Your Brand Is Invisible to the AI That’s Choosing Your Competitor
Research from 6sense shows most B2B buyers now rely on large‑language models like ChatGPT as a primary research tool. These models blend training data with live web searches, favoring content from established, attributed sources over corporate blogs or gated PDFs. The article coins “generative engine optimisation” (GEO) to describe the new imperative: ensuring a brand appears in AI‑generated answers, not just Google rankings. In markets such as South Africa, a focused presence on credible platforms can make a company the default AI‑cited expert within a year.
Fox Just Gave Its Ad Portfolio a Massive AI Upgrade
Fox announced the launch of Fox AdStudio, an AI‑driven platform that provides advertisers with real‑time audience insights across the company’s entire media portfolio, including linear TV and streaming services like Tubi. The tool leverages machine‑learning to analyze content and viewer...
Birds Eye Appoints Agency for Influencer Marketing Brief
Birds Eye has appointed The Romans agency to run its influencer, consumer and corporate marketing brief, covering the core Birds Eye brand as well as Goodfella’s and Aunt Bessie’s under Nomad Foods. The agency will focus on driving purchase intent,...
Can Affiliate Drive Both Visibility and Conversion? Bonprix Shows How
The fashion retailer bonprix partnered with Tradedoubler to activate browser partners—high‑traffic start‑page placements on Samsung, Xiaomi and MSN—as an affiliate channel that blends premium visibility with measurable performance. By integrating fixed‑fee and performance‑based pricing, the campaign delivered over 100% year‑over‑year...
Digest: DSP Bedrock Platform Pilots Index Exchange’s Index Cloud; Meta Sued Over Scam Ads; Radiocentre Urges MPs to Reject BBC...
Index Exchange has partnered with Bedrock Platform to pilot Index Cloud, the first containerised demand‑side platform that runs AI‑native bidding models at the point of transaction, promising lower costs and greater competition in programmatic auctions. Meanwhile, the Consumer Federation of...
The State of Fraud for Marketers — 2026 Edition
AppsFlyer’s 2026 State of Fraud for Marketers report, covering over 100 billion installs across 246,000 apps, finds fraud rates remained flat in 2025 but the total number of fraudulent installs rose as ad spend grew. Fraud is now concentrated differently, with...
Advertisers Can Now Buy In-Store Audio and Fuel Pump Ads at Sam’s Club
Sam’s Club has launched a new retail‑media offering that sells in‑store audio spots and video ads displayed on fuel‑pump screens. The formats are part of the Sam’s Club Member Access Platform, the Walmart‑owned chain’s data‑driven advertising network. The rollout expands...
This Startup Wants to Fix the Slog of Adtech Vendor Selection With a AI-Supported Matchmaking
CartographAI is an AI‑driven platform that lets marketers compare over 1,000 martech and adtech vendors using neutral, data‑rich scores. It blends machine learning with human‑led research to evaluate vendors across dozens of criteria. Early adopters such as Reckitt, LinkedIn and...
Everyone’s Panicking About AI, But Smart Agencies Will Use It to Give Employees Their Lives Back
A wave of anxiety surrounds AI in advertising, with 91% of senior US agency leaders fearing headcount cuts and 57% pausing junior hiring. The author argues AI can boost job satisfaction by automating admin, speeding onboarding, and delivering instant client...
Amazon Faces An Easy Boycott But An Existential Question
Amazon’s ad platform faced a brief but high‑profile boycott when the Million Dollar Sellers coalition halted spend for 24 hours to protest new fulfillment fees, delayed payouts, and a planned credit‑card ban. The protest forced Amazon to postpone the credit‑card...
Not All Creators Convert. Here’s How to Find Those That Do.
Business of Fashion curated a list of recent pieces that map the evolving influencer landscape, from the waning effectiveness of traditional sponsored content to the rise of AI‑driven shopping agents reshaping ad spend. The roundup spotlights case studies such as...
Why Brands Like The League Are Making the First Move to Take Advantage of LinkedIn’s Creator Appeal
The League, a premium dating app, launched its first creator‑driven campaign on LinkedIn, partnering with ten verified founders and entrepreneurs. The initiative, titled “Network here. Find me on The League,” aims to reach high‑intent professionals through niche, brand‑safe content rather...
NHL Looks to TikTok to Capitalize on Heated Rivalry and Olympics as It Grows Beyond U.S. and Canada
The NHL posted its best viewership in 14 years, averaging 546,000 viewers per game – a 23% increase – boosted by Netflix’s "Heated Rivalry" series and the recent Winter Olympics. To convert this surge into lasting fans, the league is...
Thinkerbell Scores Webby Win for Mattel Brickshop
Australian creative studio Thinkerbell captured the Webby Award for Best Direct Response with its Mattel Brickshop “Little Listings” campaign. The agency also earned three additional Webby nominations—for AI/ML work with Menulog / Just Eat, original music for a TAC safety project, and...
"Long-Term Agency Partnerships Deliver the Magic": ITC’s Shuvadip Banerjee
ITC, a Rs 73,000 crore (≈ $8.8 bn) conglomerate, is accelerating its digital‑first agenda across its FMCG arm, which now generates roughly Rs 22,000 crore (≈ $2.6 bn) in revenue from brands like Aashirvaad, Sunfeast and Bingo. The company relies on an internal AI‑driven engine called "Sixth Sense"...
QMS Flips the Switch on 50 New Digital Screens in Sydney
QMS Media activated 50 new digital screens on its City of Sydney street‑furniture network, bringing the total to 600 panels. The expansion stretches beyond the CBD into precincts such as The Rocks, Surry Hills, Potts Point and Woolloomooloo, increasing reach...
Disney Transports Brands Back to 80s World Rutshire to Mark Rivals Season 2
Disney Advertising has secured its first product‑integration deals for a scripted Hulu Original on Disney+ in the UK, partnering with four brands for season two of *Rivals*. Waitrose will recreate an 80s‑themed shop and launch a “Noshtalgia” food line, while...
ChatGPT Just Turned On the Pricing Model Travel Advertising Runs On
OpenAI has switched its ChatGPT advertising from an impression‑based model to a cost‑per‑click (CPC) pricing structure, mirroring Google’s search ad auction. The change lets travel marketers compare ChatGPT ad performance directly with familiar search metrics. Hotel listings are already appearing...
Hearst News All-In-One: Publisher Cuts Deal To Help Programmatic Advertisers
Hearst News has struck a deal with ad‑tech firm Magnite to create an all‑in‑one programmatic marketplace for its 80 million‑strong audience. The partnership will enable high‑impact formats such as web exit‑intent placements, CTV pause ads, and dynamic video through Magnite’s SpringServe...
X Introduces Topic-Based Custom Timelines
X has launched a Custom Timelines feature that lets users pin AI‑curated, topic‑based feeds to their home tab. The option offers 75 of the most discussed subjects, each personalized by X’s Grok system based on individual engagement. It replaces the...
Why Your Instagram Strategy Stopped Working (and What to Do Instead)
Instagram reach drops in 2026 stem from changed user behavior, not a mysterious platform penalty. Users now scroll faster, follow fewer accounts, and demand immediate value, prompting the algorithm to prioritize watch time, likes per reach, and sends per reach....
Meta Expands Access to AI Business Assistant
Meta is rolling out its AI business assistant globally, adding local‑language support for advertisers and agencies in the United States, EMEA, Asia‑Pacific and Latin America. Integrated in Meta Ads Manager, the assistant delivers instant, data‑driven answers and campaign recommendations without...
New AI Marketing Tools Aim to Produce Pro-Quality Content
Delta Media Group unveiled Delta Create Studio, an AI‑driven design tool embedded in its DeltaNET CRM, letting agents generate flyers, postcards and social graphics directly from listing data. Startup Editora introduced an AI “creative director” that turns property photos into...
How to Influence LLM Responses?
Brandwatch released a quartet of spring blog posts that map out actionable tactics for marketers. The pieces cover a curated list of 20 May social‑media holidays, the analytical upside of merging social and search data, step‑by‑step guidance for boosting brand...
Advertisers Are Optimistic About Netflix’s Dynamic Ad Options
Netflix is expanding its ad-supported tier by offering dynamic ad insertion (DAI) for the 2027 Women’s World Cup broadcast. The streamer’s ad revenue is projected to reach $3 billion in 2026, reflecting steady growth since the ad tier launched in 2022....
SiriusXM to Rep YouTube Audio in US, New IAB Programmatic Council, & More
SiriusXM Media has secured an exclusive partnership with Google to act as the sole audio advertising representative for YouTube in the United States, enabling advertisers to purchase guaranteed audio impressions across YouTube’s premium audiences. A Radiocentre report finds that allocating...
IAB Event Will Focus on AI Reshaping Digital Advertising
On May 28, 2026, the IAB Tech Lab will host its annual summit in New York City, themed “Welcome to the Agentic Web.” The conference will explore how AI agents and conversational interfaces are transforming digital advertising, with three dedicated...
Canva Acquisitions Expands Marketing AI Capabilities
Canva announced the acquisition of Simtheory, an AI workspace for building custom agents, and Ortto, a customer‑data and marketing‑automation platform. The deals are intended to transform Canva from a design‑centric service into an end‑to‑end AI marketing platform under the Canva...
Barilla Selects SAMY As Global Influencer Marketing Partner
Barilla has appointed social‑first agency SAMY as its global influencer‑marketing partner, launching a unified creator strategy across Italy, Brazil, Germany, Switzerland, Sweden and Denmark. The partnership follows a formal pitch process and will deliver strategic playbooks that preserve Barilla’s brand...
NFL Draft Will Be Three-Day Ad Inventory Festival With Shoulder Pads
The NFL Draft returns April 23‑25, 2026 as a three‑day live event that has morphed into a massive advertising festival. CivicScience data shows 39% of respondents plan to watch, indicating a sizable audience despite overall TV fragmentation. Brands will be able...
PR Meets Influence: The New Engine of Brand Growth
On the latest Adspeak podcast, Dana Paolucci of Dove and Raven Walker of Collectively discuss how heritage brands can stay culturally relevant through creator‑led strategies. Dove has moved from one‑off influencer spots to community‑driven partnerships that produce authentic user‑generated content,...
Typeface Brings Agentic Marketing Orchestration to Google Cloud
Typeface, a marketing orchestration engine provider, has integrated its Agentic Content layer with Google Cloud and is now a featured independent software vendor on the Cloud Marketplace. The integration uses Typeface’s Arc Graph brand‑intelligence system and Arc Forge workflow engine within Google’s...
NIQ Partners with Stirista
NIQ, a consumer intelligence firm, has partnered with Stirista, an identity‑driven marketing platform, to build new audience solutions and media‑planning tools for advertisers. The collaboration will combine NIQ's omnichannel shopper insights with Stirista's privacy‑safe data on mobile usage, professional status,...
SAP and Google Cloud Expand Partnership to Deploy Multi-Agent AI
SAP and Google Cloud have deepened their alliance by linking SAP Engagement Cloud, SAP Customer Experience and Joule solutions with Google’s Gemini Enterprise AI platform. The integration enables marketers to deploy multi‑agent AI that accesses unified data across both ecosystems...
MAD Fest London 2026
MAD Fest London 2026 will run July 7‑9 at the Old Truman Brewery, drawing more than 15,000 senior marketers, agency leaders and brand innovators. The invite‑only festival is organized around “The Human Touch,” pairing buyers and suppliers to foster high‑quality connections....
Google Ads Adds App Consent Diagnostics to Improve Privacy Performance
Google Ads introduced App Consent Insights, a diagnostics tool that shows advertisers how user consent signals affect app campaign performance. The feature breaks down consent data by app, platform, region, and traffic source, and assigns an overall consent rating such...
Mastering Audience Segmentation with Selma Stern
At the Audiencers Festival in Hamburg, subscription consultant Selma Stern outlined how media companies can turn audience segmentation from a technical exercise into a strategic growth engine. She emphasized that clear Ideal Customer Profiles improve content relevance, enable smarter paywall...
New Study Reveals Power of Contextual in CTV: Content Adjacency Drives 4X Brand Lift for High-Consideration Categories
Video Elephant’s new study, "The Power of Context: Driving Lift Through Video," finds that aligning ads with surrounding content can generate up to four times the typical brand lift. A national survey of 2,000 U.S. adults shows 41% develop a...
EXCLUSIVE: The Trade Desk Is Quietly Phasing Out Its Signature Periodic Table
The Trade Desk is quietly phasing out the signature periodic‑table interface in its Kokai platform, replacing it with a more spreadsheet‑like, customizable layout. The change introduces a new tile‑filter feature that lets advertisers tailor the view to their workflow. While...
How AI Agents Can Sweep Fragmentation, Frustration, and Fraud Out of CTV
Agentic AI could resolve CTV programmatic fragmentation, fraud, and data inconsistency. The article outlines how fragmented inventory definitions and fraudulent reselling waste ad spend. AI agents trained to verify content, audience, and environment can enable direct buyer‑seller transactions, reducing reliance...
WPP Integrates Google Earth AI Into Its WPP Open Agentic Marketing Platform
WPP has woven Google Earth AI’s planetary‑scale geospatial intelligence into its WPP Open agentic marketing platform, extending a cloud‑AI partnership that began in October 2025. The new capability fuses digital behavior data with real‑world signals such as traffic, weather and...
SiriusXM Media Becomes Exclusive Audio Advertising Representative for YouTube in the United States
SiriusXM Media announced it will serve as the exclusive audio advertising sales representative for YouTube in the United States. The deal integrates YouTube’s audio‑first inventory—podcasts, music and talk content—into SiriusXM’s ad‑supported portfolio, which includes Pandora and a broad podcast network....
X Makes It More Expensive to Post Links Through Its API
X has raised the cost of posting links through its API from $0.01 to $0.20 and increased the general post fee to $0.15 per tweet. The price hike is presented as a measure against spam and misuse. Publications such as...
AI Search Is Eating Itself & The SEO Industry Is The Source
Recent investigations reveal that AI‑powered search tools are increasingly citing AI‑generated SEO content as factual information. Hallucinated updates, like a non‑existent Google core algorithm change, originated from agency blogs and were instantly propagated by retrieval‑augmented systems such as Perplexity, Google...
Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels
Unity and Index Exchange announced an integration that makes Unity’s in‑game audience data available for targeting on CTV, mobile web and other non‑gaming channels. The partnership pairs Unity’s behavioral insights with Index’s curated Marketplace deals, allowing advertisers to reach gamers...
Why B2B Google Ads Fail (Even When You Do Everything Right)
Google Ads can drive high‑ticket B2B leads, but most campaigns flounder because they rely on B2C‑centric tactics. B2B markets feature tiny addressable audiences, complex offerings, and sales cycles that stretch months, making high‑volume keywords and prolonged A/B tests ineffective. The...
I’m Growing on Instagram After 10 Years — Here’s What I‘m Doing Differently
After a spontaneous cross‑post, a LinkedIn video garnered 110,000 views on Instagram, prompting the author to pivot from a Threads growth experiment to an Instagram‑focused Proof of Concept. The creator, who has maintained a personal Instagram account since 2016, now...
Publicis Groupe Acquires UK Social Agency Fabric Social
Publicis Groupe has acquired UK‑based social‑first agency Fabric Social for an undisclosed sum, making it the flagship social agency within Publicis’ UK PR, social and influencer division. Fabric, founded in 2021, employs over 110 staff and reported roughly £13 million (about...
Does AI Actually Reward Quality Content?
The article questions whether high‑quality, original content reliably drives better rankings in both Google search and AI‑generated answers. A small study of B2B SaaS queries scored URLs on originality, depth, and insight, finding a weak but positive link between original...
Quiet Luxury Dominates Taiwan Influencer Marketing as Tod’s, Bottega Veneta, and Loro Piana Lead Q1 2026
Kolr’s Brand Aura Index shows Tod’s, Bottega Veneta and Loro Piana leading Taiwan’s luxury influencer marketing in Q1 2026, while YSL Beauty tops the beauty segment. The rankings draw on more than 6 billion data points across Facebook, YouTube, X, Threads, Instagram and TikTok,...