#510 - The Amazon Ads Mistake Costing Sellers Growth
In this episode, hosts Shivali Patel and Keri Miller interview Destiny Wishon, CMO of Better AMS, and Carrie Miller, a seven‑figure Helium 10 seller, about common Amazon advertising pitfalls. They explain how focusing solely on low ACoS can stifle growth, why simple creatives often outperform pricey ones, and how sellers unintentionally shut down high‑performing campaigns. The guests share practical tactics for transitioning from outsourced ad management to hands‑on optimization, including keyword research, bid‑rule automation with Helium 10, and leveraging newer ad formats like Sponsored Brands and video to capture missed revenue.
5 Questions That Drive 80% of Your Growth
In this episode of the eCommerce Playbook, host Richard Gaffin and CTC VP of e‑commerce strategy Luke Austin break down the five core questions that drive the majority of a direct‑to‑consumer brand’s growth work: forecasting targets, optimal channel spend allocation,...
LinkedIn Is Rewriting the Rules of Visibility
In this episode, host Michael Stelzner and co‑host Jerry Potter sit down with LinkedIn ads authority AJ Wilcox to unpack LinkedIn’s new visibility mechanics—from AI‑driven content discovery and semantic markup to revamped ad personalization tools and stricter rules on automated...
The "Software Finder" Cash Machine
In this episode, Adnan Malik, founder and CEO of Software Finder, explains how his bootstrapped B2B software marketplace generates $20‑$25 million in annual revenue with 15‑20% profit margins by offering free, 10‑minute human consultations to buyers and charging software vendors for...
My Recommendation on How To Do Product Seeding
In this 7‑minute episode, the host breaks down product seeding as a systematic funnel rather than a one‑off giveaway, emphasizing its role in generating user‑generated content, social proof, and valuable signal about which creators truly drive results. He outlines a...
Meta Ads Q&A: Creative, Budgets, and What’s Actually Working Right Now
In this live Q&A, Smart Marketer CEO Molly Pittman and Advertising Director Dennis Paskalev field real‑world questions about Meta advertising, covering creative volume, budget sizing, campaign structure, and what tactics are delivering results today. They emphasize that small businesses can...
The Most Important Data Source for Enterprise SEO Teams in 2026
In this 1‑minute‑40‑second episode of Voices of Search, host Tyson chats with Kaspar Siminski, Senior Director at Search Brothers and former Google search team member, about the single most critical data source for enterprise SEO teams in 2026. Siminski argues...
The In-Store Unlock: Retail Media's Next Stage | Behind the Numbers Special Edition
In this special edition of the eMarketer podcast, analyst Sarah Marzano explains why U.S. retail media has been built for e‑commerce rather than physical stores, despite stores accounting for over 80% of sales. She highlights the massive $70 billion retail‑media spend...
Advertising in Everyday Moments with DoorDash's Vassili Samolis
In this episode, VP of Product Vassili Samolis of DoorDash discusses how the company has evolved from a restaurant‑delivery service into a high‑growth commerce media platform that delivers groceries, everyday essentials, and even flowers in moments of high intent. He...
#508 - The TikTok Shop Playbook for Creator-Driven Growth
In this episode, host Shivali Patel interviews e‑commerce veteran Josh Hadley about scaling sales on TikTok Shop by leveraging small creators. Hadley shares how his brand turned a 25% revenue drop into a 100% YoY growth surge by building a...
#372 VIRAL VIDEO PROMPT: Real Estate Agent Viewing Video
In episode #372, host discusses a viral real‑estate video that showcases a luxury home as more than a property—it's presented as the embodiment of the American dream. The conversation breaks down the marketing tactics used in the video, including cinematic...
Tubi Teams Up with Tiktok, Feat. Rich Bloom & The Verdicts Changing Social Media Forever
In this episode of Creator Upload, Tubi’s GM of Creator Programs, Rich Bloom, explains the new partnership with TikTok to develop long‑form series starring TikTok creators. The deal leverages TikTok’s Spotlight and marketing tools to promote the shows while Tubi...
When Platforms Panic, Ads Follow (525)
In this episode of This Old Marketing, hosts Robert Rose and Joe Polizzi discuss a wave of platform panic that’s spilling over into advertising, starting with TikTok’s sudden removal of the AI‑generated parody account “Fruit Love Island.” They then dive...
King YouTube: Who’s Coming for the Crown—And How | Behind the Numbers
In this episode of Behind the Numbers, hosts Marcus, Ethan Kramer, and analyst Marissa Jones dissect YouTube’s ascent to the top of the media hierarchy, noting its $62 billion revenue haul that now eclipses Disney’s media business. They explore why YouTube’s...
Ecommerce: The Stock Mistake Killing Your ROAS
In this episode the Hamasley Brothers dive deeper into the 80/20 rule, focusing on how a small subset of SKUs drives the majority of revenue and ROAS for e‑commerce brands. They explain why stockouts of those critical products can dramatically...
Media Roundtable
The Media Roundtable preview episode introduces a new season focused on dissecting premium podcasts and their creators, promising weekly deep‑dives into show DNA to help listeners decide where to invest their time and money. It acknowledges current global turbulence—COVID‑19’s Delta...
Axon Ads – How to Diversify Beyond Meta and Find New Customers
In this episode, Anthony and guests Molly Pittman and agency CEO Pep Hoeven explore Axon (AppLovin) ads as a strategic alternative to Meta for diversifying paid traffic. They explain how Axon’s gaming‑based ad network reaches 150 million U.S. daily users—skewing toward...
How Zwift Created a Global Fitness Unicorn - Steve Beckett
In this episode of Uncensored CMO, Steve Beckett—former Head of Cycling at Team Sky and the fifth employee of Zwift— walks through the creation of Zwift from a niche indoor cycling concept into a global fitness unicorn. He shares how...
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
In this episode, host Richard Gaffin and Joy Sharma discuss the Profit Engineer seven‑figure system, a framework that combines rigorous forecasting, strategic planning, and execution to hold seven‑figure eCommerce brands accountable. They explain how the system uses AI‑enhanced forecasts to...
Farewell and My Final 5 SEO Tips
In the farewell episode of the Recipe for SEO Success podcast, host Kate Toon reflects on a decade of SEO storytelling and announces her shift to new ventures while delivering five evergreen SEO tips: prioritize search intent, solidify technical fundamentals,...
AI, SEO, and the Future of Search
In this episode, host Tyson Stockton talks with Kristen Tinsky, SVP of Creative at Fractal, about the upcoming shift from transformer‑based AI to next‑generation models that can learn continuously and run on edge devices. They explore how these hyper‑personalized AI...
Is AI Killing Advertising? & Scott’s Best Financial Decision
In this episode the hosts discuss how AI is disrupting the traditional advertising agency model, using Levi's as a case study of how brand storytelling once drove sales but is now sidelined in boardrooms. They argue that AI tools are...
Creator Marketing Gets More Competitive, Complicated, and Confusing | Behind the Numbers
In this episode, analysts Max Willins and Minda Smiley break down the creator economy, revealing it now generates over $21 billion annually, with $12 billion from sponsored content and $5 billion from platform payouts. They highlight the rapid rise of fringe revenue streams—especially...
208. Lisen Zethraeus, CMO at Stratsys - How to Make Your Experts the Face of Your Brand
In this episode, CMO Lisen Zethraeus of Stratsys discusses how the company leverages its internal subject‑matter experts to become the public face of its brand, especially in the complex GRC and ESG space. She explains the dual‑track thought‑leadership strategy that...
How to Use TikTok's Verified Business Account Features and Local Feed
In this episode, Michael Stelzner, Jerry Young, and TikTok expert Kenya Kelly break down TikTok’s new Verified Business Account and the upcoming Local Feed. They explain how the free verification ties a profile to a real business, unlocking features like...
Meta Ads Q&A – What’s Actually Working in 2026
In this episode, Smart Marketer’s Molly Pittman and Director of Advertising Denis Paskalev field live questions about what’s actually working with Meta Ads in 2026, covering campaign structure, creative testing, and scaling strategies for various business types. They emphasize that...
The Real Reason Social Media Isn't Working for You
In this episode Gary Vaynerchuk explains why most real‑estate agents’ social‑media efforts fall flat and what they need to change. He argues that content quantity and quality both matter, but the real breakthrough comes from treating attention like a real‑estate...
How to Stay Motivated to Keep Building
In this brief episode of the MarTech Podcast, host Benjamin Shapiro talks with Chris Golick, founder of Demandbase and current CEO of Channel 99, about what keeps him motivated after a $380 million exit. Golick explains that his drive comes from...
After WPP Reckoning: The Case for and Against Principal Media
In this Digiday episode, hosts Kamika McCoy and Tim Peterson dissect the contentious practice of principal media buying, using recent WPP whistleblower revelations and a high‑profile lawsuit to illustrate how agencies pocket rebates from platforms like Google, Meta, Amazon, and...
TikTok Shop Is Changing E-Commerce, but How?
In this episode, hosts Jordan West and Brett Curry discuss how TikTok Shop and YouTube advertising can be combined to drive e‑commerce growth, highlighting five current YouTube ad strategies and the power of Shorts when paired with TikTok Shop content....
AI Can Now Do Marketing. Now What? (523)
In this episode, Rose and Polizzi dissect the rapid infiltration of generative AI into marketing, highlighting recent reports from Anthropic that predict up to 65% of marketing jobs could be displaced and Meta's acquisition of the AI‑centric social platform Moltebook....
The New Creator Video Play: Moving From Shorts to CTV | Behind the Numbers Special Edition
In this special edition of the Behind the Numbers podcast, eMarketer analyst Emmy Liederman moderates a panel with Nicole Marcus of Dick's Sporting Goods and Alison O'Keefe of Best Buy about the evolving creator video landscape and its migration from...
How I Became My Own AI Case Study & What I Learned
In this episode, the host explains how they leveraged AI to amplify a single content idea into multiple formats—articles, videos, posts, and notes—resulting in a steady rise in LinkedIn impressions, reaching over 2,000 in a week and 40,000 organically over...
The New Andromeda Playbook: The State of Meta Ads
In this episode, SmartMarketer CEO Molly Pittman breaks down Meta’s new AI‑driven system, Andromeda, and explains how it has reshaped ad delivery and scaling in 2026. She debunks the myth that Meta ads are broken, outlines the high‑level framework her...
The Most Dangerous Thing Tools Encourage when They Automate Content at Scale
In this episode, Jordan Cooney talks with Mota Landwehr, CMO and Chief Product Officer at Peak AI, about the hidden danger of using automation tools to mass‑produce content. While short‑term gains are possible, they warn that large‑scale automated articles inevitably...
Reader Magnets Are Dead? Why Most Reader Magnets Fail
In this episode, host Thomas interviews author and marketer Laurie Christine about why many reader magnets fail and how to make them work. Laurie explains common mistakes such as using a first‑draft short story or not promoting the magnet, and...
2026 Marketing Playbook: From Organic Social to Live Shopping
In this episode Gary Vaynerchuk explores the shift from traditional, cost‑cutting marketing to a consumer‑centric, social‑first approach, emphasizing that high‑performing organic content can be repurposed as TV‑level ads. He argues that brands should only spend on lower‑funnel creative after it...
The AI Tool Stack That Saves Creators Hours Every Week
In this episode, host Michael Stelzner chats with AI educator and founder Rene Remschik about how creators can leverage a curated AI tool stack to dramatically cut content production time. Rene shares his journey from early ChatGPT adopter to building...
Creators Meet Commerce: How They Guide Customers From Inspiration to Checkout | Behind the Numbers Special Edition
In this special edition of the eMarketer "Behind the Numbers" podcast, senior analyst Minda Smiley moderates a panel with Corey Weaver, Head of Influence at Gap Inc., and Alexis Call, Director of Digital Merchandising at Stanley 1913. The discussion explores...
TikTok After the Legal Fight: Why It’s Coming for Meta’s Ad Dollars
In this episode, Digiday’s Kamiko McCoy and Tim Peterson sit down with TikTok US platform reporter Crystal Scanlan to unpack TikTok’s post‑legal‑battle strategy. With the U.S. ban threat lifted, TikTok is shifting from defensive mode to aggressively courting ad dollars,...
SEO Under Siege: 2025’s Collapse of Google Traffic
In this episode, Jordan Cooney talks with Malta Landwehr, CMO and Chief Product Officer at Peak AI, about the imminent shift from traditional Google search to AI-driven discovery. Malta shares how a personal experiment avoiding Google in South Korea revealed...
Will The Trade Desk Right-Size Its Margins?
The episode dissects the Trade Desk’s ongoing tension over its OpenPath platform, agency relationships, and high margin model, especially in light of recent earnings and competition from Amazon DSP. Guest Sarah Caputo argues that the Trade Desk’s effective take rate...
How to Future-Proof Your Business and Win with AI
Gary Vaynerchuk stresses that the era of blindly paying for ads on Facebook, Instagram, or TikTok is over; creators should first test content organically and only boost pieces that outperform their norm. He highlights the shift from "social media" to...
The Big Creator Breakout in 2026 | Behind the Numbers Special Edition
In this special edition of the eMarketer podcast, Principal Analyst Max Willins reveals that U.S. creator earnings are projected to hit $21 billion in 2026, nearly doubling since 2022 and outpacing traditional web‑publisher revenues. He explains how creators have moved from...
Ep. 210: Why Authority Now Matters More Than Visibility in B2B Content
In this episode, host Christian Klett talks with award‑winning copywriter Jamie Thompson about why authority now outweighs visibility for B2B marketers, especially as AI tools flood the market with generic content. Thompson argues that true authority comes from consistent, genuinely...
Ecommerce: Your Follow Up Game Is Limp And It’s Killing Your ROAS
In this episode of the Hamasley Brothers e‑commerce podcast, Mark and Ian dissect why weak follow‑up sequences are sabotaging ROAS. They define follow‑up as the communication between a prospect’s ad click and the final purchase, emphasizing email capture and remarketing...
The Merchandising Calendar Blueprint: Turn Email & SMS Into 30–40% of Your Revenue
In this training episode, Ezra Firestone explains how e‑commerce brands can turn email and SMS into 30‑40% of total revenue by implementing a strategic merchandising calendar. He differentiates major campaigns from micro‑offers, shows how to layer content, product launches, and...
Awarded Campaigns: Lucky Yatra, on How a Ticket-Lottery Turned Fare Dodgers Into Paying Passengers
In this episode of Behavioral Science for Brands, Michael Aaron Flicker and Richard Shilton dissect the "Lucky Yatra" campaign by Indian Railways and FCB India, which turned ticket serial numbers into a daily lottery to incentivize fare payment. They explain...
Customer Joint Value Creation with Bimbo Bakeries USA's Jeff Hendrix
In this episode, Jeff Hendricks, Chief Customer Officer of Bimbo Bakeries USA, discusses how the company is leveraging real‑time customer and POS data to close the gap on missed sales and improve supply‑chain execution in an omni‑channel environment. He explains...
OpenAI's Ad Push Begins, and The Knot Is Co-Piloting
In this Digiday episode, hosts Kamiko McCoy and Tim Peterson discuss OpenAI's recent moves, including a controversial Pentagon partnership and the launch of its first ad‑tech deal with Criteo, signaling the start of ads on ChatGPT's free tier. They interview...