SharkNinja Powers Sales Surge Through Retail Media Campaign via Zitcha and Market Media

Why It Matters

The campaign proves that retail media can drive quantifiable sales growth, offering brands a scalable, data‑rich channel that benefits retailers through higher conversion and incremental revenue.

Key Takeaways

• Retail media campaign lifted SharkNinja unit sales 12%
• ROAS exceeded $15 across Facebook and EDM channels
• 830,000 impressions generated across in‑store, on‑site, off‑site
• Campaign spanned 70+ Noel Leeming stores using Zitcha platform
• SKU‑level measurement enabled direct sales attribution

Pulse Analysis

Retail media has evolved from a niche advertising tactic to a core growth engine for consumer brands, and SharkNinja’s recent activation in New Zealand illustrates that shift. By leveraging Zitcha’s unified platform, the campaign stitched together in‑store digital signage, on‑site product placements, email marketing and off‑site social ads into a single, data‑driven workflow. This integration allowed real‑time optimization and granular SKU‑level reporting, turning what was once a brand‑awareness exercise into a direct sales driver with a reported 12% uplift in unit sales.

The partnership with Market Media, the retail media arm of The Warehouse Group, gave SharkNinja access to Noel Leeming’s extensive inventory of owned media assets. Over 70 stores featured dynamic screens that reinforced product messaging, while on‑site display ads captured shoppers in the purchase funnel. Email placements re‑engaged high‑intent audiences, and first‑party social targeting extended reach beyond the retailer’s walls. The campaign’s $15+ return on ad spend—well above industry averages—highlights the efficiency gains possible when brands tap into a retailer’s first‑party data and media inventory.

For the broader market, this case underscores the strategic advantage of always‑on retail media strategies. Brands that embed themselves within the shopper’s journey, from discovery to checkout, can capture incremental revenue while providing retailers with higher conversion rates and richer data insights. As retailers continue to monetize their media ecosystems, we can expect more collaborations that blend in‑store experiences with digital touchpoints, reshaping the advertising landscape toward performance‑focused, measurable outcomes.