Nextdoor and Freshpaint Partner to Give Healthcare Advertisers Compliant, Measurable Local Performance
Nextdoor and Freshpaint announced an integration that lets healthcare advertisers tie hyperlocal ad placements on Nextdoor to concrete patient outcomes such as booked appointments and new patient volume. The partnership combines Nextdoor’s network of 110 million verified neighbors with Freshpaint’s privacy‑first data platform, delivering neighborhood‑level attribution while keeping protected health information secure. Marketers can now see which zip codes and service lines drive bottom‑funnel conversions, turning local awareness into measurable growth. The solution is live and open to any healthcare brand seeking compliant performance tracking.
Global Ad Tech Player GumGum Expands Into France with Its Innovative Mindset Graph™ Technology
GumGum, a California‑based global SSP, is opening a Paris office to deepen its presence in France. The expansion is anchored by its proprietary Mindset Graph™ technology, an AI‑driven platform that gauges a user’s real‑time mindset to serve more relevant ads...
Cocie AI Launches CTV Autopilot, The First Agentic Contextual Intelligence Platform Built for Programmatic CTV
Cocie AI unveiled CTV Autopilot, an agentic contextual intelligence platform that transforms a single buyer brief into a live, show‑level targeted CTV campaign within minutes. The system ingests billions of bid‑stream and programming signals, enriches them with granular context, and...
TikTok to Launch Paid, Ad-Free Tier in UK
TikTok announced it will roll out a paid, ad‑free subscription tier in the United Kingdom, letting users browse without targeted ads. The service will charge a monthly fee (price not disclosed) while the platform’s free, ad‑supported version continues. Creators can...
From ‘Rank Me’ To ‘Trust Me’: How AI Is Rewriting The Rules Of Discovery
The rise of large language models is turning traditional web search into a zero‑click experience, delivering synthesized answers instead of blue‑link lists. Publishers now face a new visibility battle called Generative Engine Optimization, where inclusion inside AI‑generated responses matters more...
Google Discover Publisher Pages To Get Links & Featured Posts
Google is testing a redesign of its Discover publisher pages that adds custom link blocks, featured posts, larger header images, and sharper logos. Publishers will manage these changes by claiming their page, gaining the ability to reorder social media and...
Creative License: How Adobe Helps Brands Stay Creative in the Age of AI
Adobe’s enterprise CMO Rachel Thornton explained how the company is turning fragmented customer data into real‑time, personalized experiences using AI. She highlighted Adobe’s strategy of building tools—Creative Cloud, Express, Firefly, and agentic AI—that let any employee create brand‑compliant content at...
Google Merchant Center For Agencies Now Available Globally
Google has taken its Merchant Center for Agencies product from a North American beta to a worldwide release, making the unified management hub available in every market. The platform gives agencies a single dashboard to oversee client onboarding, health alerts,...
3 Actionable Ways Affiliate Managers & SEOs Can Keep Relevant – Ask An SEO via @Sejournal, @Rollerblader
The article advises affiliate managers and SEOs on staying relevant as AI reshapes search and content discovery. It stresses aligning brand messaging with AI‑driven personalization, modernizing affiliate payment structures, and converting existing backlink sources into paid affiliate relationships. It also...
PSA: Bing Webmaster Tools Does Not Distinguish Between Http and Https
Bing Webmaster Tools now treats HTTP and HTTPS URLs as a single property, unlike Google Search Console which separates them. The change was confirmed by Bing’s Krishna Madhavan on LinkedIn, noting that the platform expects HTTPS but will fall back...
Social Media Updates and New Features to Know This Week
Meta announced a new AI incubator partnership with gener8tor, training over 100 small and rural businesses on AI tools, while also previewing advanced AI agents that can shop, research and act on users' behalf. The company introduced AI‑powered age‑verification that...
From Cannes to Commerce: How Authentic Studios Is Turning Fashion Brands Into Content
Authentic Studios, the content arm of Authentic Brands Group, was created in 2023 to shift the company from passive licensing to producing its own film, series and digital content. By leveraging heritage fashion and celebrity‑backed IP such as Elvis, Reebok,...
Screencore Expands Its Global Programmatic Infrastructure with the Launch of SuiteDSP
Screencore has launched SuiteDSP, an omnichannel demand‑side platform that adds CTV, video, native, display and mobile buying to its existing programmatic suite. The company now serves more than 150 markets, 30,000 publishers and delivers over 2 billion ad impressions each month...
Google Tests AI Search Tool Built Around YouTube. What Affiliate Marketers Need to Know
Google is piloting an AI‑driven feature called Ask YouTube that answers natural‑language queries using video content directly within the YouTube interface. The tool adds a video‑first layer to Google Search, potentially diverting traffic that traditionally landed on text‑based affiliate pages....
Digest: Alibaba Pushes ‘Chat-to-Buy’ With Qwen AI; Amazon Data Coming to Netflix Inventory Next Week; Instagram Eyes Long-Form CTV Push
Alibaba is embedding its Qwen AI assistant into Taobao and Tmall, enabling chat‑to‑buy experiences where users can search, compare, and purchase via text or voice. Amazon’s shopping data will be integrated into Netflix’s ad inventory in the UK and EMEA...
2026 FIFA World Cup Audiences Are Growing and Fragmenting in Australia, Nexxen Forecast Finds
Nexxen released a forecast report on Australian viewership for the 2026 FIFA World Cup, using its proprietary data to map how fans will consume the tournament across linear TV, streaming and digital platforms. The study finds that 88% of Australians...
The 90-Day AI Search Sprint: How To Rebuild Your Marketing For 2026 Visibility via @Sejournal, @Hethr_campbell
Search Engine Journal’s 90‑Day AI Search Sprint offers a step‑by‑step playbook for brands to capture visibility in emerging AI‑driven search platforms such as Gemini, Claude, and Perplexity. The program outlines current AI search signals, a phased framework for auditing, experimenting,...
CAPIs Won't Solve CTV's Outcomes Problem Until Another Key Issue Is Fixed
Netflix announced a conversion API for its ad‑supported tier, signaling a push toward performance‑based measurement in CTV. However, the article argues that without reliable placement verification—knowing exactly which shows or genres an ad ran against—conversion data remains shaky. Current CTV...
Semify Launches Industry’s First Scalable AI Optimization Service Built for Agency Success
Semify announced the launch of its AI Optimization (AIO) service, the first scalable, white‑label solution built to help marketing agencies secure visibility on emerging AI‑driven search platforms such as ChatGPT, Google AI Overviews, Google AI Mode, and Perplexity. The offering...
The Tech SEO Audit for the AI Search Era: How to Maximize Your AI Visibility via @Sejournal, @JetOctopus
In 2026 a growing share of search traffic originates from AI agents like ChatGPT, Claude and Perplexity, which evaluate pages without generating clicks. These "phantom impressions" reveal that traditional keyword rankings are losing relevance as machines prioritize fast, structured content...
Why Duluth Trusts AI Agents with Bidding, but Not Brand Storytelling
Duluth Trading Company is using AI agents to handle ad‑bidding and creative‑iteration tasks while keeping brand storytelling under human control. Marketing director Ellie Uberto told the Digiday Programmatic Marketing Summit that the AI‑driven workflow frees the team to focus on...
Meta Can’t Duck Majority of Android Advertising Tracking Claims
A federal judge in San Francisco ruled that Meta must face the bulk of a class‑action lawsuit alleging the company secretly circumvented Android’s sandbox to link users’ web‑browsing activity with their Facebook and Instagram accounts. The decision allows claims of...
New Online Rules Target Scam Adverts
Thailand has introduced new electronic‑transaction regulations requiring social media platforms to verify advertiser identities before ads are published. Published on May 5 and effective 180 days later, the rules mandate facial‑matching verification with government‑issued documents and a 90‑day data‑retention period, while...
Lovesac Channels Malevolent 4-Year-Old In New Campaign
Lovesac unveiled its first brand‑wide campaign, “Here for Life,” starring a chaotic four‑year‑old named Megann. The ads, produced by agency Gus, run on connected TV, YouTube, MLB broadcasts and digital out‑of‑home, emphasizing real‑life messes over polished interiors. The push reflects...
Lessons From the Social Media Food Battle
In March, a promotional video of McDonald’s CEO Chris Kempczinski taking a tiny bite of the new “Big Arch” burger went viral for all the wrong reasons, prompting memes and criticism for its lack of authenticity. Competing chains and grocery...
Pinterest Recommendation Engine Update Aims For Enhanced Ad Relevance
Pinterest unveiled a Contextual Sequential Two‑Tower Model that injects real‑time browsing signals into its ad candidate generator, delivering a 3‑10× lift in per‑user ad relevance and boosting median relevance by roughly 275‑300%. The upgrade addresses a prior shortfall where less...
Mom Community Touts AI Chatbot With A Dig At AI Powerhouses
Peanut, a seven‑year‑old community app for mothers, introduced an AI‑powered chatbot called Ask Peanut alongside an anti‑AI Instagram campaign that lampoons ChatGPT, Claude and Gemini. The campaign stresses that AI lacks the lived experience of pregnancy, sleep regressions and 3 a.m....
Thirst Trap: Hint Water's Campaign Uses Seduction To Sell Hydration
Hint Water launched the "MMMMM Water" campaign, using sensual imagery to make plain water feel irresistible. The 30‑second "Lured into Hydration" spot features an attractive couple at a luxury pool, linking desire to drinking water. The campaign runs across streaming,...
Google Ads to Auto-Link YouTube Channels Starting June 10
Google Ads will automatically link eligible YouTube channels to ad accounts starting June 10, 2026, eliminating the manual linking step. The change gives advertisers native access to organic video metrics, such as view counts and subscriber growth, directly within the...
The Complete Guide to LinkedIn for Nonprofits: Fundraising, Networking, and Growth Strategies
LinkedIn has become a strategic channel for nonprofits, with 2.2 million organizations leveraging its professional network to boost awareness, partnerships, and donations. The platform’s 1.3 billion members include 40% of U.S. high‑net‑worth individuals, making it a fertile ground for fundraising and corporate...
Thailand Mandates Biometric IDV for All Social Media Advertisers to Curb Scams
Thailand’s government has issued a new regulation mandating biometric identity verification for every social‑media advertiser, including foreign entities, using facial recognition linked to a national ID or a recognized digital ID. The rule also obliges platforms to retain advertiser records...
Facebook Deep Linking for Fintech: A Practical Guide and Best Practices
Fintech marketers depend on Facebook for high‑intent traffic, but the platform’s deep‑link handling can turn qualified clicks into costly drop‑offs. Paid ads support direct app redirection and deferred deep linking, while organic posts open in Facebook’s in‑app browser, which on...
We Tracked 1,885 Pages Adding Schema. AI Citations Barely Moved.
A study of 1,885 web pages that added JSON‑LD schema between August 2025 and March 2026 found no measurable boost in AI citations. Using a matched difference‑in‑differences test against 4,000 control pages, citations on Google AI Overviews fell 4.6% on treated pages,...
To Make the Most of Retail Media, Brands Need to Break Out of Its Silos
Retail media networks (RMNs) have become a go‑to channel for brands because they tie ad impressions directly to purchases, offering clear bottom‑funnel results. However, most campaigns are run in isolation, relying solely on retailer‑owned shopper data that only reflects existing...
TikTok Launches £3.99 Subscription for No Ads in UK
TikTok is rolling out a paid, ad‑free tier in the United Kingdom, charging roughly $5 per month. Starting Monday, users aged 18 and older will be prompted to decide by 11 November whether to pay for an ad‑free experience or continue...
California County Suing Meta Over Scam Ads
Santa Clara County has filed a class‑action lawsuit against Meta Platforms, accusing the company of profiting from fraudulent ads on Facebook and Instagram. The complaint cites internal documents that suggest Meta generated up to $7 billion annually from high‑risk scam ads...
NBCU Kicks Off Upfront Week With Sports, AI, and a ‘Fast’ Vin Diesel Surprise
NBCUniversal opened its 2026 upfront week with a two‑hour showcase that highlighted new ad‑tech tools, including the Performance Insights Hub and Live Total Impact, which delivered over 90 % lift for State Farm. The network emphasized its sports portfolio, adding a...
X Launched An Ambitious Advertising Overhaul- Why Should Affiliate Marketers Pay Attention?
X, formerly Twitter, has rolled out its most extensive advertising platform overhaul, introducing a redesigned Ads Manager, AI‑driven Performance+ tools, and expanded contextual targeting. The revamp also adds tighter brand‑safety adjacency controls and greater transparency over ad placements. While the...
Eulerity Introduces Industry-First Paid-to-Organic Agentic Layer, Expanding Access to TikTok and Open AI in a Unified AI Marketing Platform
Eulerity unveiled an industry‑first paid‑to‑organic agentic layer that ties together paid media, organic signals and large‑language‑model interfaces such as TikTok and OpenAI. The new layer lets brands activate, optimize and scale campaigns across both traditional social channels and emerging AI‑driven...
Why Your Accountancy Firm Is Invisible Online — And How to Fix It
Many UK accountancy firms remain invisible online despite expertise, losing potential clients who search for local accountants each month. The guide outlines a low‑cost marketing infrastructure—targeted buyer personas, mobile‑optimized websites, local SEO, and high‑ROI email—showing that a £1 investment can...
This Gen Zer Dropped Out of College to Become an Influencer—Now He’s a Millionaire From Selling Products Like Medicube and...
Logan Walter, a 21‑year‑old Gen Z creator, quit college to sell beauty and lifestyle products on TikTok Shop, amassing over $1 million in revenue within two years. His follower base grew to 250,000, and monthly earnings surged past $20,000 after a...
From SEO to GEO: 8 Tips for Publishers to Optimise Their Content for AI Discoverability
Publishers are transitioning from traditional SEO to Generative Engine Optimisation (GEO) as AI chatbots like ChatGPT become the first point of information for many users. The Spanish Fundación Luca de Tena released an 8‑tip guide that outlines how media outlets...
The Website Is No Longer the Center of Local Discovery
The traditional local‑marketing model that funneled customers to a brand’s website is eroding. Today, Google Business Profiles, reviews, AI‑generated answers, local articles and social mentions shape consumer preference before any click. Websites remain essential for validation and conversion, but they...
How OSI Could Finally Fix ABM’s Biggest Data Problem
Open Semantic Interchange (OSI) emerges as a vendor‑neutral data standard designed to unify disparate identifiers used in account‑based marketing (ABM) platforms. By wrapping IDs with shared definitions, OSI enables instant identity resolution, allowing intent signals to trigger personalized website experiences...
FIFA World Cup 26 Ad Tracker: Brands Kick Off Summer of Soccer
ADWEEK announced a dedicated tracker for FIFA World Cup 2026 advertising as the tournament approaches. The event is projected to draw six billion viewers for 48 teams across 104 matches beginning June 11, 2026, with about five million fans attending games in U.S., Canadian and...
YSEO Expands Data-Driven SEO Services in 2026 to Help UK Businesses Achieve Sustainable Online Growth
YSEO has rolled out an updated 2026 SEO Growth Strategy that adds advanced data‑driven optimisation services for UK businesses. The new framework blends technical audits, strategic content planning, local and e‑commerce SEO, and performance analytics to boost search visibility and...
Swiggy Ties IPL Sixes to Real-Time Snapchat Ads
Swiggy has launched the “Swiggy Sixes” campaign, linking every six hit in the IPL to a six‑minute Snapchat ad that offers a 66% discount on the Swiggy app. The partnership leverages Snapchat’s Live Cricket Data API to trigger ads in...
Google Ads Posts Site Visits Assets Documentation
Google Ads has added official help documentation for its new "site visits" asset, a non‑clickable text badge that shows how many times a domain has been visited. The asset appears in text ads and updates daily, grouping sites into three...
Google Vehicle Ads Now In Standard Shopping Campaigns
Google has expanded its vehicle advertising offering by allowing ads to run within Standard Shopping campaigns, a feature previously limited to the Performance Max format. The change is documented in a new help guide that walks advertisers through enabling vehicle...
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete via @Sejournal, @Siliconvallaeys
Google’s legacy keyword system, built on exact, phrase and broad match, is being eclipsed by AI‑driven intent matching. The 2023 Broad Match overhaul and the 2026 launch of AI Max let advertisers run campaigns without declaring keywords, using synthetic intent...