Canto Content Innovation Summit 2026
Canto’s Content Innovation Summit 2026 is a free, one‑day virtual event on April 28, 2026, aimed at marketing, creative, and technology professionals. The summit will explore scaling content operations, human‑centered storytelling, AI‑driven workflow automation, and ecosystem management for multichannel distribution. Attendees can join live or watch on‑demand via the ON24 platform, ensuring global accessibility. The agenda includes keynotes, panels, and breakout sessions that showcase Canto’s AI‑enhanced DAM suite and related tools.
Best Klaviyo Alternatives for Revenue Growth and Advanced Analytics
Klaviyo remains a leading CRM for e‑commerce, but its cost and complexity can deter startups. The article highlights three cost‑effective alternatives—Maestra, Brevo, and Omnisend—that deliver advanced analytics and multi‑channel performance tracking. Each platform offers customizable attribution, granular revenue dashboards, and...
Comcast Advertising Launches Outcomes+, a Next Gen Targeting and Attribution Solution Across Traditional and Streaming TV
Comcast Advertising unveiled Outcomes+, an AI‑driven targeting and attribution platform that spans its linear TV, streaming and addressable inventory. The solution leverages deterministic data from over 30 million households—more than 100 million authenticated viewers—and integrates new partnerships with Mastercard, Clarivoy, DISQO, Fandango,...
Independent Agencies Gain Advanced Agentic Media Buying Through New PubMatic and Untapped Growth Collective Partnership
PubMatic and Untapped Growth have partnered to embed independent agencies’ proprietary buyer agents into PubMatic’s AgenticOS platform. The integration gives agencies instant access to billions of premium CTV, mobile and video impressions, over 250 data partners, and GPU‑accelerated infrastructure. Early...
VideoAmp and O-N-X Integration to Bring Data-Driven Buying to Local Broadcast TV
VideoAmp announced an integration with O‑N‑X, embedding its nationwide audience‑measurement dataset into the automated transaction platform for local broadcast TV. The partnership enables predictive delivery intelligence and more stable guaranteed‑impression transactions across all 210 U.S. markets. O‑N‑X, already licensed in...
New Research: Influence Happens Everywhere, an Analysis of the 5,000 Most-Visited Sites on the Mobile and Desktop Web
SparkToro partnered with Similarweb to analyze click‑stream data from the 5,000 most‑visited mobile and desktop websites in January 2026. The study found that search sites capture 24.12% of global visits, while social (18.55%) and news (8.36%) together account for roughly a...
Trade Desk Concerns: Does CTV Brand Attraction Have A Strong Foundation?
The Trade Desk is under scrutiny after Publicis flagged hidden DSP fees, prompting a follow‑up audit by Omnicom. Despite the controversy, CTV remains the engine of growth, accounting for roughly 50% of the company’s revenue. The stock has dropped 10%...
Riding the Rocketship: Creating a Retail Media Mindset
Retail media is rapidly evolving into a multi‑billion‑dollar growth engine, posting double‑digit expansion in key markets. The sector has shifted from a startup focus on formats and measurement to a scale‑up model demanding strategic alignment. Colin Lewis proposes that success...
Why Smart Agencies Buy Bulk Guest Posts on Mission-Driven Sites in the AI Search Era
Smart agencies are shifting from cheap, volume‑driven guest posts to bulk placements on mission‑driven publications like The Good Men Project. In the AI‑shaped search era, Google rewards sites with clear editorial identity, trust signals, and durable content. GMP positions itself...
Google Tests "Skip Digging, Start Guided Research" Driving Users to Web Guide-Like Results
Google is testing a new call‑to‑action banner that says “Skip the digging, start guided research,” which redirects users to a Web Guide‑style, AI‑organized results page. The Web Guide feature, first launched in July 2025 as a labs experiment, was expanded to...
Google Business Profile Performance Metrics Offer Data Added To Help Doc
Google has updated its Business Profile help documentation with a new section that explains offer performance metrics. The addition details how many times customers view and click on offers displayed on a Business Profile. The change was first noted by...
YouTube Shows Are Closing in on Traditional TV — Fast
Spotter, an Amazon‑backed startup, reports that roughly 6,600 U.S. creator‑driven “TV” channels—defined by 22‑minute‑plus episodes, regular schedules and sizable audiences—produced an estimated 26 billion viewing hours in 2025, with over half watched on connected TVs. These creator shows match traditional TV...
xpln.ai Supports WPP Media & AXA in Driving More Sustainable Advertising Attention
xpln.ai teamed with WPP Media to help AXA launch a multi‑market campaign in the United Kingdom, Germany, Mexico and Thailand that puts sustainability at its core. Using proprietary eye‑tracking technology, the firm measured advertising attention for each impression and paired...
How Zero-Party & First-Party Data Can Fuel Your Intent-Based SEO Strategy via @Sejournal, @Rio_seo
Marketers are shifting from passive data collection to actively gathering zero‑party data—information customers willingly share—to power intent‑based SEO strategies. By combining zero‑party insights with first‑party behavior data, brands can translate declared motivations into content that satisfies both users and search...
The First-Party Data Illusion by AtData
Marketers have embraced first‑party data as a privacy‑safe alternative to third‑party sources, but the article warns that stored records quickly become outdated. As identities drift—emails change, devices rotate, and behaviors evolve—static profiles lose alignment with real‑world activity. AtData argues that...
Segmenting by Purchased Category in Omnisend: How We Made It Work (and Keep Working)
Omnisend helped Italian ecommerce retailer Alberoshop, which sells over 15,000 crystal and home‑goods items, implement purchase‑category segmentation to boost email relevance. By using existing product Collections as dynamic segment criteria, customers are automatically placed in groups that reflect their most...
5 Benefits of Combining Social Data with Search Data
Combining social listening with search analytics lets brands spot intent formation before demand peaks, turning casual conversation into actionable insight. The fusion reveals the full competitive landscape, showing who shapes narratives and who captures demand. It also validates target audiences...
Mada Media Offers Investment Opportunity for 21 Digital Unipoles in Dubai
Mada Media has issued tender MM/COM/26-0010 for 21 premium digital unipole billboards along Sheikh Zayed Road in Jebel Ali, Dubai. Licensed out‑of‑home advertisers must submit technical proposals by 16 April 2026 and financial proposals by 23 April 2026. The assets target high‑traffic commuters, offering...
Social Listening Is Now a Leadership Imperative
Social listening has moved from a marketing tool to a leadership imperative, with executives now monitoring brand reputation and crisis signals in real time. Nicole van Zanten, co‑president of ICUC Social, notes that leaders are using community‑derived insights to guide...
Apple Business Launch Brings Maps Ads to Canada
Apple Business launches April 14 with device management and new Apple Maps ads for Canadian businesses. The post Apple Business Launch Brings Maps Ads to Canada appeared first on Retail Insider.
30% of Open-Web Video Players Shrink After Page Load, Finds Picnic
Picnic’s new PIQ analysis shows that roughly one‑third of open‑web video players shrink after the initial page load, while 15% continue playing after users scroll past and 12% of sites host multiple videos simultaneously. The study highlights a gap between...
Italy: Digital Ad Spend Surges
Italy’s advertising market in 2025 is now led by digital, with the “extended” digital segment projected at €9.6 billion (about $10.6 billion), representing 45% of total spend. OTT platforms dominate that slice, contributing €4.3 billion (~$4.7 billion). Traditional media investment slips to €5.8 billion (~$6.4 billion),...
China’s Retail Landscape Change: Douyin, Sam’s Club Driving Sales for Swisse
H&H Group reported that Douyin, China’s TikTok‑like platform, drove a 71.4% surge in Swisse sales last year, while new‑retail partners such as Sam’s Club added 29.7% growth. The company’s overall revenue rose 10% to RMB 14.3 bn ($2.08 bn) and net profit exploded...
Brands Blame Rise of Dark Data for ‘Engagement Divide’
The 2026 SAP Engagement Index reveals a widening "engagement divide" in the UK, with 56% of consumers demanding seamless, omnichannel experiences while 82% are frustrated by disjointed interactions. Although 80% of brands believe they deliver such experiences, only 20% acknowledge...
Lynqor Launches in the UAE with AI-Powered Orchestration Model to Tackle Fragmentation
Lynqor, a marketing orchestration platform founded by Kerem Emre Akarlar, has launched in the UAE to address growing marketing fragmentation in the MENA region. The company offers an AI‑powered model that unifies strategy, data, creative, media and partner execution into...
Gulf Business Hits Refresh with Website Overhaul
Motivate Media Group has relaunched Gulf Business with a faster, AI‑enabled website that integrates video, podcasts, newsletters and a continuous newsfeed. The overhaul, timed with the title’s 30th anniversary, emphasizes mobile performance, SEO and accessibility for senior GCC decision‑makers. Early...
Will Utah’s Proposed Ad Tax Survive in Court?
Utah lawmakers have passed a bill that taxes "targeted advertising"—digital ads that use individualized data profiles— and earmarks the proceeds for youth sports, literacy, mental‑health and foster‑care programs. Governor Spencer Cox has not yet signed the measure, and the state...
Philadelphia Cream Cheese Pulls Dollars From Search – People Aren’t Googling ‘Cream Cheese’
Philadelphia Cream Cheese, owned by Kraft Heinz, has halted paid search on Google, shifting roughly $495,000 of its digital spend to retail‑media networks and focusing on e‑commerce search placements. In 2025 the brand spent $31.8 million on U.S. digital ads, with...
Marketers Shift Growing Shares of Search Spending to GEO
Marketers are reallocating a growing share of search spend toward generative engine optimization (GEO) as AI reshapes how users discover brands. A Scribewise survey shows 55% of U.S. marketers now budget for GEO, with 70% assigning 11%‑20% of their search...
Reddit’s New Shopping Ads Are a Play for Beauty Brands’ Business
Reddit unveiled new Dynamic Product Ads at Shoptalk 2026, featuring Collection Ads and Reddit‑specific overlays that embed shoppable tiles within community threads. The platform reports a 40% YoY rise in high‑intent shopping conversations and a 60% surge in beauty‑related purchase discussions....
ICC Men's T20 World Cup 2026: JioStar Flags Low TV-Digital Ad Overlap, Strong Incremental Reach in BARC-Nielsen Data
JioStar released a BARC‑Nielsen study of the ICC Men’s T20 World Cup 2026 showing that television and digital advertising audiences overlapped by less than ten percent. The low duplication indicates that integrated TV‑digital campaigns deliver substantial incremental reach, reaching distinct...
Publicis vs TTD: Stop Crying Baby, It’s A Sign Of The Times
Publicis Groupe announced it will no longer recommend The Trade Desk after a third‑party audit alleged transparency failures, prompting The Trade Desk to defend its platform. Omnicom has launched its own audit, while WPP and Dentsu have already reduced reliance...
Shubman Gill Asks More From His Smartphone in Google Pixel's New Ad
Google launched a new ad for the Pixel 10 in India starring cricketer Shubman Gill and voice actor Boman Irani. The spot walks viewers through everyday uses of the phone, emphasizing AI‑driven features such as Google Gemini, the “Nano Banana”...
Meta Is Letting Creators Fill Their Reels with Shopping Links
Meta announced that creators on Instagram and Facebook can now embed up to 30 clickable shopping links directly within a Reel. The feature expands affiliate and brand partnership options, eliminating the need for third‑party link‑in‑bio tools. Facebook limits product tags...
How SaaS SEO Strategies Are Driving Growth in Recruitment and HR Platforms
SaaS companies in recruitment and HR are turning to SEO as a sustainable growth engine, complementing paid acquisition with long‑term organic visibility. By aligning content with each stage of the buyer journey and targeting high‑intent, use‑case queries, firms can convert...
Google Adds AI & Bot Labels To Forum, Q&A Structured Data via @Sejournal, @MattGSouthern
Google has updated its Discussion Forum and Q&A Page structured data guidelines, introducing the `digitalSourceType` property to flag AI‑generated or algorithmic content. It also adds a recommended `commentCount` field to convey total comment volume, even when comments are paginated. The...
GrowthRise Mastermind Recap Mar 24, 2026
The GrowthRise Mastermind on March 24, 2026 tackled three pressing B2B marketing issues: attribution gaps, multi‑channel performance, and AI‑driven visibility. Speakers urged marketers to supplement click‑through data with view‑through conversions and to push all conversion events to ad platforms via...
Google Releases March 2026 Spam Update
Google launched its March 2026 spam update at 3:20 p.m. UTC, marking the first spam‑focused algorithm change of the year and the second announced update after February’s Discover core rollout. The change was rolled out globally across all languages and completed in...
Yahoo Wants to Turn Your Inbox and Search History Into an Advertiser’s Dream
Yahoo unveiled Yahoo Scout, an AI‑driven intelligence layer that fuses first‑party intent data from its search, mail and content properties, positioning the company as a cookieless advertising platform. At the 2026 NewFronts, it introduced Planner, an AI‑powered inbox feature that converts...
Kochava Announces Open-Source StationOne AI Workspace Using IAB Tech Lab’s AAMP Buyer Agent
Kochava has launched an open‑source StationOne AI workspace that incorporates IAB Tech Lab’s AAMP Buyer Agent SDK, moving the platform out of closed beta. The workspace, hosted in the StationOne Gallery, lets enterprises run AI‑driven campaign, measurement and compliance workflows...
Tubi Announces F1 Altcasts, New Content, and More Ad Types
Tubi unveiled a suite of new ad formats at IAB NewFronts, including the interactive Scene Sense overlay and pause‑time carousel ads that tie messaging to on‑screen content. The streamer also announced original creator‑driven series aimed at Gen Z and a partnership...
Digital in the Drive-Thru: Designing Outdoor Experiences for QSR Brands
The drive‑thru remains the dominant sales channel for quick‑service restaurants, accounting for over 70% of revenue before COVID‑19 and growing since the pandemic. Consumer expectations now prioritize speed, order accuracy, and a responsive experience. Digital signage is emerging as a...
AI Citations Favor Listicles, Articles, Product Pages: Study
A new Wix Studio AI Search Lab study of 75,000 AI answers and over a million citations across ChatGPT, Google AI Mode, and Perplexity finds that listicles, articles and product pages account for 52% of all AI citations. Listicles lead commercial‑intent...
Google Is Tightening Political Content Rules for Shopping Ads Starting April 16
Google will tighten political content rules for Shopping ads starting April 16, requiring merchants in nine countries to verify as election advertisers and banning certain political ads in India. The policy expands Google’s election‑integrity efforts from search and display into commerce...
How One Fractional CMO Uses Semrush One to Layer SEO and AEO Into One Growth Strategy
David Haas, a fractional CMO, used Semrush One to fuse traditional SEO with AI‑driven answer engine optimization (AEO) for Frenos, a niche OT‑cybersecurity firm. By first establishing a data‑backed SEO baseline and then measuring AI visibility, he built pillar‑cluster content...
Onken Hires New Agency to Build on ‘Inner Happiness’
Onken, the German yoghurt brand owned by Swiss dairy group Emmi, has selected Neverland as its lead advertising and marketing agency after a competitive pitch. The new partnership will develop a fresh creative platform building on the recent “Feed Your...
YouTube’s Creator Partnerships Platform BrandConnect Is Getting Completely Revamped
YouTube is overhauling its creator‑marketing service, rebranding BrandConnect as YouTube Creator Partnerships and embedding it across YouTube Studio, Google Ads and Display & Video 360. The revamped platform leverages Google’s Gemini AI to sift through more than three million Partner Program creators, matching...
Conductor Introduces AEO Trailblazer Awards, Recognizing Enterprise Brands Leading in AI Search Visibility
Conductor launched its inaugural AEO Trailblazer Awards, honoring enterprise brands such as Airbnb, EY, Mastercard, Sonos and Merck for operationalizing Answer Engine Optimization (AEO) to secure AI‑generated search visibility. The awards highlight a market shift from isolated SEO experiments to...
What Does Agentifying AdCOM Really Mean?
The IAB Tech Lab’s AAMP initiative deepens the Agentic Ad Objects layer, leveraging the Advertising Common Object Model (AdCOM) enumerations to create a shared language for automated buying and selling. While AdCOM’s object model never eclipsed OpenRTB 2.x, its extensible enums...
Game Changer Marketing Solutions Earns Google Partner Status, Recognizing Excellence in Digital Advertising
Game Changer Marketing Solutions, a female‑owned digital agency with nearly seven years in operation, has earned Google Partner status. The badge confirms the firm meets Google’s strict standards for campaign performance, spend management, and certified expertise. As a partner, the...