Seedtag and IRIS.TV Bring Program-Level AI Targeting to Connected TV
Seedtag and IRIS.TV have partnered to bring privacy‑first, neuro‑contextual AI targeting to Connected TV by integrating IRIS.TV’s program‑level content signals into Seedtag’s Liz engine. The collaboration enhances contextual precision at the program and scene level, allowing media buyers to set granular guardrails without sacrificing scale, and replaces fragile identity‑based signals with rich content metadata and intent scores. Daniel Church, Head of CTV at Seedtag, explains how this approach improves transparency, relevance, and performance for local and retail advertisers while remaining compliant with privacy regulations.
Partner Marketing Automation Platform Investment On The Rise
The episode highlights a sharp rise in investment in Partner Marketing Automation Platforms (PMAPs), with 75% of decision‑makers planning to increase tech spend and nearly 60% of non‑users set to adopt a platform within a year. It explains how PMAPs...
Google Shifts Lookalike to AI Signals in Demand Gen
Google is converting Lookalike audiences in Demand Gen campaigns from strict targeting buckets into AI‑driven optimization signals starting March 2026. The new model lets the system expand beyond the predefined Lookalike pool, using similarity tiers as guidance rather than hard...
Google’s Jeff Dean: AI Search Relies on Classic Ranking and Retrieval
Google’s AI Search still relies on the classic retrieval‑ranking pipeline, with large language models applied only after a multi‑stage filtering process. Jeff Dean describes a "filter‑first, reason‑last" architecture that narrows billions of indexed pages to a few thousand candidates before...
Wakefern Overhauls Legacy Loyalty System
Wakefern Food Corp., the nation’s largest retailer‑owned grocery cooperative, is replacing its legacy point‑of‑sale‑driven loyalty system with Eagle Eye’s AI‑powered platform. The new solution, slated for a mid‑2026 rollout, will process loyalty data faster and allow each of Wakefern’s 400...
Monetisation, Player Retention and Communities on Discord: Top Tips Incoming at PGC San Francisco
Discord will showcase its Social SDK at Pocket Gamer Connects San Francisco on March 9, 2026, where senior developer Anthony Tešija will present strategies for acquiring, retaining, and monetising mobile gamers via Discord. He will outline how the platform’s community...
12 Content Marketing Conferences to Attend in 2026
The 2026 content marketing conference calendar features twelve flagship events across North America and Asia, ranging from intimate workshops like Content Jam to large‑scale gatherings such as Content Marketing World. Organizers are emphasizing AI‑focused tracks, small‑group interaction, and hybrid formats...
25 SEO Conferences to Attend in 2026
The 2026 SEO conference roundup lists 25 events across North America, Europe, Asia‑Pacific and the Middle East, detailing dates, venues, ticket tiers and headline speakers. Highlights include SMX Munich’s AI‑focused sessions, the massive BrightonSEO gatherings, and region‑specific meetups such as...
Google Lost Two Antitrust Cases, But Stock Rose 65% – Here’s Why via @Sejournal, @MattGSouthern
Alphabet overtook Apple as the world’s second‑largest company despite losing two federal antitrust cases—one on general search and another on ad‑tech. Judge Amit Mehta rejected structural break‑ups, imposing one‑year caps on default‑search deals and limited data‑sharing obligations, while Judge Leonie...
Introducing Later 360: One View for All Your Influencer Marketing Data
Later 360 launches as an enterprise‑grade reporting suite that consolidates organic influencer metrics, paid amplification data, and commerce outcomes into a single, real‑time dashboard. Built on a dataset exceeding $2 billion in verified influencer‑driven purchases and 130 billion annual impressions, the platform uses...
Andrex Account Shifts From FCB London Into McCann
Kimberly‑Clark has transferred the Andrex account from FCB London, which secured the business in 2019, to global agency McCann. The move marks a strategic shift as the consumer‑goods giant looks for fresh creative leadership. McCann will now manage Andrex’s advertising,...
“Omnichannel Planning Has Become a Living System.”: Yaron Tomchin, CEO, Mobupps
Mobupps CEO Yaron Tomchin says omnichannel planning has evolved into a living, AI‑driven system. He highlights fragmentation across mobile, web, CTV and emerging formats, and the need to shift from channel‑centric to outcome‑centric management. New ad‑tech advances enable near‑real‑time feedback...
Google Ads Recommendations Doc About The Results Tab
Google has added a Results tab to the Google Ads Recommendations help page, letting advertisers see the actual performance impact after applying bid or budget suggestions. The system evaluates campaign data a week after a recommendation is implemented and contrasts...
A Practical Guide to Indie Comms: How Studios Can Build Visibility without Burning Out
Rebecca Attard‑Phillips, co‑founder of Boost, offers indie studios a practical communications roadmap that replaces noisy, omnichannel marketing with a realistic focus on clarity, consistency, and connection. The guide introduces three messaging pillars—emotional fantasy, signature mechanic, and world tone—and shows how...
WooCommerce May Gain Sidekick-Type AI Through Extensions via @Sejournal, @Martinibuster
WooCommerce is evolving into an AI‑agnostic coordination layer through the open Model Context Protocol (MCP), allowing AI agents such as OpenAI’s ACP and Shopify‑Google’s UCP to plug directly into its ecosystem. Automattic’s James LePage says the platform will support native...
CASE STUDY: L’ERA Tops £140k in TikTok Live Sales as Livestream Shopping Gains Momentum
London jewellery brand L’ERA recorded over £140,000 in TikTok Live sales in 2025, nearly doubling its livestream revenue since launching in August 2023. The founders host four to six weekly livestreams, securing individual orders above £1,400 and using the channel...
Did Somebody Say VCCP? Agency Takes Away Just Eat
Just Eat Takeaway.com has appointed VCCP to run its global creative account after a four‑way internal pitch, ending McCann’s tenure since 2018. VCCP won by showcasing an integrated model that blends creative, media, production and AI to translate audience insight...
Silverpush and Epitaph Release Attention Study with Lumen Research to Prove Performance of YouTube and Context
Silverpush and agency Epitaph released the first attention study for YouTube ads, partnering with Lumen Research. Analyzing over 60 million impressions across more than 30 campaigns, the study found contextual video ads delivered via Silverpush generated 37% higher attention per mille,...
Unilever Turns to AI for ‘New Era of Shopping for Brands’
Unilever has signed a five‑year partnership with Google Cloud to embed advanced AI, data and platform capabilities across its global operations. Leveraging Google’s Vertex AI and Gemini models, the consumer‑goods giant will build an AI‑first digital backbone that powers faster...
Snap Inc. Reveals Insights Into Its Users’ Behaviour for Ramadan 2026
Snap Inc. released its Ramadan 2026 consumer insights, highlighting that the holy month will fall in winter for the first time in the Middle East, altering fasting hours and spending patterns. The report shows 40% of GCC Snapchat users plan Ramadan...
Retail Brand Monitoring Software: Track What Customers Say
Retail brand monitoring software transforms the way retailers listen to digital word‑of‑mouth, using AI to aggregate mentions across social, review sites, forums and emerging AI‑generated answers. The tools deliver real‑time alerts, sentiment scores and competitor share‑of‑voice, turning scattered feedback into...
How to Use Zapier for Social Media Automation
Zapier, the leading AI‑orchestration platform, enables marketers to automate repetitive social‑media tasks such as posting, resharing, and responding. By linking content sources—RSS feeds, blogs, or AI writers—to networks like Twitter, LinkedIn, and Instagram, teams can maintain a constant presence without...
MarTech Interview With Misha Williams, Chief Operating Officer @ GWI
Chief Operating Officer Misha Williams of GWI discusses the launch of Agent Spark, an AI‑powered platform that injects analyst‑grade human insights directly into tools like ChatGPT, Claude and Copilot. He warns marketers that AI outputs must be grounded in representative...
How To Dominate March Madness With Show-Level Data
Rain the Growth partnered with Spectrum Reach to leverage show‑level metadata for CTV placements during March Madness, delivering the agency’s highest response rate of the quarter. Using Nielsen Gracenote’s TMS IDs, the partnership identified exact game, recap and related content...
Quince Appoints First Head of Brand Strategy and Narrative
Quince hired Dakota Kate Isaacs as its first head of brand strategy and narrative, tasking her with global positioning and storytelling to deepen consumer connections. The San Francisco‑based DTC retailer has doubled sales to over $700 million, yet still battles a dupe‑maker...
Beauty Briefing: Why Every Beauty Brand Is Collaborating with a Soda
Beauty brands are increasingly partnering with soda companies, leveraging the drinks' cultural cachet to launch limited‑edition collections and co‑branded experiences. The trend reflects a broader shift toward experiential marketing aimed at younger, social‑media‑savvy consumers. At the same time, Rare Beauty...
Countdown to SBS Media Sustainability Challenge with $500k Free Advertising Inventory up for Grabs – Applications Close 5pm AEDT, March...
The 2026 SBS Media Sustainability Challenge invites brands and agencies to compete for $500,000 in free advertising inventory. Applications close at 5 pm AEDT on March 6, and entrants must submit a 30‑second TV script plus a 500‑word rationale. The competition focuses...
Drive’s Latest Campaign Shows Car-Buying As Easy As Ordering From Drive-Thru
Drive has launched a multi‑million‑dollar "Drive‑thru" campaign during Nine’s broadcast of the 2026 Olympic Winter Games, positioning car buying as simple as ordering food at a drive‑thru. Created by the Not Bad Pretty Good studio, the ads use a relatable...
Bajaj Broking Makes Investing Simple for Indians with ‘Seedhi Simple Investing’ Campaign
Bajaj Broking rolled out the "Seedhi Simple Investing" campaign during the T20 World Cup, positioning its platform as an easy‑to‑use solution for Indian investors. The ads use everyday confusion—like unclear washroom signs or lift buttons—to illustrate how the Bajaj app...
Ogilvy Malaysia + Scentify Launch Xiaohongshu CNY Drama ‘Fabric Scented, Fortune Granted’
Ogilvy Malaysia partnered with home fragrance brand Scentify to launch a Chinese New Year drama series on Xiaohongshu called “Fabric Scented, Fortune Granted.” The episodic social drama promotes Scentify’s new Golden Breeze scent as the “lucky scent of the year,”...
How to Use Close Forms with Workflows (and Never Miss a Lead Again)
Close’s native Forms and Workflow tools let inbound teams capture a prospect’s information and instantly trigger a series of automated actions. When a form is submitted, a lead is created or updated in the CRM, assigned to an owner, set...
Big 4 Sends Aussies on Year-Long Roadtrip in ‘Boldest Campaign’ yet, via Pangea
Big 4 Holiday Parks has launched its most ambitious campaign in 46 years, offering a selected couple or family a year‑long roadtrip across its network of over 300 parks. The winners will receive a Ford Ranger and a Crusader caravan,...
How Retailers Should Respond to Events Like Ramadan and the Lunar New Year
Retailers face a rare calendar convergence as Ramadan and Lunar New Year begin almost simultaneously in February 2024. Luxury and beauty brands are launching limited‑edition products and pop‑up events, but many consumers criticize superficial zodiac imagery and token gestures. Experts...
Revolution360 to Exclusively Represent Wrappr’s OOH Inventory
Revolution360 announced it will exclusively represent Wrappr’s out‑of‑home inventory, merging the vehicle‑wrapped advertising platform with its own static street‑level sites. The combined network claims over 98% monthly metro reach across Australia, delivering both street‑level signage and city‑wide mobile coverage. Advertisers...
Account Manager (Influencer Campaigns) – Round – London
Round is hiring an Account Manager for its Influencer Marketing team in London, targeting music and entertainment clients. The role involves leading creator campaigns on TikTok, Instagram Reels, and YouTube Shorts while managing client relationships and presenting strategic decks. Candidates...
Episode 134 - The Freelancer Niche Explosion
Superpath’s latest podcast, Episode 134, spotlights the rapid expansion of the freelancer niche market. The episode draws on insights from Ryan Sargent of Verblio, who explains how to break through the content echo chamber, and John Collins, who shares his customer‑obsessed...
Google Ads Tool Is Automatically Re-Enabling Paused Keywords
Google Ads’ Low‑activity system bulk changes tool is unexpectedly re‑enabling keywords that advertisers have paused. Logs show automated bulk updates with an undo option, a function previously used only for pausing inactive elements. Google has not confirmed whether this is...
Your Retail Media Network Isn’t a Network — and What to Do About It
Retail media is booming, but most so‑called retail media networks are merely on‑site ad products. True networks demand off‑site reach, unified cross‑channel measurement, and first‑party data activation, a capability only a few retailers like Walmart and Amazon currently possess. The...
Introducing iSpot SAGE: A Proprietary Agentic AI Platform
iSpot launched iSpot SAGE, an agentic AI platform that leverages its proprietary TV ad measurement data to deliver actionable insights. The system runs on NVIDIA AI servers and was built over two years with input from brands like General Motors...
Ad Monetisation Basics in Mobile Gaming
The guide outlines how mobile game developers can monetize free titles through ads, emphasizing early design decisions. It breaks down three primary ad formats—banners, interstitials, and rewarded videos—and provides placement and frequency best practices. It explains mediation platforms such as...
How Warner Bros. Could Supercharge Netflix’s Advertising Business | Analysis
Netflix’s potential acquisition of Warner Bros. and HBO Max could dramatically accelerate its fledgling advertising business. By adding Warner Bros.’ premium library, Netflix would expand ad inventory and attract higher‑value advertisers, pushing its ad‑supported revenue toward a $9 billion target by...
Rank Street Marketing Launches GEO Systems to Help Local Brands Win in AI Search
Rank Street Marketing has launched a Generative Engine Optimization (GEO) service suite aimed at helping local businesses secure visibility in AI‑driven answer engines such as Google Gemini and ChatGPT. The offering expands traditional local SEO by optimizing Google Business Profiles,...
Are Your Google Ads Gen Z Proof? Strategies To Win The 18-24 Segment
Brands targeting Gen Z (ages 14‑29) must abandon legacy Google Ads tactics that rely on static search and polished creative. Younger shoppers now start product discovery on TikTok and other short‑form video platforms, using Google only to verify claims. Authentic, user‑generated...
Ranbir Kapoor Fronts the New ‘Farm-to-Bag’ Lay’s Identity
PepsiCo India is rolling out a refreshed brand identity for Lay’s in the country, anchored by a new “Lay’s ke liye kuchh bhi” campaign fronted by Bollywood star Ranbir Kapoor. The redesign emphasizes the farm‑to‑bag journey, featuring on‑pack cues like...
Betway Appoints M&C Sports Agency for Global Strategy
British gambling operator Betway has selected M&C Saatchi Sport & Entertainment as its global agency partner after a competitive pitch. The agency will craft a worldwide “Feel the Action” campaign covering advertising, sponsorship activation, content and fan engagement across Betway’s...
Google Warns Not To Serve "Not Available" With JavaScript
Google’s John Mueller warned that displaying a “not available” message through JavaScript before the real content loads can cause Google to treat the page as missing, preventing it from being indexed. The issue was highlighted in a Reddit thread where...
New Google Ads Calculate Your Conversion Value For New Customers
Google Ads has rolled out a feature that automatically calculates a conversion value for new customers by letting advertisers set a lower target ROAS. The system then proposes a suggested value, eliminating the need for manual entry. This approach ties...
Google & Bing: Markdown Files Messy & Causes More Crawl Load
Google and Bing have publicly labeled markdown (.md) files as “messy” and a source of unnecessary crawl load. Representatives John Mueller and Fabrice Canel warned that search engines will prioritize the rendered user experience and may filter out or de‑index...
International PPC: Why Consistency Is So Hard To Maintain via @Sejournal, @Brookeosmundson
International pay‑per‑click (PPC) programs become chaotic when brands expand across borders, juggling different languages, regulations, and agency partners. The article argues that consistency is the primary obstacle, not scaling, and outlines a framework that blends a global brand playbook with...
Google Ends Parked Domains (AFD) On Search Partner Network
Google announced that parked domains (AFD) will no longer serve ads within its Search Partner Network, effective February 10, 2026. The removal also eliminates the option to include parked domains in Content suitability settings. This follows a prior commitment to...