Seedtag and IRIS.TV Bring Program-Level AI Targeting to Connected TV

Why It Matters

As CTV fragmentation grows and privacy constraints tighten, advertisers need scalable ways to reach the right audience without relying on invasive IDs. Neuro‑contextual targeting offers a consistent, privacy‑forward layer that boosts ad relevance and campaign outcomes, making it a timely solution for the evolving local and retail media landscape.

Summary

Seedtag and IRIS.TV have partnered to bring privacy‑first, neuro‑contextual AI targeting to Connected TV by integrating IRIS.TV’s program‑level content signals into Seedtag’s Liz engine. The collaboration enhances contextual precision at the program and scene level, allowing media buyers to set granular guardrails without sacrificing scale, and replaces fragile identity‑based signals with rich content metadata and intent scores. Daniel Church, Head of CTV at Seedtag, explains how this approach improves transparency, relevance, and performance for local and retail advertisers while remaining compliant with privacy regulations.