News•Jan 22, 2026
Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion
Google’s latest Demand Gen updates could help you drive improved response.
By Social Media Today
News•Jan 22, 2026
What the Agentic Web Means for Brands
OpenAI’s launch of Atlas signals the rise of an agentic web where AI completes tasks and represents users, reshaping how brands are discovered online. Gartner predicts traditional search traffic could fall up to 25% by 2026 as AI‑driven intermediaries grow....
By Adweek AI
News•Jan 22, 2026
10Web WordPress Photo Gallery Plugin Vulnerability via @Sejournal, @Martinibuster
A vulnerability in the Photo Gallery by 10Web WordPress plugin allows unauthenticated attackers to delete image comments. The flaw stems from a missing capability check in the delete_comment() function and affects all versions up to 1.8.36, primarily the Pro edition...
By Search Engine Journal
News•Jan 22, 2026
Reebok Names KAROL G Global Brand Ambassador as It Relaunches Classics Line
Reebok has appointed Grammy‑winning artist KAROL G as its global brand ambassador to spearhead the relaunch of the Classics line. The partnership centers on the “Born Classic. Worn for Life.” campaign and a spring/summer 2026 collection featuring 100 % garment‑leather sneakers priced...
By Retail Insider Canada
News•Jan 22, 2026
Fivetran Selected by Vistaprint to Power Data Activation and Personalized Customer Experiences
Vistaprint has chosen Fivetran to automate data movement from its core systems into Snowflake and to push governed first‑party data back into marketing and customer‑engagement tools via reverse ETL. The partnership supports Vistaprint’s cloud‑first, data‑mesh architecture, enabling real‑time personalization, more...
By MarTech Series
News•Jan 22, 2026
Bombora Partners with Proximic By Comscore to Create New B2B Predictive Audiences
Bombora has teamed with Proximic by Comscore to launch 300 new B2B predictive audiences that fuse Bombora’s proprietary intent data with Proximic’s AI‑driven contextual signals. The combined segments map to granular B2B attributes such as industry, job function, professional groups...
By MarTech Series
News•Jan 22, 2026
Scottish Widows Taps Gen Z Creators for Pensions Push
Lloyds‑owned Scottish Widows has launched the “Get Pension Ready With Me” campaign, enlisting Gen Z creators like Anastasia Kingsnorth and Lauren Sarah to demystify pensions for young women. The influencer‑driven videos mirror the popular “Get Ready With Me” format, linking personal...
By DecisionMarketing
News•Jan 22, 2026
Five Things To Do That Will Increase Authoritativeness And Earn Links via @Sejournal, @Martinibuster
The article outlines a five‑step method called “Establishing Your Bona Fides” for boosting authoritativeness in link‑building outreach. By showcasing awards, media mentions, affiliations with reputable organizations, peer endorsements, and author credentials, marketers can quickly earn trust from web publishers. The...
By Search Engine Journal
News•Jan 22, 2026
Ask A PPC: What Is The PPC Manager’s Role In The AI Era? Via @Sejournal, @Navahf
The article argues that AI has taken over routine PPC execution—real‑time bidding, pacing, and ad formatting—while leaving strategic decision‑making to humans. It stresses that success now hinges on business context, clean first‑party data, and consolidated account structures that feed algorithms...
By Search Engine Journal
News•Jan 22, 2026
Why Demand Gen Works Best Alongside Performance Max for Ecommerce
Google’s Demand Gen campaign type has matured into a powerful visual advertising solution for ecommerce, offering granular audience and placement control across YouTube, Discover, Gmail, and Shorts. When paired with Performance Max, which excels at automated, conversion‑driven scaling, advertisers can...
By Search Engine Land
News•Jan 22, 2026
Google Ads Posts New Call & Messaging Ads Terms
Google Ads has introduced new terms for its call‑and‑messaging ad products, obligating advertisers to allow Google to record and monitor all associated phone calls, texts, and chat interactions. Acceptance transfers liability for any legal or compliance breaches to the advertiser,...
By Search Engine Roundtable
News•Jan 22, 2026
Shopify Shares More Details On Universal Commerce Protocol (UCP) via @Sejournal, @Martinibuster
Shopify unveiled its open‑source Universal Commerce Protocol (UCP), co‑developed with Google, to enable agentic AI shopping that surfaces products based on personalized recommendations. The new Agentic plan lets non‑Shopify merchants upload product data to Shopify’s infrastructure, granting AI agents access...
By Search Engine Journal
News•Jan 22, 2026
Google Search Makes Recipe Results More Publisher Friendly
Google is rolling out a tweak to its search results that restores the traditional recipe carousel and demotes the AI Overview snippet for many cooking queries. The change follows criticism that the AI‑generated “Frankenstein recipes” blended content from multiple publishers,...
By Search Engine Roundtable
News•Jan 22, 2026
New GoogleBot: Google Messages
Google has introduced a new crawler called GoogleMessages, classified as a user‑triggered fetcher. The bot’s sole purpose is to generate link previews for URLs shared in Google Messages chats. It identifies itself with the User‑Agent string “GoogleMessages,” allowing site owners...
By Search Engine Roundtable
News•Jan 22, 2026
Herdify Aims to Milk Rory Sutherland for Scale-Up Advice
Consumer‑influence platform Herdify, backed by brands such as Who Gives A Crap and the RSPCA, has enlisted behavioural‑science guru Rory Sutherland as an ad‑hoc advisor. Sutherland, president emeritus of Ogilvy Consulting, will counsel the leadership on go‑to‑market and scaling strategies...
By DecisionMarketing
News•Jan 22, 2026
Morrisons Travel Launches in Partnership with Expedia
Morrisons has introduced Morrisons Travel, a new travel‑booking platform built with Expedia Group and accessible via Morrisons.com and the More app. The service lets shoppers reserve hotels, flights, car hire and activities while earning 10 More Points for every £1...
By The Retail Bulletin
News•Jan 22, 2026
Birdzi Launches Journey for Grocers, Retailers Aiming to Drive Personalization
Birdzi introduced Journey, a platform that lets grocers and retailers push real‑time, behavior‑driven offers to shoppers. The solution fuses retailer shopper data with Birdzi’s personalization engine, automating promotion delivery and enabling rapid implementation. It also opens a data‑sharing channel for...
By Retail Customer Experience
News•Jan 22, 2026
IPA Launches Initiative to Help Agencies Unpick GenAI
The Institute of Practitioners in Advertising (IPA) has launched a free, online platform called IPAi Forum to help agencies cut through generative AI hype and apply the technology responsibly. The forum delivers real‑world case studies, deployment tactics, and guidance on...
By DecisionMarketing
News•Jan 22, 2026
Top 10 Top Crypto Marketing Agencies in 2026
The 2026 guide lists the top crypto marketing agencies, highlighting their regional strengths, service specialties, and data‑driven approaches. Chainbull leads as a global partner with influencer and PR focus, while Coinbound, ICODA, NinjaPromo, MarketAcross, Proleo.io, Omni Agency, Debut Infotech, Solus...
By TechBullion
News•Jan 22, 2026
The Art of Retail Storytelling: Elevating Hospitality Through Meaningful Experiences
Retail storytelling is reshaping hospitality by turning spaces and services into emotionally resonant experiences. A cohesive brand narrative—anchored in a clear point of view, reinforced through design, and subtly supported by technology—creates lasting guest memories and drives repeat visits. The...
By Retail Customer Experience
News•Jan 22, 2026
Adswerve Helps Betterment Unlock New Customer Growth, Reduce Acquisition Costs
Adswerve, a data‑driven media consultancy, built a custom bidding script for Betterment’s Google Display and Video 360 campaigns, leveraging historic performance and customer‑value metrics. The tailored three‑tier scoring system boosted high‑value conversions by 66% while expanding reach by 40% and...
By MarTech Series
News•Jan 22, 2026
GBK Collective Appoints Veteran Marketing Insights Leader Ben Rogers as President, Client Services
GBK Collective announced Ben Rogers as President of Client Services, bringing over 25 years of insights, brand and marketing strategy experience. Rogers previously led NRG’s technology‑focused marketing insights division and held senior roles at Ipsos, Kantar/TNS, GfK and NOP World....
By MarTech Series
News•Jan 22, 2026
3PR Revolutionizes Digital PR for Ecommerce Stores With New AI-Led Visibility Deliverables
Digital PR agency 3PR has launched an upgraded service aimed at ecommerce brands, integrating AI-driven visibility tactics into its productized campaigns. The new offering adds features to enhance search engine rankings, secure high-authority media placements, and improve conversion rates on...
By MarTech Series
News•Jan 22, 2026
Transparent Partners Launches Agent Studio, Adds Executive Talent to Help Brands Operationalize AI at Scale
Transparent Partners unveiled Agent Studio, a secure AI‑powered platform that hosts agents and converts transformation deliverables into an always‑on, searchable knowledge base. The first deployment, Transparent Project Agent, enables natural‑language queries that surface insights from past projects without digging through...
By MarTech Series
News•Jan 22, 2026
The New Rules of Marketing Measurement in 2026: Why Unified Models Are Replacing Attribution
After years of reliance on attribution dashboards, marketers are abandoning single‑model approaches in favor of unified measurement systems. Incrementality testing has become a baseline, while modernized marketing mix modeling (MMM) leverages AI for near‑real‑time forecasting. Leading firms now blend experiments,...
By MarTech Series
News•Jan 22, 2026
IAB Europe Updates Commerce and Retail Media Standards and Flexi Ad Sizes Guidelines to Bring Even More Consistent Measurement
IAB Europe has released two new resources – the Commerce (Incl. Retail) Media Measurement Standards V2 and Flexi Ad Sizes Guidelines – to bring greater consistency to retail media across Europe. The updated standards incorporate extensive stakeholder feedback, a refined...
By InternetRetailing
News•Jan 22, 2026
Aerie Launches Largest Collaboration yet, Focused on ‘Remixed Vintage’ and Styling Inspiration
Aerie unveiled its biggest collaboration yet, a 64‑piece “Emily + Meritt” capsule that embodies a “remixed vintage” aesthetic. The collection, priced between $18 and $88, spans intimates, sleepwear, loungewear and accessories and is available online, select stores, and prominently at the SoHo...
By Glossy
News•Jan 22, 2026
Sam’s Club Aims to Make Free Samples More Measurable Using Kiosks, Tablets
Sam’s Club is integrating Freeosk’s free‑sample kiosks into its Member Access Program, rebranding the machines and managing sales opportunities in‑house. The retailer treats the kiosks as a retail‑media asset, linking sampling data to its broader advertising ecosystem. New interactive tablets...
By Modern Retail
News•Jan 22, 2026
Canadian Retail News From Around The Web For January 22, 2026
JLL projects that 65% of former Hudson’s Bay retail space in Canada will be leased within two years, driven by multi‑tenant strategies. Ontario’s new job‑posting regulations introduce mandatory pay transparency, AI disclosure and hiring follow‑up, reshaping retail employment practices. Brands...
By Retail Insider Canada
News•Jan 22, 2026
Coach Arrives at The Sims
Luxury fashion brand Coach announced a partnership with Electronic Arts’ The Sims franchise, introducing a line of virtual clothing, accessories, and home décor for players. The collection will be available for purchase through The Sims’ in‑game store, marking Coach’s first...
By Retail Technology (Magazine)
News•Jan 21, 2026
Twilio and AEG Bring Real-Time Personalization to Live Sports and Entertainment
Twilio has deepened its multi‑year partnership with AEG, extending its customer‑engagement platform to Crypto.com Arena, the LA Kings and the AXS ticketing system. The collaboration enables real‑time, data‑driven personalization of fan communications across SMS, email and in‑app channels. By integrating...
By SiliconANGLE
News•Jan 21, 2026
Instagram Tests Changing ‘Following’ Display to ‘Friends’
Instagram is piloting a profile redesign that swaps the traditional “Following” count with a “Friends” metric, showing only users who follow each other. The small‑scale test, confirmed by Instagram to Business Insider, aims to make reciprocal connections more visible. The...
By Social Media Today
News•Jan 21, 2026
How Foodology Is Accelerating Its US Growth Through TikTok Super Brand Day
Foodology, a Korean inner‑beauty brand, leveraged TikTok’s Super Brand Day to launch its Cutting Jelly in the United States. A Kylie Jenner mention sparked viral buzz, helping the product earn Amazon’s Best Seller badge and a 378% year‑over‑year revenue increase...
By Glossy
News•Jan 21, 2026
TikTok Adds More Control Options to Smart+ Campaigns
TikTok has upgraded its AI‑driven Smart+ campaigns with new creative‑selection and management tools. The Auto‑select feature scans existing ads and creator content to recommend top‑performing creatives automatically. Advertisers can now preview every possible creative combination in Ads Manager and use...
By Social Media Today
News•Jan 21, 2026
YouTube’s CEO Outlines Key Areas of Focus for 2026
YouTube CEO Neal Mohan unveiled the platform’s 2026 roadmap, emphasizing AI‑driven creator tools, new Shorts formats, and expanded commerce. Over one million channels already use YouTube’s AI suite daily, and the company will roll out AI‑generated Shorts, text‑prompt games, and...
By Social Media Today
News•Jan 21, 2026
What’s Actually Working in B2B SaaS Marketing in 2026
Enterprise B2B SaaS marketers in 2026 are abandoning the myth of a single magic channel and instead layering eight proven acquisition levers—retargeting, LinkedIn sponsored and thought‑leader ads, Meta lookalikes, Google search, high‑volume AI‑personalized cold email, systematic LinkedIn connections, and weekly...
By SaasRise
News•Jan 21, 2026
Nick LeRoy Turns SEO Consulting Into Fundraiser for Minnesota Immigrant Support
SEO veteran Nick LeRoy converted his consulting platform into a fundraiser for Minnesota immigrant support, offering services in exchange for donations to the GiveMN charity. Within seven hours the campaign raised roughly $1,950, backed by prominent SEO agencies, SaaS firms,...
By Search Engine Land
News•Jan 21, 2026
How Macy’s Media Network Navigates Complex ‘Coopetition’ with Amazon
Macy’s Media Network partnered with Amazon’s Retail Ad Service (RAS) in August, becoming the first major retailer to pilot the platform ahead of the holiday season. The collaboration has attracted over 175 new brands to Macy’s sponsored‑products offering and bolstered...
By Retail Dive
News•Jan 21, 2026
Same URL in AI Overviews and Blue Links Counts as One Google Search Console Impression
Google Search Console treats a URL that appears in both an AI Overview and the traditional blue‑link list as a single impression. John Mueller confirmed that the platform aggregates multiple appearances of the same URL on a SERP into one...
By Search Engine Land
News•Jan 21, 2026
Small Business Marketing Predictions for 2026
Constant Contact’s 2025 Small Business Now survey highlights five marketing trends that will shape small‑business success in 2026. Email continues to deliver the highest engagement, even as only 41 % of owners view it as their primary channel. Social media is...
By Total Retail
News•Jan 21, 2026
Channel99 Introduces AI-Driven Paid Search Optimization for B2B Marketers
Channel99 unveiled an AI‑driven Paid Search Optimization tool aimed at B2B marketers, shifting measurement from click‑based metrics to cost‑to‑engage target accounts. The platform scores keywords and ad groups by their ability to reach ideal customers, surfacing waste and recommending budget...
By MarTech Series
News•Jan 21, 2026
Zamora Books Into Motel for Premium Limoncello Brand
Spanish family-owned Zamora Company has appointed creative agency Motel to develop an integrated global campaign for its premium limoncello brand, Villa Massa. The partnership follows Zamora’s €2 million investment to double production capacity at its Sorrento plant, targeting expansion into the...
By DecisionMarketing
News•Jan 21, 2026
Guideline Strengthens Senior Leadership Team with Three Strategic Appointments
Guideline announced three senior leadership appointments: Steve Silvers as Chief Product Officer, Michael Laxineta as Senior Vice President of North American Data, and Vivian Herron as Senior Vice President of Sales for North America Brands and Agencies. The hires follow...
By MarTech Series
News•Jan 21, 2026
Instagram’s Top Boss Is Missing the Point About AI on the Platform
Instagram CEO Adam Mosseri warned that AI‑generated content will flood the platform and threaten authentic creator voices. He argues that authenticity will become “infinitely reproducible” and that labeling AI work will be harder than watermarking. The article counters that Instagram...
By The Verge AI
News•Jan 21, 2026
How to Turn Packaging Into a Revenue Driver (Not Just Another Cost)
Packaging is often seen as a cost, but the article shows it can be a revenue driver. By treating packaging like a marketing asset and measuring revenue per visitor, brands can justify higher spend when conversion lifts outweigh material costs....
By Retail TouchPoints
News•Jan 21, 2026
Wix Introduces Harmony AI Website Builder via @Sejournal, @Martinibuster
Wix unveiled Harmony, an AI‑powered website builder that blends natural‑language prompts with its existing visual editor. The new platform, featuring the Aria AI agent, lets users generate pages, adjust designs, and add commerce features through simple commands. Harmony supports seamless...
By Search Engine Journal
News•Jan 21, 2026
Web Governance As A Growth Lever: Building A Center Of Excellence That Actually Works via @Sejournal, @Billhunt
Web governance is positioned as the missing link that turns digital strategy into measurable growth. The article outlines how a Center of Excellence (COE) built on guardrails, clarity, and evolution aligns leadership, tech, marketing, and data teams. It stresses that...
By Search Engine Journal
News•Jan 21, 2026
Lloyds Expands AI Training Scheme to Entire Workforce
Lloyds Banking Group will roll out AI training to its entire 67,000‑strong workforce over the next 12 months, aiming for 100% AI literacy as part of a £4 billion digital transformation agenda. The programme will deliver bite‑sized modules on ethical AI...
By DecisionMarketing
News•Jan 21, 2026
Using AI for Email Content: What Marketing Leaders Should Know
AI is becoming a staple in email marketing, but its success hinges on solid governance, high‑quality data, and strict consent management. Marketers must integrate AI with CRM systems, consolidate records, and ensure compliance before automating subject lines, copy, and calls‑to‑action....
By Marketing Tech News
News•Jan 21, 2026
International SEO in 2026: What Still Works, What No Longer Does, and Why
International SEO’s traditional playbook—country‑specific URLs, localized content, and hreflang—no longer guarantees visibility in 2026’s AI‑driven search landscape. AI models now prioritize semantic equivalence, entity clarity, and local authority before applying ranking signals, causing simple translations and page‑centric tactics to be...
By Search Engine Land