Digital Marketing News and Headlines

Rock & Roll Hall of Fame Tunes up New Online Platform
NewsFeb 18, 2026

Rock & Roll Hall of Fame Tunes up New Online Platform

The Rock & Roll Hall of Fame unveiled rockhall.com, a new digital hub built with agency Grow, to bring its museum’s archives, performances, and stories online. The site features more than 400 curated inductee pages, a nonstop RRTV stream of...

By DecisionMarketing
How To Set Up AI Prompt Tracking You Can Trust [Webinar] via @Sejournal, @Lorenbaker
NewsFeb 18, 2026

How To Set Up AI Prompt Tracking You Can Trust [Webinar] via @Sejournal, @Lorenbaker

The Search Engine Journal webinar, hosted by Loren Baker, will teach marketers how to reliably track AI prompts across answer engines like ChatGPT, Perplexity, and Google AI Overviews. Nick Gallagher, Sr. SEO Strategy Director at Conductor, will present a step‑by‑step...

By Search Engine Journal
‘Menacing’ Call of Duty TV Ad Gunned Down by Watchdog
NewsFeb 18, 2026

‘Menacing’ Call of Duty TV Ad Gunned Down by Watchdog

The UK Advertising Standards Authority (ASA) has banned the TV spot for Call of Duty: Black Ops 7, deeming its aggressive tone and imagery as trivialising sexual violence. The ad, featuring comedian Nikki Glaser and actor Peter Stormare as “Replacer” security officers, showed...

By DecisionMarketing
New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search
NewsFeb 18, 2026

New Clutch and Conductor Data Reveals 87% of Content Marketers Increasing Budgets in 2026 as SEO Expands Into AI Search

Clutch and Conductor’s 2026 State of Content Report shows content marketers are boosting investment as SEO expands into AI search. Eighty‑seven percent plan to increase budgets next year, and one‑quarter now write primarily for large language models. The survey of...

By MarTech Series
Spokenote Launches the First Video Platform Built to Scale Authentic Interaction
NewsFeb 18, 2026

Spokenote Launches the First Video Platform Built to Scale Authentic Interaction

Spokenote unveiled the first video platform that combines automation speed with authentic, human‑focused interaction. The solution lets marketers generate personalized short‑form videos at infinite scale without manual editing or AI‑generated impersonations. Using modular components, each video adapts to viewer data,...

By MarTech Series
What to Do When Reddit Turns on Your Brand
NewsFeb 18, 2026

What to Do When Reddit Turns on Your Brand

Reddit’s community‑driven format can quickly amplify brand criticism, forcing fashion houses to confront negative narratives in real time. The article outlines a step‑by‑step playbook: set up listening tools, engage authentically, avoid corporate jargon, and leverage AMAs or moderated threads to...

By The Business of Fashion (BoF)
Macy’s Is Drawing on Events Like the Thanksgiving Day Parade to Grow Its Creator Program
NewsFeb 18, 2026

Macy’s Is Drawing on Events Like the Thanksgiving Day Parade to Grow Its Creator Program

Macy’s is scaling its Style Crew influencer program in 2026, aiming to grow from roughly 600 members to 1,000 by adding more in‑person events tied to marquee assets like the Thanksgiving Day Parade. The creator storefronts have generated a 478%...

By Modern Retail
Media33 Appoints Ex-Spark Foundry Managing Director Pete Butler to Managing Partner Role
NewsFeb 18, 2026

Media33 Appoints Ex-Spark Foundry Managing Director Pete Butler to Managing Partner Role

Media33 announced the appointment of Pete Butler, former Managing Director of Spark Foundry, as its new Managing Partner effective 1 March 2026. Butler will collaborate with the executive team to drive the agency’s next growth phase, enhance client partnerships, and boost strategic and...

By Campaign Brief
American Eagle Taps Bollywood Talent for India-Led ‘Great Jeans for Everyone’ Campaign
NewsFeb 18, 2026

American Eagle Taps Bollywood Talent for India-Led ‘Great Jeans for Everyone’ Campaign

American Eagle has rolled out its ‘Great Jeans for Everyone’ campaign in India, featuring Bollywood newcomers Ananya Panday and Lakshya as global ambassadors. The initiative, crafted by Vayner Media, spotlights the brand’s heritage of comfortable, lived‑in denim tailored to Indian...

By Campaign Brief Asia
Perion Network Ltd (PERI) Q4 2025 Earnings Call Transcript
NewsFeb 18, 2026

Perion Network Ltd (PERI) Q4 2025 Earnings Call Transcript

Perion Network reported Q4 2025 revenue of $137.1 million, a 6% year‑over‑year increase, while contribution ex‑TAC rose 19% to $65.2 million. Adjusted EBITDA surged 53% to $24.3 million, and operating cash flow jumped over 400% to $21.8 million. The company...

By Motley Fool – Earnings Transcripts
YouTube Reveals the Top Ad Campaigns for Super Bowl 60
NewsFeb 17, 2026

YouTube Reveals the Top Ad Campaigns for Super Bowl 60

YouTube’s AdBlitz showcase for Super Bowl 60 identified the most‑viewed and engaging ad campaigns across the event’s week-long window. e.l.f. Cosmetics topped the list with nearly 40 million views, while Budweiser, Michelob, Jeep, Google and Salesforce also earned top spots. The platform...

By Social Media Today
Reddit Reveals the Latest Trends Driving Brand Engagement
NewsFeb 17, 2026

Reddit Reveals the Latest Trends Driving Brand Engagement

Reddit’s advertising team released a seven‑page guide outlining four emerging trends that are boosting brand engagement on the platform. The trends—nostalgia‑driven storytelling, user‑generated content social proof, niche‑inspired campaigns, and multi‑phase “unfolding” activations—are backed by community data and case studies. Brands...

By Social Media Today
Expand 2026: Decoding Growth, Innovation and the APAC Opportunity
NewsFeb 17, 2026

Expand 2026: Decoding Growth, Innovation and the APAC Opportunity

The Marketing‑Interactive team is launching Expand 2026, a one‑day, invitation‑only forum in Sydney on July 29 aimed at senior Australian brand leaders. The event will explore how growth is increasingly driven by Asia‑Pacific trends such as social commerce, super‑apps, and creator‑led retail....

By Marketing-Interactive
Google Launches More Visible Links in AI Overviews and AI Mode
NewsFeb 17, 2026

Google Launches More Visible Links in AI Overviews and AI Mode

Google has launched a new UI element that places visible link cards in AI Overviews and AI Mode. When users hover over these links on desktop, a pop‑up displays richer icons and descriptions, and the same style appears on mobile....

By Search Engine Land
How To Sell On Social Media: What You Need To Know Before Posting Products
NewsFeb 17, 2026

How To Sell On Social Media: What You Need To Know Before Posting Products

The article outlines a step‑by‑step framework for selling products on social media, emphasizing platform selection, compliance, and visual storytelling. It details how Instagram, TikTok, Facebook, Pinterest, and YouTube each suit different buyer intents and highlights common pitfalls such as category...

By Retail Insider Canada
Seedtag and IRIS.TV Bring Program-Level AI Targeting to Connected TV
NewsFeb 17, 2026

Seedtag and IRIS.TV Bring Program-Level AI Targeting to Connected TV

Seedtag and IRIS.TV have partnered to bring privacy‑first, neuro‑contextual AI targeting to Connected TV by integrating IRIS.TV’s program‑level content signals into Seedtag’s Liz engine. The collaboration enhances contextual precision at the program and scene level, allowing media buyers to set...

By Street Fight
Partner Marketing Automation Platform Investment On The Rise
NewsFeb 17, 2026

Partner Marketing Automation Platform Investment On The Rise

The episode highlights a sharp rise in investment in Partner Marketing Automation Platforms (PMAPs), with 75% of decision‑makers planning to increase tech spend and nearly 60% of non‑users set to adopt a platform within a year. It explains how PMAPs...

By Forrester Blogs
Google Shifts Lookalike to AI Signals in Demand Gen
NewsFeb 17, 2026

Google Shifts Lookalike to AI Signals in Demand Gen

Google is converting Lookalike audiences in Demand Gen campaigns from strict targeting buckets into AI‑driven optimization signals starting March 2026. The new model lets the system expand beyond the predefined Lookalike pool, using similarity tiers as guidance rather than hard...

By Search Engine Land
Google’s Jeff Dean: AI Search Relies on Classic Ranking and Retrieval
NewsFeb 17, 2026

Google’s Jeff Dean: AI Search Relies on Classic Ranking and Retrieval

Google’s AI Search still relies on the classic retrieval‑ranking pipeline, with large language models applied only after a multi‑stage filtering process. Jeff Dean describes a "filter‑first, reason‑last" architecture that narrows billions of indexed pages to a few thousand candidates before...

By Search Engine Land
Wakefern Overhauls Legacy Loyalty System
NewsFeb 17, 2026

Wakefern Overhauls Legacy Loyalty System

Wakefern Food Corp., the nation’s largest retailer‑owned grocery cooperative, is replacing its legacy point‑of‑sale‑driven loyalty system with Eagle Eye’s AI‑powered platform. The new solution, slated for a mid‑2026 rollout, will process loyalty data faster and allow each of Wakefern’s 400...

By Grocery Dive
Monetisation, Player Retention and Communities on Discord: Top Tips Incoming at PGC San Francisco
NewsFeb 17, 2026

Monetisation, Player Retention and Communities on Discord: Top Tips Incoming at PGC San Francisco

Discord will showcase its Social SDK at Pocket Gamer Connects San Francisco on March 9, 2026, where senior developer Anthony Tešija will present strategies for acquiring, retaining, and monetising mobile gamers via Discord. He will outline how the platform’s community...

By PocketGamer.biz
12 Content Marketing Conferences to Attend in 2026
NewsFeb 17, 2026

12 Content Marketing Conferences to Attend in 2026

The 2026 content marketing conference calendar features twelve flagship events across North America and Asia, ranging from intimate workshops like Content Jam to large‑scale gatherings such as Content Marketing World. Organizers are emphasizing AI‑focused tracks, small‑group interaction, and hybrid formats...

By Ahrefs Blog
25 SEO Conferences to Attend in 2026
NewsFeb 17, 2026

25 SEO Conferences to Attend in 2026

The 2026 SEO conference roundup lists 25 events across North America, Europe, Asia‑Pacific and the Middle East, detailing dates, venues, ticket tiers and headline speakers. Highlights include SMX Munich’s AI‑focused sessions, the massive BrightonSEO gatherings, and region‑specific meetups such as...

By Ahrefs Blog
Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @Sejournal, @MattGSouthern
NewsFeb 17, 2026

Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @Sejournal, @MattGSouthern

Alphabet overtook Apple as the world’s second‑largest company despite losing two federal antitrust cases—one on general search and another on ad‑tech. Judge Amit Mehta rejected structural break‑ups, imposing one‑year caps on default‑search deals and limited data‑sharing obligations, while Judge Leonie...

By Search Engine Journal
Introducing Later 360: One View for All Your Influencer Marketing Data
NewsFeb 17, 2026

Introducing Later 360: One View for All Your Influencer Marketing Data

Later 360 launches as an enterprise‑grade reporting suite that consolidates organic influencer metrics, paid amplification data, and commerce outcomes into a single, real‑time dashboard. Built on a dataset exceeding $2 billion in verified influencer‑driven purchases and 130 billion annual impressions, the platform uses...

By Later Blog
Andrex Account Shifts From FCB London Into McCann
NewsFeb 17, 2026

Andrex Account Shifts From FCB London Into McCann

Kimberly‑Clark has transferred the Andrex account from FCB London, which secured the business in 2019, to global agency McCann. The move marks a strategic shift as the consumer‑goods giant looks for fresh creative leadership. McCann will now manage Andrex’s advertising,...

By Campaign UK
“Omnichannel Planning Has Become a Living System.”: Yaron Tomchin, CEO, Mobupps
NewsFeb 17, 2026

“Omnichannel Planning Has Become a Living System.”: Yaron Tomchin, CEO, Mobupps

Mobupps CEO Yaron Tomchin says omnichannel planning has evolved into a living, AI‑driven system. He highlights fragmentation across mobile, web, CTV and emerging formats, and the need to shift from channel‑centric to outcome‑centric management. New ad‑tech advances enable near‑real‑time feedback...

By ExchangeWire
Google Ads Recommendations Doc About The Results Tab
NewsFeb 17, 2026

Google Ads Recommendations Doc About The Results Tab

Google has added a Results tab to the Google Ads Recommendations help page, letting advertisers see the actual performance impact after applying bid or budget suggestions. The system evaluates campaign data a week after a recommendation is implemented and contrasts...

By Search Engine Roundtable
A Practical Guide to Indie Comms: How Studios Can Build Visibility without Burning Out
NewsFeb 17, 2026

A Practical Guide to Indie Comms: How Studios Can Build Visibility without Burning Out

Rebecca Attard‑Phillips, co‑founder of Boost, offers indie studios a practical communications roadmap that replaces noisy, omnichannel marketing with a realistic focus on clarity, consistency, and connection. The guide introduces three messaging pillars—emotional fantasy, signature mechanic, and world tone—and shows how...

By GamesIndustry.biz
WooCommerce May Gain Sidekick-Type AI Through Extensions via @Sejournal, @Martinibuster
NewsFeb 17, 2026

WooCommerce May Gain Sidekick-Type AI Through Extensions via @Sejournal, @Martinibuster

WooCommerce is evolving into an AI‑agnostic coordination layer through the open Model Context Protocol (MCP), allowing AI agents such as OpenAI’s ACP and Shopify‑Google’s UCP to plug directly into its ecosystem. Automattic’s James LePage says the platform will support native...

By Search Engine Journal
CASE STUDY: L’ERA Tops £140k in TikTok Live Sales as Livestream Shopping Gains Momentum
NewsFeb 17, 2026

CASE STUDY: L’ERA Tops £140k in TikTok Live Sales as Livestream Shopping Gains Momentum

London jewellery brand L’ERA recorded over £140,000 in TikTok Live sales in 2025, nearly doubling its livestream revenue since launching in August 2023. The founders host four to six weekly livestreams, securing individual orders above £1,400 and using the channel...

By InternetRetailing
Did Somebody Say VCCP? Agency Takes Away Just Eat
NewsFeb 17, 2026

Did Somebody Say VCCP? Agency Takes Away Just Eat

Just Eat Takeaway.com has appointed VCCP to run its global creative account after a four‑way internal pitch, ending McCann’s tenure since 2018. VCCP won by showcasing an integrated model that blends creative, media, production and AI to translate audience insight...

By DecisionMarketing
Silverpush and Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube and Context
NewsFeb 17, 2026

Silverpush and Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube and Context

Silverpush and agency Epitaph released the first attention study for YouTube ads, partnering with Lumen Research. Analyzing over 60 million impressions across more than 30 campaigns, the study found contextual video ads delivered via Silverpush generated 37% higher attention per mille,...

By Streaming Media
Unilever Turns to AI for ‘New Era of Shopping for Brands’
NewsFeb 17, 2026

Unilever Turns to AI for ‘New Era of Shopping for Brands’

Unilever has signed a five‑year partnership with Google Cloud to embed advanced AI, data and platform capabilities across its global operations. Leveraging Google’s Vertex AI and Gemini models, the consumer‑goods giant will build an AI‑first digital backbone that powers faster...

By DecisionMarketing
Snap Inc. Reveals Insights Into Its Users’ Behaviour for Ramadan 2026
NewsFeb 17, 2026

Snap Inc. Reveals Insights Into Its Users’ Behaviour for Ramadan 2026

Snap Inc. released its Ramadan 2026 consumer insights, highlighting that the holy month will fall in winter for the first time in the Middle East, altering fasting hours and spending patterns. The report shows 40% of GCC Snapchat users plan Ramadan...

By Campaign Middle East
Retail Brand Monitoring Software: Track What Customers Say
NewsFeb 17, 2026

Retail Brand Monitoring Software: Track What Customers Say

Retail brand monitoring software transforms the way retailers listen to digital word‑of‑mouth, using AI to aggregate mentions across social, review sites, forums and emerging AI‑generated answers. The tools deliver real‑time alerts, sentiment scores and competitor share‑of‑voice, turning scattered feedback into...

By The Retail Bulletin
How to Use Zapier for Social Media Automation
NewsFeb 17, 2026

How to Use Zapier for Social Media Automation

Zapier, the leading AI‑orchestration platform, enables marketers to automate repetitive social‑media tasks such as posting, resharing, and responding. By linking content sources—RSS feeds, blogs, or AI writers—to networks like Twitter, LinkedIn, and Instagram, teams can maintain a constant presence without...

By Zapier – Blog
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
NewsFeb 17, 2026

MarTech Interview With Misha Williams, Chief Operating Officer @ GWI

Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...

By MarTech Series
How To Dominate March Madness With Show-Level Data
NewsFeb 17, 2026

How To Dominate March Madness With Show-Level Data

Rain the Growth partnered with Spectrum Reach to leverage show‑level metadata for CTV placements during March Madness, delivering the agency’s highest response rate of the quarter. Using Nielsen Gracenote’s TMS IDs, the partnership identified exact game, recap and related content...

By AdExchanger
Quince Appoints First Head of Brand Strategy and Narrative
NewsFeb 17, 2026

Quince Appoints First Head of Brand Strategy and Narrative

Quince hired Dakota Kate Isaacs as its first head of brand strategy and narrative, tasking her with global positioning and storytelling to deepen consumer connections. The San Francisco‑based DTC retailer has doubled sales to over $700 million, yet still battles a dupe‑maker...

By The Business of Fashion (BoF)
Beauty Briefing: Why Every Beauty Brand Is Collaborating with a Soda
NewsFeb 17, 2026

Beauty Briefing: Why Every Beauty Brand Is Collaborating with a Soda

Beauty brands are increasingly partnering with soda companies, leveraging the drinks' cultural cachet to launch limited‑edition collections and co‑branded experiences. The trend reflects a broader shift toward experiential marketing aimed at younger, social‑media‑savvy consumers. At the same time, Rare Beauty...

By Glossy
Countdown to SBS Media Sustainability Challenge with $500k Free Advertising Inventory up for Grabs – Applications Close 5pm AEDT, March...
NewsFeb 17, 2026

Countdown to SBS Media Sustainability Challenge with $500k Free Advertising Inventory up for Grabs – Applications Close 5pm AEDT, March...

The 2026 SBS Media Sustainability Challenge invites brands and agencies to compete for $500,000 in free advertising inventory. Applications close at 5 pm AEDT on March 6, and entrants must submit a 30‑second TV script plus a 500‑word rationale. The competition focuses...

By Campaign Brief
Drive’s Latest Campaign Shows Car-Buying As Easy As Ordering From Drive-Thru
NewsFeb 17, 2026

Drive’s Latest Campaign Shows Car-Buying As Easy As Ordering From Drive-Thru

Drive has launched a multi‑million‑dollar "Drive‑thru" campaign during Nine’s broadcast of the 2026 Olympic Winter Games, positioning car buying as simple as ordering food at a drive‑thru. Created by the Not Bad Pretty Good studio, the ads use a relatable...

By B&T (Australia)
Bajaj Broking Makes Investing Simple for Indians with ‘Seedhi Simple Investing’ Campaign
NewsFeb 17, 2026

Bajaj Broking Makes Investing Simple for Indians with ‘Seedhi Simple Investing’ Campaign

Bajaj Broking rolled out the "Seedhi Simple Investing" campaign during the T20 World Cup, positioning its platform as an easy‑to‑use solution for Indian investors. The ads use everyday confusion—like unclear washroom signs or lift buttons—to illustrate how the Bajaj app...

By Campaign Brief Asia
Ogilvy Malaysia + Scentify Launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’
NewsFeb 17, 2026

Ogilvy Malaysia + Scentify Launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’

Ogilvy Malaysia partnered with home fragrance brand Scentify to launch a Chinese New Year drama series on Xiaohongshu called “Fabric Scented, Fortune Granted.” The episodic social drama promotes Scentify’s new Golden Breeze scent as the “lucky scent of the year,”...

By Campaign Brief Asia
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
NewsFeb 17, 2026

How to Use Close Forms with Workflows (and Never Miss a Lead Again)

Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...

By Close Sales Blog
Big 4 Sends Aussies on Year-Long Roadtrip in ‘Boldest Campaign’ yet, via Pangea
NewsFeb 16, 2026

Big 4 Sends Aussies on Year-Long Roadtrip in ‘Boldest Campaign’ yet, via Pangea

Big 4 Holiday Parks has launched its most ambitious campaign in 46 years, offering a selected couple or family a year‑long roadtrip across its network of over 300 parks. The winners will receive a Ford Ranger and a Crusader caravan,...

By Mumbrella Australia
How Retailers Should Respond to Events Like Ramadan and the Lunar New Year
NewsFeb 16, 2026

How Retailers Should Respond to Events Like Ramadan and the Lunar New Year

Retailers face a rare calendar convergence as Ramadan and Lunar New Year begin almost simultaneously in February 2024. Luxury and beauty brands are launching limited‑edition products and pop‑up events, but many consumers criticize superficial zodiac imagery and token gestures. Experts...

By Inside Retail Australia
Revolution360 to Exclusively Represent Wrappr’s OOH Inventory
NewsFeb 16, 2026

Revolution360 to Exclusively Represent Wrappr’s OOH Inventory

Revolution360 announced it will exclusively represent Wrappr’s out‑of‑home inventory, merging the vehicle‑wrapped advertising platform with its own static street‑level sites. The combined network claims over 98% monthly metro reach across Australia, delivering both street‑level signage and city‑wide mobile coverage. Advertisers...

By Mumbrella Australia