LinkedIn Will No Longer Allow Real-Time Livestreams
LinkedIn announced that, starting June 22, 2026, all LinkedIn Live broadcasts must be scheduled in advance, ending the ability to stream spontaneously. The platform allows short‑notice scheduling, letting users set a start time minutes before going live. The change follows a 24 % quarterly increase in shared events and a 31 % boost in viewership from event ads, indicating LinkedIn’s push to make live video more discoverable and engaging. By requiring scheduling, LinkedIn aims to improve audience reach and reduce support for low‑viewership streams.
LinkedIn Will No Longer Allow Real-Time Live Streams
LinkedIn announced that, effective June 22, 2026, members can no longer start live streams spontaneously; all broadcasts must be scheduled in advance, though events can be set up minutes before airing. The change follows a 24 % quarter‑over‑quarter rise in LinkedIn events and...
Tooheys Ultra Highlights ‘The Sliding Schooner’ In Campaign Via Thinkerbell
Tooheys Ultra has launched a new multi‑channel campaign created by Thinkerbell, centered on a sliding schooner visual that symbolizes the beer’s smooth, low‑carb profile. The spot features Australian cricket legend Mike Whitney and indie band Dune Rats, tying the brand’s historic jingle...
6 Simple LinkedIn Engagement Strategies When You Don’t Know What to Post
LinkedIn now rewards personal engagement over brand‑only posting, making consistent interaction essential for professionals. The article outlines six low‑effort tactics—such as using the My Network catch‑up prompts, replying to comments on past posts, and searching industry keywords—to stay visible without...
Youtube Rolls Out Major Creator and Monetisation Upgrades
YouTube announced a sweeping set of creator‑focused upgrades, boosting visual tools, monetisation options, and safety features. Thumbnail file limits jump from 2 MB to 50 MB and localized thumbnails become widely available. The platform expands its Shopping Affiliate programme, launches a unified...
Should You Hire a Writer or Use AI? Here’s Why Journalists Still Win
Marketing teams are weighing whether to fund human writers or rely on AI‑generated copy. While AI can produce text quickly and cheaply, it struggles to replicate the depth of source relationships and storytelling instincts that journalists develop. Journalists bring years...
Heidi Sturrock Shares How a Costly Mistake Became a Competitive Advantage
Heidi Sturrock recounts a costly broad‑match error that flooded a B2B SaaS client’s call centre with competitor complaints after a Friday launch. The client turned the crisis into a revenue opportunity by offering switchers a 50% discount and splitting the...
Why Can’t TikTok Identify AI Generated Ads when I Can?
TikTok requires advertisers to label content that is significantly altered by AI, yet enforcement appears uneven. Samsung’s AI‑generated Galaxy S26 Ultra ads are disclosed on YouTube but lack any AI label on TikTok, suggesting a gap in the platform’s verification...
DIGITAL MARKETING: Four Types of Google Ads that Work Best for Estate Agents
Estate agents looking to launch paid campaigns should focus on four Google Ads formats—Search, Display, Video, and Local. Search ads target keyword intent, while Display ads use visual placements across the Google Display Network. Video ads leverage YouTube to tell...
Retail Reinvention: How Heritage Fashion Brands Are Expanding in a Digital Era
Heritage fashion houses such as Burberry, Chanel and Louis Vuitton are reshaping their business models for the digital age, building dedicated e‑commerce channels and partnering with curated online platforms. While Indian luxury shoppers still prefer tactile, in‑store experiences for high‑value...
OpenAI's US Ad Pilot Exceeds $100 Million In Annualized Revenue In Six Weeks
OpenAI's ChatGPT advertising pilot in the United States has reached an annualized revenue of $100 million after just six weeks, signaling strong early demand. Approximately 85 % of users are eligible to see ads, yet fewer than 20 % are exposed daily, indicating...
They Printed 10,000 Flyers. Then Their QR Codes Went Dark.
Across industries, QR code platforms lure businesses with free trials that generate dynamic codes, only to deactivate them once the trial ends, leaving printed materials useless. The article cites a restaurant chain that printed 10,000 flyers only to see the...
How Email Marketing for Automotive Businesses Drives Leads and Sales
Email marketing, though long‑standing, remains underutilized in the automotive sector, yet it now drives measurable leads and sales as buyers research vehicles online before visiting showrooms. By embedding sign‑up forms on dealer sites and deploying automated nurture sequences, dealerships can...
Why Your AI Media Stack Is Leaking Revenue — And What Fixes It
Many B2B marketers have invested in AI-driven bidding, dashboards, and attribution tools, yet revenue gaps persist. Jonathan Prantner of OneMagnify explains that the root cause is fragmented data foundations rather than the AI tools themselves. He introduces an AI‑native media...
Meta Aims to Position WhatsApp as the New Frontier in Customer Relations
Meta is positioning WhatsApp as a core channel for B2C customer relations, citing that 80% of users interact with brands weekly and a billion daily business‑consumer conversations occur. The platform now supports promotions, live‑shopping, abandoned‑cart recovery (15‑20% recovered), payments and...
This Pretzel Startup Turned a Viral TikTok Moment Into Months’ Worth of Sales—In Just Three Days
Baltimore entrepreneur Marcus Moore’s pretzel brand Moore Crunch went viral on TikTok after a news clip hit 2 million views, prompting a three‑day order volume normally seen over three to four months. The company, launched in October 2022, offers five flavors at...
Synter Emerges From Stealth With AI Agent to Execute Paid Media Campaigns
Synter has launched from stealth with an AI‑driven advertising operations platform that lets marketers issue natural‑language commands to manage paid campaigns across Google, Meta, LinkedIn, and other networks. The agent connects via official APIs, eliminating the need for manual dashboard...
From a Side Quest to Serious Business: Has Gaming Entered the Marketing Mix?
Gaming has moved from a peripheral budget line to a core component of the Middle East marketing mix. A PwC survey shows 23.5 million gamers—about 67% of Saudi Arabia’s population—and 7.3 million in the UAE, prompting brands to allocate significant spend to...
Dettol Celebrates Mothers’ Quiet Acts of Protection in Nostalgic Campaign
Dettol’s latest Mother’s Day digital campaign spotlights mothers’ quiet, everyday acts of protection, using a nostalgic photo‑album narrative to illustrate care from infancy through school years. The hero film debuted on YouTube and was amplified across TikTok, Meta, Snapchat and...
7 Best Rebrandly Alternatives for Scalable, Measurable Link Management
Marketers are outgrowing Rebrandly’s focus on branded short URLs, seeking platforms that combine branding with deep analytics, automation, and cross‑channel integration. The guide highlights seven alternatives—Branch, Bitly, JotURL, RocketLink, ClickMeter, TinyURL, and Short.io—each catering to different needs from enterprise attribution...
Unity Follows AppLovin, Roblox Brand Deal Controversy and Wuthering Waves' Live Ops Success | Week in Views
Unity announced it will shut down the ironSource ads network and is exploring a sale of Supersonic as its latest earnings beat guidance. Roblox revealed that starting in January 2027 it will take a cut of in‑game brand partnership revenue,...
The Analytics Infrastructure Shift Happening Now: How Conversational Analytics Is Reshaping Marketing Intelligence
Marketing analytics is undergoing a fundamental shift as large language models become answer engines, turning zero‑click searches—now about 60% of queries—into the primary consumer touchpoint. Traditional dashboards, built for static reporting, can no longer provide the real‑time why behind sudden...
Unity to Shut Down IronSource Ads Network and Explore Supersonic Sale as Revenue Beats Guidance
Unity reported first‑quarter revenue of $505‑$508 million, comfortably beating its $480‑$490 million guidance, and forecast adjusted EBITDA up to $135 million, a 58% year‑over‑year increase. The company announced it will shut down the IronSource Ads Network by April 30 2026 and is actively seeking a...
Tenetic Takes On ‘Gaps’ in Ad Performance, Measurement
Tenetic, an AI‑driven insights platform, has launched the Tenetic Institute to tackle structural gaps in advertising performance measurement as spend shifts toward retail media, creator channels, and AI‑influenced environments. The initiative will examine the disconnect between spend allocation and measurement,...
Commerce Media ‘Firmly in the Growth Phase’, Finds SMG’s New Maturity Index
SMG’s newly launched Commerce Media Network (CMN) Maturity Index reveals the sector is solidly in a growth phase, with 58% of networks classified as mid‑market and 28% reaching mature status. The Index evaluates networks across three dimensions—What (capabilities, data, inventory),...
Content Beats Design, Says CRO Pro
The founder of Syntra, an agency, says content and copy play a big role in ecommerce conversions, if not the biggest. The post Content Beats Design, Says CRO Pro appeared first on Practical Ecommerce.
Q4 2025 Malformed & Fraudulent CTV Bundle IDs Risk Report
Pixalate’s Q4 2025 report reveals that between 52% and 85% of Connected TV (CTV) bundle IDs are malformed, unidentified, or fraudulent across major platforms, with LG Smart TV at 85% and Apple TV at 69%. Only 9%‑60% of impressions use legitimate App Store...
Google Adds Seasonal Creative Theming to PMax Asset Groups
Google has introduced Asset Group Theming within Performance Max, allowing advertisers to apply seasonal motifs to existing asset groups without rebuilding them. The feature clones a high‑performing group, adds themed image backgrounds, and suggests matching headlines and descriptions while preserving...
Google Merchant Center Will Highlight Vehicle Ads Data Quality Issues
Google announced that starting mid‑April 2026, Merchant Center will surface data‑quality issues for Vehicle ads directly in the account‑issues page. The new checks compare each vehicle's feed attributes—availability, condition, price, mileage, VIN, and landing‑page URLs—with the corresponding details on the...
Google Ads Expanding Loyalty Program
Google Ads and Merchant Center are rolling out new Loyalty program capabilities that embed member perks directly into product listings. The update adds highlighted pricing and shipping benefits, extends loyalty annotations to local inventory and regional Shopping ads, and launches...
Revolut ‘Welcome To My Bank’: Norton in the Saddle
Revolut has rolled out its first advertising campaign as a fully licensed UK bank, featuring Irish TV star Graham Norton in a 30‑second film titled “Welcome To My Bank.” The spot, created with agency Anomaly, positions Revolut as a "Banking...
Bitmovin Upgrades Player Web X with Vertical Video Support and More
Bitmovin has launched major upgrades to its Player Web X, adding vertical video support and a flexible Load Control API for ad playback. The new architecture, powered by the proprietary WISH ABR algorithm, delivers up to 30% faster startup and...
DMWF Spotlight: Why Video-First Social Intelligence Is the New Standard for Authenticity
The article spotlights dig, a video‑first social‑intelligence platform that tackles the growing “reality gap” created by AI‑generated, synthetic content flooding social feeds. Traditional listening tools rely on text, missing tone, facial expression, and visual cues that drive true sentiment. dig...
Prologis’ Head of Social on Why People-First Beats Brand-First
Prologis’ head of social, Natalie Calvo, explains that a people‑first approach—amplifying employee voices—outperforms a brand‑first strategy for niche B2B sectors like industrial real estate. She notes the team posts only three to four times a week, spending most of her time...
Transparent Partners and Kana Announce Strategic Partnership to Deliver Enterprise-Grade Agentic AI for Marketing
Transparent Partners and Kana have formed a strategic partnership to deliver enterprise‑grade, agentic AI for marketing. The consultancy brings end‑to‑end data strategy, architecture, and change‑management expertise, while Kana supplies a unified platform that learns, decides, and acts on real‑time data....
How to Write an Article: A Step-by-Step Guide
The guide breaks article creation into a repeatable, step‑by‑step workflow, starting with choosing a topic and understanding the audience, then selecting the right publishing platform. It stresses thorough research, brainstorming, outlining, and using proven copywriting formulas to craft compelling introductions...
Shoppable TV Has a QR Code Problem
Shoppable TV has leaned on QR codes to turn viewers into shoppers, but industry data shows click‑through rates hovering around 0.03%, far below expectations. While 62% of consumers discover new brands on television and spend roughly $290 annually on TV‑inspired...
BMW UK Reviews £5m CRM and Digital Accounts
BMW UK is conducting a review of its roughly $6.3 million investment in customer relationship management (CRM) and digital account platforms. The audit aims to assess system performance, data integration, and customer engagement outcomes across the brand’s UK operations. Early indications...
Shield Insurance Broker and VML Thailand Turn Hard Sell Into Binge-Worthy Micro Drama
Shield Insurance Broker, together with VML Thailand, launched an innovative social‑media campaign for its After Shit Happens Service, turning a traditionally hard‑sell insurance proposition into a binge‑worthy micro‑drama series. The series delivers every feature and benefit through fast‑paced, cliff‑hanger storytelling...
Genius Sports Opens up Real-Time Live Sports Targeting to Brands
Genius Sports unveiled its Moment Engine, a real‑time targeting platform that matches live‑sports data—such as player stats and scorelines—to addressable CTV, display and upcoming social inventory. Partnering with major ad exchanges, the tool lets brands trigger ads during high‑engagement moments...
Inside The Daily Mail’s Creator-Led Content Playbook
DMG Media has hired more than two dozen creators to run its creator‑led social channels, producing ten to twenty original videos daily across topics from football to youth issues. The in‑house model generates 250,000‑350,000 views per video, outpacing the Daily...
Social Media Advertising Examples: 12 Ideas to Inspire You in 2026
The article catalogs twelve standout social‑media ads across Instagram, LinkedIn, Reddit and Facebook, breaking down the tactics that made each piece effective. It highlights how brands like Apple, Notion and Google use pain‑point framing, user‑generated hashtags, bold dollar values and...
TikTok Boasts Of Joint Venture And Improvements For Advertisers
TikTok unveiled a new News Front showcase highlighting its two‑month‑old joint venture with USDS, promising richer storytelling formats and a more secure, creative advertising platform. The partnership is positioned to give advertisers advanced tools and stronger data protection. Meanwhile, Tennessee lawmakers...
TikTok for Business Introduces Campaign to Drive In-App Shopping
TikTok for Business launched the “Watch it. Love it. Want it.” campaign to promote its expanding in‑app shopping experience. The platform reported a 40 % year‑over‑year increase in search activity, with billions of daily queries, and one in four users searching...
Email Service Providers Use AI To Inspire An Email Functionality Leap
The Forrester Wave™ Q1 2026 reveals that artificial intelligence is reshaping email service providers (ESPs), delivering conversational interfaces, hyper‑personalized one‑to‑one messaging, and smarter inbox optimization. AI now powers data onboarding, automatic compliance checks, and dynamic user‑specific platform interfaces across 12 evaluated...
Understand The Martech Ecosystem To Optimize Investment Planning
Forrester released its Q1 2026 Tech Tide report, redefining the B2C martech ecosystem after six years of rapid change. The study shows that vendors have moved beyond proving basic virtual‑event delivery to competing on integrated capabilities such as AI‑driven engagement and...
ChatGPT Advertising Launches in Australia
OpenAI will introduce advertising within ChatGPT for Australian users in the coming weeks, following positive early signals from its U.S. pilot. Ads will appear only for logged‑in adult users on the free and go tiers, while Plus, Pro, Business and...
Crocs CMO on Microdramas, TikTok and Gen Z at Shoptalk
Crocs’ chief marketing officer Carly Gomez highlighted the brand’s focus on Gen Z at Shoptalk, showcasing a new micro‑drama series called “Charmed To Meet You” launched on ReelShort. The five‑episode, snackable story has garnered over 10 million views since its February 2026 debut...
Uproxx Makes Play for TV Ad Spend With TikTok-Ready Shows
Uproxx TV debuted at NewFronts, positioning itself as a top‑10 entertainment property on connected TV with over 160 million monthly viewers, more than half of whom watch on traditional TV screens. The company is launching creator‑driven shows like “Love, Songs,” leveraging...