IAB Hunts Down Speakers For MeasureUP 2026

Why It Matters

MeasureUp 2026 will shape how Australian marketers evaluate ad effectiveness amid AI disruption and fragmented media, influencing investment decisions across the industry. The conference’s evidence‑based focus accelerates adoption of transparent, comparable measurement standards.

Key Takeaways

• MeasureUp 2026 marks IAB Australia's 10th anniversary event
• Focus on AI-driven, cross‑media, and commerce measurement challenges
• First wave of Future of Measurement project findings to be unveiled
• Mastermind workshops will enable interactive problem‑solving for marketers

Pulse Analysis

The upcoming MeasureUp 2026 conference marks a milestone for IAB Australia, celebrating a decade of thought leadership in media measurement. Held in Sydney on 2 September, the event gathers marketers, agencies, media owners, and platform providers to explore the latest frameworks that drive business growth. By presenting the inaugural insights from the Future of Measurement project, the summit positions itself as a catalyst for industry‑wide standards that enhance transparency and confidence in ad spend decisions.

As AI‑driven analytics, fragmented consumption patterns, and new commerce channels reshape the advertising landscape, the need for robust, cross‑media measurement has never been greater. MeasureUp will dive deep into topics such as AI‑enhanced attribution, modern data infrastructure, the evolution of Marketing Mix Modeling, and the incremental impact of shoppable ads, CTV, and creator partnerships. These sessions aim to equip attendees with practical tools to compare performance across platforms, mitigate signal loss, and justify investment in emerging formats.

Speaker submissions are open to brands, agencies, media owners, and researchers, with a strict emphasis on evidence‑based, real‑world case studies. IAB Australia’s five‑point guide stresses credibility, actionable takeaways, relevance to current challenges, fresh insights, and diverse viewpoints. Accepted presenters will gain visibility among senior decision‑makers while contributing to a collaborative knowledge base that drives measurable outcomes. The deadline of 29 May 2026 creates a narrow window for thought leaders to influence the future of measurement in Australia’s dynamic advertising ecosystem.