Omnicom and iHeartMedia Put Numbers on Audio’s Ad Gap
Omnicom Media and iHeartMedia released a study of 3,500 U.S. adults that quantifies the advertising shortfall in audio, which commands roughly one‑third of daily media consumption. The research found audio ads generate a 22‑point lift in unaided recall and significant gains in favorability, search and purchase intent. Host‑read formats, especially those featuring trusted voices, outperformed standard spots, while long‑form, dynamic and interactive ads delivered additional lifts. The study also identified an “audio multiplier” effect, with audio exposure boosting social performance by 83% and digital engagement by 109%.
Nielsen Integrates Triton Digital Data, Spotify’s Q1 Report, & More
Nielsen has integrated Triton Digital’s Podcast Metrics Demos+ data into its Media Impact (NMI) planning platform and launched Predictive Sales Lift, a tool that forecasts sales lift for incremental video ads. Spotify reported Q1 2026 premium subscribers up 9% to...
GrowthRise Mastermind Recap Apr 28, 2026
The GrowthRise Mastermind call on April 28, 2026 tackled four core challenges for agencies: positioning content‑marketing services to fast‑growing SaaS firms, resolving unusually high Bing ad impressions, improving publisher outreach, and selling SEO/value to CMOs. The panel advised targeting $3‑15 M...
Marketers Need to Treat Data as a Product
Marketers often launch AI projects that fail because data foundations are weak. The article argues data should be treated as a product, with clear ownership, governance, and freshness. It proposes a three‑question test—speed, accessibility, consistency—to assess data readiness, and warns...
The Trade Desk’s Jeff Green Tells Agencies ‘We Want to Help’ After Months of Tension
The Trade Desk CEO Jeff Green addressed ad agencies at Possible 2026, acknowledging the mounting margin pressure they face from tighter budgets, AI adoption, and a more complex media supply chain. He emphasized that agencies are being squeezed as money is...
Influencers Aren't Optional Anymore - They Are Critical to Any Good Media Plan
Influencer marketing has shifted from a peripheral add‑on to the backbone of modern social media plans. With 61% of consumers trusting creator recommendations more than brands, algorithms now favor influencer content, making it the most effective tool for reach, persuasion,...
LinkedIn Expands Event Ads Beyond Its Own Platform
LinkedIn has launched Off‑Platform Event Ads, letting marketers promote events with ads that direct users to external webinar, landing page or livestream URLs instead of a native LinkedIn Event page. The format retains LinkedIn’s targeting options while sending clicks to...
How Adobe Is Building AI and Agentic Tools for Brands—While Keeping an Eye on Actual Adoption
Adobe announced a suite of AI‑driven tools aimed at boosting brand visibility and agentic capabilities as AI‑assisted retail traffic surged 393% year‑over‑year in Q1 2026. The new Brand Concierge and LLM Apps let brands appear inside large language model interfaces, while...
The Funnel Is Dead: Now What?
Brandweek’s 2026 panel, moderated by ADWEEK’s Alison Weissbrot, declared the classic marketing funnel obsolete, urging brands to adopt a flywheel mindset. Leaders from SmartCommerce, Liquid Death, LYS Beauty, Kellanova, Sephora, and Argonaut shared tactics for omnichannel commerce, retail‑media data leverage,...
Why the Best Creator Marketing AI Is Built on the Best Data
CreatorIQ argues that AI’s value in creator marketing hinges on the quality of its underlying data. Its proprietary Creator Graph ingests 250 million social posts each day and draws on more than a decade of aggregated creator, content, and performance signals....
Impact.com and Rakuten Join Forces to Build a Unified Performance Marketing Ecosystem
Impact.com and Rakuten have announced a strategic alliance that will merge Impact's affiliate‑marketing technology with Rakuten Advertising’s global network and Rakuten Rewards’ consumer data. The partnership will make Impact.com the core platform for Rakuten’s performance‑marketing services, creating a single ecosystem...
The View From HQ, Episode 1: Mark Zagorski
DoubleVerify launched a new video series, "The View From HQ," with its first episode featuring CEO Mark Zagorski. In the interview, Zagorski outlines the company’s expanding footprint in social‑media and connected‑TV (CTV) verification, the emerging opportunities and risks of AI‑driven...
SEO Isn’t Just About Being Seen — It’s About Being Believed and Chosen
Wil Reynolds, founder of Seer Interactive, warned that SEO’s traditional focus on visibility is insufficient in an AI‑driven search era. He argued that marketers must move from being seen to being believed and ultimately chosen, emphasizing that high rankings alone...
Liverpool FC and SAS Will Deliver More Personalized, Real-Time Digital Fan Experiences with AI
Liverpool Football Club has entered a multiyear partnership with analytics firm SAS to embed AI-driven marketing across its digital properties. Using SAS Customer Intelligence 360 and the Viya analytics platform, the club will unify web, mobile and social data to...
Barry Diller Just Put Neil Vogel in Charge of His Media Empire. Here's Vogel's Strategy for Running People Inc.
Barry Diller renamed his IAC holding company People Inc. and installed Neil Vogel as chief executive of the entire media portfolio. Vogel, who previously relied on Google for about 70% of traffic, has seen that share fall to roughly 25%...
Our Deal Management Agent: Bringing Scaled AI-Adoption to PMPs, PGs, and Auction Packages
PubMatic’s Deal Management agent, launched last August, automates the configuration of private marketplace (PMP) and programmatic guaranteed (PG) deals using natural‑language prompts. The AI tool has already powered over 1,000 deals, cutting setup time by roughly 87% and handling millions...
Why More Content Is No Longer a Reliable Way to Grow SEO
The long‑standing SEO playbook of publishing massive amounts of content is losing its effectiveness as search ecosystems evolve. Saturated keyword spaces, AI‑generated overviews, and crawl‑budget constraints now limit the visibility of new pages, often diluting authority and cannibalizing traffic. The...
Snapchat Brings AI-Powered Conversational Advertising to Its App
Snapchat is rolling out AI Sponsored Snaps, interactive ads placed in the app’s Chat tab that let users converse with brand‑run AI agents. The format builds on existing Sponsored Snaps, which already deliver 22% higher conversion rates and roughly 20% lower cost‑per‑action....
TALKERS News Notes
Nielsen Audio and Triton Digital announced a partnership that embeds Triton’s Podcast Metrics Demos+ into Nielsen Media Impact, giving advertisers a unified tool for planning podcasts alongside TV and digital. Seaboard Networks will distribute the one‑hour wrestling‑themed show “Wrestling with...
JWX and StackAdapt Partner To Give Advertisers Access to Consumer and Content Signals for Ad Targeting
JWX announced a partnership with StackAdapt, integrating its code‑on‑page video inventory and more than 21 billion monthly consumer and content signals into the AI‑driven advertising platform. The collaboration gives advertisers direct access to premium video supply and deep contextual data, turning...
IAB Tech Lab Updates OpenRTB to Better Define Live Content
IAB Tech Lab announced updates to the OpenRTB specification that introduce new optional fields and clarify existing ones to more precisely label live, real‑time, and first‑broadcast content in bid requests. The changes also refine substitution macros, giving demand‑side platforms clearer...
Generative AI Tools for Marketing in 2026: From Standalone Apps to Agentic Workflows
The 2026 Martech landscape now hosts over 15,000 AI‑enhanced tools, moving from simple assistants to autonomous agents that can make decisions and act. A new Model Context Protocol (MCP), adopted by OpenAI, Google DeepMind and dozens of vendors, provides a...
Exclusive: Rakuten and impact.com Form Strategic Alliance to Scale Connected Performance Ecosystem
Rakuten and impact.com announced a strategic alliance that makes impact.com the exclusive technology platform for Rakuten’s advertising and rewards businesses. Over time, Rakuten will migrate all of its customers onto impact.com’s infrastructure, creating a unified, global affiliate‑marketing ecosystem. The partnership...
SARAL
SARAL positions itself as an InfluencerOS for DTC eCommerce, unifying discovery, outreach, affiliate tracking and content management into a single platform. Brands using SARAL reported an average $2.1 million incremental revenue and a 7.68× ROAS last year. Quarterly pricing ranges from...
Metaprofile Rolls Out metaADS For Scene-Level Contextual Ad Targeting In CTV
Metaprofile has launched metaADS, an AI-driven contextual ad placement engine that scans dialogue and narrative structure to identify high‑value ad moments at the scene level in film and TV content. The platform delivers scene‑level metadata—including emotional tone, narrative significance and...
What A Lead Generation Conference Taught Me About Fixing Ad Ops
eHealth, an online insurance marketplace, transformed its lead‑generation model by moving from a single‑transaction focus to a lifetime‑value approach, assigning each customer a primary advisor and tracking renewals, add‑ons, and retention. This strategic shift lifted the company from near‑$100 million annual...
New to PPC? 7 Tips to Build Skills and Confidence Fast
The article offers seven practical tips for newcomers to pay‑per‑click (PPC) management, emphasizing curiosity, community learning, and balanced use of AI. It warns against over‑reliance on platform certifications and the allure of every new feature, urging marketers to focus on...
Why SEO Should Be Part of Every Physical Retailer’s Omnichannel Strategy
Physical retailers can no longer rely on street‑level foot traffic alone; modern shoppers begin their buying journey online, using search to locate and evaluate stores. In 2026, the line between e‑commerce and brick‑and‑mortar has vanished, making SEO the gateway that...
Google Sends Warning Notices On Back Button Hijacking Spam Penalty
Google has begun sending warning emails through Search Console to sites suspected of back‑button hijacking, a practice that interferes with users’ browser navigation. The new spam policy gives site owners until June 15, 2026 to remove such behavior, after which manual or...
Debunking the Myth That Retailers Have a Demand Problem in Retail Media
Retail media growth isn’t hampered by a lack of advertisers; it’s limited by weak sales execution. Most ad spend comes from existing endemic brands, so retailers must convert those supplier relationships into media revenue. Integrating trade and media teams creates...
Google Shopping Ads Tests Pricing In Superscript
Google is piloting a new typographic treatment for the cents portion of product prices in its Shopping Ads, displaying the cents in superscript (e.g., $99.99 becomes $99⁹⁹). The test was first identified by analyst Sachin Patel, who shared screenshots on...
![15 Best B2B Intent Data Providers [2026]](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://www.cognism.com/hubfs/2026%20Blog%20Images%20(SEO)/Intent%20data%20providers/intent-data-providers-featured-banner.png)
15 Best B2B Intent Data Providers [2026]
The article ranks the 15 leading B2B intent data providers for 2026, grouping them by coverage type—broad third‑party networks, first‑party website tracking, review‑based high‑intent sources, marketplace aggregators, and hybrid intent‑plus‑contact platforms. It highlights key players such as Bombora, 6sense, Demandbase,...
The Brave New World of AI Marketing – Rebecca Sykes, Brandtech
Brandtech partner Rebecca Sykes discussed on the UKTN podcast how artificial intelligence is reshaping marketing. The firm’s AI platform acts as a “nervous system,” linking cultural signals, media performance and sales data to generate content at scale. While AI‑generated creative...
AdMarketplace Is Piloting Performance Ads In AI Chat
adMarketplace has launched the beta version of AI Discover, a performance‑ad product that inserts sponsored placements directly into AI chat conversations. During a six‑month alpha with Opera’s AI assistant, the system delivered over 2 million ads across roughly 700,000 queries, revealing...
AdMarketplace Is Piloting Performance Ads In AI Chat
adMarketplace has launched the beta version of AI Discover, a performance‑ad product that inserts sponsored placements directly into AI chat conversations. The pilot builds on a six‑month alpha with Opera’s AI assistant Aria, during which more than 2 million ads were...
Short Videos Inspire Donors, Drive Results
Short-form video has become a must‑have tool for nonprofit fundraising, delivering roughly 2.5 times more engagement than longer content. Platforms such as Instagram Reels, TikTok and YouTube Shorts let organizations showcase impact in under‑minute clips, overcoming the sector’s modest 0.6 % average...
TikTok Is Now the #1 Platform for Beauty Influencer Marketing
TikTok has overtaken Instagram as the top platform for beauty influencer marketing, generating more than $18 billion in earned media value (EMV). The short‑form video format fuels high‑volume, authentic content that scales quickly, while Instagram’s value now hinges on specific formats...
How Debenhams Quadrupled Retail Media Revenue with Mirakl Ads
Debenhams revamped its retail media offering by adopting Mirakl Ads, a platform built for marketplace sellers. Leveraging AI‑driven hybrid search and multi‑armed bandit algorithms, the migration of 1,300 campaigns and 6 million products was completed in three weeks. Within two months,...
VIOOH Expands Programmatic DOOH Reach Across Brazil’s Major Cities With We OOH Partnership
VIOOH, the global premium DOOH supply‑side platform, has partnered with Brazil’s We OOH to bring programmatic access to its extensive digital billboard network. The deal unlocks 320 screens that generate more than 1.3 billion monthly impressions, roughly 5% of the country’s...
Social Media Updates and New Features to Know This Week
Meta faces a class‑action lawsuit from the Consumer Federation of America alleging the company profited from scam ads that may represent roughly 10% of its revenue, raising questions about its enforcement practices. The tech giant also introduced a parental AI...
Ready, Set, Upfront
Amazon is preparing its third annual upfront event in New York, joining Netflix as a digital‑first challenger to traditional broadcasters for premium TV ad budgets. The company will showcase a full‑stack offering that combines Fire TV inventory, Amazon’s e‑commerce shopper...
Snapchat Users Will Soon Be Able to Chat Directly with Agentic Ads Served to Them Via DM
Snapchat will soon let its 900 million monthly active users chat directly with AI‑powered branded Snaps that appear in the Chat tab. The new "agentic‑ad" format turns a standard promoted Snap into an interactive conversation, where users can ask travel, retail...
Microsoft Prepares AI Max for Search Pilot Across Bing and Copilot
Microsoft Advertising will open an AI Max pilot in May, extending AI‑enhanced query matching and URL routing to Bing and Copilot Search campaigns. The tool adds brand, term and messaging controls, plus real‑time search‑term and asset reporting for advertisers who opt‑in....
Stagwell Eyes SaaS Growth With Agent Cloud Launch for SMBs
Stagwell’s Marketing Cloud has launched Agent Cloud, a new AI‑driven platform that bundles ten specialized marketing agents into a single toolkit for small and medium‑sized businesses. The offering is positioned as a subscription‑based SaaS solution that lets lean teams run full‑funnel...
You May Not Notice if an AI Chatbot Responds with Ads. Here’s How to Tell
Artificial intelligence chatbots are increasingly being used as covert advertising channels, embedding personalized product promotions directly into conversational replies. A recent ACM‑published study found that such embedded ads sway user choices, and most participants did not realize they were being...
Obligatory Registration at Radio-Canada: A Successful Gamble
Radio-Canada rolled out a mandatory registration wall across its iOS, Android, TV and web platforms on July 3 2024, becoming the first public broadcaster to do so. One year later the move delivered an 83% jump in monthly active accounts and a...
PR Packages: How Brands Use Product Seeding to Drive Awareness, UGC, and ROI
Product seeding is a low‑cost influencer marketing tactic where brands ship free products to creators, prompting authentic user‑generated content (UGC) that fuels awareness and sales. The approach leverages curated gifting, data tracking, and dedicated platforms to turn casual gifting into...
Digest: Meta Eyes CTV for Ad Growth; News UK Builds Synthetic Audience Tool for Advertisers; Musk & Altman Clash Over...
Meta Platforms is quietly probing connected‑TV advertising, holding talks with supply‑side firms like Magnite and FreeWheel to extend its performance‑driven ad model beyond mobile and desktop. News UK has launched Times ExplorAItion, a synthetic audience planning tool that blends subscriber...
![AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @Sejournal, @Hethr_campbell](/cdn-cgi/image/width=1200,quality=75,format=auto,fit=cover/https://cdn.searchenginejournal.com/wp-content/uploads/2026/04/2-5-222.png)
AEO In 2026: Which Content Formats Earn AI Citations & How to Produce More [Webinar] via @Sejournal, @Hethr_campbell
Search Engine Journal announced a webinar on Answer Engine Optimization (AEO) for 2026, focusing on content formats that earn citations in AI models like ChatGPT, Claude, and Gemini. The session, led by Conductor experts Shannon Vize and Pat Reinhart, will...
ChatGPT Just Turned On Pay-Per-Click. Why SaaS Affiliate Programs Should Pay Attention!
OpenAI has moved its ChatGPT advertising from a CPM‑only model to a cost‑per‑click (CPC) system, allowing advertisers to bid $3‑$5 per click through a self‑serve manager launched on April 15. The minimum spend dropped from $200‑$250 k to $50 k, making the channel...