Activating Attention: How OpenX and TVision Are Turning CTV Engagement Into Real-Time Performance
OpenX introduced OpenX Attention Targeting, a real‑time capability that lets advertisers bid on CTV inventory identified as high‑attention by TVision’s measurement platform. The partnership enables predictive attention data to be applied during the buying process, rather than only in post‑campaign reports. The solution offers access to over 242 million U.S. CTV households and promises stronger ROI through verified engagement. Activation is integrated into OpenXSelect with a single click, simplifying campaign setup.
Introducing IAS Agent: Your AI-Powered Assistant that Uncovers Deep Insights and Powers Performance
Integral Ad Science (IAS) unveiled IAS Agent, an AI‑powered assistant that accelerates campaign activation, delivers insights up to five times faster, and optimizes performance at scale. Built on more than 15 years of proprietary data, the tool embeds explainable AI...
Influur Is Building a Creator-Powered Campaign Layer Around the 2026 FIFA World Cup
Miami-based creator marketplace Influur announced a multi‑city, creator‑led initiative to help brands engage audiences around the 2026 FIFA World Cup across the United States, Canada and Mexico. Rather than seeking official tournament sponsorship, Influur will build an independent, creator‑powered cultural...
Brands Ramp Up Use Of Content And Agentic AI
Brands such as ScottsMiracle‑Gro and Clinique are accelerating the deployment of agentic AI to deliver real‑time, location‑specific educational content to consumers. At SXSW, ScottsMiracle‑Gro’s senior vice president John Sass highlighted how the company’s 158‑year legacy is being amplified through autonomous...
Where Fee Transparency Meets the Agentic Era
PubMatic launched the Fee Transparency Agent within its AgenticOS platform, delivering a unified view of all fees across a programmatic media buy. The tool consolidates vendor, data and measurement costs, eliminating the need for manual report stitching. By exposing the...
How Instagram’s ‘PG-13’ Branding for Teens Unraveled
Instagram has withdrawn its PG‑13 branding for teen accounts after the Motion Picture Association warned of trademark infringement and threatened legal action. The social‑media platform introduced the rating in 2024 to signal age‑appropriate content, but the MPA’s pushback forced Meta...
US Law Firms Face Record Marketing Shifts as AI Reshapes Search in 2026
U.S. law firms are confronting a seismic shift in client acquisition as AI-driven zero‑click search answers replace traditional organic clicks. The average firm spends about $150,000 a year on SEO, yet 96% of potential clients now start online and many...
A Better Strategy for Location-Based Advertising
Location-based advertising is evolving as marketers move beyond simple radius targeting. A new study of millions of U.S. retail visits shows that customers who are relatively closer to a store than to its competitor respond far more to ads, even...
Albertsons on Its ChatGPT Ads Test and Push for Retail Media Transparency
Albertsons Media Collective made its debut at the IAB NewFronts, using the stage to spotlight its nationwide grocery footprint of over 2,200 stores across 13 of the top 15 U.S. markets. The unit released a joint report with Ovative Group...
Is Your Social Media Building Your Brand… or Slowly Diluting It?
Social media’s algorithmic focus on activity tempts brands to flood feeds, but relentless posting can blur a brand’s identity. Mazen Abdelkader argues that without a clear narrative, content becomes generic noise, eroding distinctiveness. A shift to purpose‑driven storytelling, rather than...
Why LSA and Google Ads Cannibalize Each Other (And How to Fix It)
Running Google Local Service Ads (LSA) alongside traditional Google Ads often leads to internal competition, causing businesses to pay twice for the same lead. The overlap is most pronounced in high‑intent emergency services like plumbing and HVAC, as well as...
Google On Why Core Updates Take Weeks To Fully Roll Out
Google’s John Mueller clarified that core algorithm updates unfold over several weeks because they consist of multiple components that must be deployed individually. The rollout is a step‑by‑step process rather than a single switch, which explains the gradual emergence of...
Bing Tests Sponsored Label That Is Almost Transparent
Microsoft is piloting a new sponsored‑label design on Bing that is almost transparent, rendering the ads difficult to distinguish from organic results. The test, highlighted by analyst Sachin Patel on X, shows labels in a super‑grayed, low‑contrast style. This follows...
MRI-Simmons and NIQ Join Proximic by Comscore’s Data Partner Network to Deliver Scalable, Privacy-Centric Audience Solutions
MRI‑Simmons and NIQ have joined Proximic by Comscore’s Data Partner Network, enabling the conversion of their ID‑based consumer and retail datasets into privacy‑first contextual audience segments. The partnership leverages Proximic’s predictive technology to deliver scalable, programmatic‑ready audiences without relying on...
Google May Call, Text or WhatsApp To Confirm Business Details
Google is expanding verification for Google Business Profiles by using automated calls, text messages, or WhatsApp to the listed phone number. Responses—including photos and posts—can be automatically added to the profile, though businesses retain the ability to edit or remove...
Missing People Charity Aims to Bust ‘True Crime’ Myth
Missing People, the UK’s sole charity for missing individuals, has launched the “Based on a True Story” campaign with BBH London and Merman to challenge the way true‑crime content portrays real disappearances. The initiative features a darkly humorous film set...
Snapchat’s Role in Shaping the Future of B2B Engagement
Snapchat is emerging as a viable B2B outreach channel, according to a GWI study of 2,200 professionals aged 18‑45. The research shows Snapchat users are 1.5 times more likely to hold executive roles and twice as likely to launch side...
Introducing Criteo GO: The Simple Way to Launch and Scale Your Ads
Criteo has launched Criteo GO, a self‑service, AI‑driven platform aimed at small and mid‑size businesses to create and scale performance ads across display, video, native and social channels. The solution lets advertisers set up accounts, billing and campaigns in as...
Page Authority: How to Build Pages That Rank
The article demystifies Page Authority (PA), Moz’s 0‑100 metric that predicts a page’s ranking potential based on its backlink profile. It clarifies that PA is not a Google ranking factor but a useful proxy for link strength, explains the logarithmic...
UK Consumers Shift From Browsing to Intent as High‑value Home and Finance Leads Surge
Analysis of 67 million email messages shows UK consumers are becoming more selective, clicking less but converting at higher rates. The shift toward an “intent economy” is driven by cost‑of‑living pressures, prompting shoppers to focus on home improvements and financial services...
Samsung Ads TotalView Gives Advertisers a New Lens on TV Reach
Samsung Ads has launched TotalView, a unified measurement solution that aggregates linear and streaming ad reach across Samsung’s 70 million European Smart TVs. The platform provides deduplicated audience data for pre‑campaign planning, in‑flight activation, and post‑campaign reporting, eliminating traditional blind spots....
Verizon Casts Heated Rivalry’s Connor Storrie in Cabin Thriller Ad With a Twist Ending
Verizon unveiled its new "Look Behind You" ad, starring Connor Storrie from the hit series Heated Rivalry and directed by horror‑film auteur Nia DaCosta. The four‑minute spot places Storrie alone in a dim cabin where mysterious phone activity highlights the...
Daily Star Became a Hit on MSN by Tailoring Content to Robot Editor
The Daily Star has appointed senior reporter Adam Cailler to work full‑time tailoring its stories for MSN.com, an AI‑driven news aggregator that now ranks as the world’s third‑largest English‑language news site. By reshaping articles to meet MSN’s strict filters—removing adult...
![How To Identify Which LLM Is Actually Working For You [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/03/callrail-webinar-041426-llm-conversion-rates-768.png)
How To Identify Which LLM Is Actually Working For You [Webinar] via @Sejournal, @Hethr_campbell
Search Engine Journal is hosting a live webinar to help marketers pinpoint which large language model (LLM) actually drives conversions in specific industries. Panelists Danielle Wood of CallRail and Natalie Johnson of SweetGlow will share real‑world conversion data for ChatGPT,...
PubMatic & Amnet Launch the First Agentic Advertising Campaign in France Using the Claude LLM
PubMatic and trading desk Amnet have launched France’s first Agentic advertising campaign, built on PubMatic’s AgenticOS and the Claude large‑language model, for client Interbev. The video‑focused effort targets cooking enthusiasts and consumers of responsibly sourced French meat, aiming for high...
Instagram Tests a Feature to Let You See Your Ex's Stories without a Trace — and It's Going to Cost...
Instagram is piloting a paid subscription that lets users watch Stories anonymously, extending the feature set with audience lists beyond Close Friends and a 24‑hour story extension. The test is live in Mexico, Japan and the Philippines and costs roughly...
EXCLUSIVE: Spotify Debuts Carousel Ads and Branded Playlist Takeovers
Spotify is introducing interactive carousel ads that let brands display up to six swipeable product cards within the Now Playing screen, with Priceline and GNC among early testers. The service also launches branded playlist takeovers on high‑traffic lists such as...
CIMM Is Out To Prove That All Media Isn’t Equal
The Coalition for Innovative Media Measurement (CIMM) is releasing a paper that challenges the industry’s assumption that all media is interchangeable, especially in the fast‑growing CTV space. It argues that media quality can be objectively measured using probabilistic signals such...
Beauty Briefing: How Fragrance Is Winning on TikTok Shop
Fragrance brand Snif saw explosive sales on TikTok Shop after influencer Mikayla Nogueira livestreamed a product demo, highlighting the platform’s power for scent categories. The surge underscores how live video and creator seeding can turn traditionally tactile products into impulse...
The 10 Hashtags Driving the Most Beauty Sales on TikTok Shop
TikTok Shop’s beauty category generated more than $670 million in sales over the past year, driven primarily by hashtag‑centric video content. The #skincare hashtag alone accounted for roughly $142 million, making it the top revenue generator. K‑beauty tags such as #Koreanskincare and...
The Trade Desk Shakes up Identity Alliance Payouts, with a New Focus on Incrementality
The Trade Desk is revamping its Identity Alliance compensation, moving from a volume‑based payout to an incrementality‑focused model that rewards unique identity signals. The change, slated for early 2026, includes a temporary revenue guarantee and new APIs to help partners...
Time Pitches GEO Insights Into a New Brand Offering
Time is launching a new GEO product that audits how AI search engines portray brands and sells tailored branded content to correct mismatches. The service leverages tools from TollBit, ScalePost and Mobian to analyze up to 100 prompts across ChatGPT,...
Malibu Taps Creator Sabrina Brier for ‘Get Ready With Me’ Campaign to Promote New Pink Spirit
Malibu has introduced Malibu Pink, a rum‑based spirit flavored with guava, coconut and pineapple, and is launching it through a "Get Ready With Malibu Pink" campaign. The brand partnered with comedian‑creator Sabrina Brier to produce #GRWM videos and a stop‑motion...
What Are the Key Digital Marketing Trends for Estate Agents in 2026?
Estate agents must adapt to AI‑driven digital marketing in 2026, with AI Optimisation (AIO) and Generative Engine Optimisation (GEO) becoming essential for visibility in AI‑powered search. Advanced video generators such as Higgsfield, Sora 2 and Nano Banana 2 enable rapid production of high‑quality...
Virgin Australia Moves to Build Retail Media Network
Virgin Australia has appointed former McKinsey and VML executive Scott Moore as head of a new Travel Media Network, signaling the airline’s move into retail media. The initiative will leverage Virgin’s digital properties and Velocity’s 80 commercial partners and 300...
Automated Social Reporting That Saves Hours
Manual social media reporting forces teams to export data, clean spreadsheets, and rebuild slide decks each week, turning strategy into admin work. Fragmented sources like Meta Business Suite, TikTok Business Center, and Pinterest Analytics require tedious stitching, leading to errors...
Episode 143 - Chasing Shiny Objects
Superpath has rolled out an upgraded partner program designed to reach roughly 18,000 content marketers, promising better revenue sharing and co‑marketing resources. The initiative follows the podcast episode "Chasing Shiny Objects" and highlights the platform’s push to expand its ecosystem....
Data + AI Brings The Next-Generation CDP Into View
Customer data platforms have solidified as a core martech component, with the vendor landscape consolidating into a clear top tier and a unified definition emerging. Marketers are demanding more reliable, AI‑enhanced solutions that respect privacy and deliver measurable ROI. The...
3 Things AI Has Changed About Content Marketing That Aren't Going Back
Artificial intelligence is reshaping content marketing by enabling hyper‑personalized experiences, automating large‑scale content creation, and delivering real‑time performance analytics. Marketers now rely on AI‑driven tools to generate copy, optimize SEO, and predict audience engagement, reducing production cycles from weeks to...
The Compliance Tightrope
Pharma marketers are rapidly adopting AI content‑generation tools that can produce polished promotional assets in minutes, promising faster go‑to‑market and richer personalization. However, the speed and volume of AI output heighten compliance risk, as FDA, FTC and emerging state or...
Researchers Break Down the Digital Habits of Science Influencers
A recent study published in Computers in Human Behavior examined 1,200 videos from 60 science influencers across TikTok, Instagram and YouTube to identify the communication styles that drive engagement. The analysis found that TikTok rewards short, highly objective clips with...
How Marketing Leaders at Clinique and ScottsMiracle-Gro Are Meeting Consumers Where They Are Online—And in AI
Marketing heads at ScottsMiracle‑Gro and Clinique are shifting from product‑centric promotion to digital education, using AI‑driven tools to meet consumers where they research online. Scotts’ senior vice president John Sass highlighted the use of agentic AI to deliver hyper‑local gardening...
IAB Recognizes Future Video Outcomes From Agentic
The Interactive Advertising Bureau (IAB) released a whitepaper titled “AI‑Powered Video Outcomes: Agentic AI,” outlining how autonomous AI systems will reshape video planning, optimization, measurement, and creation. The report notes that 69% of analytics teams are scaling AI and 44%...
Advertisers Battling Meta Over Metrics Blast '11th-Hour' Arbitration Bid
Advertisers who sued Meta in 2018 over allegedly inflated ad‑reach metrics are now challenging the platform's last‑minute bid to force most class members into arbitration. The 9th Circuit Court of Appeals must decide whether Meta waived its arbitration clause by...
Informa TechTarget Launches Two New Content Solutions
Informa TechTarget announced two AI‑focused content solutions—the AI Visibility Audit and the GEO (Generative Engine Optimization) Topic Planner—to help B2B marketers improve brand discoverability in an AI‑driven search environment. The AI Visibility Audit evaluates how audiences encounter a brand through...
Microsoft Lets Merchants Update Store Names and Domains in Merchant Center
Microsoft Advertising now lets e‑commerce merchants edit their Merchant Center store name and domain directly, removing the need for support tickets. Store‑name changes undergo editorial review while existing ads keep running, and domain updates require ownership verification before activation. The...
Retail Media’s Measurement Problem Is A Trust Problem – And Incrementality Is The Way Forward
Retail media spending is surging, yet marketers struggle to prove true performance because attribution models often credit sales that would have happened anyway. The industry’s fragmented measurement standards make cross‑platform comparison unreliable. Incrementality—measuring the causal lift of ads—offers a clearer...
Reddit Pro Opens to All Publishers, Adds New Features in Public Beta
Reddit has opened its Pro publishing tools to all publishers, ending the waitlist and launching a free public beta. The platform now offers features such as AI‑powered community recommendations, RSS auto‑import, community snapshots, and profile flairs. Early testers reported a...
Google: Pages Are Getting Larger & It Still Matters via @Sejournal, @MattGSouthern
Google’s Gary Illyes and Martin Splitt discussed the rapid growth of page size on the Search Off the Record podcast, citing the 2025 Web Almanac which shows median mobile homepages have tripled from 845 KB in 2015 to about 2.36 MB today....
AAMP Two Months In: Progress Report
Two months after the IAB Tech Lab unveiled the Agentic Advertising Management Protocols (AAMP), the ecosystem is already seeing tangible adoption. The open‑source Buyer Agent SDK has been integrated into Kochava’s StationOne product, while the Seller Agent SDK now ships...