Jones Road Beauty Is Using A New Type Of MMM To Reset Its Media Measurement
Jones Road Beauty teamed with ad‑measurement startup Haus to pilot a new causal media‑mix model (MMM) that anchors forecasts in real experiment lift rather than historical correlations. By testing spend levels on Google Demand Gen, Meta Advantage+, and branded search, the brand uncovered overspend on Meta and non‑incremental spend on search, prompting a budget shift. The causal MMM turns mix recommendations into the next planned experiment, replacing guesswork with data‑driven validation. This approach reframes media measurement as a continuous scientific testing roadmap.
Hightouch Launches DSP Marketplace Solution
Hightouch announced a new DSP Marketplace Solution that directly integrates its data onboarding platform with The Trade Desk and Yahoo DSP. The integration lets media networks build warehouse‑native audiences from purchase data, AI scores and consent flags, then list those...
Sprinklr Partners with CreatorIQ
Sprinklr and CreatorIQ have integrated their platforms, linking CreatorIQ’s Creator Graph with Sprinklr’s social media reporting environment. The unified system lets brands view creator, organic, and paid performance side‑by‑side, enabling clearer revenue impact analysis. It also allows direct activation of...
Bing Is Testing a Much Larger Sponsored Product Carousel in Shopping Results
Bing is trialing a double‑row carousel for sponsored products within its shopping results, dramatically expanding the ad footprint compared with the current single‑row format. The test, first spotted by marketer Sachin Patel, pairs the larger carousel with organic product cards...
How to Adapt Your Content for the Modern B2B Buyer
The 2026 B2B Trends Research Report shows static assets are losing traction as modern B2B buyers gravitate toward dynamic, platform‑native formats. 82% of marketers now prioritize short‑form video on TikTok, Instagram Reels and YouTube Shorts, while 68% are boosting investment in...
Social Media Intelligence: Turn Signals Into Enterprise Insights
Snowflake and Viral Nation unveiled an AI‑driven social intelligence platform that fuses frame‑by‑frame video and audio analysis of 23 million creator posts with enterprise data. The solution, demonstrated during ADWEEK’s Big Game live event, translates real‑time cultural signals into actionable insights...
T-Mobile Defends Ads After Verizon Wins Injunction
Verizon obtained a federal preliminary injunction forcing T‑Mobile to pull ads claiming consumers can save over $1,000 annually by switching to its “Better Value” plan. T‑Mobile rejected the ruling, asserting its advertising is accurate and backed by HarrisX market research,...
Integral Ad Science Earns Prestigious Webby Finalist Nomination for Its Generative AI Innovation, IAS Agent
Integral Ad Science (IAS) has been named a finalist in the 30th Annual Webby Awards for its generative‑AI assistant, IAS Agent, in the AI, Marketing, and Branding category. The tool promises marketers faster campaign activation, rapid insight generation, and scalable performance optimization,...
B2B Has Run Out of Excuses to Avoid Creator Marketing, Says Later CEO Scott Sutton
B2B firms are finally embracing creator marketing as the millennial decision‑maker generation spends its buying power on social platforms. New attribution technology now links creator posts directly to subscription installs, lifetime value and customer acquisition cost, closing the ROI gap...
Bitmovin Adds Support for SGAI to Enhance Ad-Supported Streaming Products
Bitmovin announced support for Server‑Guided Ad Insertion (SGAI) across its playback suite, using HLS interstitials to signal ad breaks. The hybrid approach merges client‑side flexibility with server‑side scalability, enabling real‑time, personalized ad decisions. By standardizing the insertion point, Bitmovin aims...
Pixalate Unveils US Connected TV (CTV) Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage Vs. Publisher-Direct; Rates 20+...
Pixalate has launched the Connected TV (CTV) Seller Trust Index 2.0, an independent, quarterly‑updated benchmark that rates more than 20 programmatic CTV ad sellers on arbitrage and invalid‑traffic risk across Roku, Amazon Fire TV, Apple TV, Samsung TV and LG...
Pixalate Unveils Mobile Seller Trust Index 2.0: First Independent SSP Rankings on Arbitrage Vs. Publisher-Direct; Rates 200+ Mobile Ad Sellers...
Pixalate launched the Mobile Seller Trust Index (STI) 2.0, a free quarterly benchmark that rates more than 200 open‑programmatic mobile app sellers in over 100 markets. The index uniquely separates arbitraged inventory from authorized‑direct traffic and adds sophisticated invalid‑traffic (SIVT) and...
How to Run Google Ads in Sensitive Categories without Remarketing
Google Ads places “Eligible (Limited)” restrictions on accounts in housing, employment, credit, healthcare, and legal services, blocking remarketing, Customer Match, and custom audiences. The limits arise from U.S. anti‑discrimination laws and ethical concerns about intrusive, privacy‑invasive ads. Advertisers can still...
Conductor Delivers Next-Generation AI Search Performance, Introducing the Industry’s Only System of Record for AEO
Conductor launched the next‑generation AI Search Performance, an end‑to‑end platform that combines measurement, recommendations, and execution for enterprise AI‑driven search visibility. The solution ties AI answer citations to the underlying content, audience intent, and competitive landscape, allowing marketers to see...
Upfronts 2026: Enter the YouTube Era at Brandcast May 13
YouTube will host its annual Brandcast Upfront on May 13 at Lincoln Center, featuring CEO Neal Mohan, CBO Mary Ellen Coe, and Google President Sean Downey. The event highlights YouTube’s claim as the #1 U.S. streamer, reaching over 238 million adults...
How Fox News Is Luring in Gen Z
Fox News is expanding its reach to Generation Z by leveraging TikTok, where chief foreign correspondent Trey Yingst posts daily bulletins to a million followers. The network’s traditional cable dominance remains strong, outpacing CNN, MSNBC, and even broadcast rivals like...
New Ozone Unit to Crack How AI Will Shape Publishing
Ozone, the publisher‑centric digital advertising platform, has launched Ozone Labs, a collaborative R&D centre to investigate how large‑language‑model AI will transform publishing and marketing business models. The Labs will operate alongside Ozone’s core platform, offering a sandbox where partners can...
Building An In-House PPC Team: Why A Hybrid Model May Protect Your Ad Spend via @Sejournal, @LisaRocksSEM
AI‑driven automation has lowered the barrier to launch PPC campaigns, but it also creates blind spots that require human oversight. Marketers face two core challenges: explaining campaign performance and preventing unchecked machine decisions. Companies can choose an all‑in‑house model or...
How Scotts Miracle-Gro Evolves Marketing as Gardening Goes Year-Round
Scotts Miracle‑Gro is reshaping its marketing to treat gardening as a year‑round activity, allocating $25 million to media, digital and R&D. The company reported a 4% drop in U.S. consumer net sales to $328.5 million in Q1 2026, yet beat estimates and expects...
Polestar Hires Influencer Agency as Ad Reviews Kick Off
Swedish EV maker Polestar has appointed Pulse Advertising as its first long‑term influencer agency, tasking the firm with global creator strategy across EMEA, North America and APAC. The partnership follows a competitive pitch and coincides with Polestar’s ongoing review of...
WPP Media Launches AI-Driven YouTube Tool ‘YouTube 5K’
WPP Media, in collaboration with Google, launched YouTube 5K (YT5K), an AI‑driven solution that automates channel curation and creative versioning for YouTube advertising. The platform scans channels to generate a refreshed list of over 5,000 brand‑safe options and automatically creates...
A Place for Mom's New CMO Has a Plan for the Millennial Caregiving Boom
A Place for Mom has appointed Chris Milone as chief marketing officer, tasking him with overhauling the brand’s outreach to the growing millennial caregiver segment. The company, which earns commissions by matching families with senior‑care services, plans to pivot from...
What Does AI Really Mean for Digital Marketing in Ireland?
AI is now woven into every layer of Irish digital marketing, from search engines to ad platforms and CRM tools. Agencies like SWOT Digital are promoting AI Search Optimisation, shifting the goal from pure rankings to becoming the trusted source...
How InStyle Is Reaching the Next Gen with Its Original Social Series
InStyle magazine has turned its social‑first mockumentary series *The Intern* into a digital flagship, racking up more than 36 million views across eight seasons. The follow‑up series *The Boss*, launched in February, has already attracted 2.3 million views. By weaving brand integrations...
![[In the Picture] Joybuy Launches Debut Campaign for the European Market](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://i0.wp.com/www.retaildetail.eu/wp-content/uploads/sites/2/2026/04/390061_joybuytvadvertcoffeemachine_652887.jpg)
[In the Picture] Joybuy Launches Debut Campaign for the European Market
Joybuy, JD.com’s new European e‑commerce platform, has launched its first pan‑European advertising push. The campaign runs on major streaming services such as Netflix, Disney+ and HBO Max, and on over 2,000 digital outdoor screens across the continent. It highlights fast,...
Startup Essentials: From Copilots to Coworkers: How Startups Scale Marketing without Hiring
Simon Spyer argues that startups can scale marketing without hiring by replacing reactive AI copilots with task‑specific AI agents that own outcomes. Copilots speed individual tasks but still rely on human bandwidth, whereas agents continuously monitor, optimize and act on...
YouTube Reveals Upfront Event Details, Including Trevor Noah and Chappell Roan
YouTube announced its Brandcast 2026 upfront event for May 13 at 5:30 p.m., hosted at Lincoln Center in New York City. Comedian Trevor Noah will serve as host while singer‑songwriter Chappell Roan headlines the musical segment. YouTube CEO Neal Mohan and Google Americas president...
Move Over, Sabrina Carpenter: Pringles Has a New Chip-Made Love Interest
Pringles has launched a new 60‑second commercial titled “Pringlelina: A Love Story,” a sequel to its Super Bowl ad featuring Sabrina Carpenter. The spot follows a male protagonist who assembles a female partner entirely from Pringles chips, continuing the brand’s...
Native Advertising, Recommendation Widgets, and the Toenail Fungus Problem
Shirley Marschall argues that recommendation widgets, not native advertising itself, are the primary cause of low‑quality, click‑bait ads that appear alongside premium editorial content. These widgets are engineered to maximize clicks, often delivering sensational or unsettling content like "toenail fungus"...
NinjaTrader Implements Adclear AI Finprom Marketing Compliance Platform
London‑based Adclear has partnered with retail futures platform NinjaTrader to embed its AI‑driven financial promotions compliance engine into NinjaTrader’s marketing workflow. The integration will automatically scan both NinjaTrader‑produced content and influencer‑generated posts, flagging regulatory breaches and cutting review time by...
Hostaway Launches Booking Website Pro to Strengthen Direct Booking Strategies for Property Managers
Hostaway has introduced Booking Website Pro, an AI‑driven website solution that adds advanced SEO, marketing and a drag‑and‑drop editor to its vacation‑rental platform. The tool integrates a real‑time booking engine with customizable, mobile‑first templates, aiming to boost direct reservations for...
The 13% Problem: Why Identity Accuracy Is Advertising?s Blind Spot
The advertising industry’s reliance on identity signals is exposing a costly blind spot: IP‑based targeting on connected TV delivers only 13‑16% accuracy. As media ecosystems fragment across streaming, mobile and linear TV, inconsistent identifiers cause brands to waste up to...
Flipkart Turns Umpire Billy Bowden’s Quirks Into a Clever Deal Decoder
Flipkart’s newest ad campaign stars former cricket umpire Billy Bowden, turning his signature gestures into a visual code for product categories on the platform. Viewers scan a QR code, match a gesture to a deal and unlock discounts, making the...
LUMO Launches Motion-Enabled DOOH ‘Subtle’ Across Auckland CBD
LUMO has launched Subtle, a motion‑enabled digital out‑of‑home (DOOH) format, on six roadside screens across Auckland’s central business district and fringe. The screens—LUMO‑Anzac, Beach, Ports, Ponsonby, Sturdee and Victoria Park—are the first in New Zealand approved for subtle motion after a...
AOOA’s ‘Get Drizzling’ Returns with Chef-Led Push to Drive Olive Oil Usage
The Australian Olive Oil Association has relaunched its ‘Get Drizzling’ campaign for Autumn 2026, running from mid‑March to mid‑May. The two‑month, social‑first initiative pairs paid digital media with short‑form creator content to make olive oil a finishing step in everyday...
YouTube Creators Can Now Like Video Comments in Bulk
YouTube unveiled a new "Comments to Heart" feature that lets creators like multiple comments at once, automating engagement for high‑volume channels. The tool rolls out to all creators this week and uses AI to surface positive remarks. Simultaneously, YouTube is...
Snapchat Users Travel More than Non-Users
Snapchat’s partnership with research firm Suzy reveals that its users travel more frequently than non‑users, with 87% taking at least one leisure trip annually – 1.2 times the rate of the broader population. Snapchatters are also 1.5 × more likely to...
‘It’s About Showing up Better’: Herd MSL and Publicis Groupe Unveil Elevate AI Search Offering
Australian agency Herd MSL, together with Publicis Groupe ANZ, has launched Elevate, an AI‑driven search visibility and authority service. Elevate combines category‑level search intelligence, AI‑optimized content structuring, and earned‑owned authority building to help brands shape how they appear in AI‑generated...
How Brands and Agencies Are Operationalizing AI as the Tech Matures
Three years after ChatGPT’s debut, advertisers are moving from questioning AI to deploying it at scale. WPP’s "WPP Open" initiative has centralized AI governance at the holding‑company level, streamlining creative, media and production workflows. Yum Brands has built an "AI...
GrowthRise Mastermind Recap Mar 31, 2026
The GrowthRise Mastermind on March 31 highlighted challenges across AI‑driven marketing tools, generative engine optimization, and LinkedIn and Meta advertising. Participants warned that automating ad data via APIs can trigger platform bans and recommended analysis‑focused tools like GetVictor and Sprites.AI. For...
Instagram Premium Program Aims To Boost Users' Story Performance
Instagram is piloting a new subscription called Instagram Plus in Mexico, Japan and the Philippines, priced up to $2.20 per month. The service adds Story‑centric tools such as unlimited audience lists, re‑watch metrics, weekly spotlight, 24‑hour extensions and anonymous story...
Agentic Commerce-Era Lessons From Social Commerce And Digital Ad Channels
Agentic commerce is being touted as the next evolution of online shopping, echoing the hype that surrounded social commerce a few years ago. The article distills four lessons from social commerce—value proposition, flawless experience, right‑channel targeting, and trust—that are critical...
Meta's Social Media Battle Plan
Meta is confronting the landmark K.G.M. v. Meta decision that threatens its long‑standing Section 230 shield, prompting an internal legal strategy dubbed "Project Hail Mary." The ruling fuels global discussions on age‑based social‑media bans, with Australia already restricting users under...
Invoca Launches AI Voice Agents
Invoca unveiled an AI Voice Agent that leverages real‑time buyer‑journey data to capture caller intent before a call begins, qualify leads, and route high‑intent prospects to the appropriate sales representative. The company also expanded its AI Messaging Agent, enabling automated...
Škoda and Chelsea FC Women ‘Substitute’ Dull Weekends
Škoda UK has launched “Chelsea Vs Your Weekend,” a humor‑driven campaign celebrating its third year partnering with Chelsea FC Women. The initiative features a chaotic film, TV spots and social videos that give fans a playful excuse to skip mundane...
Meta Adaptive Ranking Model: Bending the Inference Scaling Curve to Serve LLM-Scale Models for Ads
Meta unveiled its Adaptive Ranking Model, a request‑centric inference stack that lets the company run LLM‑scale recommendation models for ads with sub‑second latency. The system combines inference‑efficient scaling, deep model‑hardware co‑design, and a multi‑card GPU serving layer to handle up...
9 Ways To Find Trending Keywords for SEO
Trending keywords provide a first‑mover edge in 2026, letting brands capture traffic before AI‑generated overviews and entrenched competitors dominate. The article outlines nine discovery methods—from Google Trends and TikTok to SEMrush, Ahrefs, and competitor gap analysis—each revealing different signal types....
Director, Digital Media Strategy and Planning
Lemonada Media announced a hire for a Director of Digital Media Strategy and Planning, a senior role that will support its sales organization by crafting media proposals, managing the sales pipeline, and coordinating with audience growth and ad‑operations teams. The...
AI Is Good At Optimizing Things, Including Ad Fraud
Spider AF’s latest report reveals that AI‑powered performance ads are set to dominate spend, with traffic projected to rise 192% month‑over‑month versus a 23% decline in legacy campaigns. However, the same AI optimization appears to double ad‑fraud rates compared with non‑AI...
New Audio Ad Service Seeks Reach + Relevance
StreamGuys has launched SGCreative, an audio advertising platform built with Nueva Network, a specialist in U.S. Hispanic media. Nueva reaches roughly 600 radio stations across more than 100 markets, covering about 97 % of the Hispanic population. SGCreative uses AI to...