Digital Marketing News and Headlines

Dear Littler: Are There Any Concerns About Letting Our Employees Post Videos About Our Products?

A retailer’s marketing manager asks if an employee‑influencer can post a product video on social media. The FTC mandates a clear disclosure of any material connection between the employee and the company, and violations can result in fines. The company must address policy gaps, compensation for non‑exempt staff, and protect confidential information. A written agreement and review process are recommended to manage brand risk and labor compliance.