Digital Marketing News and Headlines

Omnicom Media Appoints UK Influencer Marketing Chief

Omnicom Media has appointed Stevie Johnson as head of its UK influencer arm, Creo, to steer the agency group’s creator‑marketing capabilities. Creo, launched in 2025, unifies Omnicom’s influencer services and taps data partnerships across the creator ecosystem. Johnson, formerly managing director at Disrupt and senior leader at Open Influence and Brandbassador, will deliver audience‑first, data‑led strategies that integrate influencers into full‑funnel campaigns. The move underscores the growing importance of the creator economy as a core media channel.