How to Repurpose Existing Content for Multiple Channels
Azad Yakatally, social media lead at Spring Health, urged marketers to stop chasing brand‑new ideas and instead recycle existing assets across channels. At a Ragan conference he demonstrated how a single webinar, white paper or testimonial can be split into short videos, LinkedIn posts, carousel graphics and email copy. By re‑editing and repurposing, small teams can maintain a steady stream of content without burning out. The approach emphasizes speed and relevance over constant originality.
UK Affiliate Industry Hits £21 Billion as APMA Calls Time on Last-Click Thinking
The UK affiliate and partner marketing channel surpassed £21 billion (≈ $27 billion) in revenue, growing 7.3%—five times faster than the broader economy’s 1.4% expansion. Retail accounts for over half of tracked spend, while health‑and‑beauty and travel sectors posted the strongest double‑digit gains,...
DMWF Spotlight: From Framework to Reality: Scaling Hyper-Personalisation with Greene King
The Digital Marketing World Forum highlighted how Bond’s Personalisation Maturity Framework helps companies move from fragmented, campaign‑centric tactics to true hyper‑personalisation. The framework evaluates four pillars—data, decisioning, content and orchestration—to pinpoint gaps and prescribe actionable steps. Greene King’s four‑year transformation, built...
Sunil Grover and Kiku Sharda Bring ‘Dealpanti’ to Goibibo’s Latest Campaign
Goibibo has rolled out a new digital campaign titled “Dealpanti,” featuring Indian comedy veterans Sunil Grover and Kiku Sharda alongside cricketer‑turned‑brand ambassador Rishabh Pant. The two short films, created by Restless@MagicCircle and produced by Petromax India Films, use exaggerated, pop‑culture...
Tappx Strengthens Its Sustained Growth Model with Five-Year Consecutive Growth
Tappx announced a 35 % revenue increase for 2025, extending a five‑year streak of growth. From 2020 to 2025 the company posted a 31 % revenue CAGR and a 44.9 % EBITDA CAGR, with its supply‑side platform delivering 50 % growth last year. Staff...
The Stack: Advertising Gets More Autonomous
This week saw AI‑driven advertising move toward full autonomy, with Omnicom reporting live media buys executed by AI agents that purchase inventory directly from publishers. Anthropic demonstrated a closed‑loop AI‑agent marketplace where bots act as buyers and sellers, while OpenAI...
From Creative Optimization to Creative Intelligence: How Mobile Teams Scale Ad Performance in 2026
Mobile growth teams now see creative as the single biggest performance lever in 2026, not the sheer number of ads. The focus is shifting from volume‑driven testing to "creative intelligence"—systems that generate hypotheses, run structured experiments, learn patterns, and scale...
Piramal Finance Rolls Out Hyperlocal Digital Campaign During Cricket Season
Piramal Finance has launched a digital‑first, hyperlocal campaign timed with the cricket season, deploying more than 1,000 short films across its 701‑branch network. Each film is adapted by geography, language and local context, covering eight regional languages and using AI‑driven...
BLJ Worldwide, Aligator Technology Partner to Advance Media Intelligence in Qatar
BLJ Worldwide and Aligator Technology have signed an MoU to co‑develop Aligator’s OLLI media intelligence suite for the Qatari market. OLLI offers sentiment analysis, competitive benchmarking and AI‑generated insights in both English and Arabic, including dialect‑specific processing. BLJ will apply...
Why Refy Handed Creators Full Control — No Approvals — for Its Latest Launch Campaign
Refy launched its Skin Base Skin Tint, a $40 gel‑like product with hyaluronic acid and patented Inclusium, and paid 12 TikTok creators to promote it without requiring any pre‑approval. The brand’s head of brand, Charlotte Geoghegan, said the decision stemmed from...
Marketers Question Expensive AI Visibility Tools as Inconsistent Results Fuel Skepticism
Marketers are grappling with pricey AI‑visibility platforms that claim to track brand mentions in large‑language‑model answers, yet results vary widely. Tools such as Profound, Ahrefs Brand Radar and Adobe‑acquired Semrush platform charge from $99 to over $1,000 per month, while...
Social Overtakes Search As Advertising Market Down In March — SMI Figures
In March 2026 the Australian advertising market contracted, with agency bookings falling more than 5% year‑over‑year after the election‑driven spike of 2025. Social media ad spend overtook search for the first time, moving to the top of the digital hierarchy,...
LinkedIn Revenue Rose 12% in the First Quarter
LinkedIn reported a 12% revenue increase in Q1, propelled by strong B2B marketing demand and a surge in paid video content. The platform now boasts 1.3 billion members, though active‑user data suggest roughly 416 million monthly users worldwide. AI‑enhanced recruiting tools contributed...
YouTube Tests Variable Display Sizes for Video Thumbnails
YouTube is testing a limited experiment that automatically adjusts video thumbnail sizes to match the viewer’s device, aiming to improve visual impact on mobile screens. The platform says original files remain unchanged, though some images may appear cropped. Creators who...
Instagram Cracks Down on Accounts That Mostly Post Unoriginal Content
Instagram is extending its originality guidelines, which previously applied only to Reels, to include photos and carousel posts. Accounts that primarily repost others’ work without meaningful creative input will be removed from recommendation feeds. The policy gives aggregators a 30‑day...
Why Gaming Advertising Belongs on More Ecommerce Media Plans
E‑commerce brands have sophisticated playbooks for Meta, TikTok, YouTube and CTV, yet most lack a dedicated strategy for gaming—a multi‑platform ecosystem that includes console, PC, mobile, esports and web. Research shows gamers maintain far higher focus than social‑media scrollers, with...
Instagram Updates Algorithm to Benefit Original Creators
Instagram announced a major algorithm update that elevates original photos, carousel posts, and how‑to guides while reducing the reach of aggregator accounts. The change expands the Reels‑focused system introduced in 2024, which previously doubled original Reel views and watch time....
Amazon Ads Spend Jumps 22% In Q1
Amazon announced that its advertising segment generated $17.2 billion in Q1 2026, a 22% year‑over‑year increase. The surge was powered by AI‑driven tools such as the Rufus chatbot and Creative Agent, which accelerated creative production and attracted more small and medium‑sized businesses....
In Q1, YouTube Music and Premium Saw ‘Largest Quarterly Increase’ in Non-Trial Subscribers Since 2018 Launch, Says Alphabet CEO, as...
YouTube’s advertising revenue jumped 11% year‑over‑year to $9.88 billion in Q1 2026, while its subscription business accelerated. The platform reported its largest quarterly increase in non‑trial YouTube Music and Premium subscribers since the service launched in 2018. Alphabet’s total paid subscriptions rose...
Google Analytics Introduces Task Assistant
Google Analytics has launched Task Assistant, a guided workflow that surfaces tailored recommendations for property setup, data collection, and reporting. The feature appears in the left‑hand navigation and groups suggestions into categories such as account linking, reporting enhancements, and data‑issue...
Splendid Communications Wins Cadbury Ice Cream Social Media Account
Splendid Communications has been awarded the Cadbury Ice Cream social‑media account after a tightly contested pitch. The agency will now lead digital strategy, content creation, and community management for the frozen‑dessert brand. The win adds a high‑profile FMCG client to...
Klaviyo Brings Custom Skills to Customer Agent
Klaviyo launched Custom Skills for Customer Agent, letting businesses create bespoke AI-driven interactions on its existing CRM platform. The feature enables brands to define logic in plain language, build new skills from scratch, modify existing ones, and connect to any...
Innovid Adds Measurement Capabilities
Innovid has introduced new measurement capabilities aimed at strengthening lower‑funnel outcomes and providing deeper attribution visibility. The suite adds purchase‑impact data, tracks both online and offline conversions, and uses control groups to calculate incremental lift. It also offers granular performance...
ContinuumGlobal Launches Campaign Optimizer
ContinuumGlobal introduced Campaign Optimizer, a new feature of its Smart Marketing Engine that lets marketers revamp existing content or adapt competitor material into brand‑compliant, production‑ready HTML in a single step. The tool integrates with Email Assistant, enabling AI‑driven draft generation...
Zoom Has a ‘SWAT Team’ to Stand Out on ChatGPT and Gemini
Zoom has assembled a cross‑functional SWAT team to dominate search results within large language models such as ChatGPT and Google Gemini. The effort, dubbed generative engine optimization, aims to turn Zoom’s 99% brand awareness into a stronger perception advantage across...
Chess.com Surpassed 250 Million Users And Is Launching a New Advertising Gambit
Chess.com announced it has surpassed 250 million registered users, a landmark for the freemium platform. The company, which generates $150 million in annual revenue, said advertising now accounts for about 10% of that total and is being positioned for rapid expansion. With...
Three Takeaways From Meta and Google’s Earnings Calls
Meta and Alphabet (Google) disclosed massive AI‑infrastructure spending during their recent earnings calls, positioning AI as a core driver of future ad performance. Both firms reported mixed stock reactions—Alphabet surged 7% while Meta slipped 7%—reflecting investor split over short‑term cost...
Google Ads Adds “Association” Metric to Brand Lift Studies
Google Ads has introduced an "Association" metric to its Brand Lift studies, allowing advertisers to gauge whether audiences link their brand to a specific concept, category or attribute. The metric uses survey‑style questions that ask respondents which brands they associate...
![ChatGPT Vs. Perplexity Vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/post-featured-3-56.png)
ChatGPT Vs. Perplexity Vs. Gemini: Which LLMs Are Driving Real Conversions? [Expert Panel] via @Sejournal, @Hethr_campbell
Search Engine Journal hosted an on‑demand webinar where experts compared ChatGPT, Perplexity and Gemini on conversion performance. The panel presented data showing ChatGPT delivering the highest conversion rates in e‑commerce and finance, while Perplexity attracts high‑intent traffic but lags on...
PR Firm News: Upspring Launches AI Authority Audit
UpSpring, a PR and growth partner for the built environment, launched its AI Authority Audit to help architecture, interior design, product manufacturing and construction firms improve visibility on generative AI search platforms. The service starts with a discovery call and...
Meta and Google Ad Revenues Soar Thanks to AI, but Big Picture Is Blurry
Google and Meta posted strong Q1 ad revenue, beating forecasts. Google’s ad revenue rose 15% to $77.25 billion, driven by 19% search growth and 11% YouTube growth. Meta’s ad revenue jumped 33% to $55 billion, sparking talk it could overtake Google. Both...
X Announces a Rebuilt Ad Platform Powered by AI
Elon Musk’s X has begun a phased rollout of a completely rebuilt advertising platform powered by artificial intelligence. The new stack introduces modern retrieval and ranking systems designed to give marketers tighter targeting and easier campaign creation. Industry forecasts from...
![How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/1-1-860.png)
How Brands Are Increasing AI Visibility By Up To 2,000% [Webinar] via @Sejournal, @Hethr_campbell
The Search Engine Journal webinar reveals that a focused Reddit strategy can lift AI‑driven brand visibility by as much as 2,000% within a 90‑day window. It showcases OGS Media’s 5‑stage framework that turned a single brand’s Reddit presence into massive...
The Influencer Tasked with Reviving Frasers Group’s Slazenger Brand
Frasers Group has enlisted digital creator Alexei Hamblin to spearhead a revival of its legacy tennis brand, Slazenger. Hamblin will craft a content‑driven strategy aimed at younger, socially‑savvy consumers while leveraging the retailer’s extensive distribution network. The partnership signals Mike...
X Revamps Its Ads Manager, Folding in New AI Performance Tools
X has overhauled its Ads Manager, embedding AI-driven contextual and semantic signals to improve ad targeting and delivery. The company touts the update as its most ambitious platform revamp in two decades. New tools automate campaign creation, audience segmentation, and...
AI Keyword Research: How It Works and 9 Prompts to Start
AI keyword research combines large language models with live search data to automate idea generation, clustering, and gap analysis. Ahrefs’ Agent A, powered by the Model Context Protocol, connects a general AI directly to Ahrefs’ keyword database, delivering real‑time volume, difficulty...
X Kicks Off Global Overhaul of Ad Platform
X, the rebranded Twitter platform, announced a worldwide redesign of its advertising infrastructure. The overhaul aims to simplify campaign creation, improve targeting accuracy, and restore trust after a year of strained relationships with major brands. X will roll out new...
How Nestlé Turns Creator Content Into Brand-Suitable Ads at Scale
Nestlé has launched an integration between CreatorIQ and CreativeX that uses AI to grade influencer content for paid‑media suitability. The system streams creator submissions from CreatorIQ to CreativeX, scores them against Nestlé’s branding, storytelling and effectiveness criteria, and feeds the...
From Paid Clicks to Answer Equity: Your New 2026 Search Strategy
The article warns that AI‑driven search results are eroding paid‑click value, with click‑through rates falling 58‑68% when AI Overviews appear. It introduces the concept of "answer equity"—owning the factual content that AI cites rather than renting impressions through PPC. To...
L’Oréal Romania Taps SAMY to Manage Creator Marketing Across All 21 Group Brands
L’Oréal Romania announced a partnership with global social‑first agency SAMY to run influencer marketing for its entire portfolio of 21 brands, starting in June 2026. SAMY already handles L’Oréal’s creator relationships in Italy, Spain, the UK, the Nordics, Latin America...
POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?
At POSSIBLE 2026, Horizon Media’s chief product and data officer Domenic Venuto explained how the agency is using artificial intelligence to fuse audience planning, targeting, measurement and strategy into a single platform. The AI‑driven hub eliminates the lag between client questions and...
POSSIBLE 2026: Can AI Help Agencies Finally Break Down Those Silos?
At POSSIBLE 2026, Horizon Media’s chief product and data officer Domenic Venuto explained how the agency is using artificial intelligence to centralize media‑buying functions—from audience planning to measurement—so teams can collaborate on a single platform. By eliminating the lag between...
7 Best PPC Agencies for 2026: My Top Picks
The article lists seven top PPC agencies for 2026, each matched to specific business needs such as full‑service management, multi‑channel integration, data‑driven revenue tracking, conversion optimization, creative‑focused accounts, white‑label fulfillment, and HubSpot‑aligned inbound strategies. It draws on G2’s Winter Grid®...
AI Gives You The Vocabulary. It Doesn’t Give You The Expertise via @Sejournal, @DuaneForrester
Hiring managers are noticing that candidates equipped with AI‑generated vocabularies often stumble when asked to reason through problems live. Independent research from Microsoft, the Swiss Business School and TestGorilla links heavy AI reliance to a measurable drop in critical‑thinking, especially...
What Blog Posts Should You Write to Be Mentioned in ChatGPT?
ChatGPT often expands user prompts into multiple live web searches, a behavior known as query fan‑out. In a test of 90 prompts across beauty, legaltech, and IT, commercial‑intent prompts triggered fan‑out 78.3% of the time, whereas informational prompts did so...
X Upgrades Its Ad Platform in Long Overdue Overhaul
X announced the largest overhaul of its advertising tools, positioning the upgrade as AI‑powered and rolling it out globally. The revamp introduces contextual and semantic ad delivery, with full deployment expected later in 2026. X claims its top 100 advertisers...
What Winning Brands Do Differently on Social in 2026
Social ad spend is set to reach $277 billion in 2025 and $280 billion in 2026, while video dominates every major platform and audiences fragment across channels. At the same time, programmatic ad waste has surged 34%, exposing brands to higher risk....
AI Search Clicks Often Go To Local Domains: Report via @Sejournal, @MattGSouthern
Aleyda Solis analyzed 87 million AI‑search visits across ten markets and found that clicks overwhelmingly favor local domains rather than global giants. Using SimilarWeb data, she identified a "click‑producing layer" where users select citations or links in AI‑generated answers, revealing that...
Zefr Builds A New Front Door For YouTube Buys
Zefr introduced Zain, an AI‑driven hub that lets advertisers launch YouTube campaigns using plain‑language commands. The platform leverages the Model Context Protocol (MCP) and an Advertising Context Protocol (AdCP) to translate natural‑language requests into API calls, pulling in first‑party, Zefr...
Zefr Builds A New Front Door For YouTube Buys
Zefr introduced Zain, an AI‑driven hub that lets advertisers create YouTube campaigns using plain English. The platform leverages the Model Context Protocol (MCP) and Advertising Context Protocol (AdCP) to translate natural‑language requests into the API calls needed for campaign activation....