Only 8% of Brands Use AI for Campaign Optimisation: The B2B SaaS Affiliate Opportunity This Creates
A Supermetrics study released March 24 reveals that while 70% of e‑commerce and B2B SaaS brands list marketing‑spend optimization as a top priority, only 8% currently use AI for campaign optimization. The shortfall stems from fragmented, siloed data rather than a lack of AI tools. This data‑infrastructure gap creates a sizable affiliate niche for publishers who can promote analytics platforms, attribution tools, and customer‑data solutions that clean and unify data. The timing coincides with Zeta Global’s Athena AI launch, which underscores the need for clean data to unlock AI capabilities.
Best AEO Agencies in the USA: Leading Answer Engine Optimization Experts Driving AI Discovery
The article outlines the emergence of Answer Engine Optimization (AEO) as a critical evolution beyond traditional SEO, driven by conversational AI platforms like ChatGPT and Gemini. It profiles the five leading U.S. AEO agencies—AnswerManiac, NoGood, Avenue Z, iPullRank, and Siege...
Boathouse’s New Chief Strategy Officer Says It’s Time For Agencies To Take The Reins Of Measurement
Boathouse appointed Sonia Chung as its first Chief Strategy Officer, tasking her with dismantling data silos that tie marketers to Big‑Tech platforms. Chung argues agencies should build their own measurement infrastructure, using AI to fuse structured and unstructured signals across paid,...
Ads of the Week: 12 Campaigns That Caught Our Eye, From KFC to Pringles
Weekly roundup spotlights 12 standout ad campaigns, from KFC’s animated Colonel Sanders to e.l.f.’s true‑crime parody and Verizon’s suspenseful “Look Behind You.” The piece highlights unconventional collaborations such as McDonald’s with K‑Pop Demon Hunters and Liquid Death teaming with real‑estate...
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
Samsung Ads partnered with Crumbl for a seven‑week CTV acquisition push in Q4, delivering over 16,000 app installs and five‑figure revenue while achieving a 23% conversion rate that outperformed the brand’s social campaigns. The integration with AppsFlyer gave Crumbl transparent,...
How Samsung Ads And Crumbl Got Their CTV Campaign To Perform Like Social
Crumbl partnered with Samsung Ads for a seven‑week CTV acquisition campaign in Q4, leveraging Samsung’s integration with AppsFlyer to track performance. The effort generated over 16,000 app installs and a 23% conversion rate, slightly higher than the brand’s typical social‑driven...
Transparency Brought Down The Trade Desk’s Publicis Deal but It May Not Be Enough to Win Its Other Clients
The Trade Desk’s relationship with Publicis collapsed after a leaked transparency audit, prompting rivals to tout their own openness. However, agency buyers largely dismissed transparency as a decisive factor, focusing instead on margin and control. Competitors such as Nexxen are...
Malaysia: Youth on Social Media Shaping the Digital Economy
Malaysian youth are turning social media platforms into engines of commerce, generating an estimated $4.7 billion in gross value added and supporting 147,000 jobs by 2025. The government highlighted this trend at the launch of a socioeconomic impact report, linking it...
YouTube Experiments with TV-Style Channels for CTV Viewing
YouTube is piloting TV‑style channels with the launch of “Coachella TV,” a 24/7 streaming channel that will feature archival performances and highlights from the 2026 festival. The experiment follows earlier tests with roughly 40 musicians and is designed to let creators...
Report Shows Document Posts on LinkedIn See More Engagement
Socialinsider’s 2026 LinkedIn Benchmarks, analyzing 1.3 million posts from 16,645 business pages (Jan 2024‑Dec 2025), reveal that native document posts—PDFs displayed in a carousel—generate the highest engagement on the platform. Video and image updates trail behind, a reversal of trends seen on most...
Instagram Allows Creators to Schedule Trial Reels
Instagram introduced a scheduling feature for Trial Reels on April 2, 2026, allowing creators to set future publish times for videos shown to non‑followers. Trial Reels, launched in December 2024, already boosted non‑follower reach by 80 % and prompted 40 % of users to increase...
AI Is Now Deciding Which Emails Get Seen. Here’s How to Stay in the Inbox in the Gemini Era
Google’s Gemini integration turns Gmail into an AI‑driven inbox assistant that decides which messages surface for users. The change means email volume alone no longer guarantees delivery; engagement signals now dictate placement. Marketers must prioritize segmentation, human‑like copy, and continuous...
FMG Acquires Testimonial iQ to Add Another Piece to Its Offering
FMG announced the acquisition of Testimonial iQ, a client‑testimonial platform launched in 2023, and will rebrand it as FMG Testimonials. The tool will be sold both as a standalone product and as part of FMG’s broader digital‑marketing suite, which already spans website...
I Was a Broke American Living in New Zealand. A Viral TikTok Turned My Taco Stand Into 3 Restaurants.
American expatriate Sean Yarbrough turned a TikTok‑fueled taco stand into three New Zealand restaurants within three years. After quitting a burger‑flipping job, he launched Broke Boy Taco with a three‑item menu and leveraged a revenue‑share kitchen partnership. A viral TikTok...
LinkedIn Pulse Lost 89% of Its Google Traffic.
LinkedIn’s long‑form Pulse articles have seen a dramatic drop in Google visibility, falling from a peak of 33 million monthly visits in March 2024 to just 3.6 million in March 2026 – an 89 % decline. In contrast, the platform’s shorter Posts have surged, climbing...
Flipboard’s New ‘Social Websites’ Help Publishers and Creators Tap Into the Open Social Web
Flipboard unveiled "social websites," a new product that lets publishers and individual creators bundle content from decentralized platforms such as Mastodon, Bluesky, Threads, YouTube, podcasts and newsletters into a single, controllable web destination. The service builds on Flipboard’s Surf reader,...
Singular ROI Index 2026 Introduces First-Ever Multi-Touch Attribution Leaderboards
Singular released its 2026 ROI Index, the most extensive mobile‑marketing benchmark built on trillions of impressions, billions of clicks and installs. The report adds the first multi‑touch attribution (MTA) leaderboards, revealing that Meta delivers up to 50% higher ROAS and...
We Analyzed 12,154 Pages. The Most Popular B2B Content Format Has a 44.8% Fail Rate.
A new analysis of 12,154 pages across 24 B2B brands finds that thought leadership accounts for 37% of all content but only generates 27.5% of referring domains, resulting in a 44.8% fail rate. The format’s efficiency score of 0.74× places...
LiveRamp Extends Partnership with Unity
LiveRamp has broadened its collaboration with Unity, integrating its RampID identity solution into Unity Exchange. The move gives marketers access to Unity’s mobile ecosystem of 2.9 billion monthly active devices globally and 256 million in the United States. By leveraging first‑party data,...
Reddit Partners with Anonym
Reddit has teamed up with Mozilla’s Anonym platform to offer encrypted, privacy‑first advertising measurement. Anonym’s confidential computation layer lets advertisers gauge incremental lift without sharing raw first‑party data. The integration expands Reddit’s ad toolkit for brands operating under strict data‑governance...
MMA POSSIBLE Miami Beach 2026
The MMA POSSIBLE 2026 marketing conference will run April 27‑29, 2026 at the Miami Beach Convention Center. Organized by MMA and Hyve, the three‑day event gathers senior leaders from brands, agencies, media, and technology to shape future marketing strategies. Attendees...
Stagwell Names AI Chief
Stagwell announced the creation of a senior vice‑president, enterprise AI solutions role, appointing Michael Twedell to lead it. Twedell will drive the go‑to‑market strategy for the firm’s AI‑driven offerings, including The Machine, the industry’s first agentic operating system, and the...
Where Should Retail Media Networks Make Their Pitch for Ad Dollars?
Retail media is transitioning from a lower‑funnel, conversion‑only model to a full‑funnel, brand‑building channel, prompting networks to showcase broader capabilities. Major players such as Albertsons Media Collective and Walmart‑Vizio used this year’s IAB NewFronts to demonstrate scale, data assets, and...
Bitly Introduces AI-Powered Features to Simplify and Accelerate Marketing Analytics
Bitly has launched two AI‑powered features—Bitly Assist, a conversational chat assistant, and Weekly Insights, an automated performance‑highlighting report—aimed at speeding up marketers' data‑to‑action workflow. Assist lets users query link and QR‑code metrics and create assets through natural language, delivering answers...
E.l.f. Promotes Affordable Beauty with True Crime-Inspired Mockumentary
E.l.f. Cosmetics launched a 10‑minute true‑crime mockumentary called “Vanity Vandals” to spotlight vanity clutter caused by its low‑priced products. The film premiered at the TCL Chinese Theatre with a live Twitch watch party and is supported by a Roblox experience,...
Wunderkind Launches New Braze Integration to Turn Identity Into Revenue-Driving, Orchestrated Customer Journeys
Wunderkind has launched a new integration with Braze that embeds its AI‑driven identity resolution and high‑intent behavioral signals directly into Braze Canvas. The connection lets marketers turn anonymous web visitors into addressable Braze profiles, grow email lists in real time,...
How to Unify Customer Data From Mobile Apps and Websites
Modern buyers switch between mobile apps and websites, creating data silos that obscure the true customer journey. Unifying these fragmented signals into a single, persistent profile enables real‑time personalization, accurate attribution, and streamlined privacy compliance. The article outlines three core...
Microsoft Reportedly Shifts Global Media Mandate to New Agency
Microsoft has transferred its $700 million global media spend from Dentsu’s Carat unit to Publicis Groupe after an internal review. The shift gives Publicis a major foothold in tech advertising, while Dentsu retains the Xbox media mandate despite losing the broader account....
Cut the AI Slop: IAS Low-Quality GenAI Avoidance Is Now in Open Beta
Integral Ad Science (IAS) launched an open‑beta Low‑Quality GenAI Avoidance feature, integrated with its Context Control Avoidance suite, to block ads next to low‑quality AI‑generated content. The tool scores AI‑slop in near real time and works pre‑bid via a ready‑made...
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and CTV platform Olyzon have partnered to create an agentic marketplace that uses the open‑source AdCP protocol for buy‑side and sell‑side communication. The system lets AI‑driven agents handle trafficking, yield optimization, and seller functions, allowing advertisers to access inventory...
The Agentic Marketplace Is Here. Where Does That Leave DSPs and SSPs?
Swivel and CTV platform Olyzon have teamed up to create an agentic marketplace that lets buy‑side and sell‑side AI agents negotiate ad placements through the open‑source AdCP protocol. The partnership enables advertisers like Pierre Fabre to run U.S. CTV campaigns...
LiveRamp and Unity Announce Expanded Partnership | Exclusive
LiveRamp and Unity have expanded their partnership, integrating LiveRamp’s RampID identifier into Unity Exchange, the company’s programmatic advertising marketplace. RampID is an interoperable, portable user ID that works across platforms, allowing advertisers to recognize and target the same users inside...
Dubai Media Gaming Powered by Livewire Reveals New Insights
Dubai Media, in partnership with Livewire, released a report showing the UAE’s gaming ecosystem now hosts about 7.5 million players, with women comprising over 30% and Emiratis only 12% of the audience. The study highlights that gamers in the region generate...
How To Identify And Solve Click Fraud In Paid Media – Ask A PPC via @Sejournal, @Navahf
Click fraud can masquerade as normal performance issues, making it difficult for paid‑media managers to identify true waste. The article outlines a three‑step approach: audit placement and targeting settings, understand platform‑level fraud protections, and deploy mitigation tools when invalid clicks...
Hypermedia Advances Unified Programmatic Offering with Integrated Digital Revenue Function
Hypermedia, the UAE‑based digital out‑of‑home and retail media network, has launched an Integrated Digital Revenue Function that merges its DOOH assets with the programmatic expertise of DXTA Technology, its ad‑tech arm. Led by Head of Digital Sales Hicham Dergham and...
5 Ways to Sell on TikTok Shop
TikTok Shop has transformed from a pure social platform into a full‑fledged commerce ecosystem, demanding coordinated paid, affiliate, and live strategies for scalable growth. The article outlines five core tactics—direct storefronts, creator‑driven affiliate marketing, shoppable videos, TikTok Lives, and branded...
Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
Basis introduced Compass, an agentic campaign‑planning platform that integrates directly with its DSP and other buying systems. The solution synthesizes advertisers' first‑party data and broader market signals to auto‑generate omnichannel media strategies and audience personas. Early adopter SMZ found the...
Basis Wants To Help Marketers Bring Agentic AI Into Media Planning
Digital‑ad platform Basis unveiled Compass, an agentic campaign‑planning tool that integrates with its DSP and other buying platforms. The solution synthesizes advertisers’ first‑party data with broader market signals to generate omnichannel media strategies, while allowing a conversational back‑and‑forth with the...
Boost Milkshake Finds ‘The New Secret of Mahi Energy’ in VML India Campaign
Boost Milkshake, a Hindustan Unilever brand, has launched "The New Secret of Mahi Energy" with VML India, featuring cricket legend MS Dhoni. The social‑first, month‑long campaign blends out‑of‑home billboards in Mumbai, Chennai, Guwahati and a national digital push, targeting Gen Z fans...
Attekmi’s Roman Vrublivskyi on Ad Tech Trends, Ad Strategy, and AI
Attekmi CEO Roman Vrublivskyi outlines the five ad‑tech trends shaping 2026, highlighting first‑party data and AI as the top drivers. He explains that privacy‑driven first‑party data is replacing third‑party identifiers, while AI now powers bidding, creative generation and forecasting. Supply‑path...
When #Ad Vanishes: Why the ACCC Is Cracking Down on Hidden Sponsorships
Australia’s competition watchdog fined Photobook Shop AU$39,600 (≈US$26,100) for orchestrating undisclosed influencer endorsements, marking the first penalty of its kind under Australian Consumer Law. The retailer gave influencers products worth $50‑$400 and required them to omit any mention of sponsorship, even...
Meta’s Bid to Woo Creators to Facebook Just Might Work, Despite Its Recent Legal Woes
Meta unveiled the Facebook Creator Fast Track, promising $1,000 a month for creators with at least 100,000 followers and $3,000 for those exceeding one million, with payouts lasting three months and a perpetual reach boost. The initiative aims to tap...
Brands Struggle with AI Disclosure as Usage Surges Across Marketing
Nearly 80% of multinational brands now incorporate AI‑generated or AI‑enhanced assets into their consumer‑facing marketing, according to the World Federation of Advertisers. While 67% have drafted internal disclosure policies, eight‑in‑ten still call for clear global guidance as regulations remain fragmented....
Creators Need To Be In The New Media Plan
TikTok’s new whitepaper projects Australia’s creator‑driven commercial contribution to reach US$100 billion (≈AUD $144 billion) by 2030, a 1.3‑fold increase from 2025. The growth is spreading beyond beauty and fashion into gaming, financial services, apps and consumer electronics, as brands seek authentic creator...
This Is Flow Wins $16M Cranky Health Media Pitch
Australian media agency This is Flow has won the $16 million (≈$10.6 million USD) Cranky Health media account, covering its flagship The Man Shake and three sister brands. The agency will handle all media planning and buying across traditional, performance and e‑commerce...
2degrees and TBWA New Zealand Launch ‘Ring Ring’ to Stop the Scroll and Start the Call
New Zealand telecom provider 2degrees, together with TBWA New Zealand, has introduced Ring Ring – a limited‑edition thumb ring engraved with a phone number to nudge users toward voice calls instead of endless scrolling. The campaign follows research showing over two‑thirds...
Why Every Social Strategy Needs a Performance Audit Before Q2
A social media audit is a structured review of account health, content performance, competitors, and goals, providing an objective snapshot of what works and what doesn’t. Teams that conduct quarterly audits grow faster than those that only react to problems,...
Snapchat Expands Creator Subscriptions to All Eligible Users
Snapchat has broadened its Creator Subscriptions, allowing any creator who meets its eligibility criteria to monetize content through paid tiers. The program, launched in February and previously limited to verified Snap Stars, now includes users with public profiles, active Stories,...
TikTok Tests In-App DM Games
TikTok has rolled out a new emoji‑based game that can be launched directly from private or group direct messages, making it the latest in‑app entertainment feature for the platform. Users send a single emoji, tap it, and then guide the...
How OLLY Is Staying Visible in AI-Driven Search
OLLY, the wellness supplement brand, is leveraging AI‑driven search technologies to keep its products front‑and‑center in an increasingly algorithmic retail landscape. By deploying generative‑AI keyword clustering, structured‑data markup, and voice‑search optimization, the company has lifted organic traffic and captured higher‑intent...