger Google Penalty, AI Mode Sticky

It's New 4/29 - AdSense Vignette Ads Trigger Google Penalty, AI Mode Gets Sticky & Preview Impact Of Negative Keywords https://t.co/K7mBjwqDdd with @gregfinn and @mordyoberstein - the most annoying show ever

By Barry Schwartz
Cut Meta Book Ads When CPC Exceeds $0.15
SocialApr 29, 2026

Cut Meta Book Ads When CPC Exceeds $0.15

Meta ads for your books- what should your cpc be? If I have any cpc over .15 - I cut the ad. If they creep up around .10c or more, they’re on my radar of “maybe” cut. Do low cpcs...

By Bink Cummings
Duolingo's Shift Away From Edgy Humor Is Misguided
SocialApr 29, 2026

Duolingo's Shift Away From Edgy Humor Is Misguided

The most famous TikTok shitposter brand has decided to make fewer “butt jokes.” I think that’s a pretty big mistake. My take on @duolingo’s new strategy & their CMO’s odd POV on social: https://t.co/UuH3kguk5Y https://t.co/r7z2DnKRbS

By Jack Appleby
Instagram Stories Saturated with Excessive Ads
SocialApr 29, 2026

Instagram Stories Saturated with Excessive Ads

The ad load on Instagram stories lately has been overwhelming in my personal experience. Ad, Ad, random post, Ad, post, Ad, Ad It’s been this way for a few weeks now. It’s too much.

By David Herrmann
Omnisend Beats Klaviyo on Price, Support, and Simplicity
SocialApr 29, 2026

Omnisend Beats Klaviyo on Price, Support, and Simplicity

Seeing this question more and more. Wether it’s between clients, on X, or in person events. I think people just realize that Klaviyo is becoming over priced and stale with what’s being offered. I’ve been working with @omnisend for a couple years now...

By Kody Nordquist
Organic Reach Dwindles; Posting Times Lose Impact
SocialApr 29, 2026

Organic Reach Dwindles; Posting Times Lose Impact

Organic reach is so low on social media that I don't think timing matters anymore, but nonetheless... https://sproutsocial.com/insights/best-times-to-post-on-social-media/

By Heather Mansfield
Awaiting Decision on Breaking up Google's Adtech Monopoly
SocialApr 29, 2026

Awaiting Decision on Breaking up Google's Adtech Monopoly

Last time he had to self surrender in EDVA for frivolous charges, we were in the same building in the middle of a trial to determine if Google needed to have its adtech monopolies broken up. We still await that...

By Jason Kint
AI Fuels $56B Ad Boom, Empowering All Marketers
SocialApr 29, 2026

AI Fuels $56B Ad Boom, Empowering All Marketers

NYT covers the impact to the ad industry based on AI -> A.I. Helps Online Ad Businesses Boom (especially Google and Meta) "In 2022, the year ChatGPT launched, A.I.-related sales totaled $1 billion, but that rose to $35 billion last year,...

By Glenn Gabe
Back‑button Hijacking Triggers Manual Action, Separate Teams
SocialApr 29, 2026

Back‑button Hijacking Triggers Manual Action, Separate Teams

Yep, the teams are separate. So your AdSense ads could lead to a manual action if you are hijacking the back button :) -> From Google: "Our back button hijacking policy applies to all publishers who interfere with a user's...

By Glenn Gabe